9-HOLE GOLF LEAGUES
Hosting a Twilight Golf League at your club fills empty slots in your tee sheet and delivers a guaranteed source of revenue. Fill it. Run it. Players love it.
GOLF LEAGUES
EAT, GOLF, LEAGUE, REPEAT
1000s of casual golfers want to play some regular golf in the afternoon or after work during the summer. Twilight Golf Leagues create the perfect way for these golfers to play through weekly leagues hosted by your golf club.
Register your golf club to host a Twilight Golf League
We create your league and setup online
Promote your league across all channels
MORE ROUNDS = MORE REVENUE
Hosting a Twilight Golf League at your golf club fills empty slots in your tee sheet and delivers a guaranteed source of revenue through repeat play (see page 10 for more details).
PLAYER MANAGEMENT
We take care of the player comms, so you don’t have to.
REGISTRATION
Players enter online through Golf Genius
PLAY
6x rounds of 9-holes across a chosen timespan
GOLF GENIUS’ ROLE
LEAGUE SET-UP
We create the league in Golf Genius, which includes setting the formats and creating a league page for golfers to sign-up + pay.
ONLINE REGISTRATION
Golfers register + pay their league entry fee through us. We gather handicaps, emails and other key information during this process.
MARKETING SUPPORT
You receive a marketing pack to help your efforts to fill the league. This includes banners, posters, social posts + email templates.
LEAGUE MANAGEMENT
This includes handling of online registration, player and club communications, tee times, live
WE RUN YOUR LEAGUE
Remove hours of weekly admin from your desk. Powered by Golf Genius technology, players receive weekly pairings, live scoring codes and results via text and email to keep them engaged throughout the process.
HOST VENUE’S ROLE
MARKETING AT THE CLUB
Placing the banners, flyers and posters we provide across the Pro Shop and clubhouse to provide information to golfers.
MARKETING ONLINE
Posting regularly on social media accounts and distributing min. 2x emails to your member/visitor mailing lists.
STAFF TRAINING
Training staff to promote the league to all golfers. This includes in the pro-shop + clubhouse, using the collateral we provide you with.
MEET & GREET
As we do the legwork for you, you have the floor to greet golfers before each round and promote your club. Who knows, they could be a future club member!?
YOU FILL YOUR LEAGUE
The more golfers playing in your league, the better return on investment. From our experience, successful Twilight Golf Leagues depend on the host golf club’s commitment to promote it to golfers.
GET GOLFING CASE STUDY
BACKGROUND
Get Golfing - a multi-course operator based in the UK - became one of the first host venues of Twilight Golf Leagues in the country. Get Golfing’s objective was to use the league as a way to promote membership to prospective members, as well as filling times in its tee sheet during quieter periods.
GET GOLFING’S ROLE
Staff at Get Golfing were trained and supported to heavily promote their league to golfers. They played an active role in welcoming and hosting the golfers, both before and after each league round.
OUR ROLE
Golf Genius set-up and managed the league from start-to-finish, which included player communications before and after each round. We also supported Get Golfing’s marketing
TAKING GOLF LEAGUES TO THE NEXT LEVEL
“Because members bring guests to play in the leagues, it has been a great way to attract new members and fill quieter spots in our tee sheets. They’re a win-win for us and should be an absolute no brainer for your club too.”
Chris Knight Get Golfing
efforts by providing various collateral, such as banners, flyers, posters, email and social media content.
IMPACT
With the first league initially attracting 16x 2-person teams, Get Golfing have gone on to expand Twilight Golf Leagues out across 9 other venues as a core part of its new member recruitment strategy. Seasonal Twilight Golf Leagues are now run by Get Golfing throughout the year due to their ongoing success.
RETURN ON INVESTMENT
Hosting a Twilight Golf League at your golf club fills empty slots in your tee sheet and delivers additional revenue through repeat play and additional F&B spend.
Based on 36 players playing in Pyrford Lake’s 3-week winter golf league, their return on investment is as follows:
KEY STATS
Revenue Green Fees £1,380 £1,380 £1,440 F&B Spend Membership Sales Total £4,200 PLAYERS 36
OF PLAYERS WERE NONMEMBERS AVERAGE PLAYER AGE OF PLAYERS WOULD RECOMMEND 60% 47 100% n.b. figures are estimates & provided by Get Golfing
LEAGUE TECHNOLOGY
Golf leagues create admin and most golf clubs don’t have the time. With Twilight Golf Leagues, we do the league legwork for you.
Each league is centrally managed by us and powered by Golf Genius technology. Leaving you to focus on filling them with players.
FEATURE INCLUDED DETAILS
Logos & Sponsor Branding
League Website
Online Registration & Payments
League Formats & Round Draws
Player Emails & Texts
Live Mobile Scoring
Branded league assets, such as scorecards, mobile app, tee sheets, results, emails and more.
A dedicated website for your league. Golfers view league details, tee times, handicaps, results and more.
We collect golfer registration fees and gather handicaps, emails and other key information during this process.
We set-up the league competitions for each round and distribute tee times + live scoring codes to players.
Personalised emails and texts to golfers about the league, including tee times, results and more information.
Golfers login to the Golf Genius mobile app and input their gross hole-by-hole scores. We calculate the rest.
