Issuu

oralhealth

OFFICE W W W. O R A L H E A L T H G R O U P. C O M

OCTOBER 2016

DO YOU HAVE A DEFINED

MARKETING Patientsâ€™ Best Friend GAME PLAN? PM. 40063170

p 1-5 News Masthead.indd 1

2016-10-11 2:24 PM

To you,

it’s a healthy mouth. To your patients,

it’s pure confidence. From the oral care experts at Sonicare, Philips Zoom can unleash a healthy, white smile that boosts the confidence of your patients. • In-office efficacy – whitens up to 8 shades in 45 minutes1 • Take-home results – the most advanced formulas in take-home whitening Introduce your patients to the trusted, healthy whitening of Philips Zoom.

Philips Zoom WhiteSpeed

whitening brand

Most used by dental professionals

p 1-5 News Masthead.indd 2

Philips Zoom DayWhite Gentle

Philips Zoom Whitening Pen

Call now for your free trial, (800) 278-8282 or visit www.philips.com/ZoomPortfolio 1 With Philips Zoom WhiteSpeed. Not including prep time.

2016-10-06 1:47 PM

oralhealth

OFFICE W W W. O R A L H E A L T H G R O U P. C O M

Features FINANCE

12 Finding The Perfect Financial Advisor (For You) Wilson Chen, BSc, DDS, CFP, FMA

DENTAL OUTREACH

Mission 2 Jamaica Michael Carabash, BA, LLB, MBA OFFICE DESIGN

22 Kemp & Borovac Dentistry 38 Stoney Creek Dental PATIENT MANAGEMENT

28 Mango: Patients’ Best Friend Krysten McCumber BUSINESS MANAGEMENT

32 The Life Of A 58-Year-Old Dentist Mark McNulty

42 Let’s Mix It Up To Attract Some New Patients Dan Pisak

45 Step-up The Digital For A Stellar Dental Market Performance Naren Arulrajah

Departments 4 5 8 50

News Briefs: Geriatric Dental Clinic Centre for Advanced Dental Research & Care Editorial: I Prefer Cats to Dogs 2016 Cellerant Best of Class Technology Awards Dental Marketplace oralhealthgroup.com | Oral Health Office | OCTOBER 2016

p 1-5 News Masthead.indd 3

2016-10-11 2:24 PM

4 News

Geriatric Dental Clinic to Open at Baycrest Health Sciences Following three years of planning and deliberation, the Toronto Chapter of the Alpha Omega Dental Fraternity has unveiled a project to build a geriatric dental clinic at the Baycrest Health Sciences in Toronto. Seniors are the fastest growing patient population and highly vulnerable to oral disease. Many are physically and medically unable to access care. The Alpha Omega Dental Centre for Geriatric Care at Baycrest will fill a void in comprehensive services tailored for this demographic. It will be a state-of-the-art centre for evidence-based geriatric dentistry and a leading training centre. The clinic will include four large private operatories, two wheelchair lifts, lab and sterilization facilities, and comprehensive imaging suite and patient friendly consultation space for family members. The planning process to date has been assisted with generous support from Henry Schein. The clinic will draw patients from within Baycrest and accept referrals from long-term care homes, assisted living residences, hospitals and dentists unable to adequately care for this population. On September 12th, 2016, Toronto Chapter Dr. Steven Millman presented Baycrest Health Sciences with a cheque for $500,000 and that evening raised an additional $100,000 from its membership. A campaign is underway and further contributions are welcomed. Construction has begun and it is anticipated the clinic will be opened in January 2017. For further information, please visit www.baycrest.org.

Dentalcorp And Sinai Health System Partner To Form The Centre For Advanced Dental Research & Care The Centre for Advanced Dental Research and Care, a clinical and research partnership between Sinai Health System and the University of Toronto Faculty of Dentistry, with the philanthropic and leadership support of dentalcorp, was announced on September 16th. Dedicated to addressing some of the most misunderstood and complex dental, periodontal and orofacial conditions, the Centre will be chaired by Dr. Howard Tenenbaum, Dentist-In-Chief at Sinai Health System. The Centre will bring together clinical care and research, providing the opportunity to facilitate the best new discoveries for patient care. Sinai Health System will draw upon its longstanding partnership with the University of Toronto, Faculty of Dentistry to support the centre’s mission. Dental researchers at the University of Toronto’s Faculty of Dentistry will use advanced diagnostics and discovery science research to identify the underlying causes of periodontal, implant, and oralmaxillofacial conditions and design and disseminate treatment protocols for these conditions. The Centre will also explore the psycho-social implications of such conditions. The generous financial support from dentalcorp will allow the Centre to provide research-based clinical care to patients suffering from numerous complex conditions and will fund research and laboratory operations at University of Toronto, Faculty of Dentistry to support the Centre. The Centre will also support its academic mandate by offering training opportunities to specialty graduate students and dental residents. As planning for the Centre makes headway, dentalcorp will provide strategic leadership and operating expertise to ensure the longterm objectives of the Centre are met.

oralhealth

OFFICE Editorial Director: Catherine Wilson 416-510-6785 • catherine@newcom.ca

Assistant Editor: Jillian Cecchini 416-442-5600, ext. 3207 • jillian@newcom.ca Art Direction: Carolyn Brimer Production Manager: Phyllis Wright Circulation: Mary Garufi 416-614-5831 • mary@newcom.ca Advertising Services: Karen Samuels 416-510-5190 • karens@newcom.ca Classified Advertising: Karen Shaw 416-510-6770 • karen@newcom.ca Web & Social Media Coordinator: Krysten McCumber 416-510-6777 • krysten@newcom.ca Dental Group Assistant: Kahaliah Richards Senior Sales Manager: Tony Burgaretta 416-510-6852 • tonyb@newcom.ca Associate Publisher: Hasina Ahmed 416-510-6765 • hasina@newcom.ca

NEWCOM BUSINESS MEDIA INC.

Chairman and Founder: Jim Glionna President: Joe Glionna Vice President, Operations: Melissa Summerfield Controller: Anthony Evangelista Director of Circulation: Pat Glionna OFFICES Head Office: 80 Valleybrook Drive, Toronto, ON M3B 2S9. Telephone 416-442-5600, Fax 416-510-5140. Oral Health Office is designed to provide the entire dental team with business management information to make practices more successful. Articles dealing with investment planning, personal finances, scheduling and collection procedures, in addition to lifestyle issues, are geared to all practicing Canadian dentists, hygienists, dental assistants and office managers. Please address all submissions to: The Editor, Oral Health Office, 80 Valleybrook Drive, Toronto, ON M3B 2S9. Subscription rates: Canada $20.00 for 1 year; $37.00 for 2 years; USA $23.00 for 1 year; Foreign $43.00 for 1 year; Single copy $12.00. Printed in Canada. All rights reserved. The contents of this publication may not be reproduced either in part or in full without the written consent of the copyright owner. From time to time we make our subscription list available to select companies and organizations whose product or service may interest you. If you do not wish your contact information to be made available, please contact us via one of the following methods: Phone: 1-800-668-2374; Fax: 416-442-2191; E-mail: mary@newcom.ca; Mail to: Privacy Officer, 80 Valleybrook Drive, Toronto, ON M3B 2S9. Canada Post product agreement No. 40063170. Oral Health Office is published twice in 2016 by Newcom Business Media Inc., a leading Canadian information company in business-to-business information services. ISSN 2291-1448 (PRINT) ISSN 2291-1456 (ONLINE)

OCTOBER 2016 | Oral Health Office | oralhealthgroup.com

p 1-5 News Masthead.indd 4

2016-10-06 1:47 PM

Editorial

Jillian Cecchini, Assistant Editor

I have to admit something – I prefer cats to dogs.

or my first editorial with the Oral Health Group, my blatant opinion to start this piece off might not be the smartest idea. But I feel that I owe it to our dedicated readers, and to my two feline children at home, Eleanor and Lou, to be honest and open. With that being said, I can without a doubt respect the companionship between owner and dog. Big puppy eyes glazed over in adoration and a tail that wags uncontrollably with excitement is proven to be beneficial for our overall health. And that’s something I can appreciate. Studies have been done for years regarding the physical and mental health effects petting a dog has on humans. Research has shown that petting an animal releases endorphins, otherwise known as feel-good neurotransmitters. This positive effect is becoming widely accepted by both the public and professionals in therapeutic settings, helping to provide a sense of hope. This brings us to the topic of patient anxiety, which is a long-standing challenge for dentists. According to Statistics Canada, 40 percent of Canadians have some fear of going to the dentist, and one in five schoolaged children are afraid of dental appointments. Is pet therapy the solution? I personally would have loved a furry companion at the foot of the dental chair to ease my anxiety while experiencing my first (and hopefully only) root canal last year. Animal-assisted therapy and pet therapy are types of therapy that involve animals, specifically trained to provide comfort and affection as a form of treatment and healing. Animal-assisted therapy is proven to reduce anxiety, pain and depression in people with a vast range of health concerns. It has also been proven beneficial for people with autism, cancer patients, those dealing with post-traumatic stress disorder, substance abuse, and even long-term care facility residents.

Though pet therapy is a growing field using dogs or animals to help people recover from or better cope with targeted health issues, animal-assisted therapy serves a more general purpose. While providing comfort and enjoyment, therapy animals are a welcome distraction, helping reduce stress and anxiety, even in the dental office. Our cover star, Mango, is currently a facility dog at Kids’ Dental Group in Richmond Hill, Ontario. Over the past 20 years, National Service Dogs has placed over 300 Certified Service Dogs, including Mango, across Canada. But what exactly is happening with the legislation in Ontario regarding service dogs? Since June of 2015, NSD has been working with the Ministry of Veterans Affairs and the Canadian General Standards Board (CGSB) to assist in the development of a national service dog standard. Their mission is to “ensure consistency with national standards and to help educate and create accountability across Canada for service dog users and trainers, for general public health and safety, and to strengthen the public trust in the service dog community”. National Service Dogs explains on their website that accessibility laws across Canada differ from province to province, and in many cases are “antiquated, poorly defined, and do not take into account the various needs of individuals with disabilities being supported by service dogs”. Knowing the benefits, NSD is currently working together with Assistance Dogs International, the Canadian Association of Guide and Assistance Dog Schools, and other accredited service dog training schools and clients, to improve laws across the country. After realizing how beneficial these furry companions are to our overall health and healing, I think I’ll reconsider my “cats only” stance. For more information regarding provincial service dog legislation, visit www.nsd.on.ca.

oralhealthgroup.com | Oral Health Office | OCTOBER 2016

p 1-5 News Masthead.indd 5

2016-10-07 9:43 AM

Sonic Activated, SingleFill™ Composite

FAST. EASY. EFFICIENT.

What makes a successful bulk fill restoration?

SonicFill™ System ONLY ONE LAYER

5mm

“SonicFill is so quick and easy to place. The learning curve is very short. The material handles very well and this actually improves as the material regains its original viscosity after placement. My staff and I both agree that it gives a noticeable time savings on our posterior restorative appointments due to no ﬂowable needed, less increments and less curing cycles. It’s the best new thing I’ve tried in a long time.” Dr. Kevin Philipow Calgary, AB

p 6-9 Best of Class.indd 6

To perform efficient and successful bulk ﬁll restorations, you must have a material that meets the clinical need for proper adaptation, marginal integrity, adequate depth of cure and good mechanical properties. Adaptation It is critical that any restorative material adapt well to internal line angles and cavosurface margins to eliminate voids and gaps that may result in sensitivity and microleakage. Marginal Integrity It is critical that any restorative material adapt well to internal line angles and cavosurface margins to eliminate voids and gaps that may result in sensitivity and microleakage. Depth of Cure It is essential to cure through the entire depth of an increment larger than 2mm. Conventional composite restoratives do not provide this feature; bulk fill products must in order to maintain clinical efficacy. Good Mechanical Properties A bulk fill product should provide strength and durability equal to high performing conventional materials placed in layers; clinicians cannot be asked to make a sacrifice in this area in exchange for the other benefits bulk fill materials provide.

2016-10-06 1:50 PM

But it’s how I do them now.

‘‘

It’s not how I learned to do restorations.

The April 2016 independent Clinicians Report ® issue stated:

“89% of CR Evaluators rated SonicFill ™ excellent or good and WORTHY OF TRIAL by colleagues.”

EXPERIENCE A RAPID, SIMPLIFIED PLACEMENT TECHNIQUE RIGHT NOW IN YOUR OFFICE—RISK-FREE. ™

BUY 5 SonicFill 2 REFILLS, AND GET A HANDPIECE AND COUPLER FREE! ($1,300 VALUE!) Call your Kerr representative at 844-570-6698.

p 6-9 Best of Class.indd 7

Together, we’re more.

™

2016-10-06 1:50 PM

8 Best of Class

LOOKING TO 2017 AND BEYOND

The live presentation to 2015 award winners at the American Dental Association’s annual session in October marked the end of a transition year for the industry’s most prestigious honor for dental companies. The Cellerant “Best of Class” Technology Award, formerly known as The Pride “Best of Class” Technology Award, recognizes innovative game changing technology offerings, services and devices. In February of 2016, Dr. Lou Shuman launched his new industryside consulting company, Cellerant, which provides a range of services to accelerate the growth of dental manufacturers and solution providers. As founder of the “Best of Class” Awards, it was natural that the award follow Dr Shuman and transition to the Cellerant name. While the name of the award changed in 2016, the “Best of Class” commitment to integrity, based on its rigorous selection remains the same. Since its inauguration eight years ago, the “Best of Class” designation has become a coveted honor for industry. As importantly, it has also become a trusted criterion for dental professionals to make educated, informed product and technology investment decisions for their practices and their patients. The selection process relies on an expert panel of dentists recognized as thought leaders and educators that includes Dr. Paul Feuerstein, Dr. John Flucke, Dr. Marty Jablow, Dr. Parag Kachalia and Dr. Shuman. Over the course of each year, the panel members seek out and conduct research on potentially practice-changing technologies, with deliberations on nominees and final voting taking place in February. Panelists are precluded from voting in any category where they have consulting relationships. The entire selection process is conducted and managed on a notfor-profit basis. “Best of Class” Technology Award winners have been showcased throughout this past year in the industry’s leading journals and at the ADA annual meeting held in Denver in late October. Cellerant “Best of Class” winners have the opportunity to participate in the ADA Technology Expo, providing dental professionals the unique ability to speak with each company and investigate the award-winning products all in one location. While the celebration and recognition of this year’s award winners is just winding down, the 2017 selection process has been underway over the course of 2016. In a recent interview Dr Shuman commented, “The committee members have been out there all year (2016) looking at products and technologies. We’re bombarded by companies on a weekly basis who want to make sure we’ve seen their product. Paul, John, Marty, and Parag have been on the show floor at all the meetings, going booth to booth, looking at every technology.” The selection panel will convene with me at the Chicago Dental Society Mid-Winter Meeting to deliberate on and select the leading technologies for 2017. To win, a technology must provide clear benefits for dental providers and their patients and be truly differentiated from the competition. The “Best of Class” selection process and award uncovers, highlights and rewards those companies and products that will dictate and drive the technology discussion in 2017 and beyond.

