Issuu

MAY 2025 • WWW.PAX-INTL.COM

Post-WTCE/Awards Issue

New s and A nal y sis for the pas senger ser v ices executi ve

Award-winning flavor gategroup sets the standard at PAX Awards

Premium Economy: Experience more More comfort. More entertainment. More cuisine

EDITOR’S LETTER & CONTENTS

PAX International Mississauga, Ontario Canada Website: www.pax-intl.com

PUBLISHER Aijaz Khan E-mail: aijaz@globalmarketingcom.ca

EDITORIAL OFFICES Jane Hobson, Managing Editor Tel: (1 416) 997-3914 E-mail: jane@pax-intl.com Robynne Trueman, Business Editor Tel: (1 705) 471-4110 E-mail: robynne@pax-intl.com Alex Preston, Senior Editor Tel: +44 (0) 7969 092913 E-mail: alex@pax-intl.com Chelsea Clarke, Associate Editor Tel: (1 416) 797-8052 E-mail: chelsea@pax-intl.com

ART DEPARTMENT Jessica Hearn, Art Director E-mail: jessica@globalmarketingcom.ca

Postcards from Hamburg

TCE Hamburg has come and gone, but the momentum it generated continues to energize the industry. As always, the show proved to be a dynamic gathering of innovators, suppliers, airline partners and thought leaders from around the globe. It was a pleasure to reconnect with so many of you in person and witness firsthand the creative energy driving inflight services forward. One of the highlights of the week was our annual PAX Readership Awards ceremony. We are proud to recognize the outstanding contributions of companies across catering, amenities and comfort and technology—chosen by our readers. These awards are a celebration of excellence, commitment and ingenuity, and we extend sincere congratulations to each of this year’s winners. This issue showcases the winning companies and products, captures some of the standout moments from the show and covers the latest product launches unveiled on the exhibition floor. Thank you to everyone who made Hamburg such a success. We look forward to continuing the conversation—and celebrating your achievements—all year long.

PAX International and PAX Tech are published a total of 10 times a year by PAX International, Mississauga, Ontario, Canada. International Distribution.

JANE HOBSON Managing Editor PAX International

Subscriptions: $200 for one year; $300 for two years; $400 for three years. Art and photographs will not be returned unless accompanied by return postage. The views expressed in this magazine do not necessarily reflect the views and opinions of the publisher or editor. All rights reserved. Nothing may be reprinted in whole or in part without written permission from the publisher. © PAX International magazine

ISSN 1206-5714 Key title: Pax International

CONTENTS

18 20 24

AMI GROUP CEO REFLECTS ON WTCE GATEGROUP ON CATERING ACROSS LATAM LSG SKY CHEFS’ THREE-PEAT WIN

28 34 38

EN ROUTE BUILDS GLOBAL MOMENTUM FORMIA TAKES FOUR AWARDS WESSCO PASSES THE TORCH

ON THE COVER: Learn about the art of inflight dining across LATAM with gategroup on page 20.

PAX-INTL.COM

NEWS

SUPPLIER

GIP showcases airline mattresses for ultimate inflight comfort Global Inflight Products (GIP) is revolutionizing air travel experience and comfort with the launch of its latest airline mattresses that were on display at WTCE. The compact and lightweight mattresses are designed to provide superior support, ensuring a more restful journey. The newest addition to the collection is GIP’s patented air mattress. It can be a single-use item since its cost is less than half the price of dry cleaning. Not only is it compact, lightweight and exceptionally comfortable, but it is also fully recyclable, making it a sustainable choice for airlines committed to reducing the environmental footprint. To further elevate the passenger experience, the mattresses feature removable covers available in a range of materials, allowing airlines to customize comfort and aesthetics to suit the brand. With GIP’s latest innovation, airlines can offer travellers premium inflight rest while balancing the limited space around the seat.

The air mattress from GIP

4 MAY 2025

SKYPRO features circular uniform solutions at WTCE SKYPRO highlighted several of its sustainability solutions at WTCE, including its shoe recycling initiative

SKYPRO displayed its innovative uniform sustainability solutions at WTCE last month, emphasizing circularity, waste reduction and resource optimization. With a mission to revolutionize uniform management, SKYPRO offers solutions that extend garment lifespan while promoting eco-friendly practices. Key initiatives include garment and shoe recycling, transforming waste into valuable resources and a repair and reuse program, which extends uniform lifespan with up to 60 percent savings. Additionally, SKYPRO’s upcycling solutions repurpose old uniforms into premium products, closing the loop on sustainability. “WTCE was an incredible opportunity for us to connect with our partners, showcase our latest innovations and reinforce our commitment to sustainable uniform solutions,” says Jorge Pinto, SKYPRO Chairman and CEO. “The energy and engagement at the show were fantastic—it truly highlighted how much interest there is in responsible, forwardthinking approaches to uniform management.”

EVERY DAY WE SEE THE REWARDS OF

GOING THE EXTRA MILE

BEST AIRLINE IN AFRICA FOR 7 YEARS IN A ROW

NEWS

SUPPLIER

Snackbox To Go embraces WTCE 2025 as a hub for innovation and global collaboration

CATERING

Miles GSE and GIC International Catering further collaboration with latest agreement

Snackbox To Go tells PAX International its commitment to innovation and global collaboration in the airline catering industry was reaffirmed at this year’s WTCE. “WTCE is an essential platform for us. It offers opportunities to connect with industry leaders, showcase our latest offerings and gather insights that drive our product development,” says Kees Verschuure, Sales Director at Snackbox To Go. “The global nature of WTCE allows us to engage with a diverse array of partners and clients,” he says. “It is a hub of ideas and cultures, which is invaluable for our company operating in the international aviation sector.” Ahead of this year’s event, the company unveiled its new customizable breakfast box, designed to provide airlines with flexible, high-quality meal options tailored to diverse passenger preferences. This initiative aligns with Snackbox’s broader strategy to enhance the inflight experience through personalized and convenient solutions. “By offering a range of options, we empower airlines to deliver meals that resonate with its brand and meet specific dietary requirements,” Verschuure explains. In addition to product innovation, Snackbox To Go emphasized its commitment to sustainability and ethical sourcing as part of its Personalized Product Selector on its updated website. Miles GSE and GIC International Catering sign agreement at WTCE

The Snackbox To Go booth at WTCE 2025

6 MAY 2025

Miles GSE has signed an agreement with GIC International Catering to secure the delivery of its latest catering trucks. The signing took place at WTCE last month. “Another milestone—the renewal of our fleet is in full motion,” said Göksel Yildirim, Managing Director, GIC International Catering. The contract covers an initial delivery of two units, with an additional five units scheduled for rollout throughout this year and next. “We value the opportunity to further strengthen our partnership with GIC International Catering and look forward to continued collaboration built on shared standards of quality, efficiency and service excellence,” Miles GSE said via LinkedIn.

Now, and as always, we strive to surpass your guests’ expectations. Culinary. Consistent. Connected. www.lsgskychefs.com

A R S OF

REDEFINING TRAVEL RETAIL Thank you to our brand partners for being part of the journey.

YOU’VE ARRIVED.

AIRLINES

More than a flight Aloe vera and pineapple drink for SriLankan Airlines

SriLankan Airlines describes how the airline embodies the spirit of its homeland as it celebrates its PAX Readership Award for Outstanding Food Service by a Carrier South Asia by CHELSEA CLARKE

lying for 45 years, SriLankan Airlines has become more than a carrier—it is a symbol of Sri Lanka’s spirit and forward-thinking innovation. Marking this milestone anniversary last year, the airline is not just celebrating its past but also its recent PAX Readership Award win. The airline received the award for Outstanding Food Service by a Carrier South Asia at last month’s award ceremony. Dimuthu Tennakoon, Head of Com-

10 MAY 2025

mercial at SriLankan Airlines, shared his thoughts on the win, saying, “A big thank you to everyone who voted for us. We take great care to ensure our onboard menus are a sensory treat, as food plays a crucial role in shaping the overall flying experience – whether you are a first-time traveller or frequent flyer. We continuously review passenger feedback across different sectors to craft our menus, while guaranteeing that meals are prepped with the freshest ingredients, cater to diverse

Richard Nuttall, CEO, SriLankan Airlines

preferences and dietary needs and feature regular updates. This recognition reaffirms that we have got the recipe right for our onboard food service.” The SriLankan Airlines inflight menu offers an international flair, with a perfect blend of local cuisine from each market the airline operates in. In its South Asian service,

Designing + Supplying Passenger Comfort For 45+ years, our team of experts has specialized in creating customized amenity kits, bedding, and other onboard projects that elevate the passenger experience.

www.wessco.net

info@wessco.net

AIRLINES

Known for its hospitality, SriLankan Airlines passengers are treated to authentic Sri Lankan cuisine, while the cabin atmosphere is designed to reflect the island’s vibrant flora and fauna, offering a sensory experience that brings the spirit of Sri Lanka to the skies

SriLankan presents a choice of meals inspired by the localities within its widespread network spanning India, the Maldives, Pakistan, Bangladesh and Nepal. The airline’s passengers from this region can look forward to the familiar tastes of home; from an assortment of biriyani and masala; to Idli, upma, samosas, paratha, chapathi; and traditional curries such as palak paneer, aloo gobi, gobi masala and butter chicken makhani. A mainstay on every SriLankan Airlines’ flight is the Sri Lankan meal option, featured under its awardwinning ‘SriLankan Flavours’ menu. Using heritage recipes and authentic, local ingredients, SriLankan Airlines serves classics such as egg roti with paraw fish curry and crumb fried prawns; dhunthel rice with traditional curries; kuruluthuda heirloom rice with chicken pepper curry and local vegetables; and lamprais.

Charting an exciting course for the future

To commemorate its 45th birthday in 2024, the airline wanted to celebrate right alongside its passengers. On the

12 MAY 2025

anniversary date, passengers flying with SriLankan Airlines who were also celebrating their birthdays were treated to delightful surprises on board—and the festivities did not stop there. “We also gave customers an opportunity to participate in a raffle draw to win an exciting tour of the airline’s facilities, including the hangar,” SriLankan Airlines CEO Richard Nuttall tells PAX International this spring. While anniversary celebrations were a highlight, SriLankan Airlines is also receiving attention for its commitment to sustainability, including its innovative Mathaka upcycling initiative. The project upcycles retired airline items into a unique range of lifestyle products. Through this initiative, the airline has found creative ways to breathe new life into materials that would otherwise be discarded. “We recently premiered our latest range of Mathaka products, which includes travel bags, tote bags, peg dolls, table runners and mats, and many more exciting items, all beautifully transformed from unusable aircraft seat covers, blankets, curtains, uniforms, wooden air cargo pallets and other items,” says Nuttall. What makes these products truly special is the quality. Despite being upcycled, the materials boast a

Aijaz Khan, Publisher of PAX International (left), presents the award for Outstanding Food Service by a Carrier South Asia to Sharadha Senevirathne, Manager Germany of SriLankan Airlines, at the 2025 PAX Readership Awards ceremony

luxurious feel. “Although the items we upcycle are no longer usable in our service, the materials themselves retain their premium quality. Cabin textiles, in particular, are selected through stringent quality control processes and often carry original equipment manufacturer approval, giving a luxurious feel even in their second life,” says Nuttall. Beyond Mathaka, SriLankan Airlines is working on a variety of other sustainability projects too. These efforts include improving energy efficiency at its bases and partnering with Sri Lankan authorities to help restore the country’s biodiversity. The airline has also switched to eco-friendly, lightweight carpets and recycled fabric pillow covers and antimacassars onboard. But the airline recognizes that its responsibility does not end at taking care of the planet—it wants to support its community too. “Through SriLankan Cares, our CSR arm, we focus on improving the welfare of Sri Lanka’s youth through initiatives in healthcare, education, leadership and skill development,” says Nuttall. “Additionally, we support economically disadvantaged women and youth with projects like Mathaka and Eco Trailers, which provides training to become eco guides.”

Fuel for the journey ahead.

Delivered by...

Premium, expertly crafted meals designed to delight passengers while ensuring seamless service delivery across every cabin.

AIRLINES

Brewing elevated Economy air travel Porter Airlines celebrates its PAX Readership Award win and highlights two of its latest brand partnerships to bring Canadian beer and coffee to Economy passengers by JANE HOBSON

Michael Deluce, Chief Executive Officer, Porter Airlines Moosehead Canadian Lager is now served onboard, in 355 milliliter cans

orter Airlines’ regional service and mission to elevate Economy air travel began in 2006. Now nearly two decades later, the airline serves every province in Canada and many destinations across North America. Amid its rapid expansion, Porter has earned the title of Most Improved Airline in North America at the PAX Readership Awards for two consecutive years—2024 and again this year at last month’s Awards ceremony in Hamburg, Germany. “This award reaffirms what we’re hearing from our customers - that they love Porter. With our expanding network, more and more economy passengers will have the opportunity to experience the elevated level of

14 MAY 2025

service that they deserve,” Michael Deluce, Chief Executive Officer at Porter Airlines tells PAX International. Through its growth, Porter has focused on infusing luxury into the Economy Class experience through meaningful food and beverage partnerships with Canadian-owned brands. Julian Low, Vice President, Corporate Development at Porter Airlines, says the airline’s vendor criteria are very specific. Brand partnerships are carefully selected through a combination of seeking collaborations and receiving proposals. “Porter frequently scours the market for onboard products that may resonate with our passengers,” he explains. “We make vendor decisions

Julian Low, Vice President, Corporate Development, Porter Airlines

using a rigorous sourcing process that starts with a market assessment followed by a Request for Proposal. Only vendors that we believe fit within our brand criteria are invited to participate.” A cross-functional team evaluates the suppliers based on quality, brand values, locality, price, reliability

AIRLINES

Cracked Canoe Premium Ultra-Light Lager is onboard Porter Airlines, served in 355 milliliter cans

and what Low refers to as the “wow factor,” which he says is how Porter surprises and delights passengers. “Every decision is critically evaluated and often includes input from our most senior leaders. That is how important the onboard service offering is to us,” he reveals.

Brands that need no introduction

Porter’s complimentary drink offerings are a signature element of the onboard experience. The latest additions to its beverage lineup include beer from Moosehead Breweries and coffee from Café Saint-Henri. Based in Eastern Canada’s picturesque Saint John, New Brunswick, Moosehead Breweries is a historic, premium beer brand. Two beer options, served in 355 milliliter cans, are available onboard: Moosehead Canadian Lager and Cracked Canoe Premium Ultra-Light Lager. “We selected Moosehead based

16 MAY 2025

Café Saint-Henri’s Mr. Porter’s Blend was specially curated for the airline’s inflight service

on its great taste and overall commitment to quality,” Low explains. From Montréal, Quebec, Café Saint-Henri is renowned for its direct-to-source purchasing and expertise in premium coffee. “Our goal is to provide a premium passenger experience, working with partners that have the same high standards that we do. Both Moosehead Breweries and Café Saint-Henri are passionate about their craft and have strong Canadian roots,” he explains. “Moosehead’s overall commitment to quality matches our goal to provide a superior passenger experience— they also have great tasting beer.” He notes that Café Saint-Henri takes great pride in its production process, bringing high-quality and sustainably sourced coffee to Porter’s passengers. The coffee from Saint-Henri, Mr. Porter’s Blend, was specially curated for the airline’s inflight service. “Tastebuds change at altitude, so one of the more unique parts of selecting this partner was testing many

different iterations of Mr. Porter’s Blend during actual flights to ensure it has the premium taste our passengers expect at 30,000 feet,” explains Low. New brand partners are introduced periodically, part of maintaining the airline’s high service standards. “Porter’s onboard experience transforms expectations for Economy air travel. This, along with our team’s genuine approach to service, is the foundation for elevating Economy flying for everyone,” Low says.

