2025 Impact Report
*
5601 North Allen Road Mableton, GA 30126
GirlScoutsATL.org * Information in this report represents fiscal year 2025 from 10/1/24 through 9/30/25
When Girl Scouts raise their hands to recite the Girl Scout Law, they do it with intention. Their words serve as a foundation for how girls show up in the world: as leaders, as problem-solvers, and as advocates for themselves and others. Together, they’re seeing the world through green-colored glasses, where possibilities are limitless, and every girl can envision what comes next.
Girl Scout Law I will do my best to be honest and fair, friendly and helpful, considerate and caring, courageous and strong, and responsible for what I say and do, and to respect myself and others, respect authority, use resources wisely, make the world a better place, and be a sister to every Girl Scout.
I was a Girl Scout right here in Atlanta. My mom was our troop leader. My church not only served as our troop’s home, they opened the doors of Scouting to us. Through it, my troop explored a world of never-imagined possibilities. Were it not for them, were it not for Girl Scouts, I wouldn’t be here. I’m proud to be CEO of Girl Scouts of Greater Atlanta, and I’m proud to show every girl that her dreams are possible. —Jai Ferrell, CEO of Girl Scouts of Greater Atlanta
2 | 2025 Impact Report
Our Reach 34
Counties
22,000+ Girl Scouts
The Girl Scout Movement is measurable and meaningful:
9,500+ Adult Members
3,000+
97%
96%
of girls build positive peer relationships
feel safe in Girl Scouts
90%
86%
experience a sense of belonging
say they learn new things through Girl Scouts
Volunteers
“Being in Girl Scouts helps me expand my capabilities and become more confident every day.”
"I love how we support each other while trying new things and growing our skills together." Girl Scout Junior
Girl Scout Cadette
Misson and Movement Since 1912, Girl Scouts has united generations of girls through a shared mission: to build girls of courage, confidence and character who make the world a better place. At Girl Scouts of Greater Atlanta, leadership isn’t taught - it is girl-led and experienced. Girls shape their journeys through troop participation, council-led programs, or even as independently registered Girl Scouts, all while building the confidence and skills needed to thrive in her ever-changing world.
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Girl-Led Leadership Comes to Life Grounded in our four pillars, girls develop skills rooted in critical thinking, collaboration, financial literacy, and civic responsibility, preparing them to lead with confidence while creating meaningful change in their communities.
Life Skills
STEM
Girl Scouts develop the leadership, communication, and interpersonal skills needed to navigate life and create meaningful change.
They explore robotics, engineering, and computer science through girl-led, experiential learning that sparks curiosity and prepares them for the careers of tomorrow.
192,647 “My favorite part about being a Girl Scout is getting together and learning how to be a better person.” Girl Scout Brownie
88%
Community Believe they can service make a difference hours in the world
81% Feel equipped to support peers facing mental health challenges
2,085 Girl Scouts participated in council STEM programs
5,028 STEM badges earned
89% Gained careerready skills
“My daughter had a blast at the STEM Expo. She is very science-oriented, and she appreciated interfacing with experts in several unique science fields in our area.” Girl Scout parent
Outdoors Girls develop a lifelong appreciation for nature. From hiking wooded trails to overnight camp adventures at Camps Timber Ridge and Meriwether, girls build confidence as they challenge their comfort zones.
95%
1352
Felt safe trying new things
99%
Reported having fun
Attended Summer Camp
“I got tears in my eyes seeing how much she grew and what love you all awakened in her for the outdoors… it’s opening a whole new world of possibilities for her.” Girl Scout parent 4 | 2025 Impact Report
Entrepreneurship The Girl Scout Cookie Program is the world’s largest girl-led entrepreneurial program, and through it, girls learn critical entrepreneurial and financial literacy skills.
