Spring 2026 Frontline Beef Producer

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Mark Perry built MP Brangus alongside his electrical business, growing a multi-location Texas cattle operation grounded in discipline, quality, and consistency. From early show-ring setbacks to national success, Perry emphasizes maternal strength, temperament, and marketability. Guided by mentors and family support, his focus remains simple: continually improve the cattle, protect the breed’s value, and leave a stronger foundation for the next generation.

ISN'T ROCKET SCIENCE

Protecting the Name, Preserving the Value: Why Known Brangus Genetics Matter

A Letter from the President

As president of the International Brangus Breeders Association, I have the privilege of representing a membership that has invested generations of work into building a breed with real-world value. Brangus was not created by accident. It was developed with intention, discipline, and verification to deliver predictable performance in some of the most demanding production environments in the world. That is why I feel compelled to address a growing challenge facing our breed: the casual and incorrect labeling of black or red cattle with a touch of Brahman influence as “Brangus,” when they are not.

At first glance, this may seem like a matter of semantics. After all, the cattle are black or red, they may show heat tolerance, and they might even perform reasonably well. But words matter, especially in the cattle business. When cattle that are not registered or not compliant with Brangus standards are marketed or represented as Brangus, it dilutes the meaning of the breed name and undermines the value that our members have worked hard to create. Brangus is defined by known, documented genetics. It is a stabilized composite with a clear

genetic framework, performance expectations, and a registry that enforces standards. That structure is not bureaucratic red tape, it is the very foundation of trust. Producers buy Brangus bulls and females because they know what they are getting: fertility, adaptability, carcass merit, and consistency. Feedyards and packers rely on that predictability as well. When cattle are mislabeled, that trust erodes.

One of the greatest strengths of Brangus cattle is uniformity with adaptability. Through decades of selection and data collection, our breeders have refined cattle that thrive in hot, humid, and challenging environments while still meeting the performance and carcass demands of today’s beef industry. That balance is not guaranteed simply by adding some Brahman influence to a black or red hide. Without selection pressure, performance records, and genetic discipline, the outcome is uncertain at best.

Known Brangus genetics bring measurable value to commercial producers. Registered Brangus and Ultra bulls are backed by pedigrees, EPDs, and increasingly sophisticated genomic tools. That information reduces risk. It helps

producers make informed decisions that improve pregnancy rates, calf survival, growth, and marketability. In a business where margins are tight, reducing risk is often just as important as increasing upside. Calling unverified cattle “Brangus” blurs that line and makes it harder for buyers to distinguish between proven genetics and guesswork.

When cattle that are not registered or not compliant with Brangus standards are marketed or represented as Brangus, it dilutes the meaning of the breed name and undermines the value that our members have worked hard to create.
— Grady Green

The value extends beyond the ranch gate. Feedyards recognize Brangus and Ultra cattle for their ability to perform under heat stress while still delivering efficient gain and acceptable carcass results. Many yards actively seek cattle with known Brangus influence because they fit management systems and marketing programs. That reputation was earned through consistency over time, not through appearance alone. When cattle that do not meet Brangus standards enter the supply chain under that label and fail to perform, the entire breed risks being painted with the same brush.

This is not about excluding innovation or discouraging crossbreeding. Crossbreeding has its place, and many commercial cattle with Brahman influence provide value in specific systems. The issue is honesty and accuracy. A Brangus is not simply a type, it is a breed with rules, records, and accountability. Our registry exists to protect both breeders and buyers by ensuring that when someone purchases Brangus cattle, the genetics behind that name are real and verifiable.

As members, you are the stewards of that brand. Every time you market cattle, visit with a commercial customer, or represent the breed in public, you reinforce—or weaken—the value of Brangus. We must be willing to educate the industry, even when it is uncomfortable, about what Brangus

is and what it is not. That education protects your investment and strengthens demand for registered genetics.

By standing firm on the value of registered, known Brangus genetics, we protect not only a breed, but a promise, to producers, to feedyards, and to the next generation of cattlemen and women who will rely on that promise to make a living.