Economy with class

Flying exclusively single aisle aircraft in two-by-two seating configuration, Porter boasts no middle seats. All passengers flying its E195-E2 fleet have access to free, high-speed, reliable Wi-Fi service from gate-to-gate, providing full web access, including surfing and streaming services. “These elements are another way of distinguishing Porter’s Economy travel experience for all passengers,” he explains.

SOUND THAT INSPIRES WONDER Linstol unveils the next generation of headphones, delivering an unparalleled in-flight audio experience. We specialize in crafting bespoke solutions for our clients by prioritizing onboard quality.

GUEST COLUMN

Milestone moment for AMI Group

Close up of the AMI Group booth at WTCE 2025

In this Guest Column, Jeremy Parsons, Chief Executive Officer, AMI Group, reflects on a remarkable WTCE

Jeremy Parsons, Chief Executive Officer, AMI Group

18 MAY 2025

The AMI Group booth at WTCE 2025 was a popular spot for snacks, drinks and networking

AMI Group receives award for Best Solutions Company at the PAX Readership Awards 2025

The AMI Group booth at WTCE 2025

s I sit down to reflect on this year’s World Travel Catering & Onboard Services Expo (WTCE), I am filled with an immense sense of pride and gratitude. For AMI Group, WTCE 2025 was not just another event—it was a defining moment in our journey, a vibrant showcase of our innovation, our partnerships, and above all, our people—and it was made even more

memorable by AMI being named “Best Solutions Company” by the readers of PAX International for the second consecutive year during the show. From the moment the doors opened in Hamburg, the energy was electric. The sheer buzz around the industry’s reunion under one roof reminded us why we do what we do. As leaders in delivering smart, scalable and sustainable solutions for onboard

services, we have always believed that collaboration is the heart of progress—and WTCE gives us the perfect platform to demonstrate that. This year, AMI Group launched several exciting products and services that reflect our commitment to efficiency, sustainability and passenger experience. We were thrilled by the response from airlines, rail operators and industry partners—many of whom shared how our solutions are helping them meet today’s challenges head-on. But beyond the product innovation, what struck me most was the quality of the conversations. From deep dives into digital transformation to passionate debates about sustainability and supply chain resilience, the dialogue at WTCE this year was honest, energizing and full of possibility. These conversations are what push us forward. I also want to recognize the incredible AMI team whose tireless efforts made our presence at WTCE such a success. From designing our engaging stand to presenting compelling insights and welcoming visitors from around the globe, your dedication and professionalism shone through. You made it easy for attendees to see what AMI Group stands for: excellence while remaining humble, transparency, and a resilient pursuit of better. As we look ahead, I am more confident than ever in our path. WTCE reaffirmed our belief that the future of onboard services lies in intelligent integration—of technology, logistics and care for the customer experience. And AMI Group is proud to be at the forefront of that transformation. To all who visited us at the show: thank you. To our partners, clients and collaborators: we look forward to what we will build together next. Here is to continued innovation, stronger connections and a brighter onboard future.

PAX-INTL.COM

CATERING

Masters of multicultural cuisine PAX International learns more about the art of inflight dining across Latin America in this Q&A with gategroup’s Regional President LATAM, Carlos Bittar by JANE HOBSON

Chefs combine culinary artistry with scientific insight to ensure meals are prepared properly for the cabin

n the golden age of air travel, luxury has evolved from plush seats to palatable plates. Today, an inflight meal is no longer just a necessity, it is a curated experience. We sat down with gategroup’s Regional President LATAM, Carlos Bittar, to learn how the culinary powerhouse is redefining inflight dining across Latin America. PAX INTERNATIONAL: Inflight dining has become a battleground for airline differentiation. What does it take to deliver fine dining in the sky? CARLOS BITTAR: It is no small feat. Serving gourmet meals in a pressurized cabin at altitude is very different from serving them on the ground. Taste perception changes in flight, salt and sweetness diminish, so we must anticipate and adjust flavours with precision. At gategourmet, we combine culinary artistry with scientific insight. Our chefs work closely with food technolo-

20 MAY 2025

gists to create menus that are not just delicious but tailored for high-altitude enjoyment. PAX INTERNATIONAL: Can you tell us about gategourmet’s footprint in Latin America and your day-to-day impact? BITTAR: We operate in eight countries across Latin America, with 16 catering units strategically positioned to serve key hubs. Our team of around 6,000 professionals produce more than 148,000 meals daily for more than 1,500 flights. It is like running dozens of restaurants simultaneously, every day, in multiple time zones. Our work supports the region’s most important carriers, such as Aerolineas Argentinas, Aeromexico, Avianca and LATAM Airlines, to name a few. From Buenos Aires to Bogotá, Santiago de Chile and Lima, our kitchens are always alive with activity.

Carlos Bittar, Regional President LATAM, gategroup

GATEGOURMET LATIN AMERICA IN NUMBERS:

8 Countries, 16 Units Surface Area: 92,900 m² Employees: 6,000 Flights Served Daily: 1,500+ Meals Prepared Daily: 148,000 Highloader Trucks: 239

A Fresh Era,

Rooted in Heritage

Korean Air’s bold rebrand debuts with a new jewel of the sky. For the first time, Graff ’s heritage of crafting the world’s finest and rarest jewels inspires a new standard of inflight luxury.

CATERING

gategourmet Latin America serves more than 1,500 flights daily

PAX INTERNATIONAL: That is a vast operation. How do you manage to cater to such a diverse passenger base with equally diverse culinary expectations? BITTAR: That is the beauty and the challenge of our work. We serve not just Latin American carriers, but also Asian, Middle Eastern, U.S. and European airlines, each with unique culinary demands. Our chefs are masters of multicultural cuisine, capable of preparing everything from halal and kosher meals to gluten-free or vegan dishes, always aligned with passengers’ dietary needs and cultural expectations. And we are not just serving meals, we are creating signature menus in collaboration with airline partners. The goal is to reflect each airline’s brand ethos through food.

meals. These techniques allow us to prepare food to exact standards and preserve its quality until it is served onboard. Coupled with locally sourced ingredients, these innovations help us align with both quality and sustainability goals. We are also increasingly leveraging artificial intelligence in areas such as demand forecasting, inventory management and quality assurance. This enables us to optimize production, minimize waste and drive continuous improvement through operational data analysis, ensuring efficiency and customer satisfaction.

recently in 2024 and 2025. What does this recognition mean for the team?

PAX INTERNATIONAL: Operating at such scale must come with its own challenges. How do you ensure quality and consistency?

PAX INTERNATIONAL: What is next for gategourmet in Latin America?

BITTAR: Think of a fully booked wide-body aircraft, feeding passengers on that flight is equivalent to serving two or three full restaurants’ worth of guests in one sitting. It requires flawless execution. We run 24/7 operations, maintain stringent hygiene protocols and ensure every step, from sourcing to plating, is tightly controlled. Our employees are incredibly skilled and committed. Their resilience and attention to detail make this level of excellence possible day in, day out. PAX INTERNATIONAL: gategourmet has been named Airline Caterer of the Year in South America at the PAX Readership Awards four times, most

BITTAR: It is a tremendous honour. The PAX Readership Awards are an industry benchmark and winning it twice in a row is no small accomplishment. It is a tribute to our collaborative spirit, our regional alignment and the relentless pursuit of excellence by every individual across our Latin American operations. This recognition is not just a trophy on the shelf, it is a celebration of our people, who give their best every single day.

BITTAR: We are always looking forward, enhancing our infrastructure, investing in talent, embracing new culinary trends and pushing the boundaries of inflight dining. With a regional footprint covering 92,900 square meters and our airline partners continuing to innovate, we are perfectly positioned to evolve alongside the industry. Across Latin America, we are also advancing a robust ESG agenda. Our initiatives span energy efficiency, waste reduction, water conservation and the pursuit of Zero Landfill, while fostering diversity, equity, inclusion and community engagement. This approach ensures meaningful impact through operational innovation and local alignment.

PAX INTERNATIONAL: What role does technology play in elevating inflight meals? BITTAR: Technology is integral. We use culinary methods such as sous vide and cook and chill to maintain the integrity, safety and flavour of gategourmet Latin America prepares 148,000 meals per day

22 MAY 2025

Voted Best Global Solutions Provider by PAX Magazine Readership for 2024 & 2025

Sourcing | Logistics | Co-Packing | Culinary Design

CATERING

Sky Chefs three-peat

Left to right: Aijaz Khan, Publisher at PAX International, presents Airline Caterer of the Year North America Award to LSG Sky Chefs Americas CEO Greg Anderson and Tone Cresswell, CCO, LSG Sky Chefs Americas at the PAX Readership Awards ceremony 2025

LSG Sky Chefs Americas celebrates third consecutive PAX Readership Award win and discusses plans for the future

by JANE HOBSON

SG Sky Chefs Americas has once again been named Airline Caterer of the Year North America at the PAX Readership Awards 2025, marking the caterer’s third consecutive win in this category. The recognition, voted on by readers of PAX International, celebrates the caterer’s consistent excellence, operational innovation and client-centric approach. “We are honoured to once again be recognized for this prestigious award by PAX International readers, supporters and colleagues in the industry,” says Greg Anderson, CEO, LSG Sky Chefs Americas. “One year ago, we embarked on a transformational journey, with a vision for elevating the culinary experience that reinforces our leadership position in delivering innovative airline catering solutions and exceptional

24 MAY 2025

service to our clients. This award is a testament to the hard work of everyone involved in our transformation, and the fact this is our third year in a row to win makes it even more meaningful.” Anderson tells PAX International the achievement is being proudly celebrated across the company’s vast network. LSG Sky Chefs Americas operates dozens of customer service centres across the region, all of which will be showcasing the award prominently. “Everyone across the Sky Chefs network is thrilled to be recognized, not just once but three years in a row,” Anderson adds. At the heart of LSG Sky Chefs’ sustained success is its client-first mindset. The company designs its operational plans around the needs of its airline partners, allowing it to

Greg Anderson, CEO, LSG Sky Chefs Americas

adapt quickly and create measurable value. This is supported by investments in digital tools, strategic hiring and a focus on culinary innovation. “We view everything through a client-centric lens,” Anderson explains. “Our roadmap is defined by their needs, which allows us to move at their pace.” The scale of operations at LSG Sky Chefs Americas is considerable. The company serves a diverse portfolio that includes domestic and international carriers, cargo operators, private charters and convenience retail

CATERING

LSG Sky Chefs’ culinary elevation initiative aims to standardize culinary quality from prep to plate, empowering chefs and streamlining production

clients. With thousands of flights and millions of meals served each year, maintaining consistency and quality is an impressive achievement. To ensure uniform standards across the board, LSG Sky Chefs has implemented standardized processes and innovative technology. Digital displays at every plating station guide employees on precise meal presentations, while quality teams oversee food safety and compliance. Detailed cart labeling systems enhance operational clarity, and the use of Groundstar—a mobilefirst, cloud-enabled dispatch solution— has revolutionized ground logistics. Dispatchers and drivers now operate with live ETAs, real-time task updates and seamless communication tools, says Anderson. Looking ahead, LSG Sky Chefs Americas is building on this momentum through its culinary elevation initiative. The program aims to

standardize culinary quality from prep to plate, empowering chefs and streamlining production. “It is about elevating pride on every plate,” Anderson notes. Under its Vision 2028, the company is doubling down on innovation, agility and data-driven value creation. Priori-

ties include scalable digital solutions, measurable performance indicators and continued culinary consistency. “Our clients are evolving—and so are we,” says Anderson. “We are already seeing positive feedback from the changes we have made, and we are excited about the path ahead.”

Groundstar, a mobile-first, cloud-enabled dispatch solution, has revolutionized ground logistics for LSG Sky Chefs Americas

26 MAY 2025

CATERING

Building global momentum

En Route has launched a range of 100 percent natural cold-pressed juices, recognizing wellness and conscious consumerism as rising themes in product development

En Route International Managing Director Nick Wiley discusses how the company is scaling new heights with strategic global expansion by JANE HOBSON

t this year’s World Travel Catering & Onboard Services Expo (WTCE), En Route International made it clear that its ambitions are global and its strategy is solid. The company, which rebranded just more than a year ago, is seeing rapid year-over-year growth, adding key personnel across regions and continuing to position itself as a specialist in passenger solutions, supply chain services and product sourcing. For Nick Wiley, Managing Director of En Route, the company’s transformation over the past 12 months feels both natural and necessary. “It feels like we have had this

28 MAY 2025

Nick Wiley, Managing Director, En Route

new brand identity for much longer,” Wiley tells PAX International during an interview at WTCE. “It belongs. It felt good last year, and I have never questioned it since.” The rebrand serves as more than a fresh look—it is a platform that has enabled the company to better communicate its core business segments: passenger solutions, sourcing and supply chain services. “We did not have any dramatic expectations about how it would transform us,” Wiley says. “But it has helped us talk more clearly about our expertise, to position ourselves as specialists.”

An Americas and APAC player

En Route is currently tracking £70 million (US$89.5 million) in turnover and expects that figure to grow to £90 million (US$119.5 million) by the end of the financial year. With a consistent annual growth rate of around 30 percent, Wiley says the company projects a potential leap to £120 million (US$159 million) in turnover within the next 24 months. That success is being driven by calculated investments in new markets and infrastructure, particularly in the Americas and the APAC region. “We have retained our nimbleness through the rebrand,” Wiley says. “And

En Route says premiumization continues to shape the post-pandemic airline landscape, especially as carriers elevate offerings in Premium Economy cabins

we have expanded our team significantly—from 95 to 120 people over the past year. We will likely add another 25 globally before the year is out.” The Americas operation is a strategic pillar of En Route’s future. The company has appointed a leadership team in the region, including Steve Mitchell as Director; Everly Byrd as Supply Chain Manager; Pamela Roybal as Technical Manager; and Lisa MariePitts as Senior Account Manager. Meanwhile, in APAC, En Route has made strategic culinary appointments with James Stack stepping in as Head of Food and Anuj Ohlan as Senior Food Technologist, supporting En Route’s investment in strengthening its global operations. “Our intention is to strengthen our supplier base, identify manufacturing partners that meet our international standards and work

with ambitious airlines that demand consistency of product,” Wiley says.

Tech-driven efficiency

Supporting this human capital investment is a technological backbone designed to increase operational efficiency. The company is developing advanced software for demand management and category optimization, while also upgrading its back-office tools with new invoice and workflow systems to streamline finance and accounting. Wiley says the systems allow En Route to engage more effectively with caterers and airlines, managing supply and demand planning with precision and improved logistics execution throughout the network. En Route’s promise to airline customers remains grounded in realism and reliability.

“We do not sell the dream—we sell what we have the capability to deliver,” Wiley emphasizes. “That honesty is a core part of our value system, and it leads to longterm relationships that scale.”

