Marketing Considerations 13 Laurel Street 1, Arlington, MA 02476
Julie Gibson Real Estate Salesperson (781) 771-5760 julie.gibson@gibsonsir.com
The Chandra - Genchev Residence August 27, 2026 © 2026 Sotheby’s International Realty. All Rights Reserved. Sotheby’s International Realty® is a registered trademark and is used with permission. Each Sotheby’s International Realty office is independently owned and operated, except those operated by Sotheby’s International Realty, Inc. The Sotheby’s International Realty network fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. This Comparative Market Analysis (CMA) is provided for reference purposes only. Information contained herein has been obtained from third-party sources deemed reliable; however, its accuracy is not guaranteed. This report is not an appraisal or a professional valuation. All estimates are subject to change and should be independently verified before making any real estate decisions.
Letter from Julie Gibson August 27, 2026 Dear Santi and Bogdan, Thank you very much for allowing me the opportunity to meet with you to tour your home on Laurel Street. The enclosed proposal includes a comprehensive market analysis that was used to determine the approximate current market value. I would love the opportunity to discuss my ideas with you. Sincerely, Julie Gibson, BSW, Realtor
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
Mission Statement Thank you for the opportunity to tour your lovely condominium on Laurel Street. From the moment I stepped inside, I could see how you have created a space that ideal for both entertaining and everyday living and your style is so nice! Should you choose to work with me, my mission will be to find the right buyers, ones who will appreciate, respect, and love your home. I am committed to working tirelessly to secure the most favorable price and terms, always with your best interest at heart. I'll leverage Sotheby's marketing expertise to showcase your home’s most compelling features and activate the full real estate community to maximize exposure. Arlington is well known for its active lifestyle, culturally diverse food scene, and perfect blend of suburban comfort with urban convenience. With Cambridge and Boston just minutes away, the area continues to attract highly educated professionals in academia, medicine, and the biotech industries. Proximity to public transportation, including the 77 bus line and Alewife T Station, along with local gems like the Capitol and Regent Theaters, dual libraries, and an eclectic mix of shops and restaurants, makes Arlington a highly desirable place to call home. The target audience for your home will likely include buyers looking to upgrade from a one bedroom condominium or rental apartment, as well as those downsizing from a larger home who are drawn to the lifestyle and convenience that Arlington offers. The likely buyer pool will consist of single professionals and couples who are committed to moving to, or remaining in, Arlington. Many are drawn to the community for its strong sense of neighborhood, highly regarded schools, and convenient access to major employment centers in Cambridge, Waltham, Lexington, Bedford, and Boston. Buyers will appreciate the excellent condition of your home, its thoughtful layout, and the ease of move-inready living. They will also value your peaceful setting, especially your porch and patio which offer a sense of retreat while remaining just moments from the bike path and Mass Avenue, your location is the perfect balance! Your multi-room lower-level suite is the icing on the cake! Integrity, trust, and professionalism are the core values that have helped me build a referral-based business. As full-time real estate advisor working with both buyers and sellers, I have deep insight into how today’s buyers evaluate homes. I stay current with the tools and data they rely on and am highly skilled at navigating both the logical and emotional aspects of the buying process, including contract negotiation. I use data-driven marketing strategies powered by cutting-edge technology, along with broad local and global networks, to reach the most qualified buyers. Thank you again for allowing me to provide this opinion of value. I look forward to the opportunity to work with you!
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
Property Summary ★ 13 Laurel Street 1, Arlington, MA 02476 Beds Bath SQFT* Lot Size 2
2
1,519
3,963 SqFt
Listing Detail Property Type Condo
HOA Dues $420
High School Arlington High
Year Built 1907
Elementary School Stratton
Building Style 2/3 Family
County Middlesex County
Middle School Gibbs/Ottoson
Features Floors Tile, Hardwood, Laminate Garage Parking Off-Street Main Flooring - Hardwood, Cable Hookup, Window(s) - Bay/Bow/Box, Remodeled, High Speed Internet Hookup
Kitchen Flooring - Hardwood, Countertops - Stone/Granite/Solid, Countertops - Upgraded, Main Level, Recessed Lighting, Stainless Steel Appliances, Pantry, Breakfast Bar / Nook, Gas Stove, Balcony / Deck, Remodeled, Peninsula Roof Rubber
Heat/AC Forced Air, Gas, Unit Control, Individual, Energy Star, Ductless MiniSplit System Fuel Insulated Windows, Prog. Thermostat Fireplace Exterior Vinyl
*SQFT = Total Combined Square Feet
All information provided is deemed reliable but is not guaranteed and should be independently verified.