OCTOBER 2016 | Oral Health Office | oralhealthgroup.com

p 6-9 Best of Class.indd 8

2016-10-06 1:50 PM

Best of Class

8 4

2016 Cellerant Best of Class Winners 1. 3Shape TRIOS 3

7. Henry Schein Dentrix Ascend

13. Orascoptic Spark

2. AMD LASERS LiteTouch

8. HR for Health

14. Shofu EyeSpecial C-II

3. AMD LASERS Picasso Plus

9. Kerr SonicFill 2

15. Solutionreach

4. Bien-Air iOptima/iChiropro

10. LED Dental VELscope Vx with iPod touch

16. Vatech Green CT 10x8

5. DEXIS CariVu

11. MMG Fusion

17. WEO Media

6. Doxa Ceramir C&B

12. Orascoptic EyeZoom

18. Zipwhip oralhealthgroup.com | Oral Health Office | OCTOBER 2016

p 6-9 Best of Class.indd 9

2016-10-06 1:50 PM

The Picasso Plus is designed for both dentist and hygienist in mind, itâ€™s simple to use, looks JUHDW DQG LV WKH FKRLFH DURXQG WKH ZRUOG :KHQ RIÂ´FHV SXUFKDVH 3LFDVVR GHQWDO ODVHUV WKH\ SXUFKDVH FRQÂ´GHQFH 3LFDVVR GHQWDO ODVHUV SURYLGLQJ WKH XOWLPDWH WRRO IRU WUHDWLQJ VRIW WLVVXH SURFHGXUHV )URP ODVHU JLQJHYHFWRPLHV SHUIHFW LPSUHVVLRQV WKURXJK ODVHU JLQJLYDO WURXJKLQJ VDIH LPSODQW UHFRYHU\ RU ODVHU SHULRGRQWDO WUHDWPHQW 3LFDVVR DQG 3LFDVVR /LWH VRIW WLVVXH ODVHUV SURYLGH WKH PRVW HIIHFWLYH DQG DIIRUGDEOH VROXWLRQ IRU HYHU\ GHQWDO RIÂ´FH

TOP 12 SOFT-TISSUE PROCEDURES & SUGGESTED SETTINGS WITH PICASSO LITE INDICATION

PROFICIENCY LEVEL

WATTS/MODES Continuous Wave or Pulsed

FIBER INITIATED

ANESTHESIA REQUIRED

DR. VAN AS RECOMMENDATIONS

Aphthous Ulcer

Basic

0.5W - 0.8W Continuous Wave

Start 0.5W, 0.6W, 0.7W, 0.8W Continuous Wave - 45 seconds each cycle

Gingivol Troughing for Crown Impression Anterior Tooth

Basic

1.8W Pulsed

Yes

Maybe

Short brush strokes 0.5 to 1.0 mm into the sulcus

Gingivol Troughing for Crown Impression Posterior Tooth

Basic

1.8W Continuous Wave

Yes

Short brush strokes 0.5 to 1.0 mm into the sulcus

Gingivol Incision and Excision

Basic

1.8W Continuous Wave

Yes

Move slowly, more energy if necessary

Gingivectomy With Anesthetic

Basic

1.8W Continuous Wave

Yes

Use with veneers, crowns in anterior

Gingivectomy With No Anesthetic

Basic

1.8W Pulsed

Yes

Topical anesthetic is recommended

Herpetic Lesion

Basic

0.5W - 0.8W Continuous Wave

Maybe

Start 0.5W, 0.6W, 0.7W, 0.8W Continuous Wove - 45 seconds each cycle

Oral Popillectomy Removing lnterdentol Papilla for Restorative Coses, e.g. Closs II

Basic

1.8W Continuous Wave

Yes

Remove minimal amount of tissue to allow access to the restoration

Frenectomy

Moderate

1.8W Continuous Wave

Yes

5HPRYH RLO Â¿EHUV VKDSH Â³GLDPRQGÂ´ at the end

Fibromo Removal

Moderate

1.8W Continuous Wave

Yes

Hold libromo with pickup forceps or suture

Hemongiomo Ablation Ablation and Coagulation of Oral Soft Tissues

Moderate

1.8W Pulsed

Maybe

Lesion turns white, puncture lesion at end

Implant Recovery

Moderate

1.8W Continuous Wave

Yes

Move slowly, more energy, cool tissue with water

Operculectomy

Moderate

1.8W Continuous Wave

Yes

Move slowly, more energy if necessary

Sulculor Debridement Removal of Diseased, Infected, lnfomed, or Necrosed Soft Tissue

Basic

0.5W - 0.8W Continuous Wave

20 - 40 seconds per site, 1 mm short of pocket depth

p 10-13 Chen.indd 10

2016-10-06 1:52 PM

Picasso Lasers

Unleash the Artist in You 7KH DZDUG ZLQQLQJ SLFDVVR ODVHU WHFKQRORJ\ RIIHUV XQSUHFHGHQWHG YHUVDWLOLW\ Â© SHUIRUPLQJ D ZLGH YDULHW\ RI VRIW WLVVXH DQG 3HULRGRQWDO SURFHGXUHV DW DQ XOWUD DIIRUGDEOH SULFH SRLQW (QJLQHHUHG WR GHOLYHU WKH XWPRVW LQ SUHFLVLRQ WKH SLFDVVR OLQH RI RUWKRGRQWLF ODVHUV ZLOO XSJUDGH \RXU RSHUDWRU\ 7XUQ SUHFLVLRQ ,QWR SURÂ´W DQG SURYLGH EHWWHU H[SHULHQFH DQG UHVXOWV for your patients with the picasso and picasso lite orthodontic lasers. Call 1-800-263-1437 to get started.

2012

2011

Technology Products

TOP 50 TOP 50

p 10-13 Chen.indd 11

2016-10-06 1:52 PM

12 Finance

FINDING THE PERFECT FINANCIAL ADVISOR (FOR YOU) There are over 9000 dentists practicing in Ontario. Each have built a loyal following of patients who think that she/he is the “perfect” dentist. Therefore, it can be a confusing exercise to choose a dentist that is right for you and your family. Finding the perfect financial advisor is much like finding the perfect dentist. It is based partly on quantitative analysis and partly on gut feeling. In order to help with this process, I have compiled some of the important criteria that dentists should look for when choosing a financial advisor.

EDUCATIONAL QUALIFICATIONS

Dr. Wilson Chen, BSc., DDS, CFP, FMA received his DDS from Western University in 1992 and over the past 23 years, has built a patientcentred, family practice in Hamilton. In 2014, he sold his practice to take a more active financial management and business advisory role for his dental clients and their families. Wilson is the only practicing dentist in Ontario to hold the Certified Financial Planner (CFP) and Financial Management Advisor (FMA) designations. Wilson can be reached at wilson.chen@ raymondjames.ca.

Unlike dentistry, the educational background of licensed financial advisors vary widely. Some are financial planners, others are portfolio managers, and still others are licensed to deal only with certain financial products. Although there are many different credentials endorsed by various organizations, start with qualifications that are more widely recognized and are rigorous in terms of educational requirements, work experience, and adherence to a code of ethics. On the financial planning side, look for individuals with the CFP (Certified Financial Planner)* or PFP (Personal Financial Planner) designations. For investment management expertise, both the gold standard CFA (Chartered Financial Analyst) designation and the valuable CIM (Canadian Investment Manager) designation allow advisors to qualify for a Portfolio Manager status. On top of this, many financial advisors come from varied backgrounds and have professional standing in law, accounting and insurance. *Disclosure: The author holds the CFP designation.

EXPERIENCE Experience is a major criteria in selecting a financial advisor. Someone who has dealt with a large number of real life financial situations is in a better position to solve the next problem. Look for advisors who have managed their clients’ portfolios successfully through several market cycles and have had to make decisions through both up and down markets. Of course, experience does not guarantee a better result, but longevity does shed some light on the advisor’s past service.

DENTAL FOCUS Dentists have financial needs that are some-

what unique to the general population. Some common elements include: • large debt loads from student loans and practice purchases • require advice on purchasing and selling a dental practice as well as running a small business • may work within corporate structures such as a Professional Corporation or a Technical Service Corporation • may be eligible to use Individual Pension Plans (IPP) or Retirement Compensation Arrangements (RCA) • enhanced opportunities to tax plan with family members • have a variety of different options to fund retirement A financial advisor who is well versed in these scenarios and have worked with dentists can be a source of valuable support to the client. Familiarity with strategies that have worked well for other dentists can be an asset.

BIG PICTURE Be wary of an advisor that starts the conversation by talking about the great investment products that they can buy for you. More than ever, you should expect a financial advisor to get to know you and to help you with your overall financial situation. Setting savings goals, finding a correct framework for your investments, assessing your risk profile, and building a portfolio that is consistent with your individual circumstances are just some of the “big picture” services that an advisor should provide.

CONSISTENT PHILOSOPHY Look for a financial advisor who has a clear investment philosophy and a consistent process that they follow. Without some conviction to a process, it is easy to be swayed by different market conditions and emotional

OCTOBER 2016 | Oral Health Office | oralhealthgroup.com

p 10-13 Chen.indd 12

2016-10-06 1:52 PM

Finance

reactions. Don’t be shy about asking an advisor what they would do in certain scenarios and to provide some examples of their thought process in real life situations.

FEE TRANSPARENCY There are different ways that financial advisors are compensated for their work. Some are paid by commissions on the transactions they perform, some are paid an annual fee for financial advice and management of your portfolio (usually a percentage of the total assets they manage), while others are paid by third parties such as mutual fund companies. Regardless of how they are compensated, responsible financial advisors will be upfront about the total fees you pay and the total compensation they receive for providing good service. Ask them to explain in plain terms how much you would be paying, both directly and indirectly, as some products have costs that are not readily apparent.

COMMUNICATION Since an advisor-client relationship is built on understanding your needs and your goals, a financial advisor first and foremost should be a good listener. On top of that, a good advisor is able to simplify concepts and articulate options and solutions. Without an easy line of communication, the system breaks down. I have known people that were afraid to call their financial advisor since they did not understand the conversations and were made to feel somehow inadequate. Seek out professionals that you have a good natural connection with. If you have any hesitation in calling your advisor with questions, it may be an indication to look at alternatives.

SERVICE Customer service is an important consideration when deciding on a financial advisor. You should expect to receive prompt answers to your questions and concerns, regular updates on your investments and any changes in the portfolio structure, and scheduled reviews of your overall financial situation. Service is an aspect that is difficult to measure so ask the advisor for client references that are in a similar situation – and follow up with specific questions on the level of service provided. Meeting the advisor at their office and gauging your interaction with their team is also a good indicator of their commitment to service. The process of finding your perfect financial advisor can be time consuming but well worth the effort. Building a long term, supportive relationship can benefit you through every stage of your life. To begin your search, I would recommend the following: • If there is a chance, try to meet a financial advisor in an educational seminar or a social setting. You can get some indication of their knowledge and their personality in these informal sessions. • Ask your like-minded dental colleagues and friends for their recommendations. • Do your research on potential candidates and compile specific questions, then set up face to face meetings. • Ideally meet at least 3 candidates to get differing points of view before making a decision. There are a great many well qualified and diligent financial professionals out there. In many cases, it comes down to the comfort level that you feel with the individual and the team. Like anything else, there is no perfect financial advisor – but likely there will be one that is perfect for you.

Dr. Wilson Chen is a Financial Advisor with Raymond James Ltd. The views of the author do not necessarily reflect those of Raymond James. This article is for information only. Raymond James Ltd. member of Canadian Investor Protection Fund.

oralhealthgroup.com | Oral Health Office | OCTOBER 2016

p 10-13 Chen.indd 13

2016-10-06 1:52 PM

Pelton & Crane recently worked with Dr. Serge Papiernik to help him bring his practice vision to life.

Designing the

Perfect Practice by Renee Knight When Dr. Serge Papiernik decided it was time to move to a new location, he had a clear vision of how he wanted his new practice to look and feel. He saw himself in a high-end, spa-like office that would make his patients feel welcome as soon as they walked through the door, and that could handle the high-tech equipment he needed to provide top-notch care. Once he found the right space—a small law ﬁrm with large windows and beautiful views—he worked closely with Pelton & Crane to bring his vision to life. The space, though it offered the modern look and feel he wanted, presented a few design challenges. To complete his vision, Dr. Papiernik needed a dedicated team of experienced design professionals he could trust. That’s what he found in Pelton & Crane. “I was very impressed with Pelton & Crane,” Dr. Papiernik said. “I could see they were very open to making it work for me, to customize units, to customize looks. It really changed my practice.”

access the patient the way I wanted,” he says. “It’s been a year and a half and the pain is gone. No shoulder pain, no back pain.” With his new chair, Dr. Papiernik can comfortably sit at the proper height while he works. He maintains the correct posture and can easily swivel around the narrow back to get as close to patients as necessary. The Sterilization Center Dr. Papiernik wanted his Solaris sterilization center as close to the operatories as possible for an efficient workﬂow, but the space he chose wasn’t the ideal size, Scott said. To make it work, Pelton & Crane developed a customized solution. The team had to make sure the sterilization center was organized and able to support every step of the process, while keeping in mind patients would see the unit as they walked to and from their appointments. “It’s working very well,” Dr. Papiernik said. “Patients love looking at it and are reassured.”

Ergonomically designed Why Pelton & Crane For 10 years, Dr. Serge Papiernik suffered with neck and shoulder pain that so often comes with practicing dentistry. He tried everything to alleviate his pain, including physical therapy, but nothing worked. It got so bad he even considered cutting back his hours. Instead, he turned to Pelton & Crane to design a more ergonomic practice with a more efficient workflow. Ergonomics influenced just about every decision Dr. Papiernik made during the design process. He was determined to find an ergonomic chair for his new office, after trying options from three manufacturers, he found Pelton & Crane’s was by far the best. As he tested the chair, he finally experienced what it felt like to practice comfortably.

Dr. Papiernik researched a variety of companies, but quickly found Pelton & Crane was the only one that offered the entire package, from creating the esthetic, efficient space he wanted to improving ergonomics and workﬂow. “I had a really strong feeling Pelton & Crane was going to stand next to me from day one,” Dr. Papiernik said. “There were very present during the design stage and present during installation of the equipment and have been present since I moved here a year and a half ago.”

Pelton & Crane created custom solutions to meet Dr. Papiernik’s practice needs. Take an in-depth look into this beautiful practice, visit go.pelton.net/a-room-with-a-view

After moving to his dream practice, Dr. Papiernik is healthier, happier and more productive—all thanks to the commitment and design expertise he received from Pelton & Crane.

“When I tried (the Pelton & Crane) chair I knew I was going to work with them because I could

p 14-19 Carabash.indd 14

2016-10-06 1:53 PM

inspiration

TO TRANSFORM

Realizing Your Dream with Pelton & Crane Every decision in office design and equipment selection is important to help an office run efficiently and be ergonomic. Our job is to help you make wise decisions and support you. With Pelton & Crane taking the ﬁrst step toward realizing your dream has never been easier and more rewarding! Pelton & Crane provides you with the tools and partnership to inspire and transform your space into the practice of your dreams!

View Dr. Serge Papiernik’s office design journey at go.pelton.net/room-with-a-view

066517/Rev00/09.23.2016

p 14-19 Carabash.indd 15

Your Image Reﬂected.

2016-10-06 1:53 PM

16 Dental Outreach

MISSION 2

JAMAICA

Ontario dentists, hygienists, and dental students volunteer again in Jamaica! By Michael Carabash, B.A., LL.B., J.D., M.B.A., C.D.P.M.

On Saturday, September 3, 2016, a group of strangers from across Ontario gathered at the Toronto airport. Their mission: head down to Negril, Jamaica to provide free dental treatment and education to impoverished Jamaicans. This was the second annual trip organized by Great Shape! Inc., the Sandals Foundation, and DMC LLP.1 The volunteer group included dentists, hygienists, dental students, Henry Schein representatives, dental lawyers and non-dental support person– nel. Most of them had never done anything like this before.2 There was little to prepare them for what was about to happen in Jamaica for the 10 days they were there...

was like, Oh my God! How are we going to see all of them? Is our clinic going to function properly? I was worried.” Then, when the first patients sat in their chairs and opened their mouths, it was another shock. June Jennings recalls a particular three-and-a-half-year-old boy (a caretaker’s son) who sat in her chair for a cleaning: “I really wanted to help

Out of Many. One People.

Shock and Awe Michael Carabash is a dental lawyer with his own law firm, DMC LLP. His websites are www.DentistLawyers.ca, www.DentistLegal Forms.com, and www.DentalPlace.ca. He can be reached at 647-680-9530 or michael@dentistlawyers.ca. Michael is currently recruiting dentists, dental students, hygienists, equipment suppliers and support staff to volunteer in Jamaica in September 2017. Contact him to learn more.

When the volunteers first approached their temporary makeshift dental clinics at the town of Little London and the settlement of Grange Hill, they were shocked by what they saw and heard: hundreds of people had lined up at the doors from the early morning in the hopes of getting a ticket to see a dentist or hygienist sometime that week. As dental hygienist June Jennings (Thornhill) put it: “I’ve seen lineups like that back home for concerts; not for dental cleanings and treatments!” Dr. Irish Malapitan (Kitchener) definitely felt the pressure: “I

Jamaica’s National Motto him. He never had his teeth cleaned. All of his primary teeth were decayed to the roots, except for the 4 lower front teeth – which were the only ones I could clean. I think they were giving him sugary juices to go to sleep. One of the dentists at our clinic recommended to the boy’s dad that he be taken to the hospital and have all of his primary teeth removed. It was sad”. The final shock the volunteers experienced came from the patients themselves – but in a positive way. Dr. Joseph Fava (Toronto) described it as follows: “Amazingly, the patients were stoic while in the chair. Opening wide. Never closing. Never complaining. Salt of the earth. They really appreciated what we did for them. Such small things we do on a daily basis back home had such dramatic effects on their lives.” Patients often brought vol-

OCTOBER 2016 | Oral Health Office | oralhealthgroup.com

p 14-19 Carabash.indd 16

2016-10-06 1:53 PM

Dental Outreach

unteers local fruit and dishes - like sugar cane, genips, avocado, june plums, tripe and beans, curried chicken, stew pork, ackee and saltfish, boiled / fried dumplings and boiled bananas. Many volunteers received warm smiles, thumbs up, high fives, and big hugs from their patients. Some patients would come back a few days after being treated to thank the volunteers again. Not all patients were comfortable seeing the dentist, however. Over at Grange Hill, Dr. Christina Bodea (Elmvale) had a young female patient named Tiana who was extremely nervous about the needle; she wouldn’t let Dr. Bodea anesthetize her for a much-needed filling. Then Dr. Bodea and her assistant, husband Stefan Atalick, noticed that Tiana was interested in their hair. Long and straight; perhaps something Tiana wasn’t accustomed to. So Dr. Bodea and Stefan encouraged Tiana to touch their hair. And it did the trick! Tiana got so comfortable that she eventually got the filling without incident. Over at Little London, Dr. Malapitan and her assistant Jason Brown (Henry Schein) had an eight-year-old boy who was very scared to see them. He was crying in the chair. So Dr. Malapitan and Jason tried something different: they started singing Jingle Bells. Soon the whole clinic joined in. The boy’s mood changed. He smiled and relaxed enough to let Dr. Malapitan treat him. Per Jason: “That memory will stay with me always.” Singing Christmas carols or doing a ‘booty-bounce’ dance with dental hygien-

ist Jazz Cohan (Toronto) were some of the things Dr. Malapitan did to make patients laugh and feel more comfortable.