Customer-centric product development

WTCE is a pivotal event for En Route, not just for showcasing innovation but for refining its messaging and forming connections. “It is not about the quantity of meetings—it is the quality,” Wiley says. “And the quality has been great,” he told PAX International on the show floor last month. Part of that messaging is repositioning the company’s capabilities in the minds of airline customers. “We used to be known as the bread and cheese people,” Wiley jokes. “But we have grown well

PAX-INTL.COM

CATERING

The En Route team at WTCE 2025

beyond that. It takes time, but we are starting to see the results.” With a growing workforce and a targeted expansion strategy, En Route is better able to engage in meaningful conversations with both existing and prospective airline customers.

Navigating market trends

En Route is acutely aware of the changing dynamics of onboard service expectations. Premiumization continues to shape the post-pandemic airline landscape, especially as carriers elevate offerings in Premium Economy cabins. “Premium Economy is an interesting space for us,” Wiley says. “Airlines want to clearly differentiate it from Economy, which means we cannot just double the cheese portions for Premium service. It pushes us to be more creative and responsive to the customer’s brand values.” Wellness and conscious consumerism are also rising themes in product development. “Passengers are increasingly mindful about what they consume and where it comes from,” says Wiley. “There is a health element, an ethical component and an expectation of

30 MAY 2025

transparency—especially considering the ticket price of air travel today.” To that end, En Route is currently developing a new health drink that is non-alcoholic, caffeine-infused and free of artificial additives. “It is meant to give you a buzz without the fuzz,” Wiley says. This evolving approach to product innovation reflects En Route’s commitment to not just keeping pace with the industry—but helping shape it.

Looking ahead

With a bolstered team, expanded regional footprint and sharpened

focus on scalable, tech-enabled operations, En Route is entering a defining phase of growth. Wiley says he is confident that the company’s current trajectory will not only meet but exceed its commercial ambitions. “The next 12 months are shaping up to be very exciting,” he says. “We are positioned as a specialist in passenger solutions, sourcing and supply chain services. And we are committed to pushing forward the En Route way— delivering excellence across our network, engaging with caterers to manage supply and demand planning, and logistics execution.”

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CATERING

Power of collaboration

The tray liner is made from 100 percent cotton, including recycled fibres, and is fully compostable

A deeper understanding of the awardwinning tray liner for Eurostar, the result of a unique partnership between Eurostar, Railrest, Momentum and MY DRAP by JANE HOBSON

Y DRAP received the award for Best First Class Bedding/Soft Products Europe at this year’s PAX Readership Awards in Hamburg. The company was recognized for its sustainable table linen developed exclusively for Eurostar—a project that showcases the power of collaboration, design innovation and environmental responsibility in the rail and airline catering sectors. The award-winning product was the result of a unique partnership between Eurostar, Railrest, Momentum and MY DRAP. Designed to meet rigorous sustainability targets, the tray liner is made from 100 percent cotton—including recycled fibres— and is fully compostable. Beyond the materials, Eurostar also requested a bespoke design feature: a roundedcorner format to fit its onboard trays. “This project came with several significant challenges,” Sintu Guasch, Managing Director of Texia, told

32 MAY 2025

PAX International in a post-Hamburg interview. “Bringing together four different companies, meeting strict sustainability goals and delivering a custom design within a tight timeline all required seamless coordination. But our vertically integrated manufacturing model gave us the flexibility and speed to deliver.” Traditionally, onboard table linens are white, bleached and designed for uniformity. But MY DRAP’s Eurostar tray liner challenges this standard. The product retains its natural cotton tone—unbleached and understated— yet it still offers the elevated feel expected of premium onboard service. “There was initial concern about the natural color not appearing luxurious enough,” Guasch says. “But once the design came together, it became clear that the soft texture and refined tone gave it a distinctive, premium feel. We hope more airlines will embrace this elegant and sustainable aesthetic.”

Sintu Guasch, Managing Director, Texia

Receiving the award in Hamburg is a meaningful milestone for the company. “It is a great honour because it is a recognition coming from the industry—by those who understand the unique challenges and demands of travel service,” Guasch explains. “It energizes our team and strengthens our commitment to continue innovating for the travel sector.” Looking forward, MY DRAP plans to scale its use of recycled and compostable materials and invest in even more advanced sustainable textile solutions. As Guasch puts it, “Our vision is clear: to elevate the guest experience by combining luxury, style and environmental responsibility at every touchpoint.”

AMENITIES & COMFORT

FORMIA takes four

After a quadruple win at the PAX Readership Awards 2025, FORMIA discusses each winning product and curating meaningful collaborations by JANE HOBSON

The Diptyque kits for Qatar Airways

uxury, innovation and exceptional design earned FORMIA four accolades at the PAX Readership Awards ceremony last month, cementing its leadership in the airline amenity space. With winning amenity kits created in partnership with Qatar Airways, Singapore Airlines and China Airlines, FORMIA CEO & Managing Partner Roland Grohmann tells PAX International that its success lies in curating meaningful collaborations to deliver experiences that resonate long after the journey ends.

Elevated luxury

FORMIA took home the Best Business Class Amenity Kit Middle East award for its partnership with Qatar Airways and French luxury perfumer Diptyque. The extended amenity kit program includes eight unique bag designs developed for First and Business Class passengers on select long-haul routes, delivering a true sensory experience onboard.

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For First Class, the bags feature a pattern inspired by the signature Diptyque Oval—an emblem of the brand and Diptyque’s natural hallmark. Inside, First Class passengers are treated to exquisite skincare products from Diptyque, including a trio of iconic fragrances with Philosykos, an ode to the fig tree, Do Son, like a summer scent along Halong Bay, and Eau Rose, a tribute to a flower that is emblematic in perfumery. The enhanced offering of three fragrances is presented in a delightful gift box, giving guests a truly exclusive gift to take home and continue to experience Diptyque’s evocative scents on their own journey. Sustainability plays a role in this collection, with eyeshades and socks crafted from RPET. “FORMIA is excited to facilitate this industry-leading, extended amenities collaboration between Qatar Airways and Diptyque,” says Roland Grohmann, CEO & Managing Partner at FORMIA.

Roland Grohmann, CEO & Managing Partner, FORMIA

“The vision behind the collection is to inspire and delight every passenger through meaningful and enhanced experiences that add tangible value and extend long after their journey.”

First Class sophistication

The Best First Class Amenity Kit Asia award was presented to FORMIA for its collaboration with Singapore Airlines and renowned French luxury brand LALIQUE. The refined

A unique textile concept Enhance your dining experience with our exclusive, fully compostable, single-use, 100% cotton napkin.

AMENITIES & COMFORT

The Roots Premium Economy kit for China Airlines

First Class collection is available in gents, ladies and unisex, all accompanied by a LALIQUE-branded sleeper suit and lavatory items. The gents kit, presented as a sophisticated black bag with a side handle, includes exclusive products from Lalique’s sensual L’INSOUMIS MA FORCE collection, with a generous retail sized gifting concept Eau de Toilette, while the ladies kit, in vibrant pink, features products from Lalique’s joyful and radiant Soleil range, a celebration of the sun and the free-spirited women who love it. The unisex kit, designed for versatility, features products from LALIQUE’s Néroli line and includes a luxurious room spray, to extend the inflight indulgence into the passenger’s home. “FORMIA congratulates Singapore Airlines for offering such a coordinated luxury experience with the world renowned LALIQUE brand,” Grohmann says. “FORMIA is thrilled to have matched the excellence of Singapore Airlines with LALIQUE’s superior quality, craftsmanship and creativity.”

36 MAY 2025

Double win for China Airlines

FORMIA also claimed Best Business Class Amenity Kit Asia and Best Economy/Premium Economy Class Amenity Kit Asia for its two distinct offerings created for China Airlines. In Premium Business Class, FORMIA introduced a bold and stylish kit in collaboration with Italian fashion house Moschino. Available in blue and dark grey with gold branding, the bags include a silky eye mask made from RPET fabric and a Moschino-branded recycled faux leather luggage tag. For Premium Economy, FORMIA worked with Canadian outdoor lifestyle brand Roots to design a compact pouch with the brand’s iconic red stripe. Each pouch is filled with thoughtful essentials for travel, underpinned by a strong commitment to sustainability. Both kits feature products from global beauty brand Moroccanoil, pioneers of argan oil-infused beauty. Skincare tubes are made from postconsumer recycled plastic, and the

ear plug and dental kit cases are produced from FSC-certified paper. “FORMIA is thrilled to partner with China Airlines to introduce two fantastic, exclusive brands onboard for the first time,” says Grohmann. “The Moschino and Roots kits are sure to delight passengers, with an elevated environmentally responsible offering which gives each passenger their own story to tell.”

Innovation and brand synergy

“These four awards are a testament to FORMIA’s ability to blend luxury, sustainability and innovation in its amenity programs,” says Roland. “By curating bespoke collaborations with iconic global brands, FORMIA continues to push the boundaries of inflight comfort and style. Our strategic focus on creating long-lasting emotional connections through thoughtful design and storytelling is clearly resonating with both airlines and passengers alike. We are thrilled for our airline partners to win these awards.”

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AMENITIES & COMFORT

Carrying on the legacy An in-depth interview with WESSCO Founder Bob Bregman and his son, CEO Nick Bregman, as the company passes the leadership torch by JANE HOBSON

The Japan Airlines amenity kit collection for international First Class feature Zero Halliburton bags that showcase art from Heralbony artists

Bob Bregman, Founder of WESSCO

WESSCO marks 46 years of success, a major transition has taken place. Founder and CEO Bob Bregman has stepped down, passing the reins to his son, Nick Bregman. This spring, PAX International had the opportunity to ask “The Godfather of Amenities” and the new CEO about this incredible journey, starting from the late 70s in Los Angeles.

A flight down memory lane Nick Bregman, CEO at WESSCO

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Bob started the company in 1979, recognizing a gap in the market for high-quality, customized amenities that

could enhance the traveller experience. “With my background in business and a deep appreciation for service, I founded WESSCO in Los Angeles, initially focusing on onboard serviceware sourced from Japan,” Bob says. “Over the years, we expanded our reach into the hotel and cruise line sectors, always with a commitment to innovation, quality and exceptional service.” This dedication earned Bob the title of “The Godfather of Amenities,” a recognition he calls a great honour. “I’ve had the privilege of working with leading airlines and hotel brands worldwide, helping to redefine guest

This collection of bedding for Icelandair by WESSCO is inspired by the peaks of Iceland’s magnificent mountain landscapes

WESSCO’s Out of the Woods amenity kit for Singapore Airlines Premium Economy Class is made from Forest Stewardship Council (FSC)-certified kraft paper fabric, containing eco-friendly products

experiences. Some of my fondest memories include launching food and beverage programs, collaborating with world-renowned designers and brands, and building a global network of trusted clients and friends,” he says. Through more than four decades, WESSCO has grown from a small supplier to a globally recognized leader in the amenities and comfort space, collaborating with major airlines and brands. The company has expanded its capabilities, built strong manufacturing partnerships worldwide and adapted to changing customer expectations. “When I started WESSCO, air-

lines were just beginning to explore branded, high-quality amenity kits. Over the years, we’ve seen a major shift toward sustainability, personalization and luxury collaborations. Today’s passengers expect eco-friendly material, high-end skincare products and a thoughtful unboxing experience,” Bob explains. “Technology and design innovation have played a huge role in shaping the industry, and WESSCO has always been at the forefront of these trends.” Bob’s work has taken him all over the world—from bustling trade shows in North America and Europe to fac-

tory visits in Japan and China. When asked about his favourite places to visit for both business and leisure, he recalls his globetrotting fondly. “Each place has its own unique charm, but for my business, I’ve always enjoyed Hong Kong, China and Vietnam. For leisure, I love unwinding in Italy, where I can fully enjoy the culture, food and scenery,” he says.

Leadership transition

After four decades, Bob says it was a natural transition for Nick, who has more than 20 years of experience as Chief Operating Officer at WESSCO,

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AMENITIES & COMFORT

WESSCO won several awards at this year’s PAX Readership Awards, including Best Business Class Bedding/Soft Products Europe for Icelandair

to take the helm. The transition has been in the works for some time, to ensure a seamless succession. “Nick embodies the company’s core values of innovation, service and excellence,” Bob says. “He understands the evolving needs of our clients, embraces innovation and has already made a significant impact on the company. Under his leadership, I have no doubt that WESSCO will continue to thrive and set new industry standards.” Nick acknowledges the challenge of honouring his father’s legacy while introducing fresh perspectives to keep WESSCO at the forefront of industry trends. “The fast-paced evolution of passenger expectations and global market dynamics requires both agility and

40 MAY 2025

vision,” Nicks says. “However, with every challenge comes opportunity, and I’m confident that our team will embrace these opportunities to propel the company forward through innovation and a steadfast commitment to our clients, partners and passengers.” Stepping away from his role as CEO brings many changes, but Bob says the relationships are what he will miss the most. “Without a doubt, I’ll miss the people, our dedicated team, our partners and the clients I’ve built longstanding relationships with. There’s something incredibly rewarding about collaborating to create something great. But I’m not going anywhere. I’ll always be a part of WESSCO.” Bob plans to spend his retirement

travelling for pleasure, enjoying family time and pursuing new hobbies.

Evolution, not revolution

Working alongside his father as COO, Nick gained deep industry knowledge, focusing on adaptability, long-term vision and the power of strong relationships. “One of the most important lessons I have learned is that success is not just about having great products—it is about consistently delivering real value, staying ahead of trends and earning the trust of our clients and partners,” he explains. As CEO, Nick is committed to guiding WESSCO’s growth while maintaining its core values. The company will focus on expanding

Nick Bregman, WESSCO CEO (left) and Bob Bregman at an industry event

• Luxury and wellness-driven amenities: Passengers seek high-end skincare, wellness-focused products and premium collaborations. • Customization and personalization: Airlines and hotels prioritize tailored experiences that reflect brand identity. • Tech-integrated travel comfort: Smart textiles and digital enhancements are becoming more prevalent. • Experience-focused offerings: Travellers expect more than just products—they want immersive, sensory-driven experiences. “While trends evolve, sustainability and personalization will remain key drivers,” Nick affirms. “Our role is to stay ahead of these shifts and continue delivering products that exceed expectations.”

Inspiring generations

Nick Bregman, CEO of WESSCO at an industry tradeshow

its production range, forging new brand partnerships and strengthening its commitment to sustainability. “We have an incredible team with diverse skills, and I’m proud of how they show up—not only for our customers but for one another. Greatness starts from within, and WESSCO has always been about building strong relationships, both internally and externally,” Nick says.

The future of WESSCO

Nick tells PAX International he envisions WESSCO leading the next generation of passenger experience solutions by blending luxury with sustainability, technology with personalization and functionality with design. The company is focusing on three areas: Expanding sustainable offerings

to meet growing consumer demand for greener solutions; strengthening partnerships with high-end brands to elevate the amenity experience; and enhancing operational efficiency by streamlining processes and improving supply chain reliability. Nick says the industry can expect to see more collaborations, innovative product designs and a stronger focus on eco-conscious materials, while also expanding into emerging markets and strengthening its digital capabilities with IFE to bring even greater value to its customers. Key trends shaping WESSCO’s future include: • Sustainability as a standard: Ecofriendly materials and circular solutions are now industry expectations.

As WESSCO embarks on its next chapter, both Bob and Nick reflect on the company’s legacy and future with deep pride. “Seeing the company’s growth from its inception to its current global presence is truly gratifying,” Bob says. “Nick’s dedication, innovative ideas and commitment to excellence have been a significant part of this journey, and I believe he’s the perfect person to lead WESSCO into the future.” For Nick, that future is built on the foundation of strong relationships, integrity and a relentless pursuit of quality. “Bob’s visionary leadership and passion for the industry have always been a source of inspiration for me,” he says. “I’m honoured to continue his legacy and drive WESSCO to new heights. And as I coined during a toast many years ago—WESSCO is the BESTCO.”

