The Distinction NothingCompares.
I N T ROD U CT I ON
Clients around Massachusetts turn to Gibson Sotheby's International Realty after considering one key question: "Who can do the most for me?" For most clients, their home is their most valuable possession. We ensure it receives the expertise that it deserves. Our goals are to help you achieve the highest price and to have the best client service experience.
Our Story Our local heritage began in 1962, when Betty Gibson, esteemed South End local and our pioneering founder, established our flagship office in Boston?s South End neighborhood. Gibson was instrumental in developing the growth and desirability of not only the South End, but the city of Boston as a whole. Today, Gibson Sotheby?s International Realty is Massachusetts' leading independently owned brokerage with 27 offices and more than 450+ associates throughout Boston, Greater Boston, MetroWest, the North Shore, South Shore, South Coast and Cape Cod. Specializing in residential sales and rentals at all price points, our team offers a world of advantages to our clients? including a heritage of hyper-local expertise, a reputation for delivering white-glove service, and numerous tools and resources that empower you to meet your goals.
Globally Connected Sotheby?s International Realty® is the only truly global real estate brand, with a network of residential brokerage companies in more than 81 countries and territories. Through our personal relationships, our sellers reach a highly qualified global clientele.
Our Brand, Your Advantage The Sotheby?s International Realty® brand is built on the centuries-long prestige of the world?s preeminent auction house. Our unmatched reputation gives our listings the best-in-class exposure they deserve and it assures buyers they are working with experts they can trust no matter where they are in the world.
A Unique Collaboration The properties represented by our network are exclusively promoted to the affluent clients of Sotheby?s auction house through events, signature publications, digital newsletters, and brand initiatives such as The Collection, which showcases a curation of notable and private listings.
Exceptional Marketing We believe that exceptional properties deserve the finest marketing. To maximize property exposure, our team of marketing experts works closely with our agents to form strategic marketing plans to showcase your property through a local, national and global lens. We leverage digital, public relations, social media, and print to maximize exposure.
Brilliant Photography & Video The art of marketing your home begins with brilliant photography and videography. Our goal is to make buyers feel emotionally connected to a property before they even step through the front door. To elevate the consumer experience, we also offer drone photography, 3D virtual reality tours and detailed floor plans.
Exclusive Partnerships, Superior Exposure The exposure and worldwide reach of our listings sets us apart. We partner with media powerhouses to introduce your home to discerning audiences worldwide. We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby?s International Realty®. In addition to your home being showcased on sothebysrealty.com, it will also be marketed on more than 100 local Sotheby?s International Realty® websites.
Public Relations As the most profiled luxury real estate brand in the news, Sotheby's International Realty® provides unmatched editorial exposure for notable properties. Our public relations team fosters relationships with leading media outlets to build awareness for our brand, while managing its reputation and to generate exposure for your listings.
2022 ? Press Share of Voice
36% Reach
13% 22%
30% Volume
16% 14%
Source: Meltwater, January 1, 2022 ? June 30, 2022
Gibson_SIR
Social Media We craft exclusive social media content for people passionate about fine living. Our Gibson Sotheby's International Realty channels have more than 15K followers viewing our content on Instagram, YouTube, Facebook, and LinkedIn. Our properties also may enjoy exposure on the Sotheby's International Realty® channels. With a growing number of more than 850K followers viewing our content on Instagram, YouTube, Facebook, TikTok, Pinterest, LinkedIn, Twitter, WeChat and our popular RESIDE® Blog. Sotheby's International Realty's® award-winning YouTube channel has more video views and subscribers than any other real estate brand.
The Power of Digital Every property we represent will be displayed on our localized website, gibsonsothebysrealty.com. In addition, properties will be featured on sothebysrealty.com. Recently enhanced, sothebysrealty.com is now in 14 languages/ dialects and engages millions of buyers to immerse themselves in your home via high-resolution photography, 3D virtual reality tours and ultra high-definition videography. Listings from around the globe can be accessed seamlessly on any device and mobile users can directly text a sales associate from any listing page. Half of all site traffic comes from outside the United States, showing the true global reach of our listings.
Property Syndication The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global media partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. Once a home is showcased on sothebysrealty.com, it is syndicated to more than 30 international websites that are leaders in their categories and markets, and will also be marketed on more than 100 local Sotheby?s International Realty® websites.
Relocation Services Our relocation and referral specialists are available to support those who are relocating to a new town, state, or country. Through our extended affiliate network, we connected over 1,200 clients with top-tier, trusted real estate agents across the globe in 2023. Referrals are handled with white-glove care to ensure clients receive the level and consistency of service they expect from the Sotheby?s International Realty® brand.
