CASE STUDY
FAIRMONT ST ANDREWS BACKGROUND With a full calendar of open competitions played across its two championship courses, the management team at Fairmont St Andrews sought to elevate the event experience for visiting golfers and simplify the operational burden of handling its large fields of international entries. Specifically, they wanted to provide a premium experience reflective of the club’s reputation through a slick online registration process, a range of exciting individual and team formats, and live scoring.
OUR ROLE Golf Genius supported these ambitions by enabling online open competition booking, efficient tee time assignments, and the delivery of live leaderboards and results across a range of complex formats. Visiting players received a high-quality digital experience while freeing the club’s team up of tournament admin, allowing them to focus on other aspects of their opens.
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Golf Genius is more than just a scoring tool, it’s an event platform. From planning our opens to post-event, it handles everything and the results speak for themselves — we’re getting repeat entries from people who used to play elsewhere. Callum Nicoll, Fairmont St Andrews