— Grady Green

Looking forward, the importance of breed integrity will only increase. As data-driven decision-making becomes more central to the beef industry, known genetics will separate cattle that are merely acceptable from those that are preferred. Brangus is well positioned for that future, but only if we defend the meaning of the name.

I am proud of the work our breeders do and the cattle they produce. The challenges we face are not insurmountable, but they require vigilance and unity. By standing

firm on the value of registered, known Brangus genetics, we protect not only a breed, but a promise, to producers, to feedyards, and to the next generation of cattlemen and women who will rely on that promise to make a living.

Thank you for your commitment to Brangus and for helping ensure that when the industry hears the word “Brangus,” it continues to mean quality, consistency, and trust.

— Grady Green IBBA President
Photo By: Taylor Gazda

HOUSTON STARTS HERE

One Big Day. One Location. All Things Brangus.

Thursday, March 5, 2026, is your chance to experience Brangus like never before in Houston, Texas. We’ve changed the format, simplified logistics, and built a day that delivers maximum value with minimum hassle. No fairgrounds crowds. No traffic headaches. Just Brangus—all in one place.

THE HEART OF BRANGUS: ALL DAY THURSDAY

Brangus meetings will take place at the Houston Plaza Hotel, making it easy to plug in, participate, and stay connected. From Committee Meetings, the Board of Directors Meetings, and the seating of the New Board—this is where the business of Brangus happens—and we’ve made it easy for every cattleman to be part of it.

CELEBRATE BRANGUS: INTERNATIONAL RECEPTION @ 6:30 PM

Join us as we welcome our friends from South America at an International Reception featuring heavy hors d’oeuvres and drinks. Great conversation. Great people. A global Brangus community.

THE MAIN EVENT: THE NATIONAL BRANGUS SALE @ 7:30 PM

The evening builds to the National Brangus Sale, showcasing elite, performance-driven Brangus genetics. Whether you’re buying bulls, females, or simply studying the very best, this sale will not disappoint.

BUILT FOR YOU

• All of Thursday's events are based at the host hotel.

• Book rooms with ease by scanning the QR code at the bottom of this page.

• A free shuttle service will run all day between the fairgrounds and the hotel.

• Come and go with ease. Focus on cattle. Enjoy the experience.

STAY FOR THE GRAND FINALE

Stick around Friday and Saturday for the National Brangus Show at the Houston Livestock Show and Rodeo. Exhibitors from across the U.S. will compete in the largest Brangus show on earth—a true showcase of quality, consistency, and power.

WE’LL SEE YOU IN HOUSTON

The Board of Directors, Brangus staff, and sales management invite you to join us. Reconnect with friends. Make new connections. Experience the very best the Brangus breed has to offer.

One day. One place. One incredible Brangus experience.

SCAN THE QR CODE TO BOOK UNDER THE IBBA HOTEL BLOCK AT:

HILTON HOUSTON MEDICAL CENTER

6633 TRAVIS STREET

Across the Texas Range

From disciplined breeding to show-ring triumphs, MP Brangus displays a commitment to excellence.

Here he comes down the lane—a rosy-cheeked grin, a business call on the line, and his faithful pup, Rose, nuzzled in the bed of the side-by-side.

While his to-do list rarely gets shorter, Mark Perry’s strong demeanor matches his steady presence. It suggests comfort in routine and confidence in decisions made over time. Alongside his right-hand, his wife Tammy, he balances a multi-location cattle operation with the kind of financial discipline that keeps both cattle and business moving forward.

“I started with cattle as a kid,” Perry says. “When I was six, [my grandparents] gave me my first Polled Hereford heifer and I have had cattle ever since.”

THE SCOPE OF MP

MP Brangus’ initially began when a neighbor offered to sell his small Brangus herd to Perry, who had been helping manage the cattle. At that time, Perry’s electrical business was in its infant years, and he worked to build the two in tandem, piece by piece.

“Since 1997, MP Electric has allowed us to grow the cattle operation,” Perry says. “We bought property across western McLennan County, gradually piecing together land.”

Today, the operation spans various parts of Texas, with locations in Poteet, Dublin and the Waco area. Cattle shift between the three sites depending on their gestation, time of year, and environmental factors.

