How to Launch a
SOLD OUT Ladies Program
How to Launch a SOLD OUT Ladies Program Ladies' golf is on the rise, with over 7 million women playing on courses annually and 41% of all new golfers being female. The demand for well-structured, welcoming programs has never been higher. By creating a supportive environment, offering thoughtful programming, and tailoring your approach to women’s needs, you can establish a thriving ladies' program that attracts participants, fosters community, and grows your club.
41
%
OF NEW GOLFERS ARE FEMALE
This guide will provide actionable steps to ensure your program stands out and sells out. WWW.OPERATION36.GOLF
Use Effective Marketing Strategies A sold-out program starts with effective promotion. Reaching your target audience through strategic marketing ensures your program gains visibility and attracts the right participants.
Digital Marketing Use social media platforms to share engaging content about your program. Post testimonials, highlight fun moments from classes, and create short videos explaining the program’s benefits. Use email campaigns to club members, previous golfers and prospective members.
Community Outreach Place flyers in high-traffic local areas such as coffee shops, gyms, and community centers. Partner with women’s networks or leagues to promote your program to an engaged audience.
DID YOU KNOW? Many women start golf to spend time with friends, partners, or children who already play. WWW.OPERATION36.GOLF
Use Effective Marketing Strategies Seasonal Promotions Offer special deals, such as discounts for early sign-ups or holiday packages. Limited-time offers create urgency and encourage immediate registration.
Word-of-Mouth Happy participants are your best marketers. Encourage them to share their positive experiences with friends and family. Consider implementing referral incentives to boost enrollment further
DID YOU KNOW? Many clubs offer womenspecific beginner programs, shorter courses, and flexible scheduling.
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Build a Welcoming Atmosphere Creating a supportive, social, and non-judgmental environment is foundational to the success of any ladies' program. Many women report that they feel intimidated when starting golf due to perceptions of exclusivity or concerns about skill levels. Address these fears by fostering a community-focused culture.
Orientation Nights Host an engaging and inclusive orientation night for all new participants. Use this time to explain the program’s structure, introduce the coaching team, and create an open forum for questions. Personal stories and humor can help break the ice and make participants feel at ease.
Thoughtful Touches Small details can make a big difference. Offer complimentary refreshments like hot chocolate, cookies, or wine during sessions to encourage relaxation and interaction.
Encourage Friendships Bring a Friend” days not only introduce new participants to the program but also create opportunities for bonding. Pair participants during classes for shared learning experiences, reinforcing camaraderie and mutual encouragement. WWW.OPERATION36.GOLF
Offer Structured and Scalable Programs A structured program with clear milestones ensures participants can see their progress and remain motivated. Women appreciate clarity in how they can achieve success, and a scalable curriculum helps retain golfers as they advance.
Step-by-Step Progression Start all participants, regardless of skill level, at Level 1 (25 yards from the hole). Each participant progresses to higher yardages as they shoot par (36) at their current level. This approach builds confidence by focusing on attainable goals.
Key Skills and Etiquette Classes should emphasize fundamental skills like grip, alignment, and putting. Incorporate lessons on etiquette, such as pace of play, where to stand, and maintaining quiet. Addressing these basics helps
Leaderboard Motivation
beginners feel more comfortable on the course.
Utilize a leaderboard to showcase participants’ achievements. This adds a fun, competitive element to the program and encourages consistent practice. Highlight top performers during classes or events to inspire others.
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DID YOU KNOW? Women are drawn to nontraditional formats, which emphasize fun over competition.
Leverage Flexible Scheduling Flexibility is key to accommodating the diverse schedules of your participants. Women often balance family, work, and other commitments, so providing options ensures greater participation and retention.
Tailored Time Slots Survey participants to identify the most convenient class times. Offer a mix of morning, afternoon, evening, and weekend options. For working women, evening classes can be ideal, while retirees may prefer weekday mornings.
Makeup Classes Life happens. Provide makeup class options to ensure participants don’t feel penalized for missing a session. This flexibility fosters goodwill and loyalty to the program.
Custom Classes Allow groups to request custom classes tailored to their schedules. This not only boosts enrollment but also fosters a sense of ownership and community among participants.
