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Utah Sports Commission
The Utah Sports Commission is working to distinguish the State of Utah as a leader in the world of sports marketing, event attraction, sport development and sport-related tourism. The Sports Commission is continuing to exercise fiduciary responsibility in allocating public and private funding to sporting events as it promotes the State of Utah and generates economic impact through sport.
In 2007-2008, the Sports Commission partnered in 46 worldclass sporting events across the state and leveraged those events where advertising or sports tourism activities could be executed. $1.6 million in funding was provided to sports events resulting in an estimated $132 million in economic impact to the State of Utah and a return on investment of $82 per $1 spent. A number of these events hosted also had a major national and international television component to them generating an estimated $10 million in media value to the state.
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The Utah Sports Commission continues to contribute building the state’s annual $4.5-6 billion dollar sports industry through capitalizing on its core competencies, including winter sports, action/adventure sports, golf, motor sports, Olympic legacy sports and activities, and others.
Utah’s 2007-2008 Key Sporting Events
The Dew Tour came to Utah in 2007 and 2008.
TELEVISED EVENTS NON-TELEVISED EVENTS Jeep King of the Mountain Mt. Biking World Championships Triple Crown Fastpitch Softball World Series Utah EnergySolutions Championship XTERRA Mountain Championship AST Dew Tour Toyota Challenge Sorenson’s Champions Challenge FIS Freestyle International World Cup Huntsman World Senior Games World Superpipe Championships Essent ISU World Cup Speedskating XTERRA Winter World Championship U.S. Junior Figure Skating National Championships U.S. Freestyle Championships Luge Junior World Cup FIM Superbike World Championships U.S. Ski Jumping & Nordic Combined Championships STIHL Timbersports Series Salt Lake City Marathon Ride Guide TV Utah Mountain Biking St. George Triathlon Ogden Marathon Ragnar Relay Wasatch Back Grand Prix American Le Mans Series
UTAH SPORTS COMMISSION
Impact on the State of Utah
Utah’s Sports & Recreation Industry Annual Economic Impact Approximately $4.5 - 6 Billion**
Utah’s Sports & Recreation Industry Annual Tax Revenue to Utah Over $300 Million**
Utah’s Sports & Recreation Industry Utah Jobs Over 65,000**
Economic Impact from Hosting Events 2000-2011*** Approximately $830 Million
Return on Investment (ROI) from Events Hosted $82:$1
• Total State Money Received for Events from ‘99-‘08 — $8.67 Million
• Total Impact from Events Hosted and/or Committed — $830 Million
• Relocated US Speedskating to Utah
Non-State Funds/Value-in-Kind Raised and/or Leveraged to Enhance State-wide Sports Development Efforts Approximately $7.3 Million
Events Landed or Partnered with “TEAM UTAH*” 2000-2008 278 • Including events committed thru 2011
* TEAM UTAH consists of all entities working with the Utah Sports Commission to impact the state through sports & recreation ** University of Utah study and Outdoor Industry Association study *** Committed resources to secure World Championship freestyle event in 2011 (See updated Economic Impact formula)
UTAH SPORTS COMMISSION
Impact on the State of Utah
Cities and Counties Impacted through Sport Development in Utah
Heber City, Ephraim, Logan, Ogden, Weber County, Salt Lake City, Kearns, Sandy, West Jordan, West Valley City, Provo, Orem, Lehi, Moab, St. George, Washington County, Monument Valley, Tooele, Park City, Murray, Brian Head, Davis County 22
Events Received Funding/Grants 163
Event Inquiries 2000-2008 Over 850
Value of Media Exposure for Sports Events Held in or Associated with Utah 2007-2008 Estimated $10-$12 Million in value
Value of National/International Television from Events Hosted 2000-2008 Estimated $20-22 million in value
Grants, Marketing, Advertising and Tourism Related Promotion of Utah Sport Brand Utah: The State of Sport - Cash and VIK Approximately $5.770 Million
Manage TEAM 2002 Olympic Volunteer Legacy Database Approximately 10,000
Manage Utah’s Only Official PGA TOUR Golf Event 20 Hours of TV Coverage with Utah Promotional Ads and an Estimated Economic Impact of Over $4 Million
