Sangetsu Goodrich (Thailand) - Company Profile - EN update 2026

ABOUT SANGETSU GOODRICH (THAILAND)

COMPANY AT A GLANCE

SANGETSU HERITAGE

VISION & PHILOSOPHY

TOTAL INTERIOR SOLUTIONS OUR

Sangetsu Goodrich Thailand

Sangetsu Goodrich (Thailand) Co., Ltd. is a leading provider of interior finishing materials and total interior solutions in Thailand.

Backed by the expertise and innovation of Sangetsu Corporation, Japan, we deliver high-quality wallcoverings, flooring, fabrics, carpets, and installation services for commercial, hospitality, healthcare, education, and residential projects.

With a commitment to quality, creativity, and reliability, we help designers, architects, developers, and end-users create spaces that inspire people and enrich everyday life.

Company at a Glance

Our Scale Our Strength

Built on a legacy of over 175 years, we combine Japanese innovation with regional expertise to deliver Total Interior Solutions that create value and inspire better spaces.

175+ YEAR

50,000 10+ 11.5% MILLION BAHT COUNTRIES CAGR OF HERITAGE GROUP REVENUE GLOBAL NETWORK ASEAN GROWTH STRATEGY

Founded in Japan in 1894 with a legacy of innovation and craftsmanship.

Strong and stable performance driven by trust and quality.

Serving customers across Asia, Middle East and beyond.

Sustained growth through investment and innovation.

10+ Countries Across Asia

EMPLOYEES ACROSS ASIA For leading businesses and institutions TRUSTED PARTNER

Founded in Japan in 1849

The story of Sangetsu began in 1849 in Japan and has grown into one of Asia's leading interior materials companies. With more than 175 years of experience, Sangetsu has continuously contributed to the development of interior spaces through innovative products, design excellence, and solutions that enhance the way people live, work, and interact.

Meanwhile, Goodrich Global was established in Singapore in 1983 and has become one of Asia's leading interior furnishing specialists. Through its extensive network of offices, galleries, and business operations across Asia and the Middle East, Goodrich Global has built strong partnerships with architects, designers, developers, and project owners throughout the region.

The combination of Sangetsu's heritage and innovation with Goodrich Global's regional expertise led to the establishment of Sangetsu Goodrich operations across multiple countries. Together, they bring world-class products, design capabilities, and comprehensive service solutions to deliver Total Interior Solutions for customers throughout the region.

1896

Sangetsu was established in Japan as a wholesaler of wallpaper.

1949

Expanded into interior materials manufacturing and developed our own brands.

2012

Goodrich Global became part of the Sangetsu Group, strengthening our global capabilities.

2016 NOW

Sangetsu Goodrich Thailand was established to bring world-class products and solutions to the local market.

We continue to grow as a trusted partner, delivering Total Interior Solutions.

In Thailand, we continue to drive business growth under its vision of "Shaping Culture from Interiors through Materials and Design." With a commitment to creating greater value for customers, the company is transforming from a distributor of interior materials into a trusted Total Interior Solutions partner, offering integrated solutions that combine high-quality materials, innovative design expertise, project management, installation services, and reliable logistics support.

We create interior solutions that enrich people’s lives and enhance the every value of every space.

To be the most trusted leader in interior solutions, recognized for innovation, quality, and partnership.

To deliver exceptional products, services, and solutions that meet our customers’ needs and exceed expectations.

GLOBAL NETWORK LOCAL COMMITMENT

With a strong global network and local presence, we are committed to supporting our customers at every step of their journey.

• Integrity

• Customer Focus

• Teamwork

• Innovation

• Sustainability

YEARS OF HISTORY AND INNOVATION

Vision & Philosophy

The Sangetsu Group defines the Purpose as the reason why we exist and the Dream as a vision we realize for the future. And the Belief is the corporate belief, the Way is the attitude of the employees.

PURPOSE

Significance of existence

With all people we collaborate to create peaceful and inspirational spaces.

• Spaces, where people spend time, can bring peace and hope to their lives.

• Safe and comfortable space provides us source to live for tomorrow.

• Space filled with joy and excitement provides us all the power to imagine the future.

• The Sangetsu Group shares the wishes and challenges of all people together and seeks to create a world where everyone can achieve their dreams for tomorrow through the power of design and creativity.

BELIEF The firm belief

Corporate integrity is the foundation to change society.

DREAM

The vision we realize for the future

A world where everyone can achieve their dreams together for a better tomorrow.

