FEATURED COVER STORY
Farrell’s Frame And Design
Dear Past,
felt like a tragedy, with help from one of our clients, we
Thank you for all the lessons.
turned the hunt into an adventure. The new location is an
Dear Future,
unconventional one for our business; we share a building
F
We are ready! arrell’s Frame and Design specializes in custom framing and fine art printing. Our company turns 5 years old in November of 2020. For us, 2019—
and do we even need to say 2020?—has been the time for change. We have been through ups, downs, personal life changes, professional life changes, and a complete shift in how we do business with our consumers. Overwhelming as it may have seemed, our unplanned journey took us exactly where we needed to be. Now that we are on the other side looking back at the trials and tribulations that have been 2019 and the first half of 2020, I would like to shout from the rooftops expressing the gratitude, excitement, and pride that relates to all of our recent “Good News.” (You see what I did there?) In mid-2019, we made the hard decision to relocate our business for various reasons. While at the time it
22 // July 2020
with several law firms and other professional businesses. While we might be the business that doesn’t exactly fit in, we like to think of it as our bringing some life to the party. From the first day at our new location, our clients have been there to show their support, share advice, and share their confidence in us as we worked to get through the hurdles that presented themselves along the way. As of a few weeks ago, we officially deemed this our home by putting our multi-colored frames back up on the windows. It is a more refined version because we have grown as a company, but nonetheless, we now feel like we can honestly say, WE ARE BACK! We are back and stronger than ever, with a powerhouse of a team that fell together accidentally, seamlessly, and again—just the way it needed to. In December, I had to close the shop due to what I thought was an illness; during that time, Virginia came by to try to place an order. She grew concerned when our store was closed for several days and approached me with the question, “Are you looking for
