TheHome SellingProcess
THERESA DAVID
Theresa David
Vice President
781.910.9406
Theresa David@GibsonSIRcom
680 High Street,Westwood,MA 02090
Theresa David has been a licensed real estate agent since 1988,providing an unrivaled in-depth knowledge of the marketplace Her success is based upon communication,integrity and confidentiality.Since moving to Westwood in 2008,she has been a consistent top producer,earning President's Circle Awards.Her specialties included new construction, antiques,first-time home buyers, relocation as well as secondary residences in the Cape Cod area. Theresa's former experience as a Financial Consultant for Merrill Lynch helps her understand that buying and selling a home is the most important investment you will make in your lifetime. This experience provides the knowledge and work ethic to go above and beyond a
client's expectations In negotiations, Theresa consistently optimizes every opportunity to obtain the best results for her clients She is a member of both The National Association Board of Realtors® and The Greater Boston Real Estate Board®; and holds certifications as a relocation specialist and a USAA preferred agent.
AMassachusetts native,Theresa and her husband Stephen,a real estate attorney and developer,reside in Westwood with their children.
MyApproachto SellingYourHome
We believe that exceptional properties deserve exceptional marketing To maximize property exposure, we work with an in-house team of marketing experts to form strategic marketing plans to showcase your property through a local,national and global lens.
Our services include professional photography, custom brochures, targeted social media advertising and email campaigns, as well as unrivaled digital exposure through our global media partners In addition, to ensure that our campaigns are reaching the right audience of prospective buyers, we measure each campaign with a variety of analytics and reporting tools to define a marketing campaign?s impact and determine the next steps
What SetsUsApart
01 | LEGACY
Sotheby?s has been uniting collectors with world-class works of art since 1744 In 1976, Sotheby's expanded into real estate, leveraging the knowledge, connections, expertise, and rich history of more than 200 years
02 | BRAND
Sotheby?s is a rare brand that instantly evokes quality, service and an appreciation of truly valuable items These qualities are reflected in each home that we represent Every Gibson Sotheby's International Realty listing deserves that same level of excellence and expertise this remarkable brand demands To quote one customer, "When I see a Sotheby's International Realty sign on a home,I know that property is special."
03 | PEOPLE
Our associates, staff and partners contribute to the success of our clients every day Our real estate agents seek to build a relationship that goes beyond the transaction and strive to become a trusted advisor to navigate the markets and update your portfolio's value over the years Our support specialists help our agents do their jobs best by supplying and training them with the most up to date tools available.
04 | NETWORK
Gibson Sotheby?s International Realty has 27 offices and over 450 agents across Eastern Massachusetts We serve as the largest independently owned real estate company in Massachusetts When a property is represented by our firm, it is presented to a highly qualified global clientele through exclusive channels and relationships, including Sotheby?s International Realty?s network of 1,075 residential real estate offices throughout 81countries and territories Our vast connections allow us to seamlessly market properties to prospective buyers across the globe.
05 | MARKETING
To maximize property exposure, Gibson Sotheby?s International Realty?s in-house team of marketing experts works closely with our agents to form strategic marketing plans that showcase your property through a local, national and global lens Our services include professional photography and videography, public relations, custom brochures, targeted social advertising and email campaigns, as well as unrivaled digital exposure through over a dozen global media partners,such as the Wall Street Journal and New York Times
06 | REACH
The key to achieving the highest price and best experience is to target the most qualified buyers anywhere in the world With an outstanding brand, a robust marketing plan and a strong network, we have an unparalleled reach to qualified home buyers Gibson Sotheby?s International Realty agents are able to tailor their plans to target an array of unique buyer profiles From a local perspective, Gibson Sotheby's International Realty's 27 office presence in the varied urban,suburban and coastal markets gives our listings additional reach.
07 | STANDARDS
Our property marketing is developed with the highest standards in mind. High-resolution imagery, eloquent description writing and impeccable presentation are essential to every Gibson Sotheby?s International Realty listing
08 | SERVICE
Gibson Sotheby?s International Realty agents offer white glove service from beginning to end, no matter the price point,establishing long-lasting relationships with their clients.