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AMENITIES & COMFORT

Wipes that RMT Global Partners offers cabin-specific wipes that enhance comfort, hygiene and brand identity for both passengers and crew

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RMT Global Partners is redefining onboard cleanliness with versatile, brandable wipes designed to elevate comfort, hygiene and the passenger experience

rom boarding-time sanitizing wipes to pre-meal hot towels, RMT Global Partners is transforming the simple gesture of offering wipes into a meaningful component of the passenger experience. The company provides a range of onboard wipes tailored to different cabin classes and purposes, with each variety supporting passenger and crew comfort, hygiene and brand identity. “Our wipes create a refreshing ritual for passengers—whether it is a warm towel during pre-meal service or a cool wipe during a warmweather landing,” says Richard Tuttle, Founder of RMT Global Partners. The product lineup includes refresher towels to hydrate and clean face and hands, hot towels to elevate the premium cabin experience and sanitizing wipes that allow passengers and crew to clean their space. Tuttle notes that major carriers such as United Airlines use RMT’s sanitizing wipes to welcome passengers as they board, further creating a sense of wellbeing as they prepare for their journey into the “friendly skies,” Tuttle says. One standout innovation in the

42 MAY 2025

company’s portfolio is the communication wipe—designed specifically for pilots and flight crew to clean headsets, microphones, oxygen masks and other shared equipment. The wipe cleans and preserves the integrity of communication equipment and kills 99.9 percent of bacteria on hands. Additionally, this wipe also conforms to Boeing’s interior compatibility test (BSS-7434). Beyond function, airlines can use RMT’s wipes to reinforce brand identity and experience. The company offers extensive customization options including airline logos, color schemes, scented formulations and printed messaging such as QR The RMT Global Partners team at WTCE Hamburg 2025

codes linking to inflight entertainment or loyalty programs. “Having confidence that your space is clean between flights is an empowering element for passengers,” adds Tuttle. “It is also practical—having wipes handy helps lower the risk of illness and provides peace of mind for passengers and crew.” Whether it is through a signature scent in Business Class, branded packaging in Economy, or cleaning aircraft crew equipment, RMT’s wipes offer airlines a simple yet effective way to boost wellness, enhance service and reinforce branding—all while keeping cleanliness front and centre.

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AMENITIES & COMFORT

Textile triumphs

American Airlines First Class Bedding was the first comprehensive soft product program using John Horsfall’s ReThread labelling as part of the airline’s brand story

ohn Horsfall celebrated a double win at the 2025 PAX Readership Awards, receiving accolades for Best First Class and Business Class Bedding/Soft Products North America for its work with American Airlines and Aeromexico, respectively. The two awards highlight the company’s dedication to both innovation and sustainability in the airline textile space. The recognition also marks a significant milestone for the company’s ReThread initiative, which promotes sustainable onboard textiles. “American Airlines First Class Bedding was the first comprehensive soft product program to use our ReThread labelling as part of the airline’s own brand story,” Kirsty Sumner, Product Manager at John Horsfall, tells PAX International. “This validates

44 MAY 2025

John Horsfall’s Kirsty Sumner discusses what goes into the supplier’s awardwinning textile collaborations by JANE HOBSON

the approach we have been advocating for several years, which is that sustainability does not have to come at the expense of good design.” Both award-winning programs were driven by a close, collaborative process with the airlines and design partners. The Aeromexico project, in particular, stands out for its pace and synergy, Sumner says. “It was one of the fastest and most collaborative projects we have ever been involved in—seven months from start to launch,” Sumner said. “An airline bedding item must survive industrial laundry processing unlike anything made for domestic use and John Horsfall has the knowledge and expertise to design high quality, durable textile products that are still beautiful, creative and, most importantly, enhance the customer experience.”

Kirsty Sumner, Product Manager, John Horsfall

Sumner also notes that the wins generated immediate attention at WTCE last month, bringing new interest and opening conversations about design-led sustainability in onboard products. “Existing customers are always keen to see what products win awards and we have already had several conversations with customers about what we can potentially enter into next year’s awards,” she says. Innovation is stitched into John Horsfall’s future plans. “Collaboration and innovation are part of the DNA of John Horsfall,” says Sumner. “We will continue to strive to be a trusted supplier of premium bedding and soft furnishings to the world’s airlines.”

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PAX AWARDS WINNERS

WINNER

PAX Readership Award Winners 2025 The PAX Readership Awards 2025 took place at the Radisson Blu Hotel Hamburg on April 9. Check out the list of winners below, recognizing the best of the best in the industry, voted on by PAX’s loyal readers AIRLINE AWARD WINNERS Outstanding Food Service by a Carrier North America Winner: United Airlines

United Airlines elevates the inflight dining experience with free snacks and drinks on every flight. Passengers flying United First or United Business can choose from additional options such as cocktails and craft beer. Most Improved Airline North America Winner: Porter Airlines

Porter Airlines makes Economy travel more enjoyable than ever with no middle seats, and complimentary drinks and snacks for all passengers. Airline Caterer of the Year North America Winner: LSG Sky Chefs Americas

LSG Sky Chefs embarked on a transformation last year, reinforcing its leadership position in delivering innovative airline catering solutions and exceptional service.

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“This is the third year in a row that we have been honoured to receive this award. It stands as a testament to the hard work and dedication of thousands of employees who have helped us transform into the culinary market leader for the airline and commercial retail industries.” – GREG ANDERSON, CEO, LSG SKY CHEFS AMERICAS

Outstanding Food Services by a Carrier South America Winner: LATAM Airlines

LATAM Airlines offers a variety of gastronomic offerings for passengers to savor, which vary according to the cabin and flight duration. Airline Caterer of the Year South America Winner: gategourmet

gategourmet is present in eight countries in Latin America, with 14 units serving four of the largest Latin American airlines in its hubs, as well as some of the most renowned international airlines.

Best Lounge South America Winner: SCL LATAM Lounge

The LATAM Lounge at the Santiago airport has an elegant and avant-garde design, with unique music and aroma as passengers approach reception. The colours are inspired by the different landscapes and nature of South America. All this accompanied by a wide gastronomic offer of first class food and beverages.

“We are very proud that overseas passengers appreciate ANA’s inflight meals. We will continue to develop inflight meals that satisfy everyone.” – HARUKA UENO, ASSISTANT MANAGER, ANA

Airline Caterer of the Year Asia Winner: SATS Ltd.

Best Cabin Interior South America Winner: LATAM Airlines

LATAM’s business suites are designed for privacy and relaxation, offering fully enclosed seating with sliding doors—making LATAM the first South American airline to introduce this feature. Each suite transforms into a flat bed. Passengers enjoy direct aisle access, dedicated shoe compartments, storage and several charging ports. Best IFE and Connectivity South America Winner: LATAM for Play

LATAM Play caters to diverse passenger preferences while showcasing the rich culture of Latin America. It offers more than 240 movies, 740 TV shows and 1,500 music tracks, including content from Disney+, Paramount+ and more. Outstanding Food Service by a Carrier Asia Winner: All Nippon Airways

ANA introduced its ANA Original Ramen as an international First and Business Class light meal menu option in March. The airline also launched a new selection of Japanese Sake (with 53 choices) that is available in all classes on ANA international flights, in Premium Class on domestic flights and at the ANA Suite Lounge and ANA Lounge.

SATS Ltd. feeds and connects communities around the world through airline catering services. With a focus on eating well, the SATS Ltd. aviation catering team integrates fresh and responsibly sourced ingredients into its inflight menu options. Most Improved Airline Caterer Asia Winner: Bangkok Air Catering

From the finest details of menu design through to preparation and delivery, BAC focuses on quality, service and innovation. Working closely with airline clients and business partners, BAC’s internationally trained chefs guarantee that every meal is an outstanding experience. Best Lounge Asia Winner: The SENS Lounge VietNam (SASCO)

The SENS Lounge VietNam celebrates the beauty and identity of Phu Quoc while providing a peaceful and comfortable atmosphere for passengers before flight. SASCO is committed to achieving international service standards through partnership with Airport Dimensions.

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PAX AWARDS WINNERS

Most Improved Airline Asia Winner: Thai Airways

To make Thai flavours more inflight-friendly, the airline has teamed up with chef Bo Songvisava (Asia’s Best Female Chef 2013) to create a fusion of local dishes with a modern twist. Thai Airways has also partnered with Dusit Foods to introduce street food classics onboard. Best Inflight Duty Free Program Asia Winner: Korean Air Catering & Duty-Free

“Receiving this award is a great honour for our company, as it recognizes our commitment to excellence in inflight duty free services. This achievement reflects our continuous efforts to enhance the onboard shopping experience, offering passengers a diverse selection of premium products and exclusive deals. It also serves as motivation to further innovate and adapt to evolving passenger needs, ensuring that our inflight retail program remains a leader in the industry. We are grateful for this recognition and will continue striving to deliver exceptional service and value to our customers.” – YOUNGLAK LEE, TEAM LEADER, KOREAN AIR CATERING & DUTY-FREE

Best Overall Passenger Experience Asia Winner: Japan Airlines

Japan Airlines has line-fit 13 new A350-1000s with Panasonic Avionics’ IFE solutions. The system brings 43-inch screens to First Class, 24-inch to Business, 16-inch screens to Premium Economy and 13-inch to Economy. The system also integrates with JAL’s mobile app.

48 MAY 2025

Outstanding Food Service by a Carrier South Asia Winner: SriLankan Airlines

The “Sri Lankanized” menu features flavours and recipes passed down through generations, giving passengers a taste of Sri Lankan cuisine. Ingredients include kurakkan, ginger, clove and kuruluthuda. Airline Caterer of the Year South Asia Winner: TajSATS

TajSATS has more than 46 years of catering experience, producing more than 150,000 meals per day. The caterer brings warm Indian hospitality to everything it does, embracing technology to unlock the potential and future of the food industry. Best IFE and Connectivity South Asia Winner: Air India for Vista

“This win is a testament to Air India’s commitment to delivering a world-class inflight entertainment experience. This recognition underscores our relentless efforts to enhance passenger engagement through diverse content, seamless connectivity and an intuitive user experience. It reflects our dedication to innovation, ensuring that our guests enjoy an enriching and entertaining journey with Air India. This award motivates us to continue raising the bar, bringing the best of global and regional entertainment to our passengers while leveraging cutting-edge technology to make every flight more enjoyable.” – MOHIKA ARORA, SR. ASSOCIATE ONBOARD EXPERIENCE, AIR INDIA

Outstanding Food Service by a Carrier Central Asia Winner: Air Astana

Air Astana brings the culinary experience into the journey with a focus on regional and seasonal produce. Air Astana’s catering team uses traditional ingredients and flavours specific to regional cuisine. Best IFE and Connectivity Central Asia Winner: Air Astana

“Receiving this award is a significant recognition of Air Astana’s commitment to excellence, innovation and customer satisfaction. It highlights the hard work of our team and motivates us to continue improving services, invest in technology and provide outstanding travel experiences to our passengers.” – ZHAZIRA MAMYRBEK,

Outstanding Food Service by a Carrier Africa Winner: Ethiopian Airlines Group

“This award highlights our commitment to delivering excellent inflight catering services and demonstrates the hard work, innovation and dedication of the team to continuously enhance the customer experience. This recognition elevates our reputation, positioning Ethiopian as a leader in the African aviation industry. It validates Ethiopian Airlines’ efforts to provide exceptional service in the air, setting us apart from competitors and showing its ability to meet the evolving needs and expectations of passengers.” – SAMSON AREGA BEKELE, GROUP VICE PRESIDENT CUSTOMER EXPERIENCE, ETHIOPIAN AIRLINES

Airline Caterer of the Year Africa Winner: servair

MANAGER INFLIGHT PRODUCTS, AIR ASTANA

Outstanding Food Service by a Carrier China Winner: Hainan Airlines

Hainan Airlines prides itself on delivering healthy and modern inflight cuisine to passengers in Economy, Business and First, along with special meals accommodations. Hainan recently partnered with Flying Food Group to deliver catering services on direct flights between SEA and PEK. Best IFE and Connectivity China Winner: China Southern

China Southern offers more than 600 hours of inflight entertainment programs on the newest aircraft where advanced audio/video program selecting systems are installed. Content includes film, TV, music, games, children’s entertainment, documentary and variety show.

servair expanded its footprint to the African continent in 1989, opening its first unit in Libreville, Gabon. servair today has a team of 4,200 dedicated employees operating in 15 units, covering 17 countries. The culinary team continuously invests in training to improve culinary expertise. Outstanding Food Service by a Carrier Middle East Winner: Qatar Airways

Qatar Airways introduced caviar to its Business Class menu, complemented by the introduction of Arabic coffee in First and Business Class, a thoughtful nod to the airline’s Middle Eastern heritage. This culturally significant addition brings warmth and authenticity to the journey, offering passengers a taste of the region’s hospitality while enriching the inflight experience.

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PAX AWARDS WINNERS

Airline Caterer of the Year Middle East Winner: Qatar Aircraft Catering Company

Best Seating by a Carrier Middle East Winner: Qatar Airways for Qsuite

Launched in 2002 at Doha International Airport, QACC provides exclusive catering services to Qatar Airways and other airlines. The caterer currently prepares an average of 60 international cuisines a day within its ultramodern 69,000 square metre facility in Hamad International Airport.

Qatar Airways’ Q Suites deliver a First Class experience in Business Class. Passengers can turn the seat into a social area for working, dining or socializing at 40,000 feet. Complete privacy featuring rear and forwardfacing seats, turndown service complete with pillows, a quilted mattress and a plush blanket is part of the experience on long-haul and ultra-long-haul flights.

Best Lounge Middle East Winner: Emirates First Class Lounge at DXB

Best Overall Passenger Experience Middle East Winner: Qatar Airways

Emirates’ luxurious lounges are known for the extensive dining options, featuring gourmet cuisine and live cooking stations, all meticulously prepared by Emirates Flight Catering Company (EKFC) chefs to provide premium services for Emirates’ passengers. EKFC’s headquarters is located at Dubai International Airport.

Qatar Airways delivers a dining experience that balances luxury and cultural resonance. These enhancements reflect the airline’s commitment to innovation, ensuring that even the most discerning travellers are delighted. Through its seamless integration of world-class service and unique culinary offerings, Qatar Airways continues to lead the industry in premium inflight hospitality.

Best Cabin Interior Middle East Winner: Etihad Airways

Outstanding Food Service by a Carrier Europe Winner: Iberia

Etihad’s cabin interiors are designed to showcase sophisticated and elegant features inspired by Abu Dhabi. The First and Business Class cabins carry distinct styles with touches of gold, stone, rich brown leather and soft textiles. The cabins offer direct aisle access, First and Business Suites with sliding doors or high walls for privacy.

Iberia’s Economy Class, Premium Economy and Business Class menus are inspired by Spanish flavours and designed by DO & CO. In Economy, Iberia recently introduced its Gastrobar service with a varied selection of savory and confectionery snacks and alcoholic beverages.

Best IFE and Connectivity Middle East Winner: Qatar Airways for Starlink

Qatar Airways is the world’s first airline to launch a Starlink-equipped 777, delivering connectivity to passengers at 35,000 feet. Powered by SpaceX, Starlink is the world’s largest satellite constellation operating in low Earth orbit, providing passengers with ultra-reliable, high-speed internet.