13,896 Girl Scouts participated in the Cookie Program and 3,297 in Treats & Keeps
671 Girls participated in Cookie Rally
6,378 Entrepreneurship badges earned
"Seeing everyone support me and my troop [during the cookie program] was exciting and fun. We even made a cheer for our cookie booth. It was a great sales pitch that had everyone running to our table.” Girl Scout Junior
Creating Lasting Impact Research shows that the longer girls are in Girl Scouts, the more likely they are to find success and satisfaction in their lives. This is even more true for girls who earn our Highest Awards. In 2025, more than 800 of our girls showed that they are civic-minded leaders by achieving a Highest Award. For these awards—the Girl Scouts Gold, Silver, or Bronze Awards—girls identify community needs, think critically to solve problems, advocate for themselves and others, and feel empowered to make a difference. Girls identify community needs
Think critically to solve problems
Our Gold Award Girl Scouts are recognized globally, being awarded top honors outside of the Girl Scout organization as well as college scholarships.
476 Bronze Awards
272 Silver Awards
80
Gold Awards
Advocate for themselves and others
Feel empowered to make a difference
Meet Gold Award Girl Scout
Kyla DeCambre Troop 40029
Kyla’s Gold Award project spread awareness about the disproportionate number of Black and Latino youth going missing in her community. She partnered with an Atlanta journalism organization to write and publish an article discussing the issue, and she worked with a local school to develop a kidnapping education and prevention curriculum for middle and high school students.
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Our Community in Action As Girl Scouts take on the world, in their corner and celebrating their wins are the most ardent supporters of our Movement – our community.
91
Volunteers Almost half of our adult volunteers have been active for over 5 years, and two-thirds were themselves Girl Scouts, demonstrating that our Movement is not only in their actions, but also in their hearts.
9,458 Total Adult Members
Partner Organizations Led Troops
388
Supported Service Units
3,825 Led Troops
“Being a Girl Scout leader for over 25 years has been an incredibly rewarding experience. Through trainings, events, and collaboration with other volunteers, I’ve gained new ideas, confidence, and leadership skills that I use not only in my troop, but in other areas of my life.” Girl Scout troop leader
6 | 2025 Impact Report
Donors and Sponsors Philanthropy fuels the Girl Scout experience across Greater Atlanta. Through signature events like A Night of a Million Dreams and Run for the Cookies 5K, corporate partners such as Fiserv, Kaiser Permanente, UCB, Chick-fil-A, The Coca-Cola Company, Delta Air Lines, and others expand access to Girl Scouting while engaging employees and the broader community. Across the 34 counties we serve, rising demand for financial aid underscores the importance of this support. Because of generous donor support, we were able to provide nearly $400,000 in financial aid assistance to make Girl Scouting accessible to more girls.
Fiscal Year 2025 Board of Directors Board Officers Susan Lazaro Chair
Eric Mai
Fiscal Year 2025 Financials
Vice Chair
In FY2025, Girl Scouts of Greater Atlanta raised $1,895,141. We appreciate the many individuals, foundations, companies and government agencies who financially support us!
Ellie May Secretary
Fran Gary Treasurer
Financial Contributions
Board of Directors
43% Corporate 18% Event Donations/ Sponsorships 14% Individuals 8% United Way 7% Annual fund 9% Other
$383,000+ awarded in financial assistance to members
4,000+ Girl Scouts served from low-income zip codes
12,000 members had their dues covered through financial aid
Hilda Abbott James (Jay) Bailey David Bouchard Terri-Nichelle (Terri) Bradley Greg Cohen Melanie Duncan Carley Ferguson Marcus Gore Andre Greenwood Nikki Harland LaTonya Johnson Robert (Robbie)Kamerschen Shannon Longino Denise Reese Richard (Rick) Machold Sandi Moody Melissa Proctor Alison Rand Kim Seals Andrea N. Smith Carolyn Stefanco Helen Tarleton Kathy Waller Kama Winters
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“The work of today is the history of tomorrow, and we are its makers.” Juliette Gordon Low, Girl Scouts Founder
Creating the Future Impact is not a moment, but a continuum building towards a future where girls are truly unstoppable. Every step that we take in that direction is one that we’re proud to share with you. Please join us online to see all the amazing initiatives that we have underway, including our State of the Georgia Girl Report – our inaugural, peer-reviewed research on the challenges facing girls across Georgia – and our new Girl Scouts Specialty License Plate.
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