WAY Our attitude

Openness and Fairness Creativity and Collaboration Challenge and Transformation

BRAND STATEMENT

Shaping Culture From Interiors

Through Materials And Design

Starting with the Japanese craft of hyogu, seen in fusuma and shoji, Sangetsu has evolved to enhance the value of spaces. Today, we integrate a wide range of interior products with our expertise in materials, design, logistics, and construction. We will continue to shape how people experience spaces and foster new cultures for the future.

OUR BUSINESS SEGMENTS

Message From Sangetsu Corporation

Toward the Start of Medium-term Business Plan 2029

In 2020, the Company announced its Long-term Vision [DESIGN 2030] and set forth its corporate vision of "transforming from an interior products company into a Space Creation Company," and has been working to expand its business domains and upgrade the value it provides. In the Medium-term Business Plan [BX 2025] announced in 2023, we promoted the evolution of our proposal capabilities and the expansion of our business foundation through the strengthening of human capital and digital capital. During these three years, the mainstay interior business achieved steady growth and profitability improved overseas. On the other hand, the space solutions and exterior businesses did not reach the growth speed originally anticipated, partly due to issues arising from their respective characteristics.

The external environment surrounding the Company is changing significantly. While constraints such as the shrinking domestic market and labor shortages are intensifying, opportunities for new value creation are expanding due to the diversification of values in daily life, the increasing complexity of social issues, technological progress, and potential in overseas markets. Based on this recognition of the environment, in the "Medium-term Business Plan 2029," the Company will return to its core once again and shift its course toward a growth strategy starting from its strengths.

The Company's core lies in "Total Interior," which goes beyond expanding the lineup of interior products to integrate materials, design, logistics, and construction to provide solution proposals. Based on this strength, we have brought new value to spaces and enriched people's sensibilities and lives. Going forward, by further evolving this core, we will contribute to the realization of diverse lifestyles by stimulating people's sensibilities through spaces, going beyond just providing products. Based on this, we have defined our corporate vision as "Shaping Culture from interiors through Materials and Design."

The Company has long advocated being "a Lifestyle and Culture Design Company." To this day, we have played a role in enhancing the value of interiors themselves and the industry as a whole through "lifestyles" such as interior materials including wallpaper and space coordination, a "business model" that develops sample books as strategic marketing tools, and "supply infrastructure" that supports space creation backed by quality and a meticulous supply chain. We always want to be an entity that continues to create the culture of the next way of living.

At the same time as defining our corporate vision, we will once again uphold our corporate credo, "Integrity." The year before last, when formulating our Corporate Philosophy, we decided to incorporate our original corporate credo, "Integrity," into the Corporate Philosophy. However, since our founding in 1849, "Integrity" has been the DNA of our Company, connecting all employees and stakeholders, and it is our identity and the starting point to which we must always return. In conjunction with the start of the "Medium-term Business Plan 2029," we have established "INTEGRITY" as our corporate credo, and all employees will act with integrity and ethics, remaining true to their beliefs.

In the "Medium-term Business Plan 2029," we have set "Transformation, Challenge and the Driving of Innovation" as our slogan. We will continue to strengthen the interior business as the core of our growth and build a more robust earnings base through the expansion of product domains and collaboration with partner companies. In overseas markets as well, we will accelerate growth in North America and Asia, centered on the interior business. We position the space solutions and exterior businesses as expansion areas that horizontally deploy our strengths in interior products, and we will steadily nurture them as medium- to long-term growth businesses while maximizing synergies. By continuing to refine our core of "Total Interior," we will achieve both economic and social value and attain sustainable and strong growth.

Yasumasa Kondo President and CEO

Sangetsu Corporation

Space Creation Company

Total Interior Solutions

Through Materials And Design

Total Interior Material Solutions from Supply to Installation

MATERIAL SOLUTIONS

Sangetsu Goodrich (Thailand) Co., Ltd.

Established in 2021, Sangetsu Goodrich Thailand Co., Ltd. was founded through the collaboration between Sangetsu Corporation, Japan and Goodrich Global, bringing together global expertise in interior materials, design, and project solutions.

Business Focus

Product Distribution

Material Solutions

Sales & Customer Support

Partner Network Development

After-Sales Support

INSTALLATION

Sangetsu Goodrich Next (Thailand) Co., Ltd.

Established in 2026, Sangetsu Goodrich Next (Thailand) Co., Ltd. was created to strengthen the Group’s installation and project execution capabilities, ensuring that every design and material solution is delivered to the highest standards of quality and craftsmanship.

Business Focus

Project Management

Professional Installation

Site Coordination

Quality Assurance

Product Consultation

ONE STOP SERVICE

Our 7 Functions PRODUCT

Providing innovative interior materials and solutions that meet evolving market needs.