50 MAY 2025

Airline Caterer of the Year Europe Winner: gategourmet

With almost 95 years of history in the European catering aviation industry, gategourmet delivers outstanding catering services to some of the best European airlines. The culinary & hospitality experiences that gategourmet creates for the passengers of its customers have a unique ability to take people on a memorable sensory journey.

Elevating travel through entertainment, advertising & creative. Seamless content

Smarter connections

Unforgettable storytelling

Learn more at spafax.com

PAX AWARDS WINNERS

Most Improved Airline Caterer Europe Winner: GIC International Catering

INTERNATIONAL AWARD WINNERS Best Duty Free Airport Winner: Qatar Duty Free

GIC International Catering brings a great choice of international specialties to its airline customers. GIC works with its clients to develop concepts to match their requirements and budget, championing customer satisfaction is its primary concern. Best Overall Passenger Experience Europe Winner: TAP Air Portugal

TAP Air Portugal celebrated 80 years last month and added six new chefs to its Local Stars Project, a partnership with The Art of Tasting Portugal. The carrier invites passengers to savor meals that showcase the quality and rich flavours of Portuguese ingredients and cuisine. Outstanding Food Service by a Carrier Australasia Winner: Air New Zealand

Air New Zealand’s inflight menu reflects the fresh, innovative cuisine of the nation with dedicated menu options for Economy, Premium Economy and businesspremier™ passengers on long-haul routes. On short, domestic flights, New Zealand wine, beer, cider, and other drinks are available with cheese, crackers and savory snacks. Airline Caterer of the Year Australasia Winner: dnata

dnata prepares more than 300,000 meals per day across more than 60 global locations. The caterer also operates food and beverage outlets and lounges around the world, including in Australia.

Qatar Duty Free’s position as a leading retailer in the industry is built on innovation. With more than 200 retail and dining outlets, QDF is transforming airport shopping and dining for a new generation of travellers. At the heart of this transformation, QDF offers travellers unique, exclusive experiences that cannot be found anywhere else. Best Airport in the World Winner: Hamad International Airport Doha, Qatar

Hamad International Airport served 52.7 million passengers in 2024, solidifying Doha’s position as a premier global travel hub. Hamad International Airport also achieved FSSC 22000 certification, becoming the first airport globally to meet this prestigious food safety standard. Best Solutions Company Winner: AMI Group

AMI Group continues to expand it solutions to not only managing wine logistics for some of the largest airlines in the world, but also SPML solutions, and menu design solutions.

“AMI Group is excited to win Best Solutions Company - International for the second year in a row! This recognition of our industry leading solutions is directly because of our incredible team, who are the real driving force behind our success.” – MATT FARRELL, VP CULINARY INNOVATION, AMI GROUP

52 MAY 2025

Best Onboard Retail Winner: gateretail

AMENITIES AWARD WINNERS Best Business Class Amenity Kit North America Winner: Linstol for United Airlines

gateretail is bringing more profitability, sustainability, and innovation to our airline customers with a full spectrum of services and a one-stop-shop solution. Its innovative onboard retail programs for European airlines positions gateretail at the forefront of buyon-board programs, including retail technology. Best Inflight Beverage Winner: United Airlines

Through AMI Group’s Wine Logistic solution, United moved to a canned wine offering increasing quality while also making it more sustainable. Just Enough and Maker are Woman Owned and WEBENC certified.

“We are so excited to also win Best Inflight Beverage - International by supporting United Airlines with WBENC certified partners like Maker and Just Enough through our Sourcing and Wine Logistics solutions.” – MATT FARRELL, VP CULINARY INNOVATION, AMI GROUP

Best Distributor Winner: WESSCO International

United Airlines introduced amenity kits for United First passengers travelling between the continental U.S. and Hawaii. The reusable pouch features artwork from local artist Christie Shinn. Made from recycled materials, it comes in four designs featuring the local landscape to excite and inspire travellers. Best Economy/Premium Economy Amenity Kit North America

Winner: WESSCO for United Airlines United Airlines’ Polaris Business Class amenity kit program made in collaboration with Therabody and WESSCO International, reflects a seamless evolution in design and functionality. The latest iteration takes innovation a step further, with a design specifically crafted to hold the iconic Theragun Mini—the perfect massage gun for travel.

WESSCO International has a deep understanding of customer expectations and passenger needs, enabling it to deliver innovative, effective and highly tailored solutions that enhance the passenger experience.

SATS Ltd. accepts the PAX Readership Award for Airline Caterer of the Year – Asia

PAX-INTL.COM

PAX AWARDS WINNERS

AMI Group accepts the PAX Readership Award for Best Solutions Company

All Nippon Airways accepts the PAX Readership Award for Outstanding Food Service by a Carrier – Asia

Astronics accepts the PAX Readership Award for Best In-Seat Power Solution

China Southern accepts the PAX Readership Award for Best IFE and Connectivity – China

deSter and Lufthansa accept the PAX Readership Award for Best First Class Amenity Kit – Europe

DKA Aerospace accepts the PAX Readership Award for Best Cabin Equipment Innovation

dnata accepts the PAX Readership Award for Airline Caterer of the Year – Australasia

Ethiopian Airlines Group accepts the PAX Readership Award for Outstanding Food Service by a Carrier – Africa

54 MAY 2025

FORMIA and China Airlines accepts the PAX Readership Award for Best Business Class Amenity Kit – Asia

Kaelis and Air Astana accept the PAX Readership Award for Best Economy/ Premium Economy Kit – Central Asia

gategourmet accepts the PAX Readership Award for Airline Caterer of the Year – South America

LSG Sky Chefs accepts the PAX Readership Award for Airline Caterer of the Year – North America

Geven accepts the PAX Readership Award for Best Seating by a Supplier

Panasonic Avionics Corporation accepts the PAX Readership Award for Best IFE System

John Horsfall and American Airlines accept the PAX Readership Award for Best First Class Bedding/ Soft Products – North America

Qatar Airways accepts the PAX Readership Award for Best Overall Passenger Experience – Middle East

PAX-INTL.COM

PAX AWARDS WINNERS Best First Class Bedding/Soft Products North America Winner: John Horsfall for American Airlines

“At John Horsfall & American Airlines, we are honored to receive the award for Best First Class Bedding/Soft Products. This achievement is the result of years of careful development, bringing to life the sustainably sourced Flagship® First collection that offers an instantly recognizable and elevated premium travel experience. ”

Best Business Class Amenity Kit Europe Winner: WESSCO for Air Europa

The kit offers a luxurious travel experience with a thoughtful emphasis on sustainability. The sleek, durable pouch, made from recycled materials, serves as a stylish and reusable keepsake. Inside, passengers will find premium Comfort Zone skincare products, including a hydrating facial moisturizer, body lotion, and lip balm. Best Economy/Premium Economy Amenity Kit Europe Winner: Bayart Innovations for Turkish Airlines

– ERICK RAY, BUSINESS DEVELOPMENT MANAGER USA, JOHN HORSFALL

Best Business Class Bedding/Soft Products North America

Winner: John Horsfall for Aeromexico John Horsfall worked with Aeromexico to create an expressive textiles collection which delivers a sense of Mexico to transform the passenger journey into something “Authentically Aeromexico.”

The kits, designed and produced by Bayart Innovations are available in eight colours. The reuseable kits include a Lacoste branded pouch with accessories made from recycled materials including an eye mask, socks, slippers and a dental kit with White Glo toothpaste.

“It is an honour, a recognition of a strong collaboration between the airline and the brand under our coordination.” – JEAN GUILLAUME POLLET, CEO, BAYART INNOVATIONS

Best Children’s Amenity Kit Winner: deSter for Lufthansa Airlines

Best First Class Amenity Kit Europe Winner: deSter for Lufthansa Airlines

A timeless, elegant design featuring high-quality vegan leather and nylon in soothing dark blue and warm grey tones. Simplified yet precise, the kit embodies Lufthansa’s premium standards with a streamlined aesthetic and meticulous attention to detail.

56 MAY 2025

The amenity kit features a premium, child-friendly design. Made from water-repellent PVC, its dry-bag style with adjustable straps doubles as a stylish backpack or waterproof bag. Tailored for young travellers, the kit includes socks, an eye mask, a toothbrush, a lip balm, earplugs, snacks and engaging items such as a plush airplane, story game, logbook and Lufthansa travel book.

Best First Class Bedding/Soft Products Europe Winner: MY DRAP for Eurostar

“This project brought together four companies (Eurostar, Railrest, Momentum, Mydrap) and this award holds great significance for all of us. It acknowledges our efforts in seeking a solution that is not only beautiful but also practical and sustainable — MYDRAP Single-Use Table Linen, made from recycled cotton.”

Best Business Class Amenity Kit Middle East Winner: FORMIA for Qatar Airways

This exceptional collaboration with the renowned French perfume house, Diptyque, offers Business Class passengers a sensory journey. The amenity kits feature refined patterns and iconic designs, transforming them into elegant keepsakes that go beyond functionality. Best Children’s Amenity Kit Middle East Winner: Zibo Rainbow for Etihad Airways

– CORNELIA TALMAZAN, BUSINESS MANAGER, MYDRAP

Best Business Class Bedding/Soft Products Europe Winner: WESSCO for Icelandair

Etihad’s ‘Little VIP’ program for young travellers focuses on multiple touchpoints across the journey to make the travel experience an exciting. Superhero characters, such as Superman, Wonder Woman and Batman, are emblazoned across the children’s activity packs and dining products. The soft goods, blankets, pillows, headrests and duvets are adorned with topographic illustrations of Iceland as seen from above. The landscape becomes an abstract pattern with inviting curves and lines while also imbuing the whole aircraft with a touch of Iceland. Best Economy/Premium Economy Bedding/Soft Products Europe Winner: Linstol for SWISS

SWISS’ Economy blanket made from certified recycled material is a combination of several coloured threads to make the super soft woven blanket that coordinates with the colours of the new SWISS seats. The blanket is made from 100 percent recycled content with anti-pil and anti-static treatments.

“It is a recognition of our product quality, and we are more confident to offer satisfying products to our airline customers.” – CATHY ZHOU, SALES MANAGER, ZIBO RAINBOW

Spafax and Austrian Airlines accept the PAX Readership Award for Best Original Inflight Content

PAX-INTL.COM

PAX AWARDS WINNERS

Best Economy/Premium Economy Class Amenity Kit Middle East Winner: Procurall Solutions for Turkish Airlines

“It is an incredibly proud moment for Procurall Solutions. This recognition validates our dedication to innovation, quality and cultural sensitivity in the aviation amenity space. This award also highlights the success of our collaboration with Turkish Airlines and UNESCO. We are honoured to have played a role in showcasing the rich cultural heritage of Turkey through these amenity kits. The recognition fuels our passion and motivates us to continue pushing boundaries, developing innovative products and exceeding expectations.” – JENNIFER GREEN, PRESIDENT AND COFOUNDER, PROCURALL SOLUTIONS

Best First Class Amenity Kit Asia Winner: FORMIA for Singapore Airlines

A refreshed collection for Singapore Airlines’ First Class passengers together with French luxury heritage brand, Lalique. Each elegant bag is designed with reusability and giftability in mind and includes a retail size fragrance for passengers to immerse themselves in the universe of Lalique.

58 MAY 2025

Best Business Class Amenity Kit Asia Winner: FORMIA for China Airlines

China Airlines’ Business Class amenity kit with Italian fashion house, Moschino marks the first time onboard for the exclusive brand. The kits are both stylish and sustainable with Moschino branding debossed in gold on each recycled faux leather pouch, complete with a slinky detachable wrist strap. Best Economy/Premium Economy Amenity Kit Asia Winner: FORMIA for China Airlines

The compact Premium Economy amenity kit is made from recycled faux leather and features responsibly produced items such as a silky soft eye mask made from recycled PET satin, cosmetics tubes made from post-consumer recycled plastic, a toothbrush made with wheat straw packaged in an FSC wax paper pouch and ear plugs housed in an FSC kraft paper case. Best Economy/Premium Economy Amenity Kit Asia Winner: WESSCO for Singapore Airlines

Singapore Airlines partnered with Out of the Woods and WESSCO to introduce eco-friendly amenity kits in Premium Economy Class. The amenity kits offer passengers thoughtfully curated items such as eyeshades, slippers made from recycled PET materials, and lip balm housed in a biodegradable container.

Best Economy/Premium Economy Amenity Kit Central Asia Winner: Kaelis for Air Astana

Kaelis’ bespoke amenity kit collection, designed exclusively for Air Astana’s Economy passengers on inbound flights from Kazakhstan, showcases a commitment to trendsetting design and sustainability. Available in an array of colours with matching inner items, this kit ensures a comfortable and stress-free journey.

Best IFE System Winner: Panasonic Avionics Corporation for Astrova

Panasonic Avionics’ Astrova features cinema-grade 4K OLED HDR10+ screens that deliver stunning visuals. This is enhanced by high-fidelity Bluetooth® audio for immersive sound and seamless device integration to create an immersive and personalized multi-screen entertainment hub. Astrova entered service in December 2024 with Icelandair. Best Seating by a Supplier Winner: Geven for Elemento

Best Children’s Amenity Kit Central Asia Winner: WESSCO for Air Astana

Air Astana’s baby kit, crafted in partnership with WESSCO International, brings a touch of Kazakh heritage onboard with its charming horse theme, celebrating the cultural connection Kazakhstan shares with the animals. The kit includes a cozy hooded blanket designed to look like a horse, perfect for keeping little ones warm and snug.

TECHNOLOGY AWARD WINNERS Best IFE by a Content Service Provider Winner: Stellar Entertainment for Stellar Awards Hub

Stellar Awards Hub was created to address a growing challenge airlines face in identifying which awardwinning films and TV shows are available for inflight entertainment licensing. Powered by the pixL™ content management platform, this tool simplifies the process by offering airlines a continuously updated catalogue of award-winning films and TV shows available for IFE.

“This award is a significant recognition of our commitment to innovation and excellence in the aviation industry. It symbolizes the dedication and expertise that drive us to continuously push the boundaries of comfort, design, and technology. Winning this award is not just a milestone but a testament to the hard work of our team and our passion for creating tailor-made solutions that meet the evolving needs of airlines and passengers worldwide. It reinforces our position as a key player in the industry and motivates us to keep striving for perfection and progress.” – FABIANA FERRARO, MARKETING AND COMMUNICATIONS MANAGER, GEVEN

PAX-INTL.COM

PAX AWARDS WINNERS

Best In-Seat Power Solution Winner: Astronics for EmPower UltraLite G2

Best Cabin Equipment Innovation Winner: DKA Aerospace for XT2.5+

“This award holds great significance for the Astronics team. Our Senior Leadership is immensely proud of this achievement and the dedicated team who made it possible. Our talented engineering team has a long history of developing pioneering and advanced technology well ahead of its time. It’s truly gratifying to receive recognition for these efforts.”