Our Community Impact Gibson Sotheby?s International Realty?s foundation begins with a steadfast commitment to community. We proudly and passionately support dozens of local charitable, community, arts and education organizations through donations, sponsorships, volunteer, mentor, and leadership opportunities. Our love for our neighborhoods is shown in part by support for these and other organizations:
Strength in Numbers Gibson Sotheby's International Realty is the # 1 Massachusetts based firm by sales volume, closing over $3 billion in total sales in 2023. # 1 residential real estate firm by Baker & Tradesman, Best of 2023. Despite the ever changing market, our core values and unwavering commitment to our clients remain at the forefront of how we do business.
4 5 0 + AGEN TS | 27 OFFICES $ 3 B IN TOTAL SALES VOLUM E IN 20 2 3
Achieving Top Dollar For Our Clients Gibson Sotheby's International Realty continues to lead the market by securing the highest average sale price.
Gibson Sotheby's International Realty
$ 1,185,726
$1,100,883
Compass
Coldwell Banker
$852,589
William Raveis
$838,036
Berkshire Hathaway Home Services / Robert Paul Properties
$836,189
Source: MLSPin 01/ 01/ 2023 - 12/ 31/ 2023 SF, CC, MF, and Land
$3M ? $5M $5M+
$1M ? $3M
Selling At All Price Points Regardless of price, clients of Gibson Sotheby's International Realty will benefit from the firm's superior marketing, global reach and unmatched expertise.
Source: 2023 Broker Wolf CC, SF, MF, and Land
Sale Prices
< $1M
OU R OFFI C ES
Arlington
Chatham
North End | Waterfront
1010 Massachusetts Avenue
409 Main Street
2 Baldwin Place
Arlington, MA 02476
Chatham, MA 02633
Boston, MA 02113
781.648.3500
508.945.0000
617.227.1000
Back Bay
Cohasset
277 Dartmouth Street, 2nd Floor
1 South Main Street
Orleans
Boston, MA 02116
Cohasset, MA 02025
6 Route 6A
617.375.6900
781.383.8835
Orleans, MA 02653 508.255.6000
Beacon Hill 66 Beacon Street Boston, MA 02108 857.310.5632
Dennis 563 Route 6A Dennis, MA 02638
Provincetown
508.385.4944
168 Commercial Street Provincetown, MA 02657
Brewster 2404 Main Street Brewster, MA 02631
Harwich Port
508.487.2430
587 Route 28 Harwich Port, MA 02646 508.432.6100
508.896.5000
Savin Hill 119 Savin Hill Avenue
Hingham
Boston, MA 02125
Cambridge
15 Shipyard Drive 1A
617.825.0800
1008 Massachusetts Avenue
Hingham, MA 02043
Cambridge, MA 02138
781.749.8833
South Boston
617.945.9161
Manchester-by-the-Sea
141 Dorchester Avenue, # R102
1762 Massachusetts Avenue
21 Central Street
Boston, MA 02127
Cambridge, MA 02140
Manchester, MA 01944
617.482.9200
617.945.9161
978.526.0243
Charlestown
Needham
South Dartmouth
20 City Square
936 Great Plain Avenue
384 Elm Street
Charlestown, MA 02129
Needham, MA 02492
South Dartmouth, MA 02748
617.242.4222
781.444.8383
781.749.8833
South End
Sudbury
Weston
556 Tremont Street
420A Boston Post Road
544 Boston Post Road
Boston, MA 02118
Sudbury, MA 01776
Weston, MA 02493
617.426.6900
978.443.8484
781.894.8282
South End | Rentals
Wellesley
Westwood
548 Tremont Street
54 Central Street
680 High Street
Boston, MA 02118
Wellesley, MA 02482
Westwood, MA 02090
617.426.6901
781.237.8181
781.329.8008
We... Deliver a singular experience to every client by going above and beyond their individual needs. We connect with consumers who share our elevated vision by leveraging our brand?s heritage and sterling reputation. We utilize our advantage as a global luxury real estate network to provide unparalleled reach, and partner with leading media to obtain the best possible exposure. Our listings are showcased with the highest quality production and the latest technology for even greater impact.
DOIN G M ORE IS OUR DISTIN CTION .
© 2024 Sotheby?s International Realty. All Rights Reserved. Sotheby?s International Realty® is a registered trademark and used with permission. Each Sotheby?s International Realty office is independently owned and operated, except those operated by Sotheby?s International Realty, Inc. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such. All offerings are subject to errors, omissions, changes including price or withdrawal without notice. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Equal Housing Opportunity.