KEYSTONE LAUNCHES LATEST CONSUMER FENESTRATION TRENDS REPORT AND WEBINAR SERIES WITH FOCUS ON INMARKET HOMEOWNERS
14 QUALITY UPVC WINDOWS FROM WINDOW WAREHOUSE:
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THE SPOTLIGHT
ASWS LEADING THE WAY IN LEAD PAINT REMOVAL
Kris Bennell, Director of Associated Steel Window Services (ASWS) discusses the continuing health threat posed by a class of paint which has been banned for the past 30 years; and the solutions.
“Dealing with lead paint in old buildings is a growing issue; options include grit-blasting in-situ or at off-site premises, removal by chipping, or chemical poultice. Lead paint is not a prohibitive problem; it is a management process.”
Commercial property companies and the construction industry are fully experienced now in the measures which must be taken to counter the threat posed by asbestos in its many forms, but our older properties still contain other potentially dangerous substances – with one hiding in plain sight. The use of lead paint was banned back in 1990, yet it is not a notifiable issue, and the removal can be just as serious as that of asbestos.
WHAT’S IN THIS ISSUE?
PAGE 15
FENTRADE ADDS ALUK ICONIK BIFOLD DOOR TO ITS PORTFOLIO
PAGE 17
RESTORING THE CROWN: ASWS REVIVES HISTORIC LANTERN DOMES AT 214 OXFORD STREET
Christina Shaw Editor M: 07805 051322
E: christina@fenestrabuild.co.uk
Emma Champion Advertising Manager
M: 07508 263262
E: emma@fenestrabuild.co.uk
Justin Lazenby Finance Director / Press Release Enquiries
M: 07711 828710
E: justin@fenestrabuild.co.uk
Chris Champion Editorial Enquiries
M: 07850 267223
E: chris@fenestrabuild.co.uk
Jordan Beaumont Graphic Design E: jordan@identifywebdesign.co.uk
“GET
TEL: 01302 278756
FAX: 01302 247612
EMAIL: christina@fenestrabuild.co.uk
WRITE TO US: 19 Heather Close, Tickhill, Doncaster, DN11 9UU
PAGE 19
CHOOSING WINDOW WAREHOUSE TO MANUFACTURE YOUR COMMERCIAL ALUMINIUM
PAGE 21
JOHN FREDERICKS BOOSTS EFFICIENCY WITH NEW HAFFNER MACHINE INVESTMENT
Fenestra Build™ is a registered Trademark. The views contained herein are not necessarily those of Fenestra Build™ and whilst every effort is made to ensure information throughout is correct, Fenestra Build™ does not accept liability for errors. The views expressed by contributors and the content of letters, are not necessarily those of Fenestra Build™ and therefore cannot take responsibility.
KEYSTONE LAUNCHES LATEST CONSUMER FENESTRATION TRENDS REPORT AND WEBINAR SERIES WITH FOCUS ON IN-MARKET HOMEOWNERS
Keystone Market Research is pleased to announce the launch of its latest UK Consumer Fenestration Trends Report, delivering fresh insight into homeowner preferences, priorities and spending intentions – with a special focus on consumers actively in the market for windows, doors and roof glazing products.
This edition places particular emphasis on understanding how decision making changes at point of purchase, comparing overall homeowner attitudes with those currently planning projects. The findings provide valuable guidance on where demand is most resilient, how budgets are shifting and which products are best positioned to convert in 2026, despite ongoing economic uncertainty.
report has once again been made possible through the continued support of last year’s sponsors – Endurance Doors, Epwin Window Systems, the GGF, Liniar, and VEKA – and Keystone is delighted to welcome Business Pilot as an additional sponsor for this year’s research programme. Their collective backing enables Keystone to make this research freely available to sponsor customers, ensuring actionable consumer insight reaches businesses across the fenestration supply chain.
Charlotte Hawkes, Director of Keystone Market Research, commented: “We’re forecasting that the year ahead is likely to be another tough one for fenestration, but with definite areas of opportunity. This latest report gives the industry a clear picture of what really matters to homeowners who are ready to buy now – not just those browsing or planning for the future. We’re extremely grateful to our returning sponsors and to Business Pilot for joining us this year, as their support allows us to continue delivering independent, consumer focused insight at a time when clarity and confidence for the market are crucial.”