How Did Things Get So Bad? So what was the cause of the poor state of oral hygiene in large parts of Jamaica? Was it lack of dental education? Cultural misconceptions? Dental professionals not being available or too expensive? For Dr. Jacqueline Geroche (Mississauga), it was a combination of all of these factors: The smallest exposure of Dentin – the second layer of the tooth under the Enamel – and the patient would want the tooth pulled instead of getting a filling. They have this misconception that the filling won’t last. To them, if it’s causing pain, just pull it out! Many of the patients I saw had never been to a dentist before. They’re

Opposite page: The 2016 Dental Outreach Volunteers pose on the beach in Negril, Jamaica on September 4, 2016. Photo courtesy of Michael Carabash. This page top: The scene outside the Grange Hill community centre on day one. Photo courtesy of Dr. Christina Bodea. This page bottom left: Christine Martel and Dr. Joseph Fava having fun with baby Matthew. Photo courtesy of Michael Carabash. This page bottom right: Michael Carabash with community volunteer Lelite, Papa Joe, Dr. Mary Berkmortel and Christine Martel.

To read about our first trip, see Michael Carabash, “Mission Accomplished!” Oral Health Office (October 2015) pp. 24-25, 28-29.

Returning volunteers included Stefan Atalick (spouse of Dr. Christina Bodea), Dr. Christina Bodea, Melissa Brunette (hygienist), and Michael Carabash.

oralhealthgroup.com | Oral Health Office | OCTOBER 2016

p 14-19 Carabash.indd 17

2016-10-06 1:53 PM

18 Dental Outreach

This page left: UTech Dental Grad Tevin Carter (a.k.a. Dr. Propa Touch) with dental hygienist Melissa Brunette and her mom, Christina Martel. Photo courtesy of Michael Carabash. This page middle: Marc Zdrojewski (Henry Schein, Toronto Branch Manager) posing with some happy patients at Grange Hill. Photo courtesy of Michael Carabash. This page right: Dental Hygienist Nina Nguyen and Dr. Millie Calko pose with a happy patient at Grange Hill community centre. Photo courtesy of Michael Carabash. Opposite page top: Dr. Christina Bodea sleeping with the supplies list still in hand with husband Stefan Atalick looking on. Photo courtesy of Michael Carabash. Opposite page bottom: Volunteers bonding in the ocean after a hard day’s work at the clinic. Photo courtesy of Jazz Chohan.

either afraid, don’t have access or money, or all of the above. People seemed to function with just gums. The end game is dentures. And that’s how they operate. Not to mention that their diet consists of a lot of soft foods to accommodate their lack of functioning teeth. We heard stories from patients in the clinics about a basic cleaning costing USD$100 at a private practice; this was a lot of money, given that the average minimum wage for a Jamaican working full time is about USD$50 per week. Access to dental care is also huge problem: some parts of Jamaica have a 1:100,000 dentist to patient ratio.

Fixing the Problem In the week that we were there, team Little London treated 260 patients and team Grange Hill treated 383 patients. Patients were given toothbrushes and toothpaste and instructed on how to clean their teeth. Some of our volunteers also attended various primary schools and spoke to about 2,000 children about proper oral hygiene and distributed toothbrushes and toothpaste. Great Shape! Inc. runs their program through the Sandals Foundation from late August to November, allowing them to treat about 20,000 patients a year in Jamaica and St. Lucia. They also run sealant projects and have plans to acquire a mobile dental unit. Admittedly, these are all temporary fixes to a more widespread problem. Long-term, Great Shape Inc.! wants

to raise money to establish a free public dental clinic near Montego Bay that runs all year long and which can accommodate Canadian dentists, hygienists and support staff to volunteer a week at a time. There is hope. But equipment, sundries, funds, and volunteers are desperately needed. Great Shape! Inc.’s executive director, Joseph Wright (a.k.a. Papa Joe), is not one to shy away from challenges. He was instrumental in helping to establish Jamaica’s first dental school, University of Technology Dental College (UTech), along with Jamaica’s Chief Dental Officer and now Dean the University of Technology, College of Oral Health Sciences, Dr. Irving McKenzie. That happened by chance over drinks at Margaritaville. And because of that, in just a few years, UTech dental students and graduates have treated thousands of Jamaicans. Let’s give a warm welcome to Papa Joe when he visits Toronto in May 2017.

Group Camaraderie… More Like One Love Teams were assembled based on personality profiles, competencies, rooming, and other factors. I don’t use the word ‘love’ lightly. But I actually believe that team members loved one another from the very beginning. They would eat and drink, swim, do karaoke, take strolls along the beach, dance at the disco, and take a boat ride to Rick’s Café – together. Nicknames naturally developed – like Dr. Potato (Dr. Irish Malapitan), Zee (Marc Zdrojewski), Dr. Propa Touch (UTech Dental Grad Tevin Carter),

OCTOBER 2016 | Oral Health Office | oralhealthgroup.com

p 14-19 Carabash.indd 18

2016-10-07 9:28 AM

Dental Outreach

Man Child (Jason Brown), Nam (dental hygienist Nina Nguyen), Tetley (dental hygienist Jazz Chohan), La Machina (Dr. Mary Berkmortel), and Candlestick (Stefan Atalick). Unfortunately, there isn’t enough room to get into the (sometimes hilarious) origins of these nicknames. Many volunteers shared intimate stories with the group. Like when dental hygienist Nina Nguyen (Toronto) told team Grange Hill at dinner an unforgettable story about how she had escaped Vietnam as an 8-year-old girl on a tiny boat with little supplies. She eventually made it to a refugee camp in Singapore before her uncle in Canada sponsored her. Nina’s mom spent 2 years in a Vietnamese jail for not telling authorities who had masterminded that escape (it was Nina’s grandmother). There was also a touching moment on Tuesday, September 6th involving dental hygiene student Sandra Busch (Oregon). That day marked the first year anniversary of the tragic death of her sister from lymphoma. Sandra brought some of her sister’s ashes to spread on the beach. When Dr. Geroche found out, she encouraged Sandra to share that story with the Little London group. A circle formed in the ocean as the sun began to set in the background. Sandra shared her story. There were tears, hugs and condolences. And then Sandra, a gifted singer, sang How Great Thou Art to commemorate her sister. “I truly was touched by it all. You all became family to me in such a short amount of time”, said Sandra. These kinds of stories and experiences made us feel human again and brought us closer together. T here were also lots of f u n ny moments. These typically occurred after leaving the clinic and returning to the resort. The official chant for team Little London was “Bar – Patty – Ocean”, which they practiced religiously upon return from their clinic. One day, when they were congregating in the ocean, they egged Jason Brown to join them while he still wearing his scrubs – and he did! Everyone laughed really hard. His reasoning: “Making happy memories!” Apparently, he still has sand in those scrubs. And who could forget the team Grange

Hill’s sleepers? Like Dr. Bodea, who passed out on the ride back one day while still hanging onto the supplies list! Or Marc Zdrojewski, who fell asleep on the ride back numerous times; other volunteers would make funny faces beside his while we snapped photos. The last day at Grange Hill was particularly memorable: it was dental hygienist Melissa Brunette’s (Ottawa) birthday. We were nice about it: we only doused her in beer and made her sit on a towel on the ride home. Her mom, Christine Martel, commented that the van smelled “like a bar”. On that same ride back to the resort, we almost got stuck in a flash flood. A tiny Toyota Corolla ahead of us was brave enough to get through without incident, so we followed suit and made it through too!

Why They Did It They met as strangers at the Toronto airport. Leaving behind comfortable lifestyles, their practices, family and friends to venture into the unknown. When they finally got to the clinics, the working conditions were far from ideal. Per Dr. Millie Calko (Toronto): “Extreme humidity. Low light. Ample mosquitos and other insects. Primitive and sometimes malfunctioning equipment. Low resources. Sore muscles. Scrubs soaked through with sweat.” But she never complained or took a break. In fact, nobody did. They all knew it was going to be hard work. So why did they do it? In Dr. Calko’s own words: We all get caught up in the rat race that is our lives. And at some point, we lose our sense of purpose. But when a group of dental professionals and support personnel work as a team to selflessly treat those in desperate need, we feel personal fulfillment. Love from our patients and support from our teammates creates an abundance of energy that pushes us to keep going throughout the day. We truly felt as though we were one. Many thanks to Henry Schein, Patterson Dental, K-Dental, and Dr. Monica Dinca (Toronto), Dr. Calvin Pike (Endo, Kitchener-Waterloo) and Dr. Joseph Da Costa (Toronto) for their generous donation of sundries and equipment for our 2016 trip. oralhealthgroup.com | Oral Health Office | OCTOBER 2016

p 14-19 Carabash.indd 19

2016-10-07 9:28 AM

ABELDent: A Superior Solution for Good Reason Our commitment to being zŽƵƌ ^ƚƌĂƚĞŐŝĐ WĂƌƚŶĞƌ ĨŽƌ WƌĂĐƚŝĐĞ ^ƵĐĐĞƐƐ dD is more than a slogan: It is a promise that we take seriously. From the initial investment through conversion and implementation and for the life of your practice, our goal is to add value at every turn. Put our unparalleled clinical and practice management solutions to work for you.

Here are the Top Ten Reasons to Choose ABELDent Software for your practice: 1. Reach full business potential: ABELDent’s TM

WƌĂĐƚŝĐĞ DĂŶĂŐĞŵĞŶƚ Ǉ KďũĞĐƚŝǀĞƐ methodology focuses on 6 key objectives that consistently drive measurable improvement.

6. Optimize productivity: advanced features for

automated tracking and management of unscheduled and recommended treatment support your ongoing revenue stream. 7. Maximize effectiveness through ongoing

2. Enjoy peace of mind: a financially stable

and committed Canadian company with a 39-year history of specializing in healthcare software development.

learning: customized training, webinars, educational videos, and many other MyABEL tools for your entire team. 8. Achieve peak patient communication: fully

3. Experience exceptional service: personalized

post-sales assistance and prompt and professional technical support 24/7/365. 4. Get a quick start: assurance of data

integrated Portal for practice/patient interaction that goes far beyond email and text reminders. 9. Go fully paperless at any time without the

conversion continuity, integration with most third-party imaging software at no additional charge and customized training for a smooth and efficient transition to your new software. 5. Realize immediate workflow benefits and

administrative improvements: intuitive, easy-to-learn and easy-to-use features and the capability to adapt to your routine.

need to purchase additional software modules: attain savings and ensure data synergy with integrated patient records. 10. Maximize system security and reliability:

user-defined software access permissions and modified transactions tracking, regulatory body record-keeping compliance, database stability with Microsoft SQL Server, and secure data backup services.

Your Strategic Partner for PracƟce Success

1-800-267-ABEL (2235)

p 20-27 Jean.indd 20

Info@abeldent.com

www.abeldent.com/oho

2016-10-06 1:57 PM

Take Your Practice to the Next Level with Management by Objectives is a tried-and-true method for establishing business goals, monitoring performance and achieving desired results. Now ABELDent Inc. introduces WƌĂĐƚŝĐĞ DĂŶĂŐĞŵĞŶƚ Ǉ KďũĞĐƚŝǀĞƐTM (PMBOTM ) – our proprietary methodology consisting of a strategic mix of software and services customized to empower your team to meet business goals. As zŽƵƌ ^ƚƌĂƚĞŐŝĐ WĂƌƚŶĞƌ ĨŽƌ WƌĂĐƚŝĐĞ ^ƵĐĐĞƐƐTM, we've identified Six Key Objectives that consistently drive measurable improvement. Let us show you how to apply them for next-level performance. 1. Practice Monitoring using KPIs (Key Performance Indicators)

2. Increase Hygiene and Treatment Plan Bookings

3. Grow and Sustain a Loyal Patient Base

How do I produce and use relevant dental KPIs?

How do I best track/manage unscheduled procedures?

How can I attract and retain patients?

4. Optimize Scheduling and Resource Utilization

5. Save Time and Money by Transitioning to Paperless

6. Reinforce System Security

How can I reduce the downtime on my schedule?

How much can I save and what are the clinical benefits?

How do I ensure the safety and integrity of my data?

Discover how ABELDent can help you to take your practice to the next level using PMBO. Call 1-800-267-ABEL (2235) ext. 1

Your Strategic Partner for PracƟce Success

info@abeldent.com

p 20-27 Jean.indd 21

1-800-267-ABEL (2235)

www.abeldent.com/oho

2016-10-06 1:57 PM

22 Office Design

MOVIN’ ON UP

Three years ago, Dr. Vesna Borovac acquired the practice of Dr. Nicolas Kemp in the updscale Bloor-Bay Street area in Toronto. Having become comfortable in her recently attained space and operation, she was unexpectedly faced with a seemingly daunting task: the existing office was to be expropriated for another tenant, and she would be required to relocate her practice to another space in the building. Fortunately, a 2300 hundred square foot corner unit on the penthouse floor was available, ultimately translating into a spacious 6-operatory office with a view of the city core and lots of natural light. There were some design challenges, however – restricted ceiling heights, structural columns, and an awkward entry. The design solution, achieved by designer Jean Akerman and her team, began with the layout: the operatories were situated along the windows (providing visual dis-

traction for patients), with ancillary spaces in core, and the entry was repositioned to allow a path into the heart of the suite. Interesting elements were conceived to manage encumbrances in the ceiling plane. Customized millwork solutions throughout show regard for a balance of aesthetics and functionality. New dental cabinetry and the stericentre, tailored by MCC to the doctor’s specifications, facilitate implementation of Kois protocols for better patient care. Dr. Borovac desired a clean, almost minimalist environment for the new office, so materials and detailing were meticulously chosen to this effect. Textured wallcoverings, an interesting “curtain” wall behind the water feature, crisp colour palette and warm wood tones, contribute to a welcoming, spa-like ambience enjoyed by patients and staff.

OCTOBER 2016 | Oral Health Office | oralhealthgroup.com

p 20-27 Jean.indd 22

2016-10-06 1:57 PM

Office Design

Construction: Bellsam Contracting Equipment, move and installation: Kelvin Day/Henry Schein Interior Design & Planning: Jean Akerman Design Inc.

oralhealthgroup.com | Oral Health Office | OCTOBER 2016

p 20-27 Jean.indd 23

2016-10-06 1:57 PM

A brush that reveals everything When a patient is in your chair, you have a full view of their brushing habits. You know where they’ve been missing areas, applying too much pressure or using incorrect technique when they brush. Now, you can recommend a brush that reveals everything, from the No. 1 Sonic Toothbrush Worldwide.

Sonicare’s best brush for better habits Based on brushing session data, a personalized Touch-Up feature shows missed spots and gives patients the opportunty to go back for a second pass. A 3D mouth-map provides post-brushing analysis and a summary of their coverage, pressure and scrubbing results, helping patients improve their technique over time. A Focus Areas feature makes it easy for patients to follow your specific professional recommendations. They can highlight areas on their 3D mouth-map in need of extra care, so they’re reminded to tackle trouble spots each time they brush, helping to improve patient compliance in between visits. Patients can customize their experience with a range of modes (Clean, White, Deep Clean) and intensity settings. They also have the freedom to walk away from the mirror and their phone as they brush, and still capture their brushing data. All of theirpersonalized brushing data is stored in the app, so they can set daily goals and monitor their performance over time, and even share a progress report with you at their next checkup or in-between visits. The app also notifies the brusher within three months when it’s time for a new brush head. Based on brushing time and pressure, it tells patients when to replace their brush head so they continue to get the best results.

The new Philips Sonicare FlexCare Platinum Connected gives patients a clear view of their brushing habits and helps transform their oral care routine. It works together with the Philips Sonicare app via Bluetooth® to provide real-time feedback and personalized coaching to make sure their new, improved brushing habits last. In fact, 90% of patients surveyed said that the real-time feedback through FlexCare Platinum Connected helped improve their brushing technique. Smart Sensor Technology Powered by Bluetooth® wireless technology, smart sensors send their brushing data to the Philips Sonicare app. A location sensor shows patients where they’re brushing too little for better coverage; a pressure sensor tracks brushing pressure and gently pulsates the handle to tell patients when to adopt a softer touch; and a scrubbing sensor helps guide patients to reduce scrubbing for optimized technique and a deeper, more gentle clean.

FlexCare Platinum Connected empowers your patients to understand and improve their oral health more than ever before, giving them the encouragement they need to put your advice into action. It’s designed to perfect their brushing technique for a more complete clean in 21 days while delivering up to 10 times better plaque removal than a manual toothbrush. In short, it’s the best Sonicare brush for better habits.

Learn more about Philips Sonicare FlexCare Platinum Connected at philips.com/connected.

p 20-27 Jean.indd 24

2016-10-06 1:57 PM

Reveal everything Finally, your patients can see a clear picture of their brushing habits. The easy-to-use Philips Sonicare FlexCare Platinum Connected reveals your patients’ habits and helps coach them into a better oral care routine. •

Smart Sensor Technology: Location, scrubbing and pressure sensors track patients’ brushing in real-time to improve technique and coverage

•

3D mouth-map technology provides post-brushing analysis to help patients focus on trouble areas

•

Personalized Touch-Up feature encourages patients to go over spots they’ve missed for a more complete clean

Sonic toothbrush brand

Call (800) 278-8282 or contact your sales representative to order today. Visit www.philips.com/connected for more information.

