MarketingTimeline
PRIOR TO MLS LAUNCH
- Prepare property for sale
- Schedule photo shoot
- Professional photography
- Property video and/or 3D virtual tour
- Floor plans
- Install ?For Sale?signage on property
- Create and finalize marketing collateral
- Launch a Coming Soon campaign
WEEK OF MLS LAUNCH
- Submit property to MLS to reach the brokerage community
- Property will be displayed on kevinfruh com,gibsonsothebysrealty com and sothebysrealty com
- Property will be syndicated to more than 30 international websites and will be marketed on more than 100 local Sotheby?s International Realty®websites
- Introduce the property to the local brokerage community via text,phone call and email campaign
- Introduce the property via email,social media,and calls to sphere of influence
- Launch a digital ad campaign and mail a postcard to reach a targeted audience of potential buyers
ONGOING
- Host public and broker open houses and conduct private showings
- Showcase property in office window displays
- Showcase property in offices via Apple TVapp
- Showcase the property on GSIR?s social media channels,reaching 15K followers collectively
- Feature property in monthly eNewsletter sent to sphere of influence
- Consider digital and/or print advertising opportunities
- Provide data on the web traffic and the number of showings
Photography
The art of marketing your home begins with brilliant photography. Gibson Sotheby?s International Realty follows strict standards that guarantee the best images of your home are distributed worldwide. To elevate the consumer experience, I also offer video, 3D tours, drone photography, and floor plans.
Brochures
Gibson Sotheby's International Realty has a team of professional marketers and graphic design who will work with me to create a multi-page property brochure highlighting key details of your home with beautiful high-resolution photography
Email Marketing
My private database includes over 12,000 people including buyers, sellers, open house visitors, friends, neighbors, attorneys and lenders who I've met throughout my twenty year career in real estate This includes over 600 past clients who regularly share my listings with friends, family and neighbors who may be thinking about a move
Social Media Exposure
I will introduce your home and promote upcoming open houses across my social media channels with elevated social media graphics, high resolution photography, and videography
Digital Ad Campaign via Boost
I will launch a 7-day social and digital advertising campaign to drive awareness and web traffic The campaign will run on Facebook, Instagram, Nextdoor, and over 1,000 popular websites including HGTV, Realtor com, CNN, NYT, Google, The Weather Channel,and more
Direct Mail
I will mail 100 direct mail postcards to a targeted list of prospective buyers
Online Presence
Your property will be displayed on our localized website, gibsonsothebysrealty com and on the award-winning sothebysrealty.com website. Recently enhanced, sothebysrealty com is now in 14 languages/dialects and half of all site traffic comes from outside the United States, giving your listing a true competitive advantage
Property Syndication
In addition to being launched on MLSPin and syndicated to the standard sites such as zillow com and realtor com, your property will be added to kevinfruh com, gibsonsothebysrealty.com and sothebysrealty.com as an exclusive property Once a home is showcased on sothebysrealty.com, it is syndicated to more than 30 international websites that are leaders in their categories and markets, and will also be marketed on more than 100 local Sotheby?s International Realty®websites
Window Display
Your home will be prominently displayed in our Market Square office window display capturing optimal foot trafficking in its premier location in downtown Newburyport.
Advertising Opportunities
Our cooperative advertising program provides access to an array of print and digital options to advertise your home This program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure Please inquire for details.