The Power Behind Total Interior Solutions

Our seven integrated functions work together seamlessly to support every step of your project journey from insight and inspiration to delivery and installation.

MARKETING

Understanding trends, customer insights, and market opportunities to create value.

GALLERY

Providing a destination for inspiration, material exploration, and design discovery.

DESIGN

Supporting architects, designers, and clients through material consultation and specification.

STOCK

Maintaining product availability to support project timelines and customer requirements.

LOGISTIC

Managing efficient transportation and delivery to ensure reliability and speed.

INSTALLATION

Delivering professional installation services with quality control and project execution expertise.

1 | PRODUCT

MATERIALS THAT SHAPE SPACES

At Sangetsu Goodrich (Thailand), we offer a comprehensive range of interior materials designed to support diverse project requirements across hospitality, residential, commercial, education, and healthcare sectors.

Our carefully curated collections combine aesthetics, functionality, durability, and innovation to help create spaces that inspire, perform, and endure.

Wallcovering

Enhancing interiors through texture, color, and design.

Fabric

Versatile textile solutions for comfort and creativity

Carpet

Creating warmth, acoustic comfort, and visual impact

Flooring

High-performance flooring solution for every environment

2 | MARKETING

CONNECTING BRANDS, MATERIALS AND PEOPLE

At Sangetsu Goodrich (Thailand), marketing is more than communication. We connect products, design inspiration, and customer experiences through integrated marketing activities that strengthen brand awareness and create opportunities across diverse market segments.

By combining digital platforms, marketing tools, industry engagement, and strategic campaigns, we support architects, designers, developers, contractors, dealers, and end users throughout their decision-making journey.

Our goal is not only to promote products, but also to inspire better spaces, create meaningful connections, and build lasting relationships with our customers.

WHAT WE DO

SOCIAL MEDIA

Engaging audiences through creative content and brand storytelling.

Providing product information, project references, and design inspiration.

Leveraging data and digital platforms to reach targeted audiences. WEBSITE

Delivering easy access to collections and product specifications.

DIGITAL MARKETING

Book an Appointment www.sangetsu-goodrich.co.th/ contact-us/book-an-appointment

1319 APAC Tower, Room No. 1-5, 19th Floor, Sukhumvit Road, Phra Khanong Nuea, Vadhana, Bangkok 10110 TEL : +66-2119 5470

4 | DESIGN

1

BRIEFING

• Working period, Style, Color tone, Size

• Reference picture

• Product Type

3

APPROVED

• Start Production

2

DESIGNING

• Revise 2 times

• Edit 3 times

• Send jpg. to approve

4

DELIVERY

• Deliver to client

6 | LOGISTIC

13:00 - 18:00

* This program is only applicable to ready-stock products.

9:00 - 12:00 full payment before 15:00 full payment after 15:00 goods prepare before 17:00 goods prepare before 9:00 on the next day self collection before 17:00 9:00 - 17:00 on the next day

7 | INSTALLATION

DELIVERING EXCELLENCE BEYOND MATERIALS by Sangetsu Goodrich NEXT

Sangetsu Goodrich Next (Thailand) Co., Ltd. was established to provide professional installation services and project execution support, completing the Total Interior Solutions ecosystem of the Sangetsu Goodrich Group.

With experienced installation teams, project coordination expertise, and a commitment to quality, we ensure that every material is installed with precision, consistency, and attention to detail.

ASSURANCE

Sangetsu Goodrich Next Thailand

PROJECT MANAGEMENT & SITE SUPERVISION

Coordinating installation activities, quality control, scheduling, and site management to ensure smooth project delivery. FABRIC & CURTAIN INSTALLATION

Professional installation of curtains, upholstery fabrics, and soft furnishing solutions with meticulous craftsmanship.

Specialized installation of flooring systems for commercial and residential projects.

Understanding project requirements, site conditions, and installation specifications.

Site survey, project coordination, and installation planning to ensure efficient execution.

Professional installation carried out by experienced and trained installation teams.

Inspection and quality assurance at every stage to maintain the highest standards.

Completion

Final handover, project close-out, and after-sales support.

We install more than materials. We create spaces that last.

Industries We Serve

WHERE LIFE HAPPENS

We shape spaces where people stay, live, work, learn and heal.

Through our materials, design expertise and professional installation, we deliver Total Interior Solutions across diverse industries and environments.

HOSPITALITY

Creating memorable guest experiences.

RESIDENTIAL

Bringing comfort to everyday living.