The XT2.5+ is DKA’s toughest and most advanced meal cart, engineered for durability and performance. Built with UNI-STRUCTURE technology, its top and base panels are CNC-milled from a single slab of high-grade aluminum alloy. Despite its strength, the XT2.5+ is lightweight, with full-size carts as light as 16.5 kg (36.4 lbs) and halfsize carts at 10.7 kg (23.6 lbs), optimizing efficiency. Best IFC Provider Winner: Viasat

– DENNIS MARKERT, DIRECTOR BUSINESS DEVELOPMENT GLOBAL SALES AND MARKETING, ASTRONICS CORPORATION

Best in Accessibility Winner: FlightPath3D for Accessibility Map

Now flying on Delta Air Lines, the Accessibility Map offers passengers with unique needs an accessible view of the existing moving map. Built to WCAG 2.2 standards, the original moving map has been reimagined with features and updates that not only help passengers with visual impairments, but motor, cognitive and/or auditory impairments as well.

“We are unbelievably honoured to receive the award. Accessibility is so important to us and it helps validate the work we’re doing to make every travellers journey and equal experience.”

During AIX, Viasat announced its next-generation solution for commercial aviation, Viasat Amara. Powering the new IFC solution are innovations in core satellite network design, hardware advancements and a suite of digital products. Coupled with additional features, including smart network enhancements and application-level data linking to satellites in multiple orbits, Viasat Amara is designed with powerful scalability so airlines can differentiate a future-proof onboard passenger experience. Best Original Inflight Content Winner: Spafax for Austrian Airlines

Spafax and Austrian Airlines have reimagined the inflight safety video by transforming it into an engaging, cultural journey. Launched in June 2024 alongside Austrian Airlines’ 787 Dreamliner debut, this video explores a miniature Austrian world hidden within the airplane cabin. Best Connectivity Product Winner: Linstol for Singapore Airlines Children’s Headset

– DUNCAN JACKSON, PRESIDENT, FLIGHTPATH3D

These custom headsets for Singapore Airlines, crafted from recycled plastic, boast soft-touch finishes, meshstyle ear caps, debossed logos, and replaceable cables to extend the product’s lifespan. An effortless “easy fix” inner ear cap mechanism ensures swift and hassle-free leatherette replacement during headset refurbishment.

60 MAY 2025

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POST-AIX/AWARDS ISSUE

MRO, Interiors & IFEC

TOP TECH:

AIX highlights and award-winning innovators

EDITOR’S LETTER & CONTENTS

CONTINUING THE CONVERSATION

he Aircraft Interiors Expo has come and gone, but as we settle back into our daily routines post-Hamburg, I know I am not the only one whose mind continues to ruminate on the topics, themes and forward-thinking innovations that converged on the expo floor last month. In this issue, we keep the conversation going by highlighting product launches, partnerships and acquisitions from of the expo, as well as delving deeper into topics such as personalizing the connected passenger experience with Viasat’s Don Buchman and Laney Hind. We also hear from some of this year’s PAX Award winners about the products that garnered the attention of the industry. DKA’s Max Choong highlights the award-winning XT2.5+ and the next-gen XT3.0 cart, unveiled in Hamburg. He tells PAX Tech, “It is clear that the industry recognizes the demand for lightweight solutions, not only functional but also integrated with the customer needs and satisfying for the user.” At PAX Tech, we are looking forward to building on these discussions as the year progresses and we thank you for being part of the journey with us!

Robynne Trueman Business Editor PAX Tech

PAX Tech Mississauga, Ontario Canada Website: www.pax-intl.com

PUBLISHER Aijaz Khan E-mail: aijaz@globalmarketingcom.ca

ART DEPARTMENT Jessica Hearn, Art Director E-mail: jessica@globalmarketingcom.ca PAX International and PAX Tech are published a total of 10 times a year by PAX International, Mississauga, Ontario, Canada. International Distribution. Subscriptions: $200 for one year; $300 for two years; $400 for three years. Art and photographs will not be returned unless accompanied by return postage. The views expressed in this magazine do not necessarily reflect the views and opinions of the publisher or editor. All rights reserved. Nothing may be reprinted in whole or in part without written permission from the publisher. © PAX International magazine

ISSN 1206-5714 Key title: Pax International

CONTENTS

70 72 75

PANASONIC’S CONTINUOUS INNOVATION ROSEN AVIATION REIMAGINES PREMIUM SPAFAX COLLABORATES WITH STORYWONDER

64 MAY 2025

76 78 81

VIASAT AMARA TAKES OFF GEVEN TALKS SEATS, SUSTAINABILITY AND SUCCESS GUEST COLUMN BY LINSTOL’S PAULA WINES

ON THE COVER: Read more about how Astronics AES is powering the passenger experience on page 79.

Great meetings at AI X in Hamburg! AT ED Here is t he UPD Presentat ion

FOCUS ON R-ME? O F T I N I S T A WH AIRLINE BOT H FROM AN

Brand & Marketing Opportunities Humidifier Onboard

How to beat jet lag At CTT Airlines, we restore the cabin climate so you feel better, sleep deeper, and arrive rested, refreshed, and ready to perform. Welcome onboard and feel the difference.

R AND PAS S ENGE PERSPECT I VE // Mag nus

How to wake up refreshed At CTT Airlines, we provide you with a superior cabin climate to help you sleep more deeply and wake up refreshed. Welcome onboard and feel the difference.

T T.S E ONLY WWW.C AN GE TO SC A M I R Q AND A How to upgrade taste and smell At CTT Airlines, our humidifiers restore the cabin climate and rehydrate your taste buds to improve your food and beverage taste and smell. Welcome onboard and feel the difference.

NEWS IFE

Anuvu enters exclusive distribution partnership with Apple TV+

AIRLINE

Air Canada A220 fleet becomes launch customer for Airspace Cabin

Anuvu has announced a distribution partnership with Apple TV+ to bring exclusive content inflight. Estibaliz Asiain, EVP Media & Content, revealed the news at last month’s AIX. “As a trusted partner to airlines worldwide, we understand that today’s passengers expect more than just entertainment—they want familiar, highquality content that resonates with them,” said Asiain. “This collaboration empowers our airline customers to meet evolving passenger expectations and keep travellers engaged throughout their journey as well as delivering on our commitment to the industry to innovate content offering on inflight entertainment.” Anuvu’s partnership with Apple TV+ will bring a curated list of award-winning original content to the CSP’s inflight entertainment offerings. Airbus Airspace Cabin in Air Canada

Estibaliz Asiain, EVP Media & Content at AIX 2025

66 MAY 2025

Air Canada has been announced as the launch customer for the Airbus Airspace cabin on the A220 aircraft family, giving passengers more overhead storage space. The first aircraft to receive the bins is scheduled to be delivered early in 2026. The A220 Airspace cabin features new XL bins, increasing the overhead capacity of bags by more than 15 percent, and will also include a new ceiling design and lighting. The introduction of the new Airspace cabin has been timed to coincide with additional Air Canada upgrades including an updated cabin interior and seatback entertainment. “The introduction of larger overhead bins on future A220s means more space for your belongings, quicker boarding, and an even better experience on board,” said John Moody, Managing Director, Onboard Product, at Air Canada. “We are extremely happy to launch the A220 Airspace cabin with Air Canada and very proud the Canadian flag carrier is introducing our latest innovation to support its fleet renewal program,” said Ingo Wuggetzer, Vice President of Cabin Marketing at Airbus.

NEWS SUPPLIER

China Southern selects RECARO R3 Economy seats for A350-900 fleet

IFE

Thales launches 360Stream live inflight programming

China Southern Airlines is the first airline customer in mainland China to select RECARO’s R3 Economy Class seats for its A350-900 fleet. This strategic partnership includes the installation of R3 seats across 10 aircraft, scheduled for delivery in the third quarter of 2026, making China Southern the R3 launch customer in the APAC region. The R3 seats feature an optimized ergonomic design, which includes improved living space, a high-comfort seat cushion combined with enhanced lumbar support and six-way adjustable headrest integrated with a patented neck support feature. “The decision of China Southern Airlines to equip their new A350-900 fleet with the RECARO R3 is a testament to the superior quality and innovation RECARO delivers,” said Dr. Mark Hiller, CEO of RECARO Aircraft Seating and RECARO Holding.

Niels Steenstrup, Chief Executive Officer, Thales InFlyt Experience, addresses media at AIX 2025

China Southern and RECARO Aircraft Seating sign agreement for R3 seats

Thales has launched 360Stream, bringing live, eventbased programming to inflight entertainment. 360Stream delivers live sports, news and special events for passengers onboard. Thales’s Live TV is designed to work seamlessly with any IFE system, any connectivity provider and personal electronic devices. 360Stream also boasts DVR capability, enabling airlines able to record content as it is streamed live, giving passengers control to play, pause, rewind or skip to live. Now flying, passengers can enjoy multiple global news channels and sports from around the world. “The innovative service benefits passengers with relevant and timely content so they will not miss out on news and events. Working on any satellite network and with any inflight entertainment system provider, airlines are empowered to increase passenger engagement with flexibility for the future,” said Niels Steenstrup, Chief Executive Officer, Thales InFlyt Experience.

PAX-INTL.COM

NEWS IFE

IFE

FlightPath3D enables easier deployments with cloud-based map

Stellar Entertainment receives content recognition in FlightPath3D is changing the way travellers experience the Hamburg inflight moving map with FlightPath3D Cloud. FlightPath3D Cloud leverages a Software as a Service (SAAS) architecture on the ground to ensure a consistent experience for passengers throughout the travel experience, across any device and at any point throughout their travels. “FlightPath3D Cloud revolutionizes travel by offering instant deployment, accessible both inflight and through airline digital platforms like apps and websites,” said Duncan Jackson, President of FlightPath3D. “It extends the journey enriching every phase from preflight planning to post-flight exploration with features like live arrival gate and baggage updates, all delivered through our immersive, customizable interface.” FlightPath3D Cloud formally launched at AIX to bring a seamless, consistent, fully featured FlightPath3D experience to personal devices and seatback screens, using an onboard server or an available inflight connectivity link. Leveraging data provided by FlightAware, it also brings new features to the flight tracking experience, such as arrival gate and baggage information.

FlightPath3D President Duncan Jackson (left) at AIX 2025

68 MAY 2025

Stellar Entertainment at AIX 2025 in Hamburg, Germany

Stellar Entertainment celebrated multiple PAX Readership Award wins in Hamburg last month, including a Technology Award win for Best IFE by a Content Service Provider for Stellar Awards Hub. The website, powered by the company’s pixL™ content management platform, is a content licensing tool that allows airlines to navigate a library of award-winning films and TV series. The CSP also celebrated multiple Best IFE and Connectivity PAX Readership Award wins for its airline clients China Southern, Air India and Air Astana. Last year, Stellar and its India-based entertainment partner Skyscreen collaborated to bring the Spotlight Series to life onboard Air India. The Spotlight Series is a rotating selection of inflight entertainment content that features curated TV, movie and audio collections. Since mid-2024, Stellar Entertainment has worked closely with Air Astana to provide a fresh, culturally rich selection of entertainment, custom-tailored for both short- and long-haul flights. This collaboration introduces passengers to the heritage of Kazakhstan, offering a unique inflight experience beyond traditional content. Stellar Entertainment also announced a partnership with China Southern Airlines in December to supply a selection of Hollywood films and IFE services including strategic content curation, licensing and account management.

Size does matter...

A dozen 4K OLED displays ranging from 13-inch to the world’s largest 97-inch Ultra sleek profiles measuring just 1-inch in depth.

Visionary Insight | Precise Execution

IFE

REIMAGINATION THROUGH CONTINUOUS INNOVATION

The MAYA demo featuring Astrova Curve at AIX 2024

Panasonic’s Andy Masson talks Astrova, Converix and innovation at AIX by ROBYNNE TRUEMAN

Andy Masson, Senior Vice President Product & Strategy, Panasonic Avionics Corporation

70 MAY 2025

year after introducing the MAYA demo, PAX Tech met with Panasonic Avionics Corporation’s (PAC) Senior Vice President Product & Strategy, Andy Masson, at AIX 2025 to learn about the future of the marketdisruptor Astrova Curve IFE screen in collaboration with Collins Aerospace and PAC’s introduction of Converix. Last year’s AIX announcement from PAC was the unveiling of the MAYA Business Class concept, featuring the Astrova Curve 45-inch ultra-wide, ultra-high-definition OLED display with a headphone-less audio system. MAYA integrates Collins Aerospace and PAC’s respective design and technology knowledge to create a Business Class cabin experience that focuses on passenger immersion, accessibility and sustainability, designed to generate feedback on the future of the premium cabin. “It represented where [Pana-

sonic Avionics] and Collins believe that the future of premium travel is going,” Masson says. “MAYA is completely immersive.” He reveals that since unveiling MAYA for industry feedback, PAC has received enough data to commit to productizing the Astrova Curve aspect of MAYA, rolling out additional sizes. Masson calls premium suites like MAYA a differentiator in the market, noting that PAC currently has very close links with multiple potential customers for Astrova Curve. Masson says the biggest challenge in bringing a curved IFE screen to market is that it is a paradigm shift. It represents a new approach from the traditional manufacturing model, where IFE suppliers created IFE and seat manufacturers produced seating, independently. “In the past, this would largely be done separately and then brought together at the end,” he explains.

PAX Tech Business Editor Robynne Trueman (left) with Panasonic’s Senior Vice President Product & Strategy, Andy Masson at AIX 2025 with Converix

“With Astrova curve, it actually works better to partner with an industrial designer upfront and bring it in much earlier in the process, because then you can have that wonderful integration of the curve with the seat furniture. You get a more immersive and engaged product at the back end.” He emphasizes that this is one of the takeaways from the collaboration with Panasonic’s partners at Collins Aerospace. “The earlier integration produces a much better outlay, so it is changing the way that the IFE company and the seating company work to a more collaborative approach,” Masson says.

Convergence of performance and technology

At AIX 2025, Panasonic unveiled Converix, an open and neutral application hosting platform for commercial aviation that provides a complete aircraftwide solution for non-safety critical

services. The platform supports all inflight entertainment and connectivity (IFEC) integration, cabin and galley operations, lighting and other in-cabin applications. Airlines will also be able to monitor aircraft data, improve crew operations, manage cabin inventories and optimize aircraft maintenance. “It is a huge differential because it is all about giving control back to the airlines,” Masson tells PAX Tech. The core concept of Converix is “convergence:” The integration of diverse technologies and performance capabilities into a unified solution. “The IFE system is an application on Converix, hosted alongside any number of other applications an airline decides to load onto the platform,” he explains. “That really empowers the airline to build their own applications in an environment that is certified on an aircraft and then they can release apps, content software, games integration, airplane data gathering, all at their pace.”

Converix also boasts a storage system that enables enormous amounts of data to be measured in years rather than in megabytes. A single Converix box on a twin-aisle aircraft can support four years of 4K media or 106 years of standard definition content. In addition, its modular approach to processing power ensures perpetual support for new applications and games. This modularity is a key aspect of Panasonic’s approach to crafting products that stand the test of time. In addition to reimagining the passenger experience through its IFEC innovations, Masson says, “We want to reimagine the ownership experience and take cost out. We are doing that with Converix and another bunch of applications. We want to bring the whole value story together to increase ancillary revenue and increase passenger loyalty. We spend a lot of time talking to airlines and improving overall efficiency for the airlines, and we are on a success path at the moment.”

PAX-INTL.COM

IFE

COLLABORATION FOR PREMIUM CLASSES

Lee Clark, Senior Vice-President Strategy at Rosen Aviation tells PAX Tech how the company is making strides in the commercial aviation space by ROBYNNE TRUEMAN

The Maverick VR First Class / Business Class demo from Rosen Aviation

osen Aviation, a boutique experience provider, brought a selection of its premium class products to the Aircraft Interiors Expo (AIX) for the first time last month, to great success. Now, Lee Clark, Senior Vice-President Strategy at Rosen Aviation tells PAX Tech how the company is differentiating itself from other suppliers in the market.