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
Listing Location Map
5 $735K
3 $805K
2 $860K
1 $880K
4 $780K
Pending Properties
All information provided is deemed reliable but is not guaranteed and should be independently verified.
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
Sold Properties
Listing Location Map ★
Address
Price
Beds
Baths
Days
SQFT*
$/SQFT
13 Laurel Street 1 Arlington, MA 02476
$685,000
2
2
17
1,519
$451
1.
40 Pleasant St 2 Arlington, MA 02476
$880,000
2
2
20
1,655
$532
2.
110 Medford St 110 Arlington, MA 02474
$860,000
2
1
21
1,375
$625
3.
11 Russell Pl 11 Arlington, MA 02474
$805,000
2
2.5
20
1,422
$566
4.
11 Marion 1 Arlington, MA 02474
$780,000
2
2
8
1,297
$601
5.
10-12 Richardson Ave 2 Arlington, MA 02476
$735,000
2
1.5
28
1,250
$588
*SQFT = Total Combined Square Feet
All information provided is deemed reliable but is not guaranteed and should be independently verified.
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
Comparable Listings Comparable #1 40 Pleasant St 2, Arlington, MA 02476
Listing Detail Beds 2
Bath 2
SOLD
$880,000 List Price: $880,000
SQFT* 1,655
Property Type: Condo
Tax Year: 2025
Year Built: 1917
HOA Dues: $250/Monthly
County: Middlesex County
SQFT Details: Above Fin. 1,655 Total SQFT 1,655
Tax Amount: $8,275
MLS #: 73485701
Features
Days: 20
Basement: Y
Sold Date: 05/15/2026
Garage: 0
Original List Price: $880,000
Parking: Tandem, Total: 2
Original Sold Price: $880,000
Fireplace: 2, Living Room
% of List Price: 100%
Heat: Forced Air, Natural Gas, Central Air Floors: Hardwood Roof: Shingle Senior Community: No
$/SQFT: $532
Remarks
Listing Courtesy of: MLS PIN
Spacious and well-maintained duplex-style condo offering the comfort of a single-family home in a prime Arlington location. This property features 1,655 sq ft of living space with 5 rooms, 2 bedrooms, and 2 full bathrooms, providing generous room sizes and a functional layout with great natural light throughout. The kitchen offers updated appliances and flows nicely into the main living areas, making it ideal for both everyday living and entertaining. Thoughtfully maintained with numerous improvements, this home offers both comfort and peace of mind for the next owner. Ideally located just minutes from Arlington Center, the Minuteman Bikeway, parks, local shops, restaurants, and cafés. Convenient access to public transportation and major routes into Cambridge and Boston makes commuting easy while enjoying all the charm of this vibrant community. Don't miss this opportunity to own a spacious Arlington home near some of the best amenities and attractions the town has to offer!
*SQFT = Total Combined Square Feet
All information provided is deemed reliable but is not guaranteed and should be independently verified.
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
Comparable Listings Comparable #1
40 Pleasant St 2, Arlington, MA 02476
All information provided is deemed reliable but is not guaranteed and should be independently verified.
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
Photos 1 - 9
Comparable Listings Comparable #2 110 Medford St 110, Arlington, MA 02474
Listing Detail Property Type: Condo Beds 2
Bath 1
SQFT* 1,375
SOLD
$860,000 List Price: $775,000
Lot Size 5,100 SqFt
Year Built: 1923 County: Middlesex County
SQFT Details: Above Fin. 1,025 Below Fin. 350 Total SQFT 1,375 MLS #: 73529371
Tax Amount: $7,491
Building Name: 110-112 Medford St Condominium
Tax Year: 2026
Elementary School: Thompson
HOA Dues: $187/Monthly
Middle School: Gibbs/Ottoson
Days: 21
High School: Arlington High
Sold Date: 07/10/2026 Original List Price: $775,000 Original Sold Price: $860,000 % of List Price: 111%
Features Kitchen: Flooring - Hardwood, Dining Area, Recessed Lighting, Breakfast Bar / Nook, Open Floorplan
Fireplace: 1, Living Room Heat: Forced Air, Natural Gas, Central Air
$/SQFT: $625
Main: Closet, Ceiling Fan(s), Flooring - Hardwood
Listing Courtesy of: MLS PIN
Basement: Y
Roof: Shingle
Garage: 1, Garage
Senior Community: No
*SQFT = Total Combined Square Feet
Floors: Tile, Hardwood
Parking: Deeded, Off Street, Paved, Total: 2, Garage Door Opener, Detached
All information provided is deemed reliable but is not guaranteed and should be independently verified.
