UTAH SPORTS COMMISSION The Utah Sports Commission is working to distinguish the State of Utah as a leader in the world of sports marketing, event attraction, sport development and sport-related tourism. The Sports Commission is continuing to exercise fiduciary responsibility in allocating public and private funding to sporting events as it promotes the State of Utah and generates economic impact through sport. In 2007-2008, the Sports Commission partnered in 46 worldclass sporting events across the state and leveraged those events where advertising or sports tourism activities could be executed. $1.6 million in funding was provided to sports events resulting in an estimated $132 million in economic impact to the State of Utah and a return on investment of $82 per $1 spent. A number of these events hosted also had a major national and international television component to them generating an estimated $10 million in media value to the state. The Utah Sports Commission continues to contribute building the state’s annual $4.5-6 billion dollar sports industry through capitalizing on its core competencies, including winter sports, action/adventure sports, golf, motor sports, Olympic legacy sports and activities, and others. The Dew Tour came to Utah in 2007 and 2008.
Utah’s 2007-2008 Key Sporting Events TELEVISED EVENTS
NON-TELEVISED EVENTS
Jeep King of the Mountain Mt. Biking World Championships
Triple Crown Fastpitch Softball World Series
Utah EnergySolutions Championship
XTERRA Mountain Championship
AST Dew Tour Toyota Challenge
Sorenson’s Champions Challenge
FIS Freestyle International World Cup
Huntsman World Senior Games
World Superpipe Championships
Essent ISU World Cup Speedskating
XTERRA Winter World Championship
U.S. Junior Figure Skating National Championships
U.S. Freestyle Championships
Luge Junior World Cup
FIM Superbike World Championships
U.S. Ski Jumping & Nordic Combined Championships
STIHL Timbersports Series
Salt Lake City Marathon
Ride Guide TV Utah Mountain Biking
St. George Triathlon Ogden Marathon Ragnar Relay Wasatch Back Grand Prix American Le Mans Series
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Governor’s Office of Economic Development • Annual Report 2008