Displayed via Apple TV app
Our innovative Apple TV app displays a rotation of properties on the big-screen in our offices
Property Performance
Through ListTrac, Sotheby?s International Realty?s® property reporting suite, you?ll see the results as they unfold I will provide data on the web traffic for your listing and the number of showings. This helps steer the sales strategy along the way and guide informed decisions
ProudlyServingEasternMassachusetts
33+ OFFICES | 700 AGENTS
South End Back Bay Beacon Hill Cambridge Arlington Sudbury Weston Wellesley Needham Westwood Hingham Cohasset Jamaica Plain Brookline Newton Manchester-by-the-Sea
North End | Waterfront Charlestown
Newburyport
South Dartmouth
Dennis
Brewster Harwich Port
Chatham
Orleans
Provincetown
Yarmouth Port
Gloucester
Andover Tewksbury
$55M CLOSED SALES VOLUME IN 2025
$500M TOTAL CLOSED VOLUME LIFETIME
763 HOMES SOLD 150 5-STAR REVIEWS (ZILLOW + GOOGLE)
#1IndividualAgent UNITS SOLD & CLOSED VOLUME IN 2024
#1IndividualAgent 2023?2025 ESSEX COUNTY, MASSACHUSETTS
RECOGNIZED AS THE TOP RANKED GREATER NEWBURYPORT AGENT BY
Top100IndividualAgents IN MASSACHUSETTS (2020?2024)
Top1.5%ofAgents IN U.S. (2020?2024) GREATER NEWBURYPORT, MASSACHUSETTS
KevinFruh
Senior Vice President,Realtor®
978.500.7409
Kevin Fruh@GibsonSIRcom
KevinFruh.com
11Market Square,Newburyport,MA 01950
A real estate advisor for nearly two decades, Kevin Fruh is a broker regarded for his unrivaled local insight and top tier client care on Cape Ann and along the New England coast.
In 2005,Kevin returned to Newburyport to begin a career in residential development and quickly discovered his passion for helping others navigate the buying and selling process Kevin?s business is driven by results,but also his love of people and the connections he forges along the way With a ?service not sales?philosophy,he has guided his clients through some of life?s greatest milestones? from the purchase of a first home to the decision to downsize years later.He is an ideal partner for buyers and sellers of new construction and expertly partners with clients at all price points and in all stages of life
In 2018,Kevin and his wife Alison launched Fruh Realty,an independent real estate firm serving buyers and sellers throughout Massachusetts, New Hampshire and Maine The firm?s curated group of agents has had the honor of helping hundreds of people achieve their goals in these
sought-after regions,and in 2023,Kevin merged Fruh Realty with Gibson Sotheby?s International Realty to unlock new opportunities for his agents and their clients in the ever-changing real estate market
Kevin has received several top producer accolades and is among the top 1.5% of real estate agents nationwide In 2023,he was named the # 1Agent in Essex County and is recognized annually in the America's Best Real Estate Professionals report by RealTrends + Tom Ferry Kevin is also a proud member of REALM, the leading global real estate membership network of top agents.
While on the board of the Newburyport Education Foundation,Kevin helped increase private funding to the public school system to benefit the community at large He currently serves on the board of the Windham Woods School,a center of learning for students and families looking for a dynamic,individualized and supportive educational setting
Client Testimonials
"Kevin, Rachel and team are amazing. This is the third property we have bought with their assistance and we wouldn? t use anyone else Extremely helpful and very knowledgeable! 5 stars every time!"
? Lisa Martino
"Hats off to Kevin, Rachel and Marie for a top notch buying experience. I have purchased many homes and this team is as good as it gets! From Kevin?s knowledge of the market and purchasing strategy expertise to Rachel and Marie?s excellent and timely communications, attention to detail and ease in making things happen, I couldn? t make a higher recommendation for this ?ATeam? . "
? Jody Levy
"Couldn't have been happier with Kevin and his team? himself, Rachel, and Marie exceeded expectations. We worked with Kevin due to his experience in the Newburyport market and he came highly recommended? and now we know why! During the home search he was super hands-on, sending us tons of properties and soliciting feedback about what we were looking for,even giving us a couple neighborhood drive-around tours of the area Ultimately he got us in to look at an amazing off-market home before anyone else, and the rest is history. We feel very lucky as we would have never gotten that off-market opportunity if it weren't for Kevin Everything else about our engagement with him and his team was super smooth, the whole process couldn't have been easier or more enjoyable Would give 10 stars if I could "
? Dave Armenti
"We've bought and sold 8 houses and Kevin was the best realtor we've used by far He is honest and trustworthy We never felt pressured and always felt that he was acting in our best interest His staff is also excellent, especially Rachel who is a gem! I can't make a stronger recommendation "
? Daniel Hooberman