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
Comparable Listings Comparable #2 110 Medford St 110, Arlington, MA 02474 Remarks
Beds 2
Bath 1
SQFT* 1,375
SOLD
$860,000 List Price: $775,000 Days: 21
Lot Size 5,100 SqFt
Welcome to 110 Medford Street—an inviting home that combines comfort and convenience just a few blocks from the vibrant shops, restaurants, and amenities of Arlington Center. Fully renovated in 2009, this sun-drenched residence includes 2 main-floor bedrooms plus an additional finished bonus room in the basement—ideal for a home office, gym, or guest space. Totaling 1375 sqft, the home features an open floor plan with great flow between the living, dining, and kitchen areas. The well-appointed kitchen features stainless steel appliances, granite counters and new beverage fridge. Additional highlights include a gas fireplace in the living room, large private storage room in basement, main floor laundry, and exclusive use outdoor space on front and back balconies plus a shared yard. Designated off-street parking comprises one garage space plus an additional non-tandem driveway spot, a rare and valuable perk. Just move in and enjoy!
Sold Date: 07/10/2026 Original List Price: $775,000 Original Sold Price: $860,000 % of List Price: 111% $/SQFT: $625 Listing Courtesy of: MLS PIN
*SQFT = Total Combined Square Feet
All information provided is deemed reliable but is not guaranteed and should be independently verified.
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
Comparable Listings Comparable #2
110 Medford St 110, Arlington, MA 02474
All information provided is deemed reliable but is not guaranteed and should be independently verified.
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
Photos 1 - 9
Comparable Listings Comparable #3 11 Russell Pl 11, Arlington, MA 02474
Listing Detail Property Type: Condo Beds 2
Bath 2.5
SOLD
$805,000 List Price: $819,000
SQFT* 1,422
Year Built: 2003 County: Middlesex County Tax Amount: $9,226 Tax Year: 2026
SQFT Details: Above Fin. 1,422 Total SQFT 1,422 MLS #: 73514046 Elementary School: Bishop Middle School: Gibbs/Ottoson High School: Ahs
HOA Dues: $402/Monthly
Days: 20 Sold Date: 06/12/2026 Original List Price: $819,000 Original Sold Price: $805,000 % of List Price: 98% $/SQFT: $566 Listing Courtesy of: MLS PIN
*SQFT = Total Combined Square Feet
Features Kitchen: Flooring - Wood, Countertops - Upgraded, Cabinets Upgraded, Recessed Lighting, Stainless Steel Appliances, Gas Stove, Lighting - Overhead Main: Bathroom - Full, Flooring Wall to Wall Carpet, Closet, Lighting Overhead
Parking: Deeded, Off Street, Paved, Total: 1 Fireplace: 0 Heat: Natural Gas, Central, Central Air Fuel: Thermostat
Basement: N
Floors: Wood, Tile, Carpet
Garage: 0
Roof: Rubber, Shingle Senior Community: No
All information provided is deemed reliable but is not guaranteed and should be independently verified.
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
Comparable Listings Comparable #3 11 Russell Pl 11, Arlington, MA 02474 Remarks
Beds 2
Bath 2.5
SOLD
$805,000 List Price: $819,000 Days: 20
SQFT* 1,422
Located in the heart of Arlington Center, this charming 2 bed, 2.5-bath townhouse-style condo offers the perfect blend of comfort & convenience. Just moments to the Bike Path, shops, restaurants, & all that Arlington Center has to offer. The main level features an open-concept layout w/ vaulted ceilings, hardwood floors, & a spacious living & dining area that flows seamlessly into a well-appointed kitchen w/ stainless steel appliances. The first floor bedroom includes its own en-suite bath, offering flexibility for guests or a convenient primary option. Upstairs, you’ll find a second bedroom suite w/ its own full bath & access to a private balcony, perfect for morning coffee or unwinding at the end of the day. Additional highlights include excellent natural light, in-unit laundry, one deeded parking space and lovely updated patio area. A fantastic opportunity to own a well-located, move-in ready home in Arlington Center!