2026 HOME TRENDS: HOW WINDOWS AND DOORS ARE SHAPING THE FUTURE OF HOME
DESIGN
As the fenestration industry reflects on a year of contrasts and looks ahead with cautious optimism, The Residence Collection is sharing its expert insight into the trends set to define windows and doors in 2026 – from design and performance to technology and customer experience.
Drawing on real industry insight and forward planning, 2026 Home Trends goes beyond surface level aesthetics to explore how evolving homeowner expectations are reshaping the way windows and doors are designed, specified and experienced. The result is a clearer picture of what homeowners and trade professionals alike will prioritise in the year ahead.
Longevity
According to The Residence Collection, one of the most significant shifts is a move away from short lived trends towards designs built for longevity. Homeowners are increasingly favouring classic proportions, flush aesthetics and adaptable styles that work across a wide range of property types – balancing heritage appeal with modern living.
Energy efficiency
At the same time, performance is no longer optional. Energy efficiency has become an expectation rather than a differentiator, with homeowners demanding products that deliver strong thermal performance without compromising on appearance. Windows and doors are now expected to work harder behind the scenes, supporting comfort, efficiency and long term value.
New tech
Technology is also playing a growing role in how customers engage with brands. From AI powered live chat to streamlined online ordering platforms, digital tools are becoming integral to the customer journey — helping homeowners and trade partners access information more quickly, make informed decisions and move through the buying process with greater confidence.
HAFFNER STRENGTHENS FUTURE STRATEGY WITH MAJORITY SHAREHOLDING TRANSITION
Leading machinery innovators Haffner Ltd has announced a strategic step to future proof the business, with Managing Director Matt Thomas becoming the company’s majority shareholder.
The move reinforces Haffner’s long term commitment to stability, growth and continued investment in people, products and customer support. Working alongside their well established leadership team, Matt will continue to move the business forward, building on Haffner’s strong market position and reputation for machinery excellence.
Founder Dave Thomas remains Chief Executive Officer, providing continuity and strategic oversight as the business enters its next phase of development. His ongoing role reflects a considered transition that supports both continuity and long term resilience.
Dave Thomas said: “This transition is about securing the future of the business for our customers, our partners and our team. Matt has been instrumental in Haffner’s growth over many years and his increased shareholding reflects both his commitment and his vision. It’s a positive step that ensures the business is well placed for the years ahead.”
Matt Thomas added: “Haffner has always been built on long term thinking, strong relationships and delivering real value to fabricators. Becoming majority shareholder allows us to strengthen that approach, continue investing in machinery innovation and ensure the business is perfectly positioned for the future. With the strength of our team, this is very much about continuity as well as progression.”
Haffner is a multi award winning supplier of PVC U and aluminium fabrication machinery and is widely recognised as the home of automation for the fenestration industry. Representing Haffner, Graf Synergy and Fom Industrie machinery, the company offers a comprehensive and highly complementary portfolio spanning cutting, machining, welding and advanced automation solutions. Its Graf V Perfect seamless welding technology continues to set the benchmark for finish quality and competitive advantage. Supported by in house technical expertise, training and aftersales support, Haffner works in close partnership with fabricators to improve productivity, quality and long term competitiveness.
The announcement underlines Haffner’s focus on sustainable growth, customer confidence and ongoing investment as the business continues to evolve in an increasingly competitive and automated market.
ASWS LEADING THE WAY IN LEAD PAINT REMOVAL
Kris Bennell, Director of Associated Steel Window Services (ASWS) discusses the continuing health threat posed by a class of paint which has been banned for the past 30 years; and the solutions.
“Dealing with lead paint in old buildings is a growing issue; options include grit blasting in situ or at off site premises, removal by chipping, or chemical poultice. Lead paint is not a prohibitive problem; it is a management process.”
Commercial property companies and the construction industry are fully experienced now in the measures which must be taken to counter the threat posed by asbestos in its many forms, but our older properties still contain other potentially dangerous substances – with one hiding in plain sight. The use of lead paint was banned back in 1990, yet it is not a notifiable issue, and the removal can be just as serious as that of asbestos.
Lead paint can be considered a problem of the past but, because of the lack of education and understanding surrounding it, and the fact that it can be considered tricky to remove safely, there has been a tendency to just apply new coats of paint over the top. Therefore, if lead paint is present, it is likely to be the bottom one or two coats or the primer, which means there remains the risk that, if the surface is impacted or damaged, then small fragments or dust can be inhaled. Long term exposure can cause serious illness; so removal of lead containing paints during extensive refurbishments removes any residual risk to future users of the building.