Cows are calved out in Poteet then the pairs are hauled to Dublin after about six weeks to get set up again. Once confirmed bred, cows catch a trailer ride back to Poteet and first-calf heifers head to Waco to calve.

In addition to the production herd, the operation also regularly travels the show circuit to promote their genetics. The show originally kicked off when Mark and Tammy’s children, Mason and Megan, expressed interest in exhibiting cattle.

In the early years, the Perry’s ended up on the lessdesired side of the class placings. But with determination, late-nights in the barn, and a little luck—they found themselves topping a class of 27 head one fateful year at the Fort Worth Stock Show.

“We thought we had won the Super Bowl,” Perry recalls. And with the help of mentors like Mark Koehl, Timmy Lucherk, the Doguet family, and countless others in their corner, MP Brangus began a show-ring empire that still stands today.

Photo By: Briley Richard

CRITERIA FOR STICKING AROUND

Whether in the show barn or out on pasture, MP Brangus runs a tight ship. Cattle in the registered herd and commercial herd alike must pass all the tests of phenotype quality along with carrying a gentle demeanor.

“As important as any other thing is the maternal ability of those females. They have to have that calf, get up, make good mothers, and I don't want them to be aggressive to anybody either,” Perry preaches. “There are too many good ones out there that have to put up with [one] who's got a bad attitude.”

For Perry, raising Brangus cattle may have been more situational than deliberate at the start, but it did not take long to see why they worked. “For the area that we’re in here in Texas, this breed fits really well,” he says.

“They're very easy to market,” Perry puts simply. “They still do well in a hot, dry environment and still raise a really nice calf. They can still be very competitive in what you can sell them for, either in a sale or hanging on the rail.”

Breeding, calving and developing cattle that consistently perform is never simple, and it comes with its share of long days and hard decisions. But for Perry, the payoff comes at the end, when quality shows up where it matters most.

“Good cattle are always going to bring the most money,” Perry says. “The better you can make the cattle, the more money they'll bring.”

CATTLE, COMMITMENT, & CONTINUITY

As for the future of MP Brangus, Perry circles back to the same idea that has guided him since the beginning.

“I just want these cattle to be better

than they were when I started,” he says. “That’s it.”

He believes strong cattle will always find a market, even when cycles turn downward. Quality, consistency, and discipline, he says, never go out of style.

Perry is equally optimistic about the future of the Brangus breed. He credits strong leadership, engaged membership, and a shared commitment to progress. His own involvement, including service on the show committee and other elements of leadership, stems from a desire to give back.

“We’re all going to come and go, but these cows are going to be here after I'm long gone, and the youth will carry it on” he says.

MP Brangus measures success beyond sale reports or stacks of banners, but instead through the generations of cow families spread throughout the hills of Texas.

Brief The BranguS

Understanding the Difference Between Price & Dollars

I naturally find myself in conversations with cattlemen across the country about the cattle market. Without fail, those conversations seem to always start and end with the same statement: “My calves brought X dollars per pound.” You see a similar trend on social media and beyond, with sale barns and market reports proudly advertising broken records for certain cattle weight classes. Price per pound is the headline. It’s what we lead with and what we remember. But what’s interesting is how rarely the conversation goes any further than that. There’s often little discussion about what those cattle truly dollar out.

Now don’t get me wrong—the price per pound of cattle absolutely matters. But I find this intriguing because, as an industry, we’ve become very pricefocused while often overlooking the more important

question: How many dollars did that calf actually make me, and how did that price translate to my operation? Did those calves generate profit? And how does that outcome reflect the program I’m running?

Too often, we celebrate price without evaluating dollars.

Growing up, I watched my family’s operation sometimes get more wrapped up in price than in profitability. We focused heavily on where the market was headed instead of where our numbers stood. Had we truly understood our bottom line at the time, we might have made different decisions. We may have sold calves when a profit was locked in rather than holding onto a commodity and waiting for a higher price later.

When I was in college, I took a feedlot risk management class built around one core principle:

By: Taylor Gazda

Photo

understanding your breakeven. In theory, it’s simple— know your numbers and manage risk accordingly. In practice, especially in a cow-calf operation, it’s far more complex. With variable costs like feed, labor, pasture, health, depreciation, overhead, and most importantly, management techniques, every operation’s breakeven is different and can be very difficult to compute.