Recommended by Dental Professionals

p 20-27 Jean.indd 25

2016-10-06 1:57 PM

EyeSpecial C-II EXCEPTIONAL ASSET FOR EVERY DENTAL PRACTICE Recently, a new type of a digital camera has emerged, one that can accomplish excellent clinical photographs with ease and convenience while remaining compliant with infection control protocols and the HIPAA. Proprietary to Shofu, the EyeSpecial C-II digital dental camera was developed exclusively for dentistry. The camera achieves predictable and consistent clinical photographs for case documentation, diagnosis and treatment planning, patient communication and education, insurance veriﬁcation, legal documentation and dental laboratory collaboration.

Equipped with a 12 mega-pixel sensor and cutting-edge FlashMatic module—a proprietary system of ring and dual-point flashes— this smart camera demonstrates true-color reproduction with an exceptional depth-of-field range. The EyeSpecial C-II also possesses anti-shake attributes that ensure clear images with each use. The panoramic LCD screen of the Shofu’s camera is larger than displays and viewfinders of typical SLR and point-and-shoot cameras and it can be operated with a gloved hand. The screen employs gridlines that facilitate a proper image alignment, thus reducing the risk of photographing objects at an incorrect angle. Navigating the Shofu’s camera is virtually stress free since no extensive technical knowledge is required to work with it, an attribute that motivates clinicians to delegate photography tasks to their staff members, therefore freeing the precious chairtime. The EyeSpecial C-II features eight pre-set dental shooting modes—standard, surgery, mirror, face, low-glare, whitening, telemacro and isolate shade—for instant, reproducible and operatorinsensitive clinical photography. Furthermore, the camera exhibits numerous other smart attributes such as auto-cropping, autofocus and distance finder, which—all together—help accomplish predictable and consistent images each time, independently from the photography expertise of a person operating the camera. Exclusive to the Shofu’s camera is the isolate shade mode which grays out the gingival tissue to improve visual acuity for optimal

shade matching. When combined with the draw/edit function which enables making notes on images, this feature offers a value-added for effective treatment evaluation or a discussion about the progress or challenges in a treatment modality.

Image courtesy of Lou Graham, DDS

EYESPECIAL C-II CAPABILITIES FOR DENTISTRY

With the proliferation of HIPAA-compliant Bluetooth and other wireless devices, the EyeSpecial C-II provides the dental team with the ability to wirelessly interconnect the camera with other systems in the operatory or laboratory. When furnished with a Wi-Fi card, a photograph captured with the Shofu’s camera will instantly appear on connected (paired) devices, including a computer’s monitor, laptop, or an iPad, turning a dental office and laboratory into an efficient communication hub. Designed to provide predictability and functionality, the heavy-duty yet extremely ultralight (weighing ca. 1lb) and sleek EyeSpecial C-II complies with stringent infection control protocols. The camera is water-, chemical- and scratch-resistant, and can be swiftly disinfected with a disinfecting towelette. The right camera is a versatile, easily-operated instrument that can be used by the whole team to improve clinical accuracy, practice efficiency and patient acceptance. Packed with intuitive, cuttingedge functions tailored specifically for dentistry, the EyeSpecial C-II helps dental professionals meet the varied needs in their practices and laboratories. Shofu Dental Corporation

p 20-27 Jean.indd 26

2016-10-06 1:57 PM

EyeSpecial C-II

Built in dental cropping grid lines to get a clear and concise image, the ﬁrst time.

Scan Here for More Information

Instructional Video & Taking Orthodontic Case Photos Video

SMART DIGITAL CAMERA, DESIGNED EXCLUSIVELY FOR DENTISTRY

8 Dental shooting modes – Easier, faster and more reproducible images

Auto ﬂash adjustment for true color 3.5 inch LED/LCD touchscreen – Works with exam gloves

SNESCIIBOC-1016

Auto-cropping, smart focus and zoom

Water/chemical resistant – Essential for infection control in the ofﬁce Ultra-lightweight body: approximately 1lb *HIPAA compliant: Brinker, S. (2015, January). HIPAA compliance and digital photography with personal mobile devices. Dental Products Report, 76-80.

Shofu Dental Corporation • San Marcos, CA

p 20-27 Jean.indd 27

Visit www.shofu.com or call 800.827.4638

2016-10-06 1:57 PM

28 Patient Management

By Krysten McCumber

MANGO: PATIENT

A two-year-old is screaming and crying as they’re ushered into a dental office for a simple cleaning. Sound familiar? How about that same child leaving smiling and laughing after their appointment? Maybe that’s not the most common outcome, but it is for Kids’ Dental Group. At Kids’ Dental Group they have Mango, a fouryear-old black Labrador. Mango is a facility dog from National Service Dog and has been with the group for two years. When a nervous child enters the dental chair Mango, wearing her jacket which indicates she’s working, senses their anxiety and comes to the rescue. “If there is a child crying, [Mango] starts walking towards the operatory and just kind of peeks in. She won’t come in unless you call her, because she’s really trained to follow orders, but if she hears something is off she walks and just kind of looks around,” Dr. Edina Heder said. “A dental setting can be very intimidating for a little one. This is just an extra thing that makes it more friendly and also home-like,” Dr. Zhemeng Wang, or Dr. Zee, explained. “Depending on how the child is we actually have Mango sit on the chair with them… Sometimes we just have her in the room and they just like the presence of a dog there.” As the first dental office in Ontario to have a facility dog, there was some adjusting for staff and doctors, but as soon as they took Mango in they felt the stress levels of a busy dental office decrease. For the young patients, distraction seems to be the key

to a stress-free appointment. While patients may have great oral health habits, seeing instruments is a different experience that can be scary for children. Finding something to take their mind off the cleaning has proven to be beneficial for this team. This is known as ‘distraction therapy’ and while it could be done with a number of resources, Mango seems to be quite a successful one. Dr. Heder ensures there are resources for new parents to learn about Mango and her job at the office. Their website features a post explaining the role Mango plays in their child’s visit, as well as some ground rules (no patting, no feeding, etc.). With posters around the office and an educated team there are rare occasions of patients and their parents requesting Mango to not be present during the visit. If this does happen, she stays in her ‘office’ until the appointment is over. “Explanation is the most important thing, right? Just clarifying all the details and letting them know it’s completely elective, too,” Dr. Zee said. When it comes to allergies, the team is cautious but optimistic about the visits. Dr. Zee herself admits to being allergic to dogs, but having lived with Mango for two years now has never experienced an allergic reaction. While admittedly strange, she and her team ensure there is nothing for patients and parents to worry about with Mango sitting in the chair and wandering around the office. “What we understand from National Service Dog is that as long as children don’t touch Mango there won’t

OCTOBER 2016 | Oral Health Office | oralhealthgroup.com

p 28-31 Mango.indd 28

2016-10-06 1:58 PM

Patient Management

NTS’ BEST FRIEND be any issues with allergies. I’m personally allergic to dogs but definitely not to Mango,” Dr. Zee said. “Cleanliness is one big thing. We always make sure the staff is aware of, like, if there’s any dog hair, we’ll sweep it off right away; we clean the chair right away if Mango’s been on the chair,” Dr. Heder said. “Whether it was Mango or a patient in the chair we follow Universal Precautions – that means you’re wiping down everything.” As both doctors hope for two more facility dogs to work at all three of their offices in the GTA they encourage other offices to apply to National Service Dog and see the difference a facility dog can make for their team, patients and practice. oralhealthgroup.com | Oral Health Office | OCTOBER 2016

p 28-31 Mango.indd 29

2016-10-11 2:25 PM

Electric & Air Driven Z900L Standard Head 26W Power/Speed: 320,000–420,000 rpm

Ti-Max Z air driven

Z800L Miniature Head 23W Power/Speed: 360,000–420,000 rpm

STEADY

An unprecedented 26W of power output leads to an improved, consistent cutting performance for more trouble-free, comfortable use. Even the 23W delivered by the Ti-Max® Z800L Miniature Head exceeds the power delivered by nearly all standard head handpieces on the market today.

• Push Button Chuck • Quattro Water Spray • Microﬁlter • Patented Clean Head System • Cellular Glass Optics

DURABLE

Solid titanium body with scratch-resistant DURACOAT. Newly developed bearings nearly double the durability of older turbine designs. Industry-leading 2 1/2-Year Warranty

Z900L

IMPROVED HANDLING

An ergonomic body shape and new DURAGRIP® coating provide superior grip and handling, even when wet.

Z800L

EASIER ACCESS

A small head, even slimmer neck and optimal head angle improve visibility and access. Multiple back-end types are available to ﬁt most competitive couplers, including KaVo, W&H, Midwest and Star.

SPECIAL OFFER

Buy 3 and Get 1 FREE

Offer expires December 31, 2016

(Must be of equal or lesser value.)

Z95L (1:5 Speed Increasing) Z45L (1:4.2 Speed Increasing) • Smallest head and neck dimensions (Z95L) • Diamond Like Carbon (DLC) coating on gears for improved longevity • Titanium Body with Scratch Resistant DURACOAT

Ti-Max Z electric ®

Z95L

SMALLEST HEAD & SLIMMEST NECK* The most durable of the high-performance electric attachments on the market.

• Cellular Glass Optics

You’ll ﬁnd a Ti-Max Z95L to be the ideal high-speed dental handpiece for everyday use, including those indications where power and reliability are key.

• Patented Clean Head System

*Global handpiece market as of 11/2011

Z95L

Z45L

Now you can have the speed, power and torque to quickly section a tooth. Quiet operation for patient comfort. An awesome 45° angled head for effortless access to molars— and more.

THE WORLD’S FIRST 45° ELECTRIC.

• The world’s ﬁrst 2-way spray function—jet spray or mist — for a wide range of procedures • NSK’s patented Clean Head Technology • Lightweight, durable solid titanium body

NSK America Corp p 28-31 Mango.indd 30

www.nskdental.ca

2016-10-06 1:58 PM

www.nskdental.ca p 28-31 Mango.indd 31

2016-10-06 1:58 PM

32 Business Management

The Life of a 58-Year-Old Dentist There are many key milestones in a dentist’s practice and personal life. One such milestone for the average dentist I know occurs when you turn 58. It is the day you actually start living your retirement plan. That’s because the average dentist I know is out of dentistry by age 62. Therefore, until age 58 the retirement plan is just numbers. At age 58 however, with only four more years to prepare, the realization seems to hit that this retirement thing is actually going to happen – and you better get ready.

Mark McNulty is President of McNulty Group. McNulty Group helps professional families transition from a life of successful practice to a stress-free retirement by using a holistic approach of practice and personal retirement planning. Mark is the author of The $6 Million Dentist, The Transition Coach 2.0–A Canadian Dentist’s Guide to a Perfect Retirement. Mark can be reached at mark@mcnultygroup.ca

Remember, you only get one chance to sell your practice and retire. The decisions you make from age 58 to 62 (for my average dentist) will affect you for the rest of your life. So we need to get them right. To give you an idea of what has to happen over those four years, we collected information about ten of our clients – dentists age 56 to 59 – and created a case study. Our objective is to give you real-life data on your colleagues’ practice and personal finances, as well as on how they approach their practice and personal planning at this milestone – age 58. Note: these figures do not represent the “average” 58-year-old dentist. The sample size is too small. In my experience, the ten people we have selected would rank in the top five percent of all Canadian dentists in terms of financial success. Below is information on the finances of our average 58-year-old dentist – let’s call the couple Andrew and Judy. As you can see, this dentist (who is the average of the ten dentists we used to create the case study) has reached a very high level of financial success. As mentioned earlier, the ten dentists are likely more financially successful than 95% of their colleagues. But even at this level of financial success, they need to follow the same path to selling their practice and retiring as all practice owners do.

NET WORTH Practice Assets Practice Value

$1,465,519

Cash and Investments

$1,153,288

Total Practice Assets

$2,618,807

Retirement Portfolio Assets Holding Corporation: Cash and Investments $1,643,869 RRSPs

$1,418,589

TFSAs

$66,155

Non-registered savings

$451,513

Total Retirement Assets

$3,580,125

Investment Real Estate

Rental Property

$150,000

Limited Partnerships

$30,000

Total Investment Real Estate

$180,000

Total Assets

$6,378,932

Practice Liabilities

Leaseholds

$100,956

Bank Loan

$134,092

Total Practice Liabilities

$235,048

Personal Liabilities

Line of Credits

$128,003

Total Personal Liabilities

$128,003

Total Liabilities

$363,051

Net Worth

$6,015,881

OCTOBER 2016 | Oral Health Office | oralhealthgroup.com

p 32-35 McNulty.indd 32

2016-10-06 1:59 PM

Business Management

JUDY AND ANDREW CHAN FACTS AND ASSUMPTIONS FOR RETIREMENT PLAN AS AT JANUARY 1, 2016

THE PATH TO RETIREMENT FOR A PRACTICE OWNER STEP ONE: Quantify where you are today in a financial sense. What resources do you have available to fund your retirement? For the case study, this is summarized in Figure One. STEP TWO: Quantify where you want to go. Up until this point (age 58), most of your retirement goals were likely somewhat abstract: “I plan on retiring in my 60s”. They also likely changed a few times - one kid decides to go do a post-graduate degree which you are paying for, so you decide to retire at 62 instead of 60. Now, four years away from selling your practice, you need to get specific. We need to start putting the pieces in place to finance your monthly cash flow that’s starting in four years. While it may change, you need to decide on the date you are retiring. Are you retiring in January the year you turn 62 or November? There is a big difference. Also, how much money are you going to spend? Are you going to spend more in the initial years because of travelling, and less in your 80s? This is the time you need to get specific about your retirement goals. Andrew and Judy have decided to retire at the beginning of the year they turn 62. For this reason, we now have only three years to prepare since they are already 58. Below is a projection of what they need in order to retire. As mentioned earlier, because Andrew and Judy are in such good financial shape they are in the rare position of being able to finance their retirement lifestyle without eating into their capital. In other words, they can spend $210,000 after-tax, indexed for inflation annually until age 90, at which point they would still have a retirement nest egg of $5.9 million.

ANDREW

JUDY

February 14, 1957 58 years 3 61 years 29 90 years

June 25, 1957 58 years 3 61 years 29 90 years

February 14, 2022 65 years

June 25, 2022 65 years

$12,946 $12,946 60.00%

Old Age Security Earliest age at which OAS benefits can commence Month that Old Age Security benefits commence Maximum Old Age Security at 65 in current dollars Old Age Security entitlement in current dollars

65 years March 1, 2022 $6,853 $0

65 years July 1, 2022 $6,853 $0

Tax-Free Savings Accounts Value of TFSAs at January 1, 2016 Investment return on TFSAs Value of current TFSAs at January 1, 2019 TFSA contribution room at December 31, 2015 Survivor’s benefit

$33,078 6.00% $39,396 $0 100.00%

Registered Retirement Savings Plans (RRSPs) Value of current RRSPs/RRIFs at January 1, 2016 Investment return on RRSPs/RRIFs Value of current RRSPs/RRIFs at January 1, 2019 RRSP contribution room as at January 1, 2016

$780,224 6.00% $929,259 $0

$638,365 6.00% $760,303 $0

Tax-Paid Capital Value of tax-paid capital at January 1, 2016 After-tax investment return until retirement Value of current savings at January 1, 2019 Adjusted cost base of current savings at retirement Survivor’s benefit

$1,294,761 6.00% $1,542,081 $1,100,000 100.00%

50.00% 6.00% 50.00% 2.50% 0.00% 0.00% 3.50% 0.00%

Dates of birth and years of retirement Date of birth Age at January 1, 2016 Number of years before retirement Age at retirement Number of years of retirement Age at end of retirement planning period Canada Pension Plan Date payments commence Age at which pension payments commence Maximum retirement benefit at this age in current dollars Retirement benefits in current dollars Survivor’s benefit

Allocation of tax-paid capital to fixed income Rate of interest on fixed income after retirement Allocation of tax-paid capital to equity investments Rate of eligible dividends on equities Rate of ineligible dividends on equities Rate of other income on equities Rate of appreciation of equities Rate of turnover of equities Lifestyle Expenditures At retirement in current dollars Inflation expected - Consumer Price Index Inflation protection during retirement

$210,000 3.00% 3.00%

OTHER CAPITAL PROPERTY First capital property Description of property Year of sale of property, if ever Fair market value of property at January 1, 2016 Annual rate of appreciation expected Proceeds of sale at December 31, 2019

Practice 2019 $732,760 0.00% $732,760

$0 $0 $732,760

Taxable capital gain (allowable loss) Recapture of capital cost allowance (terminal loss) Non-taxable proceeds of sale

oralhealthgroup.com | Oral Health Office | OCTOBER 2016

p 32-35 McNulty.indd 33

2016-10-06 1:59 PM

34 Business Management

ANDREW AND JUDY ASSETS AT END OF RETIREMENT ANDREW ASSETS IN 2047

TFSA

TAX-PAID CAPITAL

RRSP/ RRIF

Assets at beginning of year

$869,819

$3,415,376

$1,319,161

Contributions/savings

$14,000

Investment income & appreciation

$52,603

$54,610

$74,864

Less: Withdrawals

$(594,699)

$(144,976)

ASSETS AT END OF YEAR

$936,422

$2,875,287

$1,249,049

Less: Income taxes on funds in year of death

$(566,926)

TAX-PAID CAPITAL TRANSFERRED TO ESTATE

$936,422

$2,875,287

$682,123

JUDY ASSETS IN 2047

TFSA

TAX-PAID CAPITAL

RRSP/ RRIF

Assets at beginning of year

$855,920

$10

$1,079,313

Contributions/savings

Investment income & appreciation

$51,355

$61,252

Less: Withdrawals

$(10)

$(118,616)

ASSETS AT END OF YEAR

$907,275

$1,021,949

Less: Income taxes on funds in year of death

$(453,796)

TAX-PAID CAPITAL TRANSFERRED TO ESTATE

$907,275

$568,153

TOTAL TRANSFERRED TO ESTATE IN FUTURE DOLLARS

$5,969,260

STEP THREE: Design strategies to get you from where you are today to where you want to go. These strategies should focus on the sale of the practice, income tax planning, cash flow management, portfolio management, etc. While 95% of dentists will not have the money Andrew and Judy do, many of the strategies that need to be put in place will be the same. For example, in the retirement projection we assume both Andrew and Judy will qualify for the capital gains exemption when they sell the practice. Each person is eligible for an exemption from tax on the sale of the first $813,000 of small business shares. We need to meet certain criteria for them to be eligible. For example, the shares will not qualify for the exemption with the current savings of $1,153,288 inside the corporation. The corporation needs to be “purified” two years prior to the sale. Another example of strategy is to build a retirement portfolio that can finance their lifestyle. Investing changes when you are living off your portfolio. Do not wait until you are retired to adopt the right strategy. What if the stock market crashes after you sell the practice? You need to put safeguards in place. Another strategy might be to obtain a practice valuation. Rules of thumb are no longer accurate. Estimating the practice is worth 100% of gross was fine a few years ago, but now we need to get specific. If your practice estimate is wrong, you do not want to wait until the year you plan to retire to find out. We also encourage dentists at this stage to start what we call a “trial retirement”. The average dentist I know spends just over $10,000 per month in retirement.