An experienced contractor should be appointed to conduct a lead paint analysis as part of its survey procedures, addressing the façade and inner surfaces such as columns and handrails, as well as the fenestration. ASWS undertakes a laboratory lead test, not XRF, which often only analyses the top coats of paint. The paint samples, taken all the way back to the substrate material, will be referred to a laboratory, where any result above 1% lead by mass (Pb) will be highlighted and precautions taken, as per the HSE Control of Lead at Work Regulations (CLAW 2002).
SMARTER VAN SECURITY FROM VANGUARDIAN AND KOLORSEAL
Kolorseal Ltd and VanGuardian UK are working together to help reduce van crime and tool thefts which has seen a sharp rise across the UK.
The VanGuardian patented Zonal alarm system was designed and developed by Mike Horsfall who after 35 years in the trade industry suffered repeated attacks on his own van which led to £100s and on occasion £1,000s of pounds worth of damage and theft.
The unique, patented alarm cabinet provides a visible deterrent from the exterior of the vehicle so thieves can see the vehicle is protected and can choose to move away however, if ignored, and the vehicle is touched VanGuardian Delivers a powerful un impeded alarm blast to deter thieves and their criminal activity, BEFORE damage is done ! removing a thief’s main asset of anonymity forcing him to retreat or face confrontation safeguarding the Tools and assets inside
Now thats a win win
Kolorseal’s colour matching skills are giving VanGuardian customers top quality, professionally coated product options that will offer tailored solutions to match a vehicle’s original colour.
A catalogue of colours that provides a dynamic finish across the range of VanGuardian products is now available – so whether it is a single van or a corporate fleet, the alarm covers can colour match the original paintwork, giving the alarm greater camouflage or a bold stand out appearance.. You decide
Having the right security on vans and commercial vehicles has never been so important and relevant, as the trend of tool theft and break ins remains a cause for concern for many tradesmen and businesses.
Mike Horsfall quotes, “Insurance data tells us that “62% of reported thefts of tools from vans are committed outside the van owners home ! How is that possible ? Because you don’t hear it ! and that’s why we made VanGuardian, to eliminate the time a thief can operate around your van undetected, Because its in that time all the damage is done !
• Elegant, modern flush aesthetics
• Available in any RAL colour
• Complemented with a choice of contemporary glass designs
• Suites with the TriSYS® Modern framing system
• PAS 24 compliant
• 10 year warranty
HIGH STREET INSTALLER BACKS THE VALUE OF PHYSICAL SHOWROOMS AS MARKET TIGHTENS
While many installation companies continue to prioritise digital channels, Upminster based installer Ken Rhodes is making the case for the continued power of the high street—especially as homeowners grow more cautious in the current economic climate.
The business, founded in 1985 by Scottish carpenter Ken Rhodes Snr, remains rooted in its original high street location. Now run by his son and namesake, the company has gradually evolved its product range and marketing approach to reflect shifting customer expectations. Despite the modest frontage, the firm operates with the same entrepreneurial drive that has long defined the UK’s independent window and door sector.
A key part of that evolution has been the introduction of the Gerda steel and aluminium entrance door range—installed as a full working sample in the showroom. According to Ken Rhodes, the decision was driven by growing demand for demonstrable security and premium build quality:
“When Pioneer introduced the Gerda door to us, we knew it was something a bit special,” he said. “Security remains a real concern for many of our customers, so it’s reassuring to have a product that can demonstrate high levels of secure locking that the more premium householder is seeking.”
The timing is significant. Ken reports that leads are currently down by around 30%, and the typical sales cycle has extended from 28 days to 35. Homeowners, he argues, are increasingly selective:
“The typical customer today is less keen to take on any significant debt and is increasingly stringent in choosing quality when making a significant purchase.”
In response, the business has adopted a more proactive marketing strategy. This includes data reactivation work, such as a recent SMS trial on 500 existing customers that generated seven appointments—a modest but welcome return at a time when every lead counts.
Ken adds that brand recognition remains a valuable driver, praising Pioneer’s support and the upcoming TV campaign for Gerda.
QUALITY UPVC
WINDOWS FROM WINDOW
WAREHOUSE: STANDARD AND FLUSH SASH
OPTIONS
At Window Warehouse, quality is built into every UPVC window. Designed for long term performance, energy efficiency, and clean design, their UPVC window range suits both modern and traditional homes.