DID YOU KNOW? Women in corporate roles may see golf as a valuable tool for career advancement and rapport-building with colleagues. WWW.OPERATION36.GOLF
Hear From Our Thriving Golf Professionals “The Operation 36 Program has revolutionized the golfing experience at Valley Hill Country Club. In total, 282 golfers have participated. It has been rewarding to see numerous junior golfers who began 5 years ago, now playing in area tournaments. Multiple ladies that have participated are now playing in their own golf groups throughout the week. ”
Noah Miller, PGA Valley Hill Country Club “One of the most significant impacts has been the rise in participation, particularly among female golfers. The clear structure of Operation 36, where golfers start from 25 yards and gradually work their way back as they achieve specific milestones, makes the game more approachable.
This
incremental
approach
boosts
confidence and keeps participants engaged, leading to more frequent play and increased comfort on the course. At The Minikahda Club, the percentage of tee times Susan Crowley The Minikahda Club
occupied by women rose from 26% in 2021 to 44% by August 2024, showing the program’s success in fostering more engagement.This sense of community has been crucial in helping participants, especially women, feel welcome and motivated to stay in the game.”
“Our juniors that started the program three years ago are playing some great golf at high levels and some are prepping for College golf. More juniors are actually golfing now and can be called golfers. Our ladies have exploded and the last two springs we have had close to 90 women participate each year. The program has actually outgrown our facility as its tough to get 120 people out for a challenge night. Its created jobs for some as I need much help with the big numbers but I still feel the need to lead each session. Love the atmosphere it brings and its talked about all over. ” WWW.OPERATION36.GOLF
Jeff Chambers Elmwood Golf Club
Hear From Our Thriving Golf Professionals “Operation36 has been instrumental in creating an awesome player development culture at Houston Lake CC. Not only has it transformed our junior programs, but it has also grown our ladies group tremendously. it provides the framework for an easy to follow program that instructors as well as participants love! The concept of learning to play golf Lacey Fears, PGA Houston Lake Country Club
beginning at the green backwards helps solidify the importance of short game while getting beginners on the golf course whereas a lot of time they wait.”
“Op36 has been a game-changer for me, and for our staff. Since starting the program in 2020, it has become our favorite and most successful instruction program! The club has thrived with more memberships, additional revenues, and more so becoming a base for ladies to come and enjoy golf in a comfortable atmosphere.We have been fortunate to retain a lot of our students, and we have developed a great relationship with them all. Op36 has helped me remember why I first got into the profession, and even more, what I love about it now. There is a joy, a responsibility, and a passion to do what I do every day. We are creating a way for ladies to socialize, meet new friends, and bond over a shared experience.
Cody Pitz, PGA The Reserve Vineyards & Golf Club
This program is what keeps me going when the days are long, and it is the students’ attitude that does it.” “I love the organization, and communication piece of Op 36. It allows me to share a personal touch with each of my classes which are all so different and build
relationships
and
personal
goals
to
our
progress. Our Playdays have also been such a positive and successful piece of our clubs programsthe ladies love getting together after round as well Abigale Schepperle Horseshoe Bend Country Club
and continuing to build these relationships.” WWW.OPERATION36.GOLF
Ready to Launch Your Own Sold-Out Ladies Program? The success stories in this guide are not just examples — they’re proof of what’s possible when you implement the Operation 36 Program. From boosting participation to building lasting relationships, Op 36 provides everything you need to grow your club and create a thriving community of female golfers.
Here’s what you’ll gain by joining Operation 36 A Proven Framework: With Op 36, you’ll have a step-by-step roadmap to guide golfers of all levels, from their first lesson to confidently playing on the course. Increased Revenue & Retention: Clubs have seen record growth in memberships, lessons, and recurring participation. Op 36 transforms beginner programs into revenue-generating successes. Stronger Community Engagement: Build meaningful relationships with your participants and foster a supportive, welcoming atmosphere that keeps golfers coming back season after season. A Turnkey Solution for Your Team: Simplify your coaching process with our structured curriculum, tools, and resources designed to set you and your staff up for success.
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Why Wait? Let Op 36 Help You Thrive! Imagine your club filled with the energy of Sold-Out classes, ladies bonding over their love of the game, and a program that creates life-long golfers. Yes, this can be your reality with Operation 36!
Operation 36 is a turn-key program that has a strong curriculum and technology that attracts and retains beginner golfers.
TAKE THE NEXT STEP! Click the button below to schedule a call with our team. We’ll walk you through how Op 36 works and see if it’s a good fit for your club. Join the growing community of coaches who are transforming their clubs and inspiring a new generation of golfers. Let’s make your club the go-to destination for women’s golf!
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