Curating a credible alternative

Clark calls Rosen Aviation the “credible alternative” in the market for highly reliable and cutting-edge IFE solutions. The company has been designing and manufacturing products for 45 years, bringing a wealth of expertise and experience in Business and V/VIP aviation that it is now expanding into commercial aviation.

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“We offer bespoke solutions in the commercial space that big established players simply cannot deliver on – not necessarily due to inherent capabilities but instead due to scales of economy,” Lee explains. “That is where Rosen lends itself, and we have enjoyed great success working with manufacturers, operators and some of the IFE titans in the industry.” Rosen Aviation is continually investing in R&D and pushing the envelope of possibilities in functionality, size, weight, power and performance. “There is always a new threshold to strive for and every member of our team lives and breathes this,” says Clark. “We could not be a credible alternative if it were not for the engrained pursuit of innovation in our brand’s DNA. Our customer base recognizes and appreciates this and knows they can call on us to solve problems.”

Lee Clark, Senior Vice-President Strategy at Rosen Aviation

In pursuit of innovation For Rosen Aviation, attendance at the Aircraft Interiors Expo last month came down to three main brand objectives: visibility, perception and messaging.

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POWER SOLUTIONS

IFE

Rosen’s Maverick VR First Class / Business Class demo with AudioSphere

“If we can increase the number of views and visits, instill a sense of confidence and credibility, and sufficiently educate customers on how Rosen can enhance their current capabilities and supply chains, then we have succeeded,” he says, adding that AIX 2025 was a very successful event for the company. “In just two short years, we have gone from relatively unknown newcomers to credible disruptors and have no plans to slow down any time soon.” Advocating for a new procurement paradigm, Clark says the current one is lacking when it comes to innovation and speed to market. The solution? Partnering with an airline, its designers or IFE suppliers from the outset to ensure what the customer is asking for is possible and adds value. “Transparent supply partner relationships with open dialogue earlier in the development cycle will have a bigger impact on the high-tech

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cabin of tomorrow than anything else,” says Clark. “It is high time that airlines stop doing the same thing over and over, expecting different results.”

The push for premium

Clark says the most important takeaway from this year’s show is definitive validation of the trends and demands that Rosen Aviation has been pushing for. “Our customers want to offer premium experiences because passengers are demanding premium experiences,” he affirms. Emphasizing quality over quantity, Clark says Rosen will focus on premium, First Class and Business Class environments, where airlines strive to create a unique and differentiated brand experience. “The bottom line is that we are not looking to compete as much as we are looking to collaborate [with existing suppliers],” he explains, “We will work

with your IFE supplier or seat supplier to realize that vision and bring it to your aircraft on time and on budget.” In late April, Rosen was acquired by the HEICO group via MidContinent Controls, forming a collaborative ecosystem that greatly expands the breadth and depth of solutions the supplier can offer. Clark expects that by this time next year, Rosen Aviation will be able to propose cutting-edge technology solutions and the entire backbone architecture to support them for nearly any aircraft in any corner of the industry. “We have cultivated this presence that is equally about innovation and thought leadership as much as it is about credibility and reliability, which now holds significantly more weight thanks to the massive increase in resources and support we have at our fingertips under new ownership,” he concludes.

WORLD OF WONDER

IFE

StoryWonder is an AI-powered storytelling platform that brings interactive stories to life for children

Spafax is bringing more magic to the journey for young passengers through an exclusive collaboration with StoryWonder by ROBYNNE TRUEMAN

lying can be an experience full of fascination, and Spafax is bringing more magic to the journey for young passengers through its exclusive collaboration with StoryWonder, announced at the Aircraft Interiors Expo (AIX) 2025. StoryWonder, an AI-powered storytelling platform that brings interactive stories to life for children was developed by KB&B Family Marketing Experts of Germany. The partnership will see StoryWonder’s AI technology and Spafax’s airline integration capabilities bring immersive, personalized digital entertainment to families inflight. StoryWonder allows children to become the main character of the story through AI-powered adventures tailored to their individual interests. The

platform is available to airlines as both interactive text and audio experiences, offering an intuitive user interface and family-friendly narratives. “Travelling with kids can be challenging, and airlines are constantly seeking ways to enhance the family travel experience,” said Dimitrios Tsirangelos, Vice President Business Development IFE Technology and Innovation at Spafax. “Our collaboration with StoryWonder is a perfect match– combining StoryWonder’s creativity, personalization and child-focused innovation with Spafax’s deep expertise in airline media and passenger experience. Together, we are helping airlines create magical, stress-free journeys that families genuinely appreciate.” The app can be added to the IFE

Dimitrios Tsirangelos, Vice President Business Development IFE Technology and Innovation at Spafax

microsite of the airline, the airline’s native app and the inflight connectivity portal onboard the aircraft. Airlines can also integrate custom branding into the StoryWonder App to create an individual world. For example, an airline’s mascot can become a character in the story, the travel destination can inspire the story setting and a crew member’s voice can narrate the tale. StoryWonder supports multiple languages and can be linked to frequent flyer programs, rewarding passenger engagement. PAX-INTL.COM

CONNECTIVITY

Personalizing the connected passenger experience Viasat’s Don Buchman and Laney Hind discuss Amara, the Connected Partner Platform and personalization the connected passenger experience by ROBYNNE TRUEMAN Viasat Amara launched at AIX 2025

V Don Buchman, Senior Vice President and GM, Commercial Mobility, Viasat

iasat announced its nextgeneration solution for commercial aviation, Viasat Amara, at AIX earlier this month. Powering the IFC solution are innovations in core satellite network design, hardware advancements and a suite of digital products. Viasat Amara is designed with powerful scalability so airlines can curate a future-proof onboard passenger experience. PAX Tech sat down with Laney Hind, Director of Airline Programs and Don Buchman, Senior Vice President and GM, Commercial Mobility, to learn more about the IFC solution and how it is furthering Viasat’s connectivity solutions.

Beyond the buzzwords

Laney Hind, Director of Airline Programs, Viasat

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“It is setting the tone for our next generation of multi-orbit,” says Buchman. “We have been doing this for 12 years – advancing inflight connectivity with full, fast, free streaming. With the

acquisition of Inmarsat a few years ago, we have got all these new assets, so this is the time to move forward, and Viasat Amara is setting that benchmark.” Hind adds that Viasat Amara combines Viasat’s best assets, noting that no additional hardware is needed at the moment to access LEO and GEO. As multi-orbit takes center stage, Buchman says it is becoming the latest buzzword. Customers want the best possible experience, which comes down to bandwidth. “A low cost, great experience is really what is being requested, even though customers use buzzwords like ‘flat antenna’ or ‘multi-orbit,’” Buchman continues. “With Viasat Amara, it is not multi-orbit first, it is customer experience first.” Looking at current trends in the IFC market, he says more and more airlines are realizing they need sufficient amounts of bandwidth to provide a free inflight connec-

Laney Hind, Director of Airline Programs (left) with Don Buchman, Senior Vice President and GM, Commercial Mobility at AIX 2025

tivity experience to passengers. “We have sort of crossed that threshold of acceptance and so that is the problem we are solving globally. We have already solved it regionally,” he adds, noting that Viasat has been providing full, fast, free IFC in North America for more than a decade to JetBlue, Delta and now Porter. “Now the rest of the world is waking up to that.”

Personalization and partnerships

Hind points to personalization as another leading trend in the IFC space. “We are seeing an increased desire from airlines to offer personalized experiences for passengers, especially with the younger generations coming up, there is an expectation,” she explains. “With our digital products, we are able to help with that increased personalization.” One such product is the Connected Partner Platform, which allows an airline to choose from a suite of Viasat’s applications, as well

as applications from its partners. The Connected Partner Platform provides advanced application hosting and an ecosystem of partners so that airlines can integrate and manage connected solutions. Current partners include FlightPath3D, Omnevo, Mozio, Discover Cars.com, Gladi8ter and Bluebox Aviation Systems. Customization opportunities using the Connected Partner Platform also help monetization. Hind notes that while some airlines might want to provide classic free connectivity experiences, others are looking for help with monetization. “Through the Connected Partner Platform and through our ads, Viasat can assist with monetization in a number of ways,” she says. Just as onboard retail and ancillary revenue options are becoming deeply intertwined with IFC offerings, Buchman notes that IFC and seatback screens are trending toward deeper integration. “Before those two worlds were

kind of separate on the aircraft, you have an IFC experience and IFE,” he explains. “But over the last two years, we have seen a lot more integration.” When it comes to walking the line between personalizing versus interrupting the passenger experience through dynamic advertising, Buchman says, “We are brand safe and we work with the airlines on the experience they are trying to deliver to ensure it is not intrusive.” Hind adds that the level of personalization onboard is largely up to the airline, with each carrier being totally unique. Whatever the airline determines, Viasat is there to support those goals to ensure the connectivity experience aligns with the brand through its flexibility and scalability. “It is all about customer centricity,” concludes Hind. “It is all about the passenger experience and helping the airline extract what that experience should be for their customer. With all of the customizations we provide, that is what we are here for.”

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SEATING

Geven’s Elemento Economy Class seat on Icelandair

SEATS, SUSTAINABILITY AND SUCCESS Geven announces seat selections by flyadeal, Turkish Airlines and Frontier Airlines, and celebrates its PAX Readership Award win by ROBYNNE TRUEMAN

even is marking another successful Aircraft Interiors Expo (AIX) with the news of multiple airline partnerships and taking home the Best Seating by a Supplier PAX Readership Award for the Elemento Economy seat. “For us, this recognition is the reward of all the effort done in creating innovative aircraft seating systems for medium-long ranges in terms of weight-saving and without compromising the comfort of passengers during flight, and gives us the right answer that our design criteria are robust,” Bonaventura Vitolo, R&D Project Coordinator, Geven, tells PAX Tech.

It also features adjustable headrests and an integrated PED holder. Geven will deliver the seat to flyadeal’s fleet of 51 A320neo aircraft. The supplier will equip a fleet of 20 aircraft, including A320ceo and A321ceo models, for Turkish Airlines. While in Hamburg, Geven also announced its selection by Frontier Airlines to design and produce tailor-made First Class seats for the carrier. The Comoda First Class seats will be crafted to combine comfort with durability and sophisticated aesthetics, with installation expected to begin later this year.

Partners in comfort

Vitolo presented the company’s active role in the RECREATE initiative at AIX, highlighting its innovative approaches to sustainability and design in aviation. He will showcase Geven’s demo cases at the upcoming RECREATE conference in Ljubljana, Slovenia, emphasizing the project’s goal of reusing up to 90 percent

During AIX 2025, Geven announced the selection of its Essenza SE Economy class seat by both flyadeal and Turkish Airlines. The Essenza SE balances lightweight engineering, elegant Italian design and smart functionality to optimize both comfort and efficiency.

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Striving for circularity

Bonaventura Vitolo, R&D Project Coordinator, Geven, highlights the RECREATE initiative at AIX 2025

carbon fibre-reinforced composite materials, in a significant move toward circular aircraft interiors. The RECREATE initiative, which Vitolo says was well received by the industry in Hamburg, manages end-of-life composite parts of decommissioned seats that would otherwise go to landfills or be incinerated. This end-of-life parts management aims to reduce high operative costs for airlines and the cost to the environment. “Several cabin product management and R&T innovation management teams appeared very interested in a possible future collaboration with Geven on this topic,” Vitolo reveals. “We want to declare our strong commitment to the decarbonization of the aviation industry, monitoring our products through calculation of environmental impact.” He says this monitoring is done from a “cradle to grave” perspective, examining all phases from the raw material extraction to the disposal of the final components.

IN-SEAT POWER

POWERING THE PASSENGER EXPERIENCE

by ROBYNNE TRUEMAN Line-fit offerable wireless charger

Dennis Markert explains how Astronics AES’ in-seat power systems regulate power consumption locally for the benefit of airlines and passengers

ptimizing power distribution onboard an aircraft impacts multiple areas of the passenger experience, from accessing inflight connectivity and IFE on PEDs to keeping electronics charged and ready for use. Astronics AES (Astronics) EmPower® in-seat power systems use both a scalable architecture at the system level, as well as hardware Astronics EmPower with 18 Type-C outlets

and software to monitor and regulate power consumption locally. As Dennis Markert, Director of Business Development, Global Sales & Marketing, Astronics AES, tells PAX Tech, “Our customers rely on us to provide recommendations for optimizing power allocation per passenger that meet both current and future demands for these systems, making each offering unique to the customer.”

Dennis Markert, Director of Business Development, Global Sales & Marketing, Astronics AES

Prioritizing the passenger

Markert emphasizes that the power provided to passengers in the cabin through Astronics’ in-seat power systems are independent of the aircraft’s flight-critical power requirements. “The cabin is allotted a limited amount of power as defined in the aircraft OEM electrical load analysis. Therefore, effectively managing this power allocation between different classes of service and passengers is a key part of our added value at Astronics,” he explains. With more airlines introducing IFEC services accessible via PEDs, a smooth in-seat charging experience is critical to increasing and maintaining passenger loyalty.

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IN-SEAT POWER Astronics’ EmPower wireless charging in-seat console

Astronics designs its power supply solutions to operate effectively across a wide input voltage and frequency range, ensuring reliable performance throughout all phases of flight. “Our solutions are built to endure various abnormal operating conditions, including momentary dropouts, voltage surges, spikes and lightninginduced effects,” says Markert. “With the highest power conversion efficiency in the industry, our latest generation power supplies reduce power dissipation by 50 percent.” This generates less thermal energy, thereby reducing component stress and increasing the Mean Time Between Failure. To further ensure reliable in-seat power, Markert explains that Astronics’ in-seat power components and systems undergo rigorous testing, including Highly Accelerated Life Testing and Highly Accelerated Stress Screening.

Keeping it cool

In-Seat Power Suppliers (ISPS) must be committed to reducing environmental impact through energy-efficient designs and sustainable manufacturing practices. Markert says suppli-

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ers should be actively aligning with airline sustainability goals by offering solutions that reduce fuel consumption and overall carbon footprint. At the power supply level, higher efficiency results in less heat generation which reduces the need for extensive thermal management and as a result, reduces fuel consumption. “Our innovative design and high efficiency enable a reduction in unit size and eliminate the need for heavy heatsinks,” says Markert, referring to Astronics’ EmPower in-seat system. Newer airframes incorporate electric environmental systems in the cabin, resulting in less thermal energy from electronic equipment and a reduced demand on the aircraft’s environmental system. At the system level, Astronics’ newest system architectures are designed to reduce weight through a distributed model – one power supply for multiple rows – with optimized cable design and intelligent power distribution techniques. “Collectively, these innovations reduce the overall weight of the system, directly contributing to lower fuel usage and helping our customers meet

their sustainability goals,” Markert says. He points to the Ultralite Generation 2 (UltraLite G2) system as an example: half the size and weight of the previous generation but delivering twice the output power at 800 Watts, the UltraLite G2 has an Advanced Master Control Unit that monitors the total system power and the passenger power usage onboard to prevent system overloads and maximize power availability. Further down the chain, smart Power Distribution Connectors allocate power to individual Type-C outlet units and report power usage back to the power supply. The USB-C outlet unit automatically negotiates power levels with passengers’ devices. It also employs a central power supply to serve a specific zone within the cabin, distributing power within that area and eliminating the need for power supply at each seat, ultimately reducing overall system weight. “The increased efficiency of the system minimizes wasted power, reducing the load on the aircraft generators, while the lower weight decreases fuel consumption for each flight,” Markert explains. He cites a proven track record of success, line-fit offerability and a commitment to sustainability as some of the key considerations for airlines when selecting an ISPS. “Astronics AES recognizes that reduced energy consumption, sustainability and total cost of ownership are top priorities for airlines, and we provide the best solutions in the market to meet these needs,” he concludes.

