Connecting Competition and Coaching: How PGA of New Zealand Leverages Technology to Drive Improvement Across Golf’s
A multi-year partnership delivering a fully connected digital ecosystem for PGA Staff, PGA Professionals, Coaches and Golfers across New Zealand.
Golf Genius partnered with the PGA of New Zealand to support a clear ambition: support PGA Member development with world-class tournament and coaching technology that in turn, drives player participation.
Through the partnership, PGA of New Zealand uses Golf Genius Tournament Management to run its full schedule of tournaments, trainee events, Pro-Ams, qualifying schools, and Ambrose events. At the same time, members gain preferential access to CoachNow to enable modern, connected coaching relationships that extend far beyond the lesson tee.
Together, Golf Genius and PGA of New Zealand deliver a digital platform that supports professional development, player learning, and participation at every level of the game in New Zealand.
PGA of New Zealand runs its complete calendar of Member Championships—from trainee events to Pro-Ams—using Golf Genius Tournament Management.
Player Development
Giving PGA professionals the platform to stay connected with their students through analysis, communication, and collaboration tools.
Connecting the PGA of New Zealand to its members through their own app. Players build their own profiles, register for playing and education opportunities, view live scores and access past results.
Golf Genius supports PGA of New Zealand’s wider objectives through seminars, education, and hands-on training for trainee professionals.
The partnership between Golf Genius and PGA of New Zealand focuses on two interconnected outcomes: delivering exceptional golf events and increasing participation through learning.
Golf Genius Tournament Management allows the PGA of New Zealand to host professional-grade competitions with much stronger commercial assets to pull and activate sponsorships. Meanwhile, CoachNow supports coach development at scale — helping PGA of New Zealand professionals accelerate player improvement and build lasting coaching relationships with their students.
Investment of Tools, Technology, Education and Resources.
GENIUS COACHING INVESTMENT
Improved Coaching Leads to Improved Performance.
Improved Performance Creates Increased Participation and Commercial Opportunity.
When golfers play better golf, they play more golf. By connecting competition and coaching through a single digital ecosystem, Golf Genius helps PGA of New Zealand turn this principle into measurable impact.
As the golf industry continues to evolve digitally, our partnership with Golf Genius has delivered tremendous value to the PGA of New Zealand and our members. Their industry-leading tools have enhanced how we deliver tournaments, coaching, and member services, creating a more seamless and professional experience for our golf community.
Peter Witton Tournaments Coordinator, PGA of New Zealand
Why was this partnership important for the PGA of New Zealand?
As an association, our responsibility is to provide real value to our members. Golf Genius and CoachNow give us best-in-class tools that support both tournament delivery and modern coaching — two critical areas for increasing player participation.
How does CoachNow benefit PGA Professionals?
Coaching doesn’t stop when the lesson ends. CoachNow allows our members to stay connected with players, share video and feedback, and provide clarity long after the session. That ongoing engagement is incredibly valuable.
Why Golf Genius?
Golf Genius is a proven market leader that is committed to supporting associations. The digital stack they offer aligns perfectly with what we want to deliver to our members — now and into the future.
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This cooperation extends our longstanding commitment to provide PGA Professionals with the best technology and support available in the market. Whether through competitions, coaching, or education, Golf Genius is dedicated to supporting the PGA of New Zealand and its members at every level of the game.
Mike Zisman Executive Chairman, Golf Genius
CONTACT US | golfgenius.com | international@golfgenius.com