COMMERCIAL

Inspiring productivity and collaboration.

EDUCATION

Supporting learning and creativity.

HEALTHCARE

Creating safe and welcoming environments for wellbeing.

TOTAL INTERIOR SOLUTIONS

From hotels and homes to workplaces, educational institutions, and healthcare facilities, we create spaces that enrich everyday life through materials, design, and professional installation.

Sangetsu Goodrich WHY?

GLOBAL EXPERTISE. LOCAL COMMITMENT.

Backed by over 175 years of Japanese heritage and innovation, Sangetsu Goodrich (Thailand) combines global expertise with local market understanding to deliver comprehensive interior solutions.

Through our extensive product portfolio, regional network, and integrated business capabilities, we support architects, designers, developers, contractors, and end users across every stage of a project.

From inspiration and material selection to logistics, installation, and project completion, we provide seamless solutions designed to create spaces that inspire, perform, and endure.

Together with Sangetsu Goodrich Next, we go beyond supplying materials by creating value through design, service, and execution.

Shaping Culture from Interiors through Materials and Design.

PROJECT REFERENCE

TRANSFORMING CONCEPTS INTO INSPIRING SPACES

Wallcovering

Fabric

Carpet

Flooring

Enhancing space with texture color timeless design.

Custom print

WXE4523, WXA5002

Custom print

WVA5230, WVA5238

Wallcovering

Fabric

Carpet

Flooring

Enhancing space with texture color timeless design.

Roller blind

Motorized-001, Motorized-002, HB00026MM, SL0150MM, SL0250MM, W5097, UR-737, 55007, W5053, 4005UR-Q24

SAFFRON CRUISE @BANYAN TREE

Pillow DPNK-Napkin_4001

Fabric 540788_4001, 540065, 5NV40065

BANYAN TREE - SATHRON

Wallcovering

Fabric

Carpet

Flooring

Enhancing space with texture color timeless design.

SIAM PATHOM

STARTS COCORO OFFICE

Wallcovering

Fabric

Carpet

Flooring

Enhancing space with texture color timeless design.

SIRI VILLAGE

SOME OF THE PROJECTS IN THAILAND

Akyra Manor Hotel Hotel Chiangmai

Amara Bangkok Hotel

Amari Bangkok Hotel, Office Floor

Anantara Riverside Bangkok Hotel

AOT Don Mueang, Office

Ascott Sathorn, Bangkok

Aspen Tree at The Forestias

Avani Riverside Bangkok Hotel

Baan Klang Krung by AP Property

Bangkok Airways Office, Bangkok

Bangkok Marriott Hotel

Cathay House Bangkok

Chaengwattana Center, Chalermprakiat 80

Chulalongkorn University

Conrad Hotels & Resorts

Dow Thailand Group office

Dusit Thani Bangkok

Eastin Grand Hotel Phayathai Bangkok

Emquartier Shopping Mall

Fashion Island Mall

Four Seasons Private Residences Bangkok

Grand Hyatt Hotel

H&M Home Store

Holiday Inn Hotel

Hua Hin Marriott Resort & Spa

Icon Siam

IKEA Store

InterContinental Bangkok Hotel

JW Marriott Hotel

Kiatnakin HQ, Bangkok

King Power

King's College International School

KIW Office, Bangkok

Lottery Plus Office

Marriott Bonvoy Town Hall

Marriott Marquis Queen’s Park

Mercure Bangkok Surawong

Movenpick BDMS Wellness Resort Bangkok

Nikko Hotel Bangkok

Prinsiri

Rajavithi Hospital (COVID ICU)

Ramathibordi New Building

Richmond Hotel, Bangkok

Sansiri

SCB Office

Shama Hotel, Bangkok

Siam Kempinski Hotel Bangkok

Siam Paragon

Siamese

SKYVIEW Hotel Bangkok

SO/ Bangkok Synphaet Medical Center

The Athenee Hotel, Bangkok

The Athenee Hotel, Plaza

The Ember Hotel

The Ritz-Carlton, Bangkok

Wyndham Garden - Mock Up Rooms

SANGETSU GOODRICH

THAILAND Co., Ltd.

1319 APAC Tower, Room No. 1–5, 19th Floor, Sukhumvit Road, Phra Khanong Nuea, Vadhana, Bangkok 10110

SANGETSU GOODRICH (THAILAND) CO., LTD.

1319 APAC Tower, Room No. 1–5, 19th Floor, Sukhumvit Road,Phra Khanong Nuea, Vadhana, Bangkok 10110

Tel: (66) 2 119 5470

Website: www.sangetsu-goodrich.co.th