Type-C outlets from Astronics AES

GUEST COLUMN

SKY’S THE LIMIT

Sourced from the sea, AquaThread is a groundbreaking yarn made from repurposed oyster shells and recycled plastic bottles, transforming post-consumer waste into high-performance, luxury fabrics

In this guest column, Paula Wines, Creative Director, Amenities and Luxury Brand Promotions at Linstol, explores three trends transforming inflight amenities

s the airline industry continues to evolve, so do the expectations of today’s travellers. Whether in Economy or First Class, each passenger has unique needs that airlines are working hard to meet. Amenity kits are no longer viewed as simple giveaways—they reflect brand values, a commitment to comfort and a chance to surprise and delight. At Linstol, we see this shift as an exciting opportunity to reimagine the onboard experience through design that is both intentional and deeply personal.

Trend 1: Headsets that help With rest and relaxation becoming top priorities for long-haul travellers, noise-cancelling technology is no longer a luxury—it is a necessity.

From earbuds to over-ear headsets, passengers are seeking solutions that block out ambient cabin noise and create a more peaceful, restful inflight experience. At Linstol, we recognize this growing demand and continue to innovate with high-performance audio products designed specifically for the cabin environment, offering travellers the comfort of silence at 30,000 feet. One of Linstol’s latest innovations, the Aeroméxico Business Class NCM275 headset, is designed to deliver next-level comfort and clarity. With plush cloth earpads, advanced noise cancellation and a sleek metallic red finish, it transforms inflight entertainment into a premium experience. Adding to its thoughtful design, the headset includes a tangle-free braided cord—a sleek, sustainable alterna-

Paula Wines, Creative Director, Amenities and Luxury Brand Promotions, Linstol

tive to plastic cables that embodies modern, travel-conscious innovation. Our organization also unveiled the Meridian 300 headset at WTCE, the latest result of our long-standing partnership with Meridian Audio. Specifically created for the cabin environment, this next-generation headset delivers rich bass, crystalclear vocals and an immersive soundstage, redefining what passengers can expect from inflight audio.

Trend 2: Sustainable solutions in high demand Redefining the premium cabin experience starts with reimagining every detail—from textiles to bed-

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GUEST COLUMN ding, these elements have become key areas of innovation, especially on long-haul flights where comfort is essential. Cooling pillows and body temperature-regulating fabrics are just two examples of how wellness-driven materials are increasingly shaping inflight product decisions. That is precisely what inspired Linstol to create AquaThread: a next-generation textile solution designed for the skies. Sourced from the sea, AquaThread is a groundbreaking yarn made from repurposed oyster shells and recycled plastic bottles. This circular innovation transforms post-consumer waste into high-performance, luxury fabrics. Each kilogram of AquaThread gives new life to six oyster shells and sixty plastic bottles, resulting in materials that are naturally antimicrobial, breathable, static-resistant and odor-fighting—all without the use of harsh chemicals. Created with both passenger comfort and environmental responsibility in mind, AquaThread offers a premium Linstol unveiled the Meridian 300 headset at WTCE 2025, the latest result of its longstanding partnership with Meridian Audio

finish and is available in versatile blends like cotton and modal. Perfect for onboard blankets, sleepwear and bedding, it brings a sustainable layer of indulgence to the inflight journey.

Trend 3: Amenity kits must evolve

AquaThread is available in versatile blends like cotton and modal, ideal for onboard blankets, sleepwear and bedding

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Airlines are increasingly looking for modern amenity kits that enhance well-being in flight and deliver lasting value on the ground—serving as meaningful brand touchpoints through thoughtful, reusable design. On long-haul flights, small comforts can have a big impact. Linstol’s wellness kits feature calming mists, hydrating sprays and overnight creams to help passengers relax and adjust with ease. Our exclusive B-Zen skincare line targets travel fatigue

with skin-soothing ingredients and deep hydration for a radiant arrival. Beyond wellness, airlines are drawn to amenity kits that embody brand values and are thoughtfully designed for reuse well beyond the wheels touching down. A standout example is our WTCE-exclusive bag, inspired by the Japanese art of kintsugi—a tribute to finding beauty in imperfection and a reminder that meaningful design can leave a lasting impression. This thoughtfully crafted kit is more than a travel amenity; it is a versatile keepsake that can be repurposed as a makeup bag, tech organizer, toiletry case and more. Explore a full range of innovative products and services designed to keep you ahead of emerging industry trends at Linstol.com.

CABIN EQUIPMENT

Sensory voyage A well-humidified cabin improves the inflight experience and has lasting effects for passengers once they disembark

Ola Häggfeldt, Chief Commercial Officer of CTT Systems, explains how optimal cabin humidity is key to transforming air travel

by JANE HOBSON

ir travel sucks the moisture out of the human body. The skin, throat and eyes dry out quickly as humidity drops below comfort level. But Ola Häggfeldt, Chief Commercial Officer of CTT Systems, tells PAX Tech, this can be solved by adding humidity to the cabin environment. “You are flying in an environment where the cabin’s humidity is six to 10 percent drier than the Sahara Desert,” Häggfeldt explains. “Our Humidifier Onboard system is not just about raising the humidity; it is about restoring a balanced environment that keeps you hydrated, healthy and comfortable.”

Humidity and health

A well-humidified cabin improves the inflight experience and has lasting effects for passen-

gers once they disembark. During the flight, humidity will improve sleep quality for all passengers. As Häggfeldt explains, “Dry air disrupts your sleep cycles, leaving you exhausted. With the Humidifier Onboard, passengers can sleep deeper and wake up refreshed, ready to embrace their destination.” Keeping well hydrated in the cabin can ease the effects of jetlag, helping the body adjust to new time zones post-flight. “Our humidification system supports a smoother transition by reducing jet lag symptoms, so you are less likely to suffer from red-eye flights,” says Häggfeldt. The reality is, low humidity dries out the body, weakening its natural defenses and making passengers more vulnerable to sicknesses. CTT’s

Ola Häggfeldt, Chief Commercial Officer, CTT-Systems

Humidifier Onboard technology maintains a healthier infight environment, supporting the respiratory system and overall wellbeing of passengers. Häggfeldt says this is really a conversation about the overall sensory experience onboard. He emphasizes that dry air dulls the senses, which can make food taste bland and contribute to an overall unpleasant flight. “Restoring the right humidity makes flavours vibrant and keeps senses sharp, enhancing the travel experience,” he adds. “With CTT Systems Humidifier Onboard, you do not just endure the journey—you thrive in it.” PAX-INTL.COM

CABIN EQUIPMENT

MEAL CART MILESTONES Max Choong, R&D Manager, DKA Aerospace talks the award-winning XT2.5+ galley cart and its next-gen iteration unveiled in Hamburg by ROBYNNE TRUEMAN

E Max Choong, R&D Manager, DKA Aerospace

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xhibiting at the Aircraft Interiors Expo for the first time under its rebranded identity, DKA Aerospace unveiled the XT3.0 in Hamburg last month and took home a PAX Readership award for the XT2.5+ meal cart. “DKA was genuinely encouraged by the interest and engagement our product received. It is clear that the industry recognizes the demand for lightweight solutions, not only functional but also integrated with the customer needs and satisfying for the user,” Max Choong, R&D Manager, DKA, tells PAX Tech.

A win for lightweight design

DKA Aerospace received the Best Cabin Equipment Innovation PAX Readership Award 2025 for the XT2.5+ meal cart. “We are deeply honoured and humbled to receive the PAX Readership Award for Best Cabin Equipment Innovation for the XT2.5+. This recognition means a great deal to us, and I want to express my heartfelt thanks to DKA and the R&D team for this incredible honour,” Choong says. “This award is not just an organization milestone, but

The DKA Aerospace team exhibiting at AIX 2025 in Hamburg, Germany

a reflection of the organization’s commitment to continuing to innovate, grow, contribute and hopefully inspire the industry to excel in the design and performance of galley carts.” The XT2.5+ meal cart is engineered for durability and performance. Built with UNI-STRUCTURE technology, its top and base panels are CNCmilled from a single slab of high-grade aluminum alloy, providing exceptional impact resistance, reduced maintenance and a longer lifespan. The full-size carts weigh 16.5 kilograms (36.4 lbs) and half-size carts weigh 10.7 kilograms (23.6 lbs), optimizing efficiency with their lightweight. “[Receiving a PAX Readership Award] positions DKA’s brand and our articles ahead of market trends rather than as a follower. It increases the competitive advantage by aligning with the airline customer needs, which leads to safety, higher satisfaction, gain on loyalty and word-of-mouth referrals. Essentially, these enhance the brand reputation, leading to boosting deals and repeat acquisitions,” adds Choong. He explains that the durability

of the cart comes from DKA’s UNISTRUCTURE technology, which unifies the top and base assemblies of the cart to consolidate the parts into one, a change from the traditional building concept applied in the aerospace industry for the last three decades. With fewer parts, the cart’s design offers easier assembly, fewer points of breakdown, additional strength and reduced part fatigue. “This improves efficiency in the spare part inventory control and maintenance activities, the shortest turnaround time to return the cart to catering service to eliminate the shortage of carts in the cabin,” he says.

The next generation

On the heels of multiple recognitions for the XT2.5+ meal cart in Hamburg, DKA Aerospace unveiled the XT3.0, the latest evolution in its XT series of galley carts. The product officially launched at the expo and builds on the proven performance of the XT line. The XT3.0 full-size cart weighs 14.8 kilograms (32.6 lbs) while the half-size cart

weighs 9.6 kilograms (21.1 lbs). The ultra-lightweight design delivers meaningful fuel savings and enhanced handling while maintaining DKA’s commitment to durability, quality and reliability. “With the customer recognition of XT2.5+ and XT3.0, the empty weight of a full-size cart is about one kilogram less for XT2.5+ to XT3.0. DKA might incorporate more features tailored to customer-specific needs on top of a base model with modular components,” Choong reveals.

Keeping ahead of the curve In a competitive market space, he says DKA researched the areas in materials and alloys, the manufacturability of ergonomic feature adjustments for comfort to user interfaces to obtain the weight reduction of XT3.0 cart. “To stay ahead in this competitive sector, with the unique feature of UNI-STRUCTURE technology, DKA also considers the safety features, ergonomic and modular design principles, innovating in sustainability to push toward greener, more efficient operations,” he adds.

PAX-INTL.COM

EVENTS

FRESH EVENT FORMAT What to expect at APEX TECH in Los Angeles with the new event format ready for takeoff by ROBYNNE TRUEMAN

Jonas von Kruchten, Board Director, APEX

PEX TECH 2025 is taking place in Los Angeles, United States, from May 20 to 21, bringing together a distinguished lineup of returning speakers and panelists. Attendees will gather at the Sheraton Gateway Los Angeles Hotel to gain insight from industry experts and leaders in aviation technology and passenger experience. Some notable speakers include Paul Colley, Chief Technology Officer, Spafax; André Valera, VP Business Development, Touch; Estíbaliz Asiain, Executive Vice President Media & Content, Anuvu; and Sam Allen, CEO, Stellar Entertainment; Duncan Jackson, President, FlightPath3D; Ben Asmar, Vice President Products & Strategy, Safran Passenger Innovations; and Juraj Siska, Co-Founder, IdeaNova. PAX Tech is proud to be the official media partner of APEX TECH 2025. Managing Editor Jane Hobson will attend the event, moderating the panel “IFE Strategy: Evolving Innovations for Licensing, Delivering, and Cura-

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Lauren Costello, Executive Director, APEX

PAX Tech Managing Editor Jane Hobson is moderating the panel “IFE Strategy: Evolving Innovations for Licensing, Delivering, and Curation for Onboard Content”

tion for Onboard Content,” on May 21. Speaking to PAX Tech, Lauren Costello, Executive Director, APEX says, “For 2025, we saw an opportunity to evolve APEX TECH in a way that deepens engagement and sparks more actionable insights.” The format incorporates interactive workshops with traditional discussion panels, going beyond passive listening. To achieve this, the ballroom will be reimagined with distinct spaces for mainstage discussions and roundtable-style workshops. Participants will collaborate in assigned “boarding groups” to tackle real-world challenges, brainstorm and share key takeaways with the larger group.

ence Use Cases – reflect the aviation industry’s growing emphasis on digital transformation, personalization and revenue diversification. “As airlines continue to evolve into connected, experience-driven platforms, these topics are more relevant than ever,” says Costello. “APEX TECH aims to address the technologies, partnerships and strategies that will define the next era of air travel.” The event kicks off with the Ice Breaker Happy Hour on Monday night, followed by the Networking Reception on Tuesday night. “APEX TECH stands out as a premier industry event dedicated to thought leadership and collaboration. While it has deep roots in inflight entertainment and connectivity, it continues to evolve—now drawing participation from adjacent sectors and stakeholders shaping the broader digital passenger journey,” APEX Board Director Jonas von Kruchten tells PAX Tech.

Shaping the future

Four key pillars shaping the future of the passenger experience are the focus of this year’s APEX TECH event. These pillars – Inflight Connectivity, Media Content and the Supply Chain, Data Capture and Intelligence, and Ancillary and Passenger Experi-

THE MUST-ATTEND INNOVATION EVENTS SHAPING THE FUTURE OF AIR TRANSPORT

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CO-LOCATED WITH APEX/IFSA GLOBAL EXPO

CO-LOCATED WITH ONBOARD HOSPITALITY FORUM ASIA

Kn ow n as t he ‘C E S o f A v i a ti o n ’ , F T E Gl o b a l is t he de f i ni t i v e ev en t fo r i n n o v a to r s , tech nol ogi s t s , de s i g n er s , c o l l a b o r a to r s a n d gam ec h a n g er s

C e le bratin g 15 ye ars as A s ia’s le adin g in n o v atio n & pas s e n ger e x pe rie n ce e x po

FIND OUT MORE ABOUT EACH EVENT AT WWW.FUTURETRAVELEXPERIENCE.COM

EVENTS | COMMUNITIES | INDUSTRY CHANGE INITIATIVES | MEDIA | AWARDS

co-located with

9-11 September 2025

Long Beach, California, USA

THE MUST-ATTEND EVENT FOR AIRLINES, SUPPLIERS, AND INNOVATORS TO SHOWCASE THE FUTURE OF ONBOARD FOOD AND BEVERAGES, AMENITIES AND SOFT GOODS, CUTLERY AND PACKAGING, AND MANUFACTURING AND CATERING.

OUR STRONGEST SPEAKER LINE-UP YET

CAMPBELL WILSON

MESFIN TASEW BEKELE

DINA BEN TAL GANANCIA

JULIAN JÄGER

CEO, AIR INDIA

GCEO, ETHIOPIAN AIRLINES

CEO, EL AL ISRAEL AIRLINES

CEO, VIENNA INTERNATIONAL AIRPORT

LEARN MORE AT

expo.ifsa.aero #GlobalEXPO