While this may seem like a lot of money, it is still a fixed budget which most dentists have not had for decades. We recommend starting to live on that amount a few years prior to actually retiring. It will help identify potential issues while you are still in control of your earnings. STEP FOUR: Monitor and Repeat When the strategies are set, we recommend a four-year timeline be developed to manage all the different aspects of your big picture practice and personal retirement plan. This will allow you to set targets that can be monitored quarterly. Increasing the monitoring of the plan to four times per year allows you to deal with any missed assumptions proactively rather than waiting until it is too late. We also recommend starting each year at step one again and redoing the entire plan. This allows you to take all new information into account as it affects your plan. It keeps your plan relevant.

IN CONCLUSION At age 58, there is a lot that needs to happen in order for you to be confident enough to sell your practice and retire by age 62. One of the reasons the ten dentists we used to create Andrew and Judy are in such good financial shape is because they started much earlier than this. Their plans are more real now because they are so close, but they have been managing towards this point for more than a decade. If you do have a desire to achieve their level of financial success, it is clear to me you need to do the same. Start early and make planning a priority.

OCTOBER 2016 | Oral Health Office | oralhealthgroup.com

p 32-35 McNulty.indd 34

2016-10-06 1:59 PM

To you, it’s a healthy mouth. To your patients, it’s pure confidence. Philips Zoom provides dental professionals with innovative options for fast, effective whitening and gives patients the confidence to show off their brightest, healthiest smiles. Philips Zoom WhiteSpeed light-activated whitening supports deep whitening without discomfort, while Philips Zoom DayWhite and NiteWhite provide take-home convenience and efficacy. Philips Zoom QuickPro whitening varnish makes in-office whitening faster and easier than ever. It’s no wonder Philips Zoom is the most used brand by dental professionals. Philips Zoom WhiteSpeed: Fast, dramatic results Philips Zoom WhiteSpeed in-offi ce whitening is clinically proven to whiten teeth up to eight shades in 45 minutes.1 In a study, WhiteSpeed provided over 50% better results than a competitor both immediately following the procedure and after seven and 30 days.2 Advanced LED light-activated technology accelerates the whitening process and customizable intensity settings help ensure a comfortable experience. In fact, 99% of patients surveyed experienced little to no sensitivity during their WhiteSpeed treatment.3

Philips Zoom DayWhite and NiteWhite: Noticeably whiter smiles in just seven days When it comes to whitening, patients prefer the safe and easy treatments they can apply at home. And with the most-advanced formulas in take-home whitening, Philips Zoom DayWhite and NiteWhite deliver results fast. The unique power of three formulation includes amorphous calcium phosphate (ACP) and potassium nitrate to deliver enamel protection, reduce sensitivity and improve tooth luster. Whether patients want results quick, or a treatment that will be gentle on their sensitive teeth, Philips Zoom take-home provides the options they need with the formulas dental professionals trust.

Philips Zoom Ultimate Protocol: Taking on the toughest stains For patients with severe tooth discoloration, a confident smile might not always come naturally. The innovative combination of Philips Zoom WhiteSpeed chairside whitening and Philips Zoom NiteWhite take-home treatment produces maximum results. Nine case study patients experienced an average improvement of 11 VITA shades with the Ultimate Protocol.5 It’s a powerful, safe option for dramatic whitening from the brand trusted by patients.

Philips Zoom QuickPro: The first dual-layer in-office whitening technology Philips Zoom QuickPro whitening varnish provides a noticeably whiter smile in minimal time.4 Thirty minutes after the procedure, patients simply brush or wipe offt he varnish. The secret is QuickPro’s two-layer technology. The 20% hydrogen peroxide varnish is followed by a sealant layer that dries in seconds, locking the hydrogen peroxide layer into place and keeping the varnish from getting onto soft tissue, for little to no sensitivity. QuickPro is an easy way to make whitening a part of a regular appointment, or to kick-start a take-home treatment for accelerated results.

Learn more about Philips Zoom at philipsoralhealthcare.com. 1 Not including prep time. 2 Compared to Opalescence Boost. 3 Li Y, Lee S, Kwon S.R., Arambula M, Yang H, Li J, Delaurenti M, Jenkins W, Nelson M, Souza S, Ward M. Data on file, 2012.

p 32-35 McNulty.indd 35

4 Up to four shades. Actual results may vary. 5 Results from one case study; may not be representative of actual results.

2016-10-06 1:59 PM

3Shape Launches TRIOSÂ® 0RQR Intraoral Scanner 3Shape has just launched TRIOSÂ® 3 Mono â€“ a new entry-level, upgradable version of its award-winning TRIOSÂ® 3 intraoral scanner.

:RUOGÂ·V Ã€UVW XSJUDGDEOH HQWU\ OHYHO LQWUDRUDO VFDQQHU TRIOSÂ® 3 Mono delivers the same documented-accuracy, insane speed and ease of use of all TRIOSÂ® intraoral scanners but takes digital impressions without color. It will sell at an extremely competitive price point at nearly 40% less than TRIOSÂ® 3 color models. TRIOSÂ® Mono delivers many of the same award-winning features of TRIOSÂ® 3 color models, including: â€¢ TRIOSÂ® documented-accuracy, insane speed and ease of use â€¢ The widest range of indications and delivers texture and stone model scans plus HD photos â€¢ 'RFWRUV FDQ Rà©”HU VDPH GD\ GHQWLVWU\ XVLQJ RSWLRQDO 6KDSH SUDFWLFH ODE 8SJUDGH WR FRORU PRGHO DW DQ\ WLPH As a special bonus, the TRIOSÂ® 3 Mono is upgradable to a TRIOSÂ® 3 color model at any time. The cost RI WKH XSJUDGH LV WKH SULFH GLà©”HUHQFH EHWZHHQ WKH WZR VFDQQHUV DQG VHUYLFH IHH :KHQ XSJUDGLQJ WR a TRIOSÂ® color model, the upgrade includes RealColorâ„¢ scanning, digital shade measurement and an integrated intraoral camera. 3Shape President and CEO, Flemming Thorup said about the new TRIOSÂ®, Â´'RFWRUV DUH GHÃ€QLWHO\ ORRNLQJ WR JR GLJLWDO ZLWK WKHLU GHQWLVWU\ 7KHUH DUH MXVW WRR PDQ\ GRFXPHQWHG DGYDQ WDJHV WR LJQRUH 7R PDNH WKH MXPS HDVLHU ZH FUHDWHG DQ LQWUDRUDO VFDQQHU DW D WHUULÃ€F SULFH WKDW WKH\ FDQ VWDUW DQG NHHS JURZLQJ ZLWK RQH WKDW GRHV QRW FRPSURPLVH VSHHG DQG DFFXUDF\ RU XVH SRZGHU Âµ Check with your reseller for more information www.3shape.com

p 36-41 Stoney Creek.indd 36

2016-10-06 2:02 PM

TRIOS

INTRAORAL SCANNING

GIVE patients a great treatment experience GET more open options GROW your practice

TRIOS 3 ೯೭೹೸೹೷ Mono ೿೺ೱ೼೫೮ ೳ೭೫೶ ೰೿೾೿೼೯ ೫೬೶೯ ೺೼೹೹೰ ®

KEEP IMPROVING Take advantage of the award-winning TRIOS intraoral scanner to enhance patient experience, reduce chair-time and unlock the widest range of treatment opportunities. Backed by continuous software updates, upgradeable hardware and add-on treatment modules, TRIOS ensures your practice stays ahead and your business grows stronger. ®

www.3shape.com/trios

p 36-41 Stoney Creek.indd 37

2016-10-06 2:02 PM

38 Office Design

STONEY CREEK DENTAL A Breath of Fresh Air This bright and airy practice is situated in the heart of the Stoney Creek community – hence it’s name. When first discussing the project with our client, Dr. Allen Park, it became evident that this new location was his opportunity to reinvent the branding and identity for Stoney Creek Dental, while also allowing to aim for improvement on functionality of everyday operations of an already established practice. Antham Construction Group, along with De Style Design Inc. and Patterson Dental took on this challenge, coordinating efforts in order to achieve the best result while keeping the client objectives and requirements in mind. We started from understanding the way our client conducted his everyday activities and proceeded with analysis of lighting, as well as such functional elements as shaping a large reception desk with multiple payment stations,

ample reception waiting and a welcoming kids area. Thus the plans of the new clinic began to take shape. Everyone on the design and construction team used their skills and expertise to review and amend the emerging design, in order to best reflect the vision of the client. Once the layout plan solidified, the design team proceeded with infusing the space with character. The overall materials palette was designed to facilitate a warm and welcoming environment, while the splash of orange is strategically placed to offer a sense of branding and identity, as well as navigating patients and staff alike. The light and airy feel, created by a multitude of glass panels foster a sense of openness and transparency, another element which puts the patients’ minds at ease, when visiting their neighbourhood dentist.

OCTOBER 2016 | Oral Health Office | oralhealthgroup.com

p 36-41 Stoney Creek.indd 38

2016-10-06 2:02 PM

Office Design

oralhealthgroup.com | Oral Health Office | OCTOBER 2016

p 36-41 Stoney Creek.indd 39

2016-10-06 2:02 PM

Top Four Things to Consider When Choosing a Dental Chair (No Matter What Your Specialty).

There are many reasons a dentist may choose one chair over another, from the ability to integrate a full range of options, to comfort and ergonomics for patients and staffâ€”and countless personal preferences in EHWZHHQ :KDW PDWWHUV PRVW LV Ă€QGLQJ D FKDLU WKDWÂˇV WKH ULJKW Ă€W \RX DQG \RXU WHDP %HIRUH \RX HYHQ EHJLQ diving into the details, consider these three high-level considerations, which apply to all types of practices across the board.

3HUIRUPDQFH DQG HIĂ€FLHQF\ 'RHV HYHU\ IHDWXUH KDYH D VSHFLĂ€F SXUSRVH JHDUHG WRZDUG KHOSLQJ you and your team gain access and perform at your best? Is each piece ergonomically designed for both patient comfort and yours? Look for a thin backrest, swivel on both sides of center, soft cushioning, programmable positions, dual-articulating headrest, movable, multi-position armrests, synchronized chair movement and a footswitch or touchpad.

2 3

Durability and reliability. Is the chair made to last and built to withstand the rigors and harsh environment of the operatory? Is it sturdy and easy to position? Look for equipment that is reliable and ready for years of continuous use, with a track record for minimal service calls. Reputation and service. When your equipment isnâ€™t working, you arenâ€™t working. Itâ€™s that simple. So research is key. Whatâ€™s the track record of the chairs you are interested in purchasing? What is the historic record of service and repair? Ask your peers and service techs what products they know and recommend. Access to ongoing customer support is key, too. Make sure you know that you will be able to get the help, advice and replacement parts you need for many years to come.

Cost of ownership. Choose a chair with reasonable life costs; typically the expense required for maintenance and repair over the chairâ€™s expected life. Consider a solution with a reputation for functional simplicity and reliability, which may negate expensive maintenance costs and limit downtime in the futureâ€”meaning you have a higher return on every dollar invested. And, if you need D UHSDLU PDNH VXUH WKH WHFKQLFLDQ LV VSHFLĂ€FDOO\ WUDLQHG WR WKH PDQXIDFWXUHUÂˇV VWDQGDUGV 7KLV relationship means access to genuine parts, ensuring a higher standard of repair and longevity.

Take a look at the chairs that dentists have voted the best patient chairs for the past 12 years. Visit a-dec.com/Best-Dental-Chairs to compare A-decâ€™s top three and help you get started on this important decision.

p 36-41 Stoney Creek.indd 40

2016-10-06 2:02 PM

Anatomy of a

champion.

Uns Unsurpassed Access: An ultra-thin back and headrest allow you to work in a comfortable position—legs under the co patient, elbows at your side. p

Easy Positioning: Chair swivels 60º for better positioning and easy patient entry and exit.

Effortless Adjustability (Left/ Right): The delivery system easily glides on either side of the chair.

Ergonomic Flex Arm: Rotating arm easily moves up and down for precise placement.

See what makes A-dec 500 the best-selling dental chair, year after year.* Superior performance. Proven solution. No compromises. It’s all of

Exceptional Lighting: State-of-the-art LED provides brilliant, balanced light for an accurate view, and curesafe mode for working with composites.

Reliable Components: Innovative USA made and engineered components use fewer parts.

these attributes that make dentists continually choose A-dec 500. %XLOW WR ODVW DQG EDFNHG E\ D ÀYH \HDU ZDUUDQW\ Call 1.800.547.1883 or visit a-dec.com to learn more.

p 36-41 Stoney Creek.indd 41

2016-10-06 2:02 PM

42 Business Management

LET’S

TO ATTRACT SOME NEW PATIENTS

Dan Pisak is the Co-Founder and President of Full Contact Marketing (FCM), a firm that has consulted and facilitated work with more than 1,000 health related practices across Canada and the United States. With a focus on having a good game plan and a team approach to marketing, Dan takes the role of “Practice Marketing Coach” in working with entrepreneurial minded practice owners to help them realize their full revenue potential. www. fullcontactmarketing.ca

Marketing your practice well requires the right marketing mix … it takes hard work, innovative, thoughtful ideas and consistent effort. Over the upcoming weeks, I will have many conversations with doctors and office managers wanting to attract more new patients to finish their year off strong and set themselves up for success to begin the new year. Some discussions are with dentists getting started with their first new practice; others are with dentists and office managers of existing offices who would like to see a boost to their business. I took a call recently from the office manager of a new dental practice; they opened their doors only four months ago and had not gotten off to the successful start that they were expecting. They explained to me that their main goal was pure and simple to acquire more new patients. He then went on and asked me a very direct question, “Are community mailers the best way to attract new patients?” After a short pause, my answer to him was, “No, not when they are working on their own and unsupported by other marketing devices.” From there I went on to explain, to consistently be attracting new patients to your practice (the key word here is consistently), you need to have the right marketing mix in place. Having all of your eggs in a one-marketing-initiative basket is a poor approach and in today’s competitive space will, in all likelihood, not provide the desired end result. Taking a look at our own roster of our most successful accounts, the common

link is that they all have the right marketing mix working for them. For example, Dr. R has had a mailer campaign running with us for the past twelve months and with every check in call, the mailer campaign is doing very well. As much as the design, message and quality with this mailer campaign are on point, Dr. R. has a bigger picture marketing mix in place, with the primary purpose of attracting more new patients. So, what makes up an effective marketing mix you ask? While every dental practice is different, with its own range of media and event opportunities available to them, we believe that every marketing mix needs to include some core elements. To get things started, the marketing mix that we advise to our clients employs a 4-plus-1 approach.