Manufactured using premium VEKA UPVC profiles, their windows offer excellent thermal efficiency, strong weather resistance, and low maintenance. They are easy to clean, built to last, and available in a wide range of colours and configurations to suit any property style. Their range consists of casement, bow and bay, French, and flush sash windows, giving flexibility in both design and function.
Flush sash UPVC windows are a popular choice for homeowners looking to replicate the appearance of traditional timber windows. When closed, the sash sits flush within the frame, creating clean lines and a refined finish. Window Warehouse’s mechanical flush sash windows feature a 70mm profile with outer frame options of 56mm or 72mm. They deliver excellent energy performance, achieving U values as low as 1.1W/m²K with triple glazing and 1.4W/m²K with double glazing.
Across all stock colours, Window Warehouse offers a 7 10 working day lead time on their UPVC, helping keep projects on schedule. Every window is precision manufactured using durable materials and proven systems. The result is a window that looks right, performs well, and provides long term value.
Whether you choose standard UPVC windows or flush sash designs, Window Warehouse delivers reliable performance, strong energy efficiency, and quality you can trust. Get in touch with them today at info@window warehouse.co.uk or call 02392 327744. Browse their range of products on www.window warehouse.co.uk.
FENTRADE ADDS ALUK ICONIK BIFOLD DOOR TO ITS PORTFOLIO
Independent trade manufacturer Fentrade is adding the Iconik Bifold Door from AluK to its product portfolio, further strengthening its aluminium offer for installers seeking a high impact, competitively positioned bifold solution.
Available from the 1st of March, the Iconik Bifold Door has been designed to maximise visual appeal, featuring slimmer sightlines that deliver greater glass area and improved outlook. The system’s floating mullion has been designed out, resulting in a cleaner, more refined appearance and uninterrupted views when the doors are open.
Visual performance is complemented by a refined hardware suite, including slim, contemporary hinges and a stylish operating handle available in a choice of colours and locking options, allowing installers to tailor the door to individual project requirements.
Designed for larger apertures, Iconik features rollers developed to accommodate glass weights of up to 130kg. This enables door heights of up to 3000mm when specified with optional shootbolt locking, making the bifold ideal for modern, light filled spaces that demand a strong visual statement.
Thermal performance is equally impressive. The Iconik Bifold Door can achieve U values of 1.3 W/m²K with double glazed units, helping installers meet current efficiency expectations while delivering a premium aluminium solution.
Installation flexibility has also been enhanced through a new and expanded range of integrated cills, providing greater choice and adaptability on site. These additions support smoother installations and help installers respond more effectively to varied project conditions.
Chris Reeks, Managing Director at Fentrade, commented: “The Iconik Bifold Door offers strong homeowner appeal through its slim sightlines, larger glass areas and refined hardware, but it’s also been clearly designed with installers in mind. The ability to create larger doors, the removal of the floating mullion and the wider choice of integrated cills all contribute to a system that looks great and installs efficiently.”
PLANET ROOFING INVESTS IN A THIRD TT405 DOUBLE
MITRE SAW
FROM HAFFNER
Planet Roofing has expanded its production capacity with the addition of a third TT405 Double Mitre Saw from Haffner, reinforcing its ongoing commitment to manufacturing efficiency, accuracy and quality.
Paul Rickman, Director at Planet Roofing, said: “We have been using Haffner TT405 saws for a number of years now and the performance, reliability and accuracy have been consistently excellent. The decision to invest in a third TT405 was an easy one as it allows us to increase capacity while continuing to meet demand without compromising on quality.”
Bryan Dando, Commercial Director at Haffner, commented: “Planet Roofing has been a valued customer of Haffner for some time, so it is extremely rewarding to see them return for a third TT405 Double Mitre Saw. Repeat investment of this kind demonstrates the confidence customers have in both the performance of the machinery and the support provided by the Haffner team. The TT405 continues to be a popular choice for manufacturers looking for accuracy, efficiency and long term reliability.”
The Haffner TT405 Double Mitre Saw is designed for cutting PVC U and aluminium profiles using 450mm saw blades. Automatic positioning is controlled via the computerised control panel, ensuring consistent length and angle accuracy.
The saw heads automatically tilt to 45° and 90°, with intermediate angles between 45° and 90° easily adjusted and securely fixed. The machine is capable of cutting wide profiles, as well as two 80mm profiles simultaneously, offering excellent flexibility across a wide range of production requirements.
Programming is straightforward, with item numbers, lengths, angular positions and quantities all entered via the control panel. The system can store up to 2,000 programs with 10 variations per dataset, and data can be transferred via USB or network connection to support efficient workflow integration.
Continued investment in machinery reflects Planet Roofing’s sustained growth and success. Based in Essex, the company manufactures a wide range of aluminium roof lanterns and skylights for trade customers throughout the UK and is well regarded for its product quality and customer service.
RESTORING THE CROWN: ASWS REVIVES HISTORIC LANTERN DOMES AT 214 OXFORD STREET
Leading window repair specialist, Associated Steel Window Services (ASWS), employed impressive skills to bear during a two year refurbishment contract addressing one of London’s best known retail landmarks. Within the project, the trio of shallow domed steel lanterns on an upper mezzanine level presented one of the most difficult challenges, both in terms of technical difficulty and logistical constraints.
Led by the client’s agent, Avison Young, and main contractor McLaren Construction, the conversion of 214 Oxford Street –the North East quadrant building on Oxford Circus, formerly occupied by Topshop – into a flagship for Ikea presented the team with all the complications of being Grade II listed. In addition, the property was previously altered and badly damaged by wartime bombing. Long term weather exposure also played a significant part when the multiple window types across the ornate elevations proved to require extensive remediation.
Having initially been called upon by Avison Young to conduct a detailed condition survey of all the steel and timber fenestration, as well as the unique bronze framed shopfronts facing onto the circus,ASWS submitted a successful tender to carry out the multi faceted work to repair and replicate the fenestration across all the classical French inspired façades. This included restoring a total of 342 steel frame windows, many of which dated from when the Quadrant was built between 1913 and 1928, to the designs of Sir Harry Tanner, the Principal Surveyor of the then London Office of Works. The ASWS package also encompassed tackling 14 large hardwood windows set into a mansard roof, and carrying out complex welding operations to save wrought iron balustrades on the famous frontage.
However, unseen for generations by anyone not able to access the upper storeys, have been the three lantern lights at Level Four of the building, each one having been assembled in situ from Medium Universal suite steel sections, with the circular dome structure rising to a height of 700 mm within a 5 x 5 metre square structure. While these would originally have brought illumination to the mezzanine area, decades of rainwater penetration and dust accumulating on the glass had rendered them almost completely opaque.
CHOOSING WINDOW WAREHOUSE TO MANUFACTURE YOUR COMMERCIAL ALUMINIUM
When it comes to delivering strength, style, and long term performance for commercial projects, Window Warehouse proudly offers premium commercial aluminium systems from AluK. They work with designers, contractors, and architects to make shopfronts, curtain walling, entrance doors, or high performance windows suited to any project.
With commercial projects often having tight deadlines, Window Warehouse prides itself on providing a rapid and efficient service. Quality is at the core of everything they do, and their quality control processes ensure that every product manufactured meets or exceeds industry standards.
With AluK’s range, they offer slim sightlines, expansive glazing options, and a wide selection of colours and finishes. Sustainability is also at the heart of modern commercial design. Aluminium is fully recyclable, and AluK systems are engineered with energy efficiency in mind, helping to reduce long term operational costs for building owners.
Window Warehouse offers the GT55 NI designed for high traffic environments where no insulation is required, and the GT55 TB, offering a PAS 24 rating and high levels of energy efficiency with its thermally broken profiles. With sealed units of 6mm up to 28mm, it’s an effective choice for shop fronts, entrances, and ground floor treatments, exuding security and performance.
The SL52 Curtain Walling System is a versatile solution, whether your project calls for a sleek modern façade or a reliable large scale glazing, this system has you covered. It can be faceted, curved, or raked, with fully integrated vent options, including POV, TBT, Top Hung, or Side Hung.
Choose Window Warehouse to bring your Commercial projects to life. Contact them today to discuss your requirements at info@window warehouse.co.uk or call 02392 324477. Visit their website and social media for all the latest updates www. window warehouse.co.uk.
GGF SEEKS GOVERNMENT CLARITY ON EXTENT OF WINDOW AND DOOR OPPORTUNITIES UNDER WARM HOMES PLAN
The Glass & Glazing Federation (GGF) has welcomed the publication of the Government’s Warm Homes Plan but is calling for urgent clarification from the Department for Energy Security and Net Zero (DESNZ) on how building fabric improvements – including windows and doors – will be supported under the scheme.