Do you wean your calves and background them? Do you sell them straight off the cow? Are you a seedstock operation that develops and markets cattle differently, bringing additional costs? There are many moving parts that make it difficult to determine the true cost per animal unit in a cow-calf operation. But without a clear understanding of your own cost per animal unit, it’s nearly impossible to accurately evaluate whether your cattle were profitable.

When you understand your cost of production and your breakeven numbers, price becomes just one piece of the puzzle—not the whole picture. You gain clarity. You gain confidence. And most importantly, you gain the ability to make decisions based on facts rather than hope. This is about understanding your own program well enough to interpret the market in a way that matters to your bottom line. There are many resources available to help you calculate your cow cost. Don’t overlook the opportunity to improve your operation by understanding your breakeven point.

This is all to say: Price matters, but dollars matter more. Knowing the difference can change not only how you view the market, but how you run your operation long term. A high price doesn’t always mean high profit, just as a lower price doesn’t automatically mean failure. And as always, celebrate the good times, plan for the lean times, and be intentional with every dollar.

SBBA ANNUAL EVENTS

The Southeast Brangus Breeders Association (SBBA) gathered in Dothan, AL, on September 25-27, 2025 for their annual events. The Southeast Regional Junior Brangus Show (SRJBS) was on Friday with 23 exhibitors showcasing 49 head of cattle. Justin Duggin, beef specialist for University of Georgia at Calhoun, served as the judge. The SRJBS/ Michael Carter Memorial scholarship winner was announced to be Camille Quebedeaux from Mansura, Louisiana; a freshman at Louisiana State University aspiring to be a veterinarian.

Friday evening all gathered for the banquet, awards ceremony and fun auction. The Hunt Family was thanked for their donation of H+ Special Lady L333 that was raffled off to raise funds for the junior show. Lee McGarity won the raffle, donated her back, and resold to Doug and Belinda Cheney. Special Lady L333 added $20,250 to the show fund. Thank you, Hunts!

The SBBA Achievement Award for 2024 was presented to Nolan Trice from TTT Ranches at Fayette, Alabama for his work to “push our ranch to the upper limits.” This award is nominated by the ranch owner for an exceptional employee. It was not presented last year due to the annual events being canceled because of Hurricane Helene.

The SBBA Achievement Award for 2025 was presented to Logan Whatley from Leto Farms at Letohatchee, Alabama. Frank Johnston, Sr. with his two sons, owners of Leto Farms, “look forward to working with Logan for many years to come” because of the advancements in the farm and herd Logan has made.

The SBBA Hall of Fame Honorees for 2025 are Doug and Belinda Cheney from O’Brien, Florida. The Cheney’s were featured in the sale catalog and have worn many hats in the association. Thanks to Doug and Belinda for always going above and beyond and for all you have done for SBBA!

The SBBA Award of Excellence is presented to a SBBA member who has made a significant contribution to the association or someone who has promoted the Brangus breed. This year’s recipient was Craig Green, the Marketing Director for the CDP Brangus group. He has promoted Brangus all over the Southeast and beyond for over 50 years. Green has consulted with many and shared his vast cattle knowledge. SBBA was honored to recognize him.

The SBBA/Janet Greuel scholarship recipient was announced as Payge Dupre from Kathleen, Florida, a senior at the University of Florida, already working in agribusiness.

The evening concluded with the fun auction adding over $5,000 to the association’s treasury, followed by the SBBA Showcase Sale held on Saturday morning.

L to R: Seth, Janice, Michael, & Wesley Hunt; Cara Jane, Tom, & Jason Hayford
L to R: Craig Green, Jimmy Trice, Nolan Trice, Oakley & Taylor Trice, Wesley Hunt (SBBA president)
L to R: Craig Green, Brice & daughter Helen Johnston, Logan Whatley, Frank Johnston, Jr., Wesley Hunt
L to R: Doug & Belinda Cheney, Wesley Hunt
L to R: Grady Green, Craig Green, Wesley Hunt

sale summaries

Texas Drovers Bull & Commercial Female Sale

December 13, 2025

Bull Sale Averages:

57 Coming 2-Year-Old Brangus & Ultra Bulls: $11,114

28 Yearling Brangus & Ultra Bulls: $8,304

85 Total Brangus & Ultrablack Bulls: $10,188

45 Yearling Charolais Bulls: $8,100

Commercial Brangus, Super Baldie & F-1 Female Sale Averages:

55 Second-Calf Pairs/Breds: $5,665

23 First-Calf Pairs: $5,539

232 Spring Bred Heifers: $4,500

43 Open Heifers: $4,235

353 Total Commercial Females: $4,717

The 4th Annual Texas Drovers Bull & Commercial Sale at Caroleta Ranch near Weimar, Texas saw a great crowd who appreciated the strong set of bulls and fancy commercial females. The sale offering was anchored by bulls from American Cattle Enterprises along with other select consignments including a powerful set of bulls from Cross F Cattle as well as a large group of outstanding commercial females from well-known Kaechele Ranch. Joe Fuller and Bunge Halla produced the sale and were pleased with the over 150 bidders from eight states that attended live and online. Buyers were looking for strong EPD profiles on the bull offering and quality commercial Brangus orientated females.

Lot 6, CFC PERFECT MADE 7139M2 was the highest selling bull at $22,000 to TK Land & Cattle at Bastrop, Texas who also purchased high quality commercial females. Cross F Cattle & Eagles Crest Cattle Co bred and sold this GKB Perfect Storm Brangus bull out of their proven, high producing donor cow CB MS ORACLE 7139H40.

Lot 8, ACE TRIPLE CROWN 188M3 sold to Reichardt Ranch, Cat Spring, Texas for $17,000. He was a strong Ultrablack son of the popular sire, Suhn’s Triple Crown 416J39 and hailing from the 188 cow family and sold by American Cattle Enterprises.

Lot 11, CFC LAKE LINE 468M2 tallied another $17,000 bid and he continued the trend of popularity of BWCC

Big Lake 111F4 sons at this sale venue. He was bred and raised by Cross F Cattle Co. and sold to Big Cube Farms in Yorktown, Texas who also was a volume buyer of highquality commercial females at the sale.

On the commercial female side of the sale, five Red second-calf, heavy-bred three-year-olds bred to Brangus bulls topped this section at $6,000 per head. A pen of commercial Brangus first-calf heifer pairs from Aggie Farms topped the pair section at $5,900. Two pens of Kaechele Ranch bred heifers topped that category at $5,100. Possibly the most active part of the female sale was the open heifer category as it topped out on a pen of two Brangus open heifers selling for $5,000 per head.