1. A Modern & Mobile Website 87% of internet users now have a smartphone. (Source: Global Web Index). I think that we can all agree that most of us have some sort of mobile computer, be it a smartphone, tablet or laptop. No matter how someone hears about your practice, they will use the Internet to learn more about you. First, your website design needs to look modern and clean, as you only have six seconds to engage them to go deeper into your pages. Next, whether on a full monitor or a smartphone, you want to make it easy for people to get the information that they need, including seeing the doctor(s), team and

OCTOBER 2016 | Oral Health Office | oralhealthgroup.com

p 42-49 Pisek_Naren.indd 42

2016-10-06 2:04 PM

Business Management

look of the office. Oh yes, and then it is about leveraging search engine optimization or an adword campaign to get your great mobile friendly website found.

2. An Engaging Facebook Strategy Three million advertisers are now using Facebook to reach their existing customers and attract new ones. (Source: AdWeek). More and more people today are using Facebook as a way of sourcing and learning more about businesses. Your practice should have a Facebook page that is informative and engaging. This is the tool that you will use to stay in front of your patients with events and happenings at your dental office. The more inviting and engaging your page is, the more likely people will share your posts and get new people talking about you. Talking about you in a very professional manner that is. And if you want to take things to a higher-level still, run a contest that will connect with people on a lifestyle level. Facebook is a very exciting marketing opportunity for any business, especially if you’re ready to have some fun with it. As much as you are a professional practice, remember not to take yourself too seriously either.

3. A Proactive Patient Referral System 65% of new business comes from referrals. (Source: New York Times) No matter what your business, having your best clients referring you is a great way of attracting more new business;

however, the truth is many businesses including most dental practices that I meet with have very little in place by way of a formal system to do so. Asking patients for referrals can be very difficult for most practices, as it’s something that does not come naturally. These however are some of your best relationships, and at the end of the day, you are a business. After all, what business isn’t looking for new customers in today’s ultra competitive marketplace? Asking for a referral, introduction or to pass your name along is a very important part of business growth today. By developing a system to do so, you take a lot of pressure and awkwardness out of the equation. Once someone has a sense of what the system is, it is much easier to adapt and have it running continually to deliver consistent, positive results.

4. An Eye-Catching Local Community Presence 67% of unaddressed print advertising are actioned. (Source: Canada Post) Take a look at the media options that are available around you. Select the one that can provide the most value in terms of connecting and getting eye contact with the most people possible in your local area. For my money, professional mailer campaigns remain the best way to get your name out there in a local area. The households around you are living busy lives and really value convenience when then can get it. Combining a great design with the right message and call to action, and you will be making a positive impression which sparks a potential response. oralhealthgroup.com | Oral Health Office | OCTOBER 2016

p 42-49 Pisek_Naren.indd 43

2016-10-06 2:04 PM

44 Business Management

The Plus-One And the Plus-One is what brings those first four points together. The idea of team and having everyone in your practice working together to make the most of the four points noted above is imperative for immediate and ongoing success: • Everyone in your practice needs to know the domain name of your website. • Together, everyone needs to be participating with ideas to be posting on Facebook and also promoting the page to existing patients, encouraging them to like and follow us. • All team members should understand the structure of the dental office’s patient referral system and be confident in proactively asking patients for referrals. • Everyone should also be aware of the external marketing that is working for the practice in the local community.

These are especially important ideas for the front desk staff, who should be ready to answer the phone to make the most of prospective new patient opportunities. As good as a voice (Gord Downie) might sound on its own, it will sound a whole lot better when accompanied by the right guitars (Paul Langlois & Rob Baker), a strong bassist (Gord Sinclair) and some steady drumming (Johnny Fay). Yes, I just used The Tragically Hip in this dental practice marketing article (Thank you boys for so much great music – Best wishes Gordie)! What can I say, good marketing is like good music. You mix the right instruments together, the right way, and you too will have something that people will take notice of and really want to listen to. With the right marketing mix you can start hearing more of that sweet sound as your practice telephone rings with potential new patients.

LEGAL SERVICES FOR DENTISTS H E A LT H C A R E L AW Y E R S

We have the experience to provide you with the advice you need. • • • • • •

Practice Purchases/Sales Practice start ups Professional Corporations Other corporations Commercial Leasing Associate, partnership, cost-sharing and other agreements • Health law, employment, financing, regulatory and practice issues • Other business/commercial matters Serving the needs of Health Care Professionals across Ontario for over 30 years

Lerners LLP has one of the largest Health Law groups in Canada, comprised of experienced and skilled lawyers recognized as leading advocates. Our lawyers have significant expertise in assisting dental professionals with Royal College of Dental Surgeons complaints, investigations, disciplinary proceedings and other litigation matters.

Gina M. DaRoza 462 Wellington St W, Suite 500 Toronto, ON, M5V 1E3

Key Contact: Josh Koziebrocki, Partner E-mail: jkoziebrocki@lerners.ca Phone: 416.601.2362 | Fax: 416.867.2461

gdaroza@capplaw.ca www.capplaw.ca Tel: 416 955 9502 Fax: 416 955 9503

OCTOBER 2016 | Oral Health Office | oralhealthgroup.com

p 42-49 Pisek_Naren.indd 44

2016-10-06 2:04 PM

Business Management

STEP-UP THE DIGITAL for a Stellar Dental Market Performance In the age of digital disruption, the rules of success in dental marketing have been re-written. Growing local competition has led to a situation where providing outstanding dental care alone is no longer a guarantee to enjoying an outstanding business. With easy accessibility to digital marketing tools, it is the best marketers and not necessarily the best service providers who usually win. You can scale the peak of success in dental marketing when you combine your ability to deliver high quality dental care with the ability to communicate about it from the ‘digital’ rooftops. Your local patients are highly connected, and they typically explore their needs and make their decisions in their micro-moments of online search. These micro-moments are the new marketing battleground where your dental practice must be present in top form to win their hearts and minds. Here are some of the cutting-edge digital strategies to help you perform beyond your own best expectations.

Maximize the Power of ‘Five Stars’ A BrightLocal survey released in July 2016 asked consumers why they click on a particular business from among the toplisted Google search results. Forty-seven percent of the respondents said that they picked a business because it has positive review stars. Only 16 percent picked a business because it was the topmost entry in the search results. Having an online review and rating strategy clearly makes compelling business sense for your dental practice. Remember that patients do not hate giving reviews – as long as you ask right. To begin with, approach patients who have

verbally expressed satisfaction about your services and are happy with your practice. The more satisfied they are, the higher are your chances of gaining a positive review. Be genuinely appreciative of their support to your practice while asking for their comments. Make it as easy as possible for them to provide a review. Create a format where they can rate your services on a scale of 0 to 10 and leave comments about relevant aspects of your service. If you want them to review on a third-party website, make sure to provide a direct link to the review form on that particular site.

Create 360 Videos Online videos are the single most effective way to provide an experience to your target audience about a new dental procedure, service or product. You can distinguish yourself from your competition by creating 360 videos, which is the latest online video technology creating waves on Google, YouTube, and Facebook. A 360 video is created with a camera that simultaneously records all 360

Naren Arulrajah is President and CEO of Ekwa Marketing, a complete Internet marketing company which focuses on SEO, social media, marketing education and the online reputations of dentists. With a team of 140+ full time marketers, www.ekwa. com helps dentists who know where they want to go get there by dominating their market and growing their business significantly year after year. If you have questions about marketing your practice online, call 855 598-3320 to speak one-on-one with Naren.

oralhealthgroup.com | Oral Health Office | OCTOBER 2016

p 42-49 Pisek_Naren.indd 45

2016-10-06 2:04 PM

46 #VTJOFTT .BOBHFNFOU

degrees of a scene. Viewers can pan and rotate a 360 video’s perspective to watch it from different angles. These immersive videos are viewable on both desktops and mobile devices. YouTube supports uploading and playback of 360 spherical videos and Facebook lets you share them. Viewers can enjoy these videos with spatial audio on their mobile phones. Spatial audio enables listening to audio from all directions just as in the real world. According to Google, 360 videos can dramatically boost your engagement levels with your viewers and drive them to desired action.

Use Real Time Call Tracking To make smarter business decisions for your dental practice, you need real time call tracking software. It will help you to identify areas where new potential patients are lost – it could be due to missed calls, callers who hang-up before voice mail pickup, lack of voice mail, or inadequate response from your staff in handling the calls. Call tracking will also help you to increase the effectiveness of your online and offline marketing based on actionable statistics such as caller location or most frequently requested procedures. The software will let you send friendly automated text notifications to mobile callers and integrate text into your patient communication to improve caller engagement levels. Another useful feature in call tracking is Dynamic Keyword Tracking. It will help you to find out what is working and what is not in your current marketing campaigns such as local SEO, Google Adwords, social media, and Yelp. You can also integrate it with Google Analyt-

ics to track phone calls that are received via Google Search.

Choose Responsive Mobile Web Design Your dental website must now fit the needs of patients on all screens, from desktop displays to handheld devices. According to Google, mobile is still the biggest missing piece in the multi-screen puzzle – and this is where you can outperform your local SEO competition. Responsive web design (RWD) is a clever design technique that makes use of a single HTML code-base across all platforms. This means that all viewing devices read from the same code on the same URL. Your dental site content will resize itself to fit the screen that a patient may be using. RWD requires professional upfront planning, but once your design strategy is in place, maintenance will require minimal resources. The advantage of RWD is that a single URL will make it easier for your patients to interact with, share and link to your content. The search engines will find it easier to discover and index your web pages. The user experience is streamlined, load time is reduced and performance is enhanced. You can focus on offering a consistent website experience and plan holistically for all devices with a single website manager. RWD can be expanded to fit new devices as they emerge.

Drive Engagement with Facebook Plugin Facebook Page plugin was launched a year ago to let you easily embed and promote your Facebook account on

OCTOBER 2016 | Oral Health Office | oralhealthgroup.com

p 42-49 Pisek_Naren.indd 46

2016-10-06 2:04 PM

Business Management

AD INDEX 3Shape. . . . . . . . . . . . . . . . . . . . . . . .36-37 A-Dec . . . . . . . . . . . . . . . . . . . . . . . . .40-41 ABELDent . . . . . . . . . . . . . . . . . . . . . .20-21 your dental website. Visitors to your website can like and share the Page without leaving your site. Facebook recently introduced two innovative features for the Page plugin: messages and events. With the integration of Page plugin with messages, you can bring the conversations you have with people on Facebook to other places on the web and on mobile. If a potential patient wants to send a message to you or start a dialogue on your Facebook Page or on your website, they can do so via the messages tab. When you organize a unique promotion for your practice, you can create a public event on Facebook. With the events feature in the Page plugin, your target audience can discover and interact with your event from your Facebook Page, right on your website.

The Story is Everywhere These innovative digital strategies require a shift in thinking before you can implement them. You must be prepared to embrace change before it becomes commonplace. That attitude can you put you light years ahead of your local competitors. As Googleâ€™s principal Virtual Reality filmmaker Jessica Brillhart puts it, the story is everywhere. Everyone has a story. The difference lies in how you tell your story and win the empathy of your target audience.

BaseVac Dental . . . . . . . . . . . . . . . . . .48-49 Cappellacci DaRoza LLP. . . . . . . . . . . . . . 44 Dentsply Sirona Canada . . . . . . . . . . .10-11 Kerr Corporation. . . . . . . . . . . . . . . . . . .6-7 Lerners LLP . . . . . . . . . . . . . . . . . . . . . . 44 NSK Dental . . . . . . . . . . . . . . . . . . . . .30-31 Pelton & Crane . . . . . . . . . . . . . . . . . .14-15 Philips Oral Healthcare . . . . . IFC, 24-25, 35 Shofu Corporation . . . . . . . . . . . . . . .26-27 TD Canada Trust . . . . . . . . . . . . . . . . . . .IBC VOCO Canada . . . . . . . . . . . . . . . . . . . . OBC V-Tac Payroll Management . . . . . . . . . . . 47

oralhealthgroup.com | Oral Health Office | OCTOBER 2016

p 42-49 Pisek_Naren.indd 47

2016-10-06 3:28 PM

D R Y V A C U P D AT E

A Canadian Solution to a Global Problem

)DOO Ă¤Ă˘ĂŁĂ¨ By: Ray Ralph Important changes and challenges are in store for Canadaâ€™s dental community. The global problems with supplying a sustainable quality and quantity of XVDEOH ZDWHU KDV ĂžQDOO\ KLW KRPH

848) to the Water Works By-law (4848) ps. The pertaining to liquid ring pumps. proposed change would classify nonrecirculating liquid ring pumps using City supplied drinking water as devices which â€œwaste waterâ€?. Consequently, How we use water in Canada is top of XQGHU VHFWLRQ RI %\ ODZ our environmental concerns. such devices would be prohibited. Water use in dentistry is noticeably Recirculating liquid ring pumps and large and the majority of dry vacuum pumps would water is used in vacuum QRW EH DĂ?HFWHG E\ WKLV We knew that systems to create oral proposed change. The using water to suction. From the very newly launched program beginning it made create suction was under â€œGreen Championâ€? total sense to use a to support Greenest City not sustainable. liquid ring (water ring) At the same time 2020 action plan will be in style vacuum pump to HĂ?HFW LQ we didnâ€™t want evacuate liquids, solids The impact on the our customers to and rinse water from reduction of energy and have to sacriďŹ ce the dental suite to the treated water used to sewer. produce dental suction performance. will be spectacular. We are The problem is the amount of water thrilled to be part of the solution. XVHG WR FUHDWH VXFWLRQ LQ GHQWDO RĂ FHV is staggering. In some cases 200,000 In 2008 R.E. Morrison Equipment gallons per year, nearly 67,000 toilet ,QF FUHDWHG WKH YHU\ ĂžUVW %DVH9DF Ă&#x;XVKHV RU D Ă’ [ Ă’ VZLPPLQJ SRRO GU\ RLO IUHH DQG ZDWHU IUHH of water used every month. Thatâ€™s in dental suction system. We knew that a small to medium size clinic. Cities using water to create suction was not like Vancouver, British Columbia have sustainable. At the same time we didnâ€™t taken the bold initiative to suggest ZDQW RXU FXVWRPHUV WR KDYH WR VDFULĂžFH change through by-law initiatives performance. So we set out to engineer against the use of water through D GU\ V\VWHP ZLWK WKH VDPH DLUĂ&#x;RZ DQG liquid ring vacuum pumps in dental suction power as a water ring suction. applications. The City of Vancouver In the end we were not only able to has advised dental and medical match water-ring performance but practitioners of a proposed change H[FHHG LW

p 42-49 Pisek_Naren.indd 48

In some Toronto suburbs not only is water in short supply, the quality of the water is so poor it damages the water ring vacuum pumps making them a noticeable service problem. :H ZHOFRPH \RX WR H[SORUH RXU website www.basevacdental.com and to participate in our many promotions to support the great waterless suction initiative popping up across Canada. BaseVac dental dry suction systems are sold through all full service dental dealers. They are easy to install in the same space that has your water ring pump now. It is really worth looking at dry powerful suction from BaseVac EHIRUH XSJUDGLQJ \RXU H[LVWLQJ ZDWHU ring vacuum system. The payback is IDVW DQG WKH EHQHĂžW WR \RXU FRPPXQLW\ is sustainable quality water for everyone.

Ray Ralph President REM Equipment Manufacturer of BaseVac Dental Dry Suction

2016-10-06 2:04 PM

When it comes to going dry. Better go BaseVac. With over 30 years of industrial vacuum experience, we are specialists in dry suction systems. At BaseVac, our focus is to bring a complete line of powerful, efficient, and dependable products that will change the way you think about your utility room. We understand that great products must also be paired with great support, so our dedicated service team is always there to help. Our range of products include dry vacuums, compressors, custom large-scale systems, surgical suction systems, and utility room accessories. If you are looking to go dry, contact us today and see what dependable dry utility room equipment can do for you.

1.800.668.8736

ISO13485CMDCAS Health Canada Class 2 Certified Company

p 42-49 Pisek_Naren.indd 49

www.basevacdental.com

Manufactured by R.E.Morrison Equipment Inc.

2016-10-06 2:04 PM

Dental Marketplace

Contact: Karen Shaw • tel: 416-510-6770 • fax: 416-510-5140 • e-mail: karen@newcom.ca Toll free: CDA 1-800-268-7742 ext 6770 • Toll free: USA 1-800-387-0273 ext. 6770

PROFESSIONAL SERVICES

ASSO CIATESHIP S

WILLIAMS LAKE, B.C. Establishing, buying or selling a practice Partnership, shareholder and cost-sharing arrangements Associate, consultant and employment agreements Professional incorporations

We are looking for a kind, caring, gentle practitioner to be the principal dentist in our paediatric practice while I focus on our hospital O.R. program.

ASSO CIATESHIP S

OTTAWA, ON ORAL & MAXILLOFACIAL SURGEON Well-established oral surgery practice centrally located in our nation’s capital seeking an oral & maxillofacial surgeon for an associate position leading to partnership/ownership. Compassion, excellent communication skills and a strong ethical conviction will ensure a good fit with our vision. The candidate must be eligible for licensure to practice as a specialist in oral and maxillofacial surgery in Ontario, including Fellowship in the Royal College of Dentists of Canada (RCDC). Please forward CV and inquiries to: laura-manager@rogers.com

Offices in Toronto, Woodbridge and Etobicoke looking for experienced and well spoken dental receptionists with opportunity to become office manager. Send resumes to careers@SabharwalDentalGroup.com

TORONTO, ON GP with 25-year Surgery and IV sedation experience. Wisdom teeth exodontia and implant surgery. I also provide bone and soft tissue grafting procedures. Able to supply my own RN, surgical and sedation equipment. I hold “Type B” sedation certification, saving money for the hosting dental office. Inquiries: 416-993-2101

This is a fun, high energy clinic with a great family atmosphere! and are available starting the Spring/Summer of 2017 please e-mail Dr. Gerry Dyck at

DENTAL RECEPTIONISTS WANTED

Do your patients require crown lengthening, bone grafting, gingival grafting, flap debridement or implants? Certified specialist available to work in your office. Email torontoperio@gmail.com or call 416-617-0520 for complete resume.