The Warm Homes Plan has been described by the government as “the largest home upgrade programme in British history”, providing significant investment in insulation, low carbon heating and renewables – including universal zero, or low interest, loan style support for measures such as batteries, heat pumps and solar panels.
While the GGF supports actions that help households cut energy bills and carbon emissions, it is seeking greater clarity on where fabric first improvements sit within the overall framework.
At present, references to windows and doors within the policy document are limited to local authority led and social housing funding routes. What remains unclear is whether funding will support meaningful retrofit upgrades to existing homes, including the replacement of ageing and inefficient double glazing with modern high performance double or triple glazing.
The GGF has contacted the Director at Department for Energy Security and Net Zero, Jessica Skillback, within the last 24 hours to request urgent clarification on how fabric improvements will be treated under the Warm Homes Plan, and whether future guidance will enable homeowners and social housing providers alike to upgrade existing glazing as part of a whole house retrofit approach.
JOHN FREDERICKS BOOSTS EFFICIENCY WITH NEW HAFFNER MACHINE INVESTMENT
When it comes to delivering strength, style, and long term performance for commercial projects, Window Warehouse proudly offers premium commercial aluminium systems from AluK. They work with designers, contractors, and architects to make shopfronts, curtain walling, entrance doors, or high performance windows suited to any project.
During the visit, Graf demonstrated how the machine could streamline fabrication processes by delivering seamless, high quality welds while removing several time intensive finishing stages. The patented technology eliminates the need for corner cleaning, sanding, polishing of cills and penning in, significantly improving workflow efficiencies and reducing production time.
Mark Dicconson, Managing Director of John Fredericks Plastics, said: “Having the team visit Graf to look at cill welding options, it quickly became clear that this was the right solution to resolve a bottleneck in our fabrication process. Not only would the cill welder reduce production time and save on costs, but the finish quality of the end product was exceptional. From an investment point of view, it was an easy decision to make.”
Like all Graf Synergy machinery, the Cill Welder produces a precise, seamless weld free from excess sprue, enhancing consistency and reducing the need for post weld finishing. The result is improved productivity and a cleaner, higher quality final product.
Since the machine has been in operation at John Fredericks’ fabrication facility in Huddersfield, customer response has been overwhelmingly positive. Mark added: “The feedback from our customers has been fantastic. They’ve particularly noticed the quality of the seamless weld, which really enhances the overall finish of the product.”
Mark also highlighted the collaborative approach taken throughout the project. He said: “Working with Haffner has been a pleasure. Both Matt Thomas and Mike Moulds have been great to work with from start to finish, and the whole process has been seamless in every sense of the word.”
GO INSTALLATIONS SIGN WITH GERDA TO MAKE AN ENTRANCE!
Gerda doors UK distributor Pioneer Trading Company is extending its network into Hampshire with the appointment of Graham Orrin Installations (t/a GO Installations) as trade installation partner. A Gerda Optima 60 in light walnut now takes centre stage at the company’s newly opened Fleet showroom.
Director and owner, Graham Orrin, who established GO Installations over 20 years ago, commented:
“The Hampshire area is relatively affluent, and we were on the hunt for a premium front door that allowed us to extend our current residential door offering to discerning customers seeking a statement product offering. The quality of the Gerda door engineering certainly places it into a class of its own, meeting the expectations of a certain type of buyer that is on the hunt for a door which stands out from the crowd.”
GO Installations ticks all Gerda boxes in terms of a quality, established window company which is focusing on future growth. As part of that growth, about 18 months ago the company opened a showroom on the main high street in Fleet –just slightly off the beaten track enough to encourage visits from genuine buyers with a serious intent to buy. In those 18 months it has proven to be a regular healthy source of leads.
“Gerda is the first entrance door that visitors see when they enter the showroom, and it sets a high bar in terms of performance and aesthetics,” said Graham Orrin. “While we find most people’s misperception of an aluminium door is industrial, it does not take long for them to appreciate the Gerda ‘Thunk’ and understand its superior performance and security in comparison to the composite alternative.”
Pioneer managing director Danny Williams added:
“The approach taken by GO Installations in how they have absorbed the Gerda range into its product offerings is a clear indication of how the door responds to a distinct niche of homeowner – the willingness to spend that little bit more for something that is markedly superior. The homeowner has a door that will never let them down. The installer fits a door that will give them no remedial headaches and therefore a healthier profit margin. It’s a win win all round!”