Sold Date: 06/12/2026 Original List Price: $819,000 Original Sold Price: $805,000 % of List Price: 98% $/SQFT: $566 Listing Courtesy of: MLS PIN
*SQFT = Total Combined Square Feet
All information provided is deemed reliable but is not guaranteed and should be independently verified.
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
Comparable Listings Comparable #3
11 Russell Pl 11, Arlington, MA 02474
All information provided is deemed reliable but is not guaranteed and should be independently verified.
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
Photos 1 - 9
Comparable Listings Comparable #4 11 Marion 1, Arlington, MA 02474
Listing Detail Property Type: Condo Beds 2
Bath 2
PENDING
$780,000 List Price: $780,000
SQFT* 1,297
Year Built: 1940 County: Middlesex County Tax Amount: $8,661
SQFT Details: Above Fin. 1,297 Total SQFT 1,297 MLS #: 73550312 MLS Area: EAST ARLINGTON
Tax Year: 2026
Building Name: The Marion Residences
HOA Dues: $180/Monthly
Elementary School: Hardy
Days: 8 Original List Price: $780,000 $/SQFT: $601 Listing Courtesy of: MLS PIN
Features Basement: Y Garage: 0 Parking: Tandem, Off Street, Total: 2
*SQFT = Total Combined Square Feet
Fireplace: 0
Heat: Natural Gas, Central, Window Unit(s) Floors: Wood, Tile Roof: Shingle Senior Community: No
Remarks Back on the market due to buyers remorse. Elegant two bedroom PHILLY style in East Arlington. Carefully renovated to preserve the stunning natural woodwork and period detail and enhance the character and charm. Open floor plan great for entertaining. Large open concept chefs kitchen with working center island, butlers pantry and tons of cabinet space. One bedroom on the first floor with a full bath. Primary suite on the second level with private bath. Large deck and yard for outdoor entertaining. Walk to EVERYTING; T, dinning, bike bath, Spy pond and the theater. This is a must see beautiful home.
All information provided is deemed reliable but is not guaranteed and should be independently verified.
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
Comparable Listings Comparable #4
11 Marion 1, Arlington, MA 02474
All information provided is deemed reliable but is not guaranteed and should be independently verified.
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
Photos 1 - 9
Comparable Listings Comparable #5 10-12 Richardson Ave 2, Arlington, MA 02476
Listing Detail Beds 2
Bath 1.5
SOLD
$735,000 List Price: $750,000
SQFT* 1,250
Property Type: Condo
Tax Year: 2025
Year Built: 1925
HOA Dues: $350/Monthly
County: Middlesex County
SQFT Details: Above Fin. 1,250 Total SQFT 1,250
Tax Amount: $7,049
MLS #: 73529288
Features
Days: 28
Basement: Y
Fireplace: 1
Sold Date: 08/11/2026
Garage: 1, Garage
Heat: Oil, Baseboard, Central Air
Original List Price: $750,000
Parking: Total: 2
Senior Community: No
Original Sold Price: $735,000 % of List Price: 98% $/SQFT: $588 Listing Courtesy of: MLS PIN
Remarks Bright and spacious Arlington Heights townhouse offering the perfect blend of charm and convenience. Features include hardwood floors, a fireplaced living room, an updated kitchen with quartz countertops, study room, central air, in-unit laundry, garage parking, and abundant storage. Ideally located near shops, restaurants, parks, the Minuteman Bikeway, and public transportation. Move right in and enjoy all that Arlington has to offer!
*SQFT = Total Combined Square Feet
All information provided is deemed reliable but is not guaranteed and should be independently verified.
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
Comparable Listings Comparable #5
10-12 Richardson Ave 2, Arlington, MA 02476
All information provided is deemed reliable but is not guaranteed and should be independently verified.
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
Photos 1 - 9
Side by Side Comparisons ★ 13 Laurel Street 1 Arlington, MA 02476
40 Pleasant St 2 Arlington, MA 02476
110 Medford St 110 Arlington, MA 02474
11 Russell Pl 11 Arlington, MA 02474
11 Marion 1 Arlington, MA 02474
10-12 Richardson Ave 2 Arlington, MA 02476
Sold
Sold
Sold
Pending
Sold
Condo
Condo
Condo
Condo
Condo
Bedrooms 2
2
2
2
2
2
Bathrooms 2.00
2.00
1.00
2.50
2.00
1.50
-
-
-
-
-
1,655
1,375
1,422
1,297
1,250
1,655
1,375
1,422
1,297
1,250
Lot SqFt 3,963 SqFt
-
5,100 SqFