BRADFORD GOLF CLUB
THE GOAL: INCREASE SIM USAGE
Golf Clubs are investing into high-end simulator rooms only to find they lack a consistent way to drive member usage (beyond coaching). The club felt it was missing out on vital revenue because they didn’t have the capability to run professional, league-style events that attracted members to use their new golf studio.
HOW WE HELPED
The club launched a 6-week Winter Studio League through Golf Genius. By providing the digital tools to manage complex league registration, scoring and leaderboards, Golf Genius gave the club an “appealing hook” that drove member usage of their studio, whilst running in parallel with their existing TrackMan technology.
LEAGUE (AT A GLANCE)
6
WEEKS
28
£1.4k
We built a new studio but needed to find a way to get members paying to use it beyond lessons. It felt like we were missing out on a great opportunity but once I saw how Golf Genius performed, I knew it was the solution. Life now feels different—we have a wonderful year-round option and the member feedback has been tremendous.
Jonathan Pearson, General Manager