09 | TRACK RECORD
Founded in Boston?s South End in 1962, Gibson Sotheby?s International Realty has since grown to become the premier provider in luxury real estate across Boston, Greater Boston, MetroWest,North Shore,South Shore and Cape Cod Gibson Sotheby?s International Realty is the #1Massachusetts Based Firm by Sales Volume and has the highest average sale price of the top 5 firms in Massachusetts
10 | EXPERIENCE
All prior points combine to create an outstanding, seamless client experience. For centuries, the Sotheby?s brand has grown and excelled due to its respect for tradition and focus on innovation. Gibson Sotheby?s International Realty not only meets these expectations, but raises the bar
TheSellingProcess
I N I T I A L CON SULTAT I ON
Discuss Listing Timeline
Documents and Disclosures
Pricing and Valuation
PREPA RE YOUR H OM E
Decluttering and Cleaning
Repairs and Updates
Staging
M A RK ET I N G YOUR H OM E
Professional Photography and Floor Plans
Print and Digital Marketing
Showings and Open Houses
M A N AGI N G OFFERS
Review
Negotiate
Accept
M A N AGI N G T H E SA L E
Purchase and Sale
Financing/Appraisal
Mortgage Approval
M A N AGI N G T H E CLOSI N G
Documents and Certificates
Final Utility Readings
Coordinate Closing
TipstoPrepare YourHome
01 | DECLUTTERING
The first step in the process of preparing your home for sale is decluttering While going through old items in your home, a good rule of thumb to remember is that if you haven? t used the item in over a year,you probably won? t use it or need it again.
If you do decide to discard items that are still in decent shape, you can always donate them to a charity or nonprofit organization within your community For items that need to be thrown away,some towns will pick up used goods and recycle them in a beneficial way
For any items you decide to keep,store them away in boxes and closets so they are not visible,which will make your home look neater
02 | ORGANIZING
As potential buyers are touring your home, they might be interested in storage space, such as in closets or in the garage It is important to organize these areas before open houses to make sure there is a nice aesthetic.
To keep your kitchen cabinets organized maybe you alphabetize spice jars and neatly stack dishes. In bedrooms, you can keep the closets organized by making sure shirts aren? t falling off hangers and lining up shoes neatly In the living room, fold blankets, fluff pillows and neatly stack up any books or magazines that might be visible
03 | DEEP CLEANING
Whether you hire a professional cleaning company or you clean the house on your own, it is essential to make sure everything is spotless Not only should you clean all rooms and surfaces in your home by dusting, mopping, polishing, etc , but you should also focus on the exterior of your home such as cleaning the outside of windows and power washing.
Clean and air out any musty areas by opening the windows or lighting a candle. The night before a showing,be sure to avoid cooking with odorous foods such as fish or garlic Instead you can make the house smell welcoming with a fresh batch of baked goods!
04 | MAINTENANCE
In order to get the most money for your home, be sure to make any necessary repairs These could include replacing cracked floor or counter tiles, patching any holes in the walls, and fixing leaky faucets. You also want to check that all doors close properly and kitchen drawers don? t jam If there are any burned-out light bulbs in your house,make sure to replace those as well.
05 | STAGING
You want potential buyers to have a great first impression when touring your home, so this final step is very important Although hiring a professional stager is definitely an option, you can easily make a few updates to a room to make it feel new
The whole house doesn? t need to be staged, but instead focus on the main rooms such as the kitchen, living room and the primary bedroom In the kitchen, you can place a bowl of fresh fruit on the counter top or add some fresh flowers to the dining room table In the living room, add a decorative blanket and some throw pillows to the sofa
06 | MAXIMIZE CURB APPEAL
Don? t forget to create curb appeal by staging the exterior of your house, as this is the true first impression Keep your yard tidy by mowing the grass and trimming bushes and shrubs. You can also add color by planting flowers in your front yard. In the winter, add seasonal touches like a wreath or holiday lights to make your home more festive.
TheMarketingProcess
PRE-MLS LAUNCH
- Property Preparation
- Professional Photography
- Property Video and/or 3D Matterport Virtual Tour
- Professional Floor Plans
- Install ?For Sale?Signage on Property
- Create and Finalize Print Collateral (i e brochures,inserts,etc )
WEEK OF LAUNCH IN MLS
- Submit property to MLS to reach the brokerage community
- Feature property on sothebysrealty com and gibsonsothebysrealty com
- Property will be distributed to our global property marketing partners,comprised of the most authoritative news,lifestyle and financial voices such as Realtor com,Zillow, WSJ com,etc
- Listing agent to share the property via email and calls to personal sphere of influence
- Announce the listing to GSIR?s agent network and the local brokerage community via email blast
- Send a direct-mail postcard to a targeted list of potential buyers,introducing the property
- Launch a paid social media campaign targeting consumers within a 15-mile radius of the property
POST MLS LAUNCH
- Feature property in office window displays to capture optimal foot traffic
- Showcase the property across Gibson Sotheby?s International Realty?s social media channels ? Facebook,Instagram,and LinkedIn with a combined reach of 15K followers
- Continue to feature property in various email campaigns
- Consider placing a print and/or digital advertisement to increase exposure