Calendar of events

Florida State Fair Brangus Show

February 3-5, 2026 Tampa, FL

Martin-Bruni Cattle 12th Annual Spring Bull Sale @ Jordan Cattle Auction

February 12, 2026 San Saba, TX

San Antonio All Breeds Bull & Commercial Female Sale

February 18, 2026 San Antonio, TX

35th Annual Roswell Brangus Sale

February 28, 2026 Roswell, NM

Hunt’s H+ 10th Annual Brangus Bull & Female Sale

February 28 , 2026 Calhoun, GA

The National Brangus Sale

March 5, 2026 Houston, TX

World Brangus Congress

March 12-24, 2026 Londrina, Brazil

Cavender’s Bull & Commercial Female Sale

March 14, 2026 Jacksonville, TX

4th Annual Texas Alliance Sale @ Briggs Ranch

March 17, 2026 Bloomington, TX

Mound Creek Brangus Registered Bull & Female Sale

March 20-21, 2026

Leona, TX

Red Alliance Sale

March 21, 2026

Hempstead, TX

GENEPLUS @ Chimney Rock Spring Sale

March 24, 2026

Concord, AR

CDP Spring 2026 Brangus Bull & Female Sale

March 27-28, 2026 El Dorado, AR

Oklahoma Brangus Association Spring Bull & Female Sale

March 28, 2026 McAlester, OK

TBBA Spring Spectacular Female Sale @ Tenroc Ranch

April 4, 2026 Salado, TX

The Genetic Edge Sale

April 18, 2026 Huntsville, TX

Cavender Ranches Registered & Commercial Female Sale

April 24-25, 2026 Jacksonville, TX

Oak Creek Farms Spring Brangus Bull Sale

April 25, 2026

Chappell Hill, TX

Circle F Farms Brangus Female Sale

May 2, 2026

Baxley, GA

Fenco Farms Registered Female Sale

May 4, 2026

Floral City, FL

GENEPLUS @ Bar V Genetix Female Sale

May 23, 2026 Oneonta, AL

Cut Above Registered Brangus Female Sale

May 30, 2026 Cullman, AL

ACE Registered Female Sale

June 6, 2026 Orange Beach, AL

Brangus Convention

July 24-26, 2026 College Station, TX

Visit www.gobrangus.com/events-and-shows to submit your event today!

ARTIFICIAL insemination technicians

Emmet Capt

25230 Farm Road 410N | Bagwell, TX 75412 903-249-3937

Elite Reproductive Services

Jarrett Ezell

New Braunfels, TX jarrett@eliterepro.com | 830-708-2157

Zane Kantor

390 W HWY 164 | Donie, TX 75838 ezkantor@gmail.com | 254-747-0291

Jaran Lehman

Concord, AR jlehman@premierselect.com | 870-668-6329

Ace McHatton | Grand Drive

Genetics

211 North First Street | Madill, OK 73446 acemchatton@gmail.com | 580-465-1361

Rodolfo Muro

690 Eagle Cliff Drive Flintstone, GA 30725 murogen2020@gmail.com | 706-671-3629

Jeremy Price Franklin, TX 979-204-9362

Jeff Reznicek

Auburn, AL reznicekjeff@gmail.com | 334-734-0340

GL Sutherland Drasco, AR 501-412-4939

Charlie Tiner P.O. Box 203 | Hempstead, TX 77445 dgtiner@hotmail.com | 713-252-4662

Cody Washman Southwest Missouri 417-489-5450

Kenneth Welch

4965 FM 2064N | Troup, TX 75789 ka_welch87@aol.com | 903-571-8716

Corey White | Spur W Cattle 479 Hwy 397 | Preston, MS 39354 spurwcattle@gmail.com | 662-803-8815

To be added to the list of AI Technicians, email your name, location and contact information to info@gobrangus.com

