Security Products and Technology News
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Serving Installers, Dealers and Integrators Across Canada
V.18 I.2 MARCH 2014
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2014-02-19
Loud and clear
Making the most of public address systems for mass notification p. 26
Retailers cashing in on security How brick and mortars are pushing the boundaries of video surveillance p. 30
Q&A with BICSI’s Canadian region director Peter Levoy on what makes the organization tick and why it’s important to security p. 46
Marketing that works
p.38
Product Previews
From extensive social media campaigns to advertising to simple word of mouth, integrators are testing the waters of what it takes to stand out from the competition
The latest in security technology
By Linda Johnson
PM# 40065710
J
YouTube,” says Reed, president of Saskatoonust because Virgil Reed is often the only based Reed Security. “Now, we can have a person at his weekly marketing meeting targeted campaign that we can adjust in 30 doesn’t mean it’s not a social affair. minutes.” These days, he uses the time to write The Internet has transformed the way his company’s blog and upload videos to many security companies approach marketing. YouTube. But whether a company looks to Google or Reed says he has developed an extensive customer referrals to get the word out still social media campaign. “We used to spend depends on that organization’s clientele, target $2,000 per month on Yellow Pages. We L_6100CNA_D_key tonow success_SPT_BannerFIN_Canada 1/8/14 and 3:33 PM Page 1 use most of the budget for Google Continued on p.24
p.42
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