THE IMPACT OF OPERATION 36 LADIES PROGRAMS We surveyed women in Operation 36 programs across the country. 500 of them told us how the program changed the way they play, practice, and feel on the course. The takeaway for coaches is simple: women are the biggest growth opportunity in golf, and this model works for them.
WHAT THE SURVEY FOUND
77%
now play or practice weekly or more — up from 22% before joining
2.3 → 3.8
average comfort on a real course, before vs. today (0–5 scale)
7 in 10
43%
79%
#1
had never played golf before Op 36 — brand-new customers for your facility
are women 50+ — a huge, underserved audience with time to play
Source: Operation 36 national survey of women members, July 2026
are promoters who would enthusiastically recommend Op 36 to a friend
barrier before Op 36 was feeling intimidated — your program removes it
IN THEIR OWN WORDS
WHAT LADY GOLFERS TELL THEIR FRIENDS ABOUT OP 36 “Our coach is wonderful and I love the way he explains everything. I have had so much fun meeting these ladies who are at my level. We
“This is the best way to learn to play golf. Very helpful coaches, other players who are supportive. A great way to combine learning in a
cheer each other on… we celebrate each other’s
class structure with real-life learning while
accomplishments no matter how small!”
playing golf on a course.”
— TERA B.
— MARTHA D.
“Starting at 25 yards from the hole has helped
“It works and it’s a fun way to meet other ladies
me so much and allows me to enjoy going
who want to play golf!”
golfing with my husband. And the Play Dates on
— SHERI D.
Sundays are great.”
— JOSI T.
WHY IT WORKS FOR YOUR FACILITY 1
The format is built for beginners. Starting close to the hole was the #1 thing women said worked. It turns intimidation into early wins.
2
3
They become regulars. Women who rarely touched a club now play or practice weekly — range balls, tee times, lessons, and league play at your facility. They recruit for you. Word of mouth is already the top way women find Op 36 — coaches and friends. A happy ladies class fills the next one.
4
Community is the ask. The #1 request from members is more social events and chances to play — demand your fall calendar can meet.
BRING OPERATION 36 TO YOUR FACILITY
OPERATION36.GOLF