Williams Lake is a wonderful example of super natural B.C., and housing is very affordable!

If you enjoy children’s dentistry

CAREERS

PERIODONTAL SPECIALIST AVAILABLE – TORONTO, ON

The Kids Only clinic is unique in being run by general dentists since 1998. It is a very busy established clinic working 7 1/2 hrs. daily, Tuesday to Friday. We service a huge area and the clinic is very profitable. We have an excellent long time staff of 10 which allows you to focus exclusively on dentistry and children! A buy in opportunity is available to the right dentist.

gddyck@telus.net PRACTICES & OFFICES

MILTON, ON Ideal Dental / Medical Office Space Available In Milton Available fall 2017, in new Medical building, situated just south of the new hospital. An excellent opportunity in a rapidly growing area, please see the attached link for details https://www.realtor.ca/Commercial/Office/ 16915108/255-RUHL-DR-Milton-Ontario

BRAMPTON, ON Space available for sale or lease. Excellent opportunity for any medical profession. Please contact Zaheer tel: 416-843-5355 or e-mail: ambarsdesai@yahoo.com

HYGIENISTS

EQUIPMENT

NORTHERN MANITOBA

WINDSOR, ON WANTED TO BUY

Looking for two energetic hygienists to work in dental clinic in Northern Manitoba, very good income can be made. To apply please e-mail: chris.p1933@yahoo.com

Dent-X 810 basic xray film developer. Please contact Dr. G.W. Hanaka at tel: 1-519-258-6211 or e-mail: hclinic@cogeco.net

CALGARY, AB Dental Practice For Sale. All new equipment and leaseholds. Well-established office with five operatories. Owner wishes to relocate to another province. Please contact ddsalberta6@gmail.com for more details. ETOBICOKE – Well equipped 4op practice. Active since 1993 with 1500 active recall patients. Great location just off Hwy 427. CENTRAL – Fantastic location across from subway. Operating since 1975 with low lease. 900 active recall patients. Email: buyorsell@callroger.ca

SUNNY OKANAGAN, B.C. Successful established practice for sale. 3 ops.,wired for a 4th one. Approx. 1300 sq. ft. Nitrous, digital radiography. Owner planning to retire but can work part time to transition buyer. For details contact: psunnybrook@shaw.ca

OCTOBER 2016 | Oral Health Office | oralhealthgroup.com

p 50-56 OHO classifieds V2.indd 50

2016-10-05 4:28 PM

“Bing bang boom, people came in the door. We saw at least a 25% increase in foot traffic as a direct result.” Zane Caplansky, Caplansky’s Delicatessen Solutions for Small Business

Company Name

Customer Number

Target and reach new customers with marketing solutions from Canada Post. It’s easy to create effective direct mail campaigns on any budget with Snap AdmailTM, our fast and easy online tool. Or connect with an experienced Direct Mail Partner in your area to get expertise and advice that’s specific to your business and campaign.

Save up to 15% on your own direct mail campaign at canadapost.ca/directmarket

Trademark of Canada Post Corporation.

Shipping Solutions

p 50-56 OHO classifieds V2.indd 51

Marketing Solutions

E-commerce Solutions

Mailing Solutions

2016-10-05 4:28 PM

Brokerage

The Appraisal and Brokerage Name You Can Trust mbcbrokerage.ca

Don’t leave any of your money on the table. Contact us to maximize the value of your practice, without harming your legacy. We are delighted to welcome Irv Handler, formerly of Scotiabank! Jon Walton Sales Representative General Manager 519-829-5953 jon@mbcbrokerage.ca

Tom Schramm Broker of Record 416-720-3915 tom@mbcbrokerage.ca

Irv Handler Associate 647-286-5839 irv@mbcbrokerage.ca

David Schramm Sales Representative 289-834-3893 david@mbcbrokerage.ca

• appraisals • sales • transition preparation • consulting

Call: 905-825-2268 or email mbc@mbcbrokerage.ca

What You Don’t Know Can Really Hurt You™ Legal

Mariana Bracic, BA (Hons), J.D. mbracic@mbclegal.ca

Canada’s HR Law Firm for Doctors mbclegal.ca

Dirk de Lint BA, MA, LLB ddl@mbclegal.ca

Home of the Practice Protection Package,™

the essential, industry-recognized gold standard for staff contracts and policies that will protect you while you own your practice and maximize its value when you sell it. • • • •

gold-standard staff contracts and policies HR advice harassment/workplace investigations performance management, discipline and termination packages

• • • •

wrongful dismissal Human Rights Tribunal complaints Ministry of Labour complaints Employment Standards Act compliance

p 50-56 OHO classifieds V2.indd 52

2016-10-05 4:28 PM

Dental Marketplace

ASSO CIATESHIP S

KELOWNA, BC Associate required for Kelowna B.C. This is a very busy practice in the heart of the Okanagan with a lifestyle second to none in Canada, this area has world class skiing, biking, golfing, wineries and amazing lakes with an international airport allowing you to get away when needed. The practice is progressive featuring Cad/Cam technology in conjunction with a CBCT, digital radiographs, microscopes, 20 ops and soft tissue laser. This is a general dentistry practice that also offers implant, oral surgery and I.V. sedation dentistry. Please contact my email jim.belot@telus.net

EDMONTON, AB General practice in northeast Edmonton seeking a full time Associate to begin in early October. We are seeking a positive individual dedicated to practising excellence with compassion and honesty. Ours is a bright and welcoming office with an opportunity to use most all of your clinical skills. If you are interested in seeking a position in a progressive practice please call. We can be reached at gzenith@interbaun.com or call Marilyn during regular office hours at 780-478-2797 for further details.

DENTAL ASSOCIATE

CORNWALL, ON

REGINA SK, FULL-TIME

Part-Time position available in sophisticated office with excellent staff and team environment. Must be compassionate and maintain the highest quality standard of care for all patients. Hours: 2 days per week with growth opportunities. E-mail: dralma@dentistryatcornwall.ca

Campus Dentist University of Regina in Regina is currently looking for an energetic, friendly, outgoing, enthusiastic individual for a very unique opportunity as the sole full-time dental associate. Please email us: marzena@campusdentist.com

OSHAWA, ON

FORT MCMURRAY, AB

Progressive growing family practice in Oshawa is looking for an energetic, friendly, ambitious, caring individual for a part time associate position. For Thursdays, Fridays and alternating Saturdays starting immediately. Please forward your resume to dentaloshawa@yahoo.ca

Fantastic opportunity in a busy mall practice. If you want exceptional Income with freedom and time off come join us.

TORONTO, ON Established, Toronto-area general practice. Part-time to start, leading to fulltime. Multi-language skills are an asset. Email your resume to: jlt2011.mt@Gmail.com

KITCHENER, ON Associate Dentist Wanted for Kitchener, Ontario area. The position is in an established office and will require one to two Saturdays per month in addition to two to three days during the week. Applicants please send resumes to canuckdds1867@gmail.com

NIAGARA REGION, ON Associate position available immediately for a busy general family practice in Niagara region. Please send resume to warkaa2000@yahoo.com

Contact Dr Jones at 1-780-940-7251

NORTH YORK We are searching for a dentist with their own patient base to join us in our brand new location in North York. E-mail: yorkdondental@rogers.com

KINGSTON AND NAPANEE, ON Full-Time associateship opportunity in the beautiful Limestone City of Kingston and Napanee. Two modern and wellestablished practices for over 15 years. Position is in both offices Mon-Thurs and some Fridays. No weekends. Poss. 1 evening. Opportunity to make up to 45% of collections plus exams. Enjoy dentistry without the hassle of owning a practice. Start date: Sept 2016 Send CV attention to: Isabelle at izzychias@hotmail.com

TORONTO, ON Full time dental associate needed immediately for busy group practice in downtown Toronto. Seeking dentist who is comfortable with a fast paced environment. Excellent earning potential. Please forward your resume to: dentistrywithcare15@gmail.com

VICTORIA, BC PAEDIATRIC DENTIST Great opportunity of mentorship & partnership. Beautiful new office. We offer IV, GA, nitrous & conscious sedation. Ideal opportunity for someone seeking a balanced lifestyle. $250K+. Email: vpdc@outlook.com

EDMONTON, AB

FULL TIME Associate required for a busy General practice. Large established patient base, great staff in place. Office hours from 8am â€“ 5pm NO Saturdays or evenings. Excellent long term opportunity. Please Email resume to: smiledoctors1@hotmail.com

MEDICINE HAT, AB Well established practice in Medicine Hat, Alberta seeking self motivated dentist. Clinic has strong patient base and new patient flow. Perfect balance of family and work, and above average remuneration. Flexibility with schedule and holidays. Experience with root canals, paediatrics and oral surgery an asset. Mentorship and buy in opportunities available. Please email CV to: albertadentalgroup@gmail.com

ASSOCIATE OPPORTUNITY SASKATOON, SK Prairie Roots Dental Studio is looking for an associate to help manage our healthy and growing patient flow. We are a long standing practice in a bright, brand new clinic in Saskatoonâ€™s North Downtown. Our modern office includes paperless charting, digital radiography, rotary endo, CAD/CAM scanner and in-house mill, and intra-oral cameras. Our clinic is not open evenings or weekends. Please contact AssociateOpportunity@PrairieRootsDental.ca

oralhealthgroup.com | Oral Health Office | OCTOBER 2016

p 50-56 OHO classifieds V2.indd 53

2016-10-05 4:28 PM

Dental Marketplace

54 Dental Marketplace

Contact: Karen Shaw • tel: 416-510-6770 • fax: 416-510-5140 • e-mail: karen@newcom.ca A Sext S O6770 C I A•TToll E Sfree: H I PUSA S 1-800-387-0273 ext. 6770 Toll free: CDA 1-800-268-7742

BRAMPTON, ON Modern paperless family practice located in Brampton looking for an associate part time. We have a wonderful positive team! We are seeking a Dentist with great work ethic, selfinitiator & have proficient knowledge in all aspects of general dentistry. Willing to work Wednesday, Thursday and Saturdays. Please email resume to bramptondentaljobs1@gmail.com www.braydondentalcare.com

SOUTH CALGARY, AB FULL TIME ASSOCIATE REQUIRED We are now accepting resumes for our full time, Wednesday to Saturday Associate position. Our busy assignment clinic, located in south Calgary, currently provides all aspects of family and general dentistry including general and advanced cosmetic dentistry, “Invisalign”, digital x-rays, Velscope to name just a few of our services and all are supported by a highly skilled and happy team. We also offer reserved patient parking for our 6 days a week clinic which includes 1 evening. Only Dentists with a minimum of 3 years experience will be considered and Invisalign, Cerec plus Dentrix knowledge preferred. Please forward your cover letter and resume including references to airlies@shaw.ca.

OTTAWA, ON

WEST KELOWNA, BC

We are looking for an experienced, team orientated Dentist with strong communication and leadership skills to join our state of the art group family practice. The candidate should be comfortable performing Endodontics as well as General Dentistry. Bilingualism is an asset. Please send your resume to: associates2020@gmail.com

Our beautiful, modern, digital office is expanding. P/T associate needed 2-3 days/week, buy-in potential for the right candidate. Experience is an asset but looking for the right personality: enthusiastic, energetic, patient-centered, with excellent communication and dental skills. Email: drcourtneypollard@gmail.com

VICTORIA, BC Amazing opportunity to live in Victoria and practice “Full Time” in an established practice in Victoria area. The position is for a primary associate role. The hours are 4 to 5 days per week with a full time patient base. Requirements include a min. of 3 to 5 years experience in general dentistry. Provider must be experienced and able to carry the practice as the primary provider. Please email CV to: humanresourcedental.01@gmail.com

CALEDON, ON Starting up a dental center in a prime location in Caledon. Looking for an experienced associate week days and Saturdays. Please email resume to: dentalresource@rogers.com

TORONTO, ON Dental Associate required for North York office. Wednesdays 9 am to 5 pm. Send Resume: Attention Ms. Di Nicolo to dinicolol@yahoo.ca

FERGUS, ON We are actively seeking an associate dentist to join our growing practice. Evening hours required. A modern, paperless facility with digital radiographs and Cerec Technology. General Practitioner and Specialties accepted. Reply to: reception@drmauramckeown.ca

PARRY SOUND, ON FULL TIME ASSOCIATE wanted for established state of the art dental practice. Located in friendly Parry Sound on beautiful Georgian Bay! We are looking for a full time / 4 days per week Associate, no evenings or weekends at this time. A great opportunity! Please send resumes to: Lisa Tait, Office Manager lisa@dentistryonthebay.ca

MULTIPLE LOCATIONS IN ONTARIO Exciting full and part time associate opportunities available for Barrie, Mississauga, Stoney Creek, Etobicoke and Scarborough. We are also looking for an orthodontist. E-mail: yourdentaldream@gmail.com

TORONTO, ON Busy, reputable GP office(s)seeks onsite OMFS/Experienced Dental Surgeon/Periodontist for wisdom teeth removal, implants, management of advanced perio, grafting, sinus lifts etc. Excellent chairside manner sought. Apply in confidence to Oral Health Office Box 45 – e-mail: karen@newcom.ca Please indicate box no.

OTTAWA ASSOCIATE Bonus: Furnished 2-bdrm condo near clinic provided. Busy general practice in Ottawa seeking experienced, motivated and confident dentist. Must have strong interpersonal skills. Income potential of $250 -$500k. Immediate start. E-mail: careers@7dental.com

WATERLOO, ON A well established Waterloo family practice is seeking an enthusiastic and caring dentist for a part time associate position. The ideal candidate must possess good communication and time management skills, be dependable, great with children and proficient in all aspects of general dentistry.

E-mail: qualityassociate@gmail.com

ST. ALBERT, AB St. Albert office is looking for FT associate. Great opportunity. Beautiful new facility, modern equipment, in a fantastic location. Looking for someone open to learn and seeking long term partnership. Email resumes: stalbertdentist@gmail.com

VICTORIA, BC

BURLINGTON, ON

Excellent associate opportunity available at a large central Victoria practice. The incoming associate will take over a fully booked schedule from an associate who is leaving. Expect exceptional patient flow while serving a diverse patient base in a practice focused on providing comprehensive care in a single location. Inquire at cerecvictoria@gmail.com

Established family friendly practice looking for an enthusiastic associate to join our team starting with one day a week (12-8pm). Ideal individual should be self-motivated with a positive caring approach to all aspects of dentistry. Also looking for enthusiastic and energetic Endodontist 2-3 days a month depending on schedule. Please send resume to info@burloakdental.com

OCTOBER 2016 | Oral Health Office | oralhealthgroup.com

p 50-56 OHO classifieds V2.indd 54

2016-10-05 4:28 PM

A thriving practice is your big dream. Helping you get there is ours. TD Business Banking. The Ofﬁcial Partner of Big Dreams.

Specialized banking advice for your practice. A dental practice is a business like no other. While you’re relentlessly focused on caring for your patients, you also have to plan around a wide range of financial realities. Let TD help. Our experienced business banking specialists have advice and financial products that are specific to the needs of a dental practice. Call us to learn more.

Visit a branch or td.com/dentists

The TD logo and other trade-marks are the property of The Toronto-Dominion Bank.

p 50-56 OHO classifieds V2.indd 55

2016-10-05 4:28 PM

THE FIRST ALL

CERAMIC-BASED DIRECT BULK-FILL RESTORATIVE

TO LEARN MORE VISIT THE

Admira Fusion x-tra WEBPAGE AT

vocoamerica.com

r #NN EGTCOKE DCUGF DWNM Æ‚ NN TGUVQTCVKXG OCVGTKCN r Fast and high-quality â€“ reliable curing of 4 mm layers r Thanks to the most innovative ORMOCERÂ® technology â€“ by far the lowest polymerization shrinkage (1.25 % by volume) and particularly low level of shrinkage stress, providing optimal marginal integrity â€“ inert, thus highly biocompatible and extremely resistant to discoloration

NANO-ORMOCERÂ® BULK-FILL RESTORATIVE MATERIAL

r Excellent handling, simple high-luster polishing procedure coupled YKVJ JKIJ UWTHCEG JCTFPGUU IWCTCPVGG Æ‚ TUV ENCUU NQPI VGTO TGUWNVU r Universal shade with chameleon effect r Compatible with all conventional bonding agents r Based on the same evolutionary material science as the universal restorative Admira Fusion.