ibba board of directors

President Grady Green, AR

1st Vice President Josh Walker, Ph.D., AR

2nd Vice President Warren Young, DVM, OK

Secretary/Treasurer Jeremy Jackson, AR

EAST REGION

Trey Cuevas, Purvis, MS -Seat 7 treycuevas3@yahoo.com

Grady Green, El Dorado, AR - Seat 9 grady@dragginmranch.com

Jeremy Jackson, Gentry, AR - Seat 2 jjackson101@gmail.com

Rob Singleton, Seville, FL - Seat 3 rsingletoncattle@yahoo.com

texas region

Mary Douglass, Seguin, TX - Seat 1 twoheartsbrangus@yahoo.com

Joe Fuller, Willow City, TX - Seat 5 jw.fuller@yahoo.com

Jodi Jackson, Waco, TX - Seat 10 jodibjackson1990@gmail.com

Gary Adamek, Schulenburg, TX - Seat 12 gary@fayettecountryhomes.cm

West Region

Sharee Sankey, Council Grove, KS - Seat 13 sankeys6nranch@yahoo.com

Matt Barton, Stillwater, OK - Seat 8 rangeroptics@gmail.com

Warren Young, DVM, Blanchard, OK - Seat 4 wbydym@hotmail.com

At large

Randy Schmidt, M.D., Texarkana, TX - Seat 6 doctorrand@me.com

Josh Walker, Ph.D., Ben Lomond, AR - Seat 11 josh@redbudfarms.net

IBBA Committee Chairmen

Breed Improvement

Dr. Randy Schmidt | doctorrand@me.com

IJBBA Advisory

Michael Allen | DVM allencattleco@yahoo.com

Finance

Jeremy Jackson | jjackson101@gmail.com

Show

Mark Perry | mark@mpelectric.net

IBBF

Brandon Belt | brandonbelt@aol.com

Long Term Planning

Joe Fuller | jw.fuller@yahoo.com

Promotions

Megan Greenwood | megan@greenwoodcattleco.com

International

Garrett Thomas | garrett.r.thomas@gmail.com

Membership & Education

Karen Adamek | yeehaw1966@yahoo.com

Commercial Marketing

Cody Glenn | cody@towncreekfarm.com

int brangus auxiliary

President

Jennifer Walker, Ben Lomond, AR

1st Vice President

Tami Jones, Stillwater, OK

2nd Vice President

Marlene Schwerin, Gentry, AR

Secretary

Tammy Perry, Comanche, TX

Treasurer

Connie Smart, Runge, TX

Historian

Jodi Jackson, Waco, TX

Social Media Coordinator

Jennifer Walker, Ben Lomond, AR

Int brangus foundation

President

Brandon Belt, Gatesville, TX

Secretary/Treasurer

Rick Cozzitorto

Allen Goode, Mabank, TX

Chris Heptinstall, Dothan, AL

Tracy Holbert, College Station, TX

Traci Middleton, Puryear, TN

Cindy Blazek, Leona, TX

David Wood, Magnolia, MS

Nic Cornelison, Flat Rock, AR

Mark Cowan, Detroit, TX

Dr. Darrell Wilkes , McCormick, SC

Cover Photo Next Level Images

IBBA STAFF

Executive Vice President

Rick Cozzitorto | rcozzitorto@gobrangus.com

Director of Operations

Abby Geye | ageye@gobrangus.com

Director of Registry Services

Callie DeLarm | cdelarm@gobrangus.com

Director of Genomics & Research

Macee Wagner | mwagner@gobrangus.com

Director of Events & Education

Lori Edwards-Dunkerley | ledwards@gobrangus.com

Director of Field Staff, Genetics, & Advertising

Cord Weinheimer | cweinheimer@gobrangus.com

Director of Marketing & Communications

Briley Richard | brichard@gobrangus.com

Brangus publications, INC

Editor in Chief Briley Richard | brichard@gobrangus.com

Advertising Sales

Cord Weinheimer | cweinheimer@gobrangus.com

Advertising Sales Jay Carlson | jay@carlsonmediagroup.com

IJbba Board of directors

President

Savannah Hanson, TX

Vice President

Camille Burns, TX

Ex-Officio

Emma Tittor, TX

International Brangus Queen

Anna Kate Goree, MS Director

Isabelle Parkey, TX

Director

Emily Jackson, AR Director

Gracie Johnson, TX

Director

Aubrey Meador, TX Director

Carlee Taylor, FL Director

Carter Aucoin, LA

IBBA office

P.O. Box 10029 | College Station, TX 77842 210-696-8231 | info@gobrangus.com

ADVERTISING INDEX

HOW TO MAXIMIZE HETEROSIS WITH TRUE BRANGUS AND ANGUS!

Brangus were created more than 75 years ago to blend two desirable breeds to create a new one. Unlike breeding value or EPD, Heterosis is not passed from generation to generation in a crossbreeding program without a loss in its level unless a stable breeding program is established (as has been done in Brangus and at OCF). Heterosis has the greatest effect on traits most affected by environment... adaptability, longevity, fertility, maternal ability, resistance to parasites and diseases. OCF is widely known for their True Brangus and increased Heterosis allowing their genetics to perform better in most environments. Long-time customers and repeat buyers tell the real story at Oak Creek Farms.

TRUE BRANGUS AT ITS BEST DATA RESULTS IN!

Hurla Feedyards

63 Oak Creek Farms Steers • 92% Choice 20% CAB 3.37 • Avg Daily Gain

$1.10 Cost of Gain • 63% Carcass Yield 2.8 Avg Yield Grade • 6.2 Feed Conversion

Canadian Feed Yard Harvest Data

Oak Creek Farms Steers 87% Choice with 1.5% Prime Heifers were 90% Choice with 5% grading Prime

SALE CONTACTS

Owner: John Kopycinski 979-251-2530

Consultants: Gary Bruns 830-391-0766 • Kent Smith 979-540-8338 Mike Arnold 979-732-7679 * Charlie Tiner 713-252-4662

Auctioneer: Troy Robinett 817-995-7509

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