Call 1-888-658-2584

VOCO Canada Â· toll-free 1-888-658-2584 Â· Fax 418-847-0232 Â· infousa@voco.com Â· www.voco.com

p 50-56 OHO classifieds V2.indd 56

2016-10-05 4:28 PM

Pour vous,

cela représente une bouche saine. Pour vos patients,

cela représente la confiance totale. De la part des spécialistes en hygiène buccale de Sonicare, Philips Zoom peut dévoiler un sourire sain qui renforce la confiance de vos patients. • Efficacité en clinique – blanchit jusqu’à 8 teintes en 45 minutes1 • Des résultats à domicile – les formules les plus avancées en matière de blanchiment à la maison Faites connaître à vos patients le traitement de blanchiment sain et fiable de Philips Zoom.

Philips Zoom WhiteSpeed

La marque de blanchiment

la plus utilisée par les professionnels en soins dentaires

p 1-5 News Masthead.indd 2

Philips Zoom DayWhite Doux

Philips Zoom Stylo de blanchiment

Appelez dès maintenant pour obtenir votre essai gratuit au (800) 278-8282 ou consultez le site www.philips.com/ZoomPortfolio 1 Avec Philips Zoom WhiteSpeed. N’inclut pas le temps de préparation.

2016-10-04 4:47 PM

Une brosse qui révèle tout Lorsqu’un patient est dans votre cabinet, vous avez une vue d’ensemble de ses habitudes de brossage. Vous savez où ils ont manqué des zones, appliqué une pression trop forte ou utilisé une mauvaise technique lorsqu’ils se brossent les dents. Maintenant, vous pouvez recommander une brosse qui révèle tout, de la brosse à dents Sonic No 1 dans le monde entier.

La meilleure brosse de Sonicare pour de meilleures habitudes Basée sur les données de sessions de brossage, une fonction retouche personnalisée indique les endroits manqués et offre aux patients l’occasion de retourner une deuxième fois. Une carte buccale 3D fournit l’analyse post-brossage et un résumé de leurs résultats de couverture, de pression et de frottement, aidant les patients à améliorer leur technique avec le temps. Une fonction zones d’intérêt le rend plus facile pour les patients de suivre vos recommandations professionnelles particulières. Ils peuvent mettre en évidence les zones dans leur carte buccale 3D nécessitant un certain entretien, en leur rappelant de s’attaquer aux points difficiles à chaque brossage, aidant à améliorer l’observance des recommandations entre les visites. Les patients peuvent personnaliser leur expérience avec une gamme de modes (Nettoyer, Blanc, Nettoyer en profondeur) et des réglages d’intensité. Ils ont également la liberté de s’éloigner du miroir et de leur téléphone lorsqu’ils se brossent les dents, et de saisir encore leurs données de brossage. Toutes leurs données de brossage personnalisé sont mises en mémoire dans l’application, ainsi ils peuvent fixer des objectifs quotidiens et suivre leur performance avec le temps, et même partager un rapport de progrès avec vous à leur prochain examen dentaire ou entre les visites. L’application avise également le brosseur dans un délai de trois mois lorsqu’il est temps pour une nouvelle tête de brossage. Basé sur la durée et la pression de brossage, elle indique à vos patients quand il faut remplacer la tête de brossage pour qu’ils puissent continuer à obtenir les meilleurs résultats.

La nouvelle FlexCare Platinum Connected de Philips Sonicare off re aux patients une vue claire de leurs habitudes de brossage et aide à transformer leur routine de soins buccaux. Elle fonctionne ensemble avec l’application Philips Sonicare via Bluetooth® pour fournir une rétroaction en temps réel et un encadrement personnalisé pour assurer que leurs nouvelles habitudes de brossage amélioré dureront. En fait, 90 % des patients interrogés ont dit que la rétroaction en temps réel par l’intermédiaire de FlexCare Platinum Connected a aidé à améliorer leur technique de brossage. Technologie de capteur intelligent Connectés par la technologie sans fil Bluetooth®, des capteurs intelligents envoient leurs données de brossage vers l’application Philips Sonicare. Un capteur de zone indique aux patients là où ils ne se brossent pas assez, pour une meilleure couverture; un capteur de pression suit la pression de brossage et fait résonner doucement le manche pour aviser les patients quand ils doivent adopter un contact plus doux; et un capteur de frottement aide à guider les patients de réduire le frottement pour une technique optimisée et un nettoyage plus doux et plus en profondeur.

FlexCare Platinum Connected permet à vos patients de comprendre et d’améliorer leur santé bucco-dentaire plus que jamais auparavant, en leur donnant l’encouragement dont ils ont besoin pour mettre votre conseil en pratique. Elle est conçue pour perfectionner leur technique de brossage pour un nettoyage plus complet en 21 jours tout en offrant une élimination de la plaque jusqu’à 10 fois meilleure qu’une brosse à dents manuelle. En somme, c’est la meilleure brosse Sonicare pour de meilleures habitudes.

Pour en savoir davantage sur Philips Sonicare FlexCare Platinum Connected consultez le site Web philips.com/connected.

p 20-27 Jean.indd 24

2016-10-06 10:31 AM

Révélez tout Enfin, vos patients peuvent voir une image claire de leurs habitudes de brossage. La Philips Sonicare FlexCare Platinum Connected à utilisation facile révèle les habitudes de vos patients et les aide à établir une meilleure routine d’hygiène buccale. •

Technologie de capteur intelligent : Des capteurs de zone, de frottement et de pression assurent le suivi de brossage du patient en temps réel pour améliorer la technique et la couverture de nettoyage

•

La technologie 3D de carte buccale permet l’analyse post-brossage pour aider les patients à se concentrer sur les zones présentant des problèmes

•

La fonction Personalized TouchUp encourage les patients à retourner aux endroits qu’ils ont manqués pour obtenir un nettoyage plus complet

Sonique

Composez le (800) 278-8282 ou contactez votre représentant commercial pour passer votre commande aujourd’hui. Consultez le site www.philips.com/connected pour de plus amples renseignements.

Brosse à dents sonique la plus recommandée au monde

p 20-27 Jean.indd 25

2016-10-04 1:47 PM

EyeSpecial C-II UN ATOUT EXCEPTIONNEL POUR TOUTES LES CLINIQUES DENTAIRES Récemment, un nouveau genre de caméra numérique est apparu, pouvant réaliser d’excellentes photographies cliniques avec facilité et commodités tout en demeurant compatible avec les protocoles de contrôle des infections et la HIPAA.

EYESPECIAL C-II CAPACITÉ POUR LA DENTISTERIE Équipée d’un capteur de 12 mégapixels et d’un module FlashMatic d’avant-garde—système exclusif d’anneau et de ﬂashs doubles—cette caméra intelligente vous donne des reproductions aux couleurs réelles avec une plage exceptionnelle de profondeur de champ. La EyeSpecial C-II possède également des attributs anti-secousse qui garantissent des images nettes à chaque utilisation. L’écran LCD panoramique de la caméra de Shofu est plus grand que les écrans et les viseurs SLR et les caméras viser-et-capturer typiques et il peut être utilisé avec une main gantée. L’écran utilise les quadrillages qui facilitent un alignement d’image correcte, réduisant ainsi le risque de photographier des objets à un angle incorrect. La navigation dans l’appareil photo de Shofu est pratiquement sans stress car aucune connaissance technique approfondie est nécessaire pour travailler avec cet appareil, un attribut qui motive les cliniciens à déléguer des tâches de photographie à leur personnel, lui libérant ainsi du temps précieux. La EyeSpecial C-II dispose de huit modes dentaires standards de prises préétablis, la chirurgie, le miroir, le visage, à faible éblouissement, blanchiment, télé-macro et séparer les nuances—la photographie clinique reproductible et insensible à l’opérateur. En outre, l’appareil photo présente de nombreux autres attributs intelligents tels que l’autoculture, autofocus et télémètre, qui ensemble, aident à accomplir des images prévisibles et cohérentes à chaque fois, indépendamment de l’expertise de la personne utilisant l’appareil photo.

Exclusif à la caméra de Shofu , le mode de séparation de nuances grise le tissu gingival pour améliorer l’acuité visuelle pour une correspondance de nuance optimale. Lorsque combiné avec la fonction dessiner/éditer qui permet de prendre des notes sur les images, cette fonctionnalité offre une valeur ajoutée pour l’évaluation de traitement ou une discussion efﬁcace sur les déﬁs du progrès dans un mode de traitement.

Image courtesy of Lou Graham, DDS

Exclusif à Shofu, l’appareil de photo numérique dentaire EyeSpecial C-II a été développé exclusivement pour la dentisterie. La caméra réalise des photographies cliniques prévisibles et cohérentes pour la documentation, le diagnostic et la planiﬁcation du traitement, la communication et l’éducation au patient, la vériﬁcation de dossiers d’assurances, la documentation juridique et la collaboration avec le laboratoire dentaire.

Avec la prolifération de HIPAA Bluetooth et d’autres appareils sans fil, la EyeSpecial C-II fournit à l’équipe dentaire la possibilité d’interconnecter sans fil la caméra avec d’autres systèmes dans la salle opératoire ou en laboratoire. Lorsque fourni avec une carte Wi-Fi, une photo capturée avec l’appareil photo de Shofu apparaîtra instantanément sur les appareils (appariés) connectés, y compris le moniteur d’un ordinateur, un ordinateur portable ou un iPad, transformant le cabinet dentaire et le laboratoire en un centre de communication efficace. Conçue pour assurer la prévisibilité et la fonctionnalité, la robuste mais extrêmement ultra-légère et élégante EyeSpecial C-II (pesant environ 1lb) est conforme aux protocoles de contrôle des infections sévères. La caméra est résistante à l’eau, aux produits chimiques et aux rayures, et peut être rapidement désinfectée avec une lingette désinfectante . La caméra est un instrument polyvalent, facile à opérer, qui peut être utilisé par toute l’équipe pour améliorer la précision clinique, l’efficacité de la pratique et le consentement du patient. Pourvue de fonctions intuitives d’avant-garde et conçues spécialement pour la dentisterie, la EyeSpecial C-II aide les professionnels dentaires à répondre aux besoins variés de leur pratique et du laboratoire. Shofu Dental Corporation

p 20-27 Jean.indd 26

2016-10-06 10:32 AM

EyeSpecial C-II

Conçue avec un quadrillage de découpage précis pour obtenir une image claire et concise dès le départ.

Balayez ici pour la vidéo d’instruction

8 modes de prise de vues dentaires - Facile, plus rapide et des images plus reproductibles Auto focus, zoom et focale Réglage automatique du ﬂash pour couleurs réelles

SNESCIIBOCF-1016

CAMÉRA NUMÉRIQUE INTELLIGENTE, CONÇUE EXCLUSIVEMENT POUR LA DENTISTERIE

Écran tactile LED/LCD 3,5 pouces - Fonctionne avec des gants d’examen Résistant à l’eau/chimique – Essentiel pour le contrôle des infections dans la pratique *Conforme au HIPAA: Brinker, S. (2015, janvier) – Conforme avec HIPAA et la photographie numérique avec les appareils mobiles personnels. Rapport Dental Products, 76-80

Shofu Dental Corporation • San Marcos, CA

p 20-27 Jean.indd 27

Visitez www.shofu.com ou téléphonez au +1 760-736-3277

2016-10-05 4:08 PM

Pour vous, cela représente une bouche saine. Pour vos patients, cela représente la confiance totale. Philips Zoom donne aux professionnels en soins dentaires des options novatrices pour un blanchiment rapide, efficace et offre aux patients la confiance de montrer leurs sourires plus éclatants, brillants de santé. Le blanchiment activé par la lumière Philips Zoom WhiteSpeed soutient le blanchiment en profondeur sans gêne, alors que Philips Zoom DayWhite et NiteWhite offrent la commodité et l’efficacité à domicile. Le vernis de blanchiment Philips Zoom QuickPro rend le blanchiment en cabinet plus rapide et plus facile que jamais. Il n’est pas surprenant que Philips Zoom est demandé par plus de patients que tout autre marque de blanchiment professionnel. Il n’est pas surprenant que Philips Zoom est la marque la plus utilisée par les professionnels en soins dentaires Philips Zoom WhiteSpeed : Des résultats renversants, rapidement Le blanchiment en cabinet Philips Zoom WhiteSpeed est éprouvé cliniquement pour blanchir les dents jusqu’à huit teintes en seulement 45 minutes.1 Une étude a démontré que WhiteSpeed a fourni des résultats de blanchiment de plus de 50 % supérieurs à un produit concurrent, à la fois immédiatement après l’intervention et après des périodes de sept et de trente jours.2 La technologie de blanchiment à la lumière à DEL avancée accélère le processus de blanchiment et les réglages personnalisés d’intensité aident à assurer une expérience agréable. En fait, 99 % des patients sondés ont ressenti peu de sensibilité, voire aucune, durant leur traitement WhiteSpeed.3

Philips Zoom QuickPro : La première technologie de blanchiment en cabinet à deux couches

à 20 % est suivi d’une couche de scellage qui sèche en quelques secondes, bloquant en place la couche de peroxyde d’hydrogène et empêchant le vernis d’entrer en contact avec le tissu mou, entraînant que peu ou aucune sensibilité. QuickPro est un moyen facile d’intégrer le blanchiment dans une visite régulière, ou pour démarrer rapidement un traitement à domicile pour des résultats accélérés.

Philips Zoom DayWhite et NiteWhite : Un sourire visiblement plus blanc en seulement sept jours Lorsqu’il est question de blanchiment, les patients préfèrent les traitements sécuritaires et faciles qu’ils peuvent appliquer chez eux. Et avec les formules les plus perfectionnées dans le blanchiment à domicile, Philips Zoom DayWhite et NiteWhite off rent des résultats rapidement. La formule unique de puissance à trois comprend du phosphate de calcium amorphe (ACP) et du nitrate de potassium pour offrir une protection de l’émail, réduire la sensibilité et améliorer le lustre des dents. Que les patients désirent des résultats rapidement, ou un traitement qui sera doux sur leurs dents sensibles, Philips Zoom pour le traitement à la maison off re les options qu’ils ont besoin avec les formules en lesquelles les professionnels en soins dentaires ont confiance.

Protocole Philips Zoom Ultimate : Défier les taches les plus tenaces Pour les patients avec une décoloration prononcée des dents, un sourire confiant ne peut pas toujours venir naturellement. La combinaison novatrice du blanchiment en cabinet Philips Zoom WhiteSpeed et du traitement à domicile Philips Zoom NiteWhite produit des résultats optimaux. Neuf patients de l’étude de cas ont constaté une amélioration moyenne de 11 teintes VITA avec Ultimate Protocole.5 C’est une option puissante, sécuritaire pour un blanchiment spectaculaire de la marque de confi ance des patients.

Le vernis de blanchiment Philips Zoom QuickPro offre un sourire visiblement plus blanc en un temps minime.4 Trente minutes après l’intervention, les patients essuient ou brossent simplement le vernis. Le secret est la technologie à deux couches de QuickPro. Le vernis de peroxyde d’hydrogène

Pour en savoir davantage à propos de Philips Zoom consultez le site philipsoralhealthcare.com 1 N’inclut pas le temps de préparation. 2 Comparativement à Opalescence Boost. 3 Li Y, Lee S, Kwon S.R., Arambula M, Yang H, Li J, Delaurenti M, Jenkins W, Nelson M, Souza S, Ward M. Données existantes, 2012.

p 32-35 McNulty.indd 35

4 Jusqu’à 4 teintes. Les résultats réels peuvent varier. 5 Résultats issus d’une étude de cas; peuvent ne pas être représentatifs des résultats réels.

2016-10-06 1:08 PM

LE PREMIER MATĂ‰RIAU ÂŤBULK-FILLÂť DE RESTAURATION Ă€ BASE

PUREMENT CĂ‰RAMIQUE

POUR EN APPRENDRE PLUS VISITEZ NOTRE PAGE WEB Ă€

vocoamerica.com

AlimentĂŠ par la Technologie

Nano ORMOCER

ÂŽ

r MatĂŠriau dâ€™obturation Ă base purement cĂŠramique en version ÂŤBULK-FILLÂť r Rapide et de haute qualitĂŠ â€“ durcissement sĂťr des couches de 4 mm r GrĂ˘ce Ă la technologie dâ€˜ORMOCERÂŽ la plus novatrice â€“ La plus faible rĂŠtraction de polymĂŠrisation (1,25 % en vol.) et trĂ¨s faible stress de rĂŠtraction permettant une adaptation marginale idĂŠale

NANO-ORMOCERÂŽ MATĂ‰RIAU Dâ€™OBTURATION ÂŤBULK-FILLÂť

â€“ Inerte, ainsi la biocompatibilitĂŠ et la stabilitĂŠ de teinte sont trĂ¨s ĂŠlevĂŠes r 7 PG GZEGNNGPVG OCPKRWNCVKQP WP RQNKUUCIG Âź TGĆƒ GVU UKORNG GV WPG FWTGVĂ… de surface ĂŠlevĂŠe garantissent des rĂŠsultats durables de premiĂ¨re qualitĂŠ r En teinte universelle avec effet de mimĂŠtisme r BasĂŠ sur la mĂŞme technologie novatrice quâ€™Admira Fusion.

Contactez 1-888-658-2584

VOCO Canada Âˇ sans frais 1-888-658-2584 Âˇ Fax 418-847-0232 Âˇ infousa@voco.com Âˇ www.voco.com

p 50-56 OHO classifieds V2.indd 56

2016-10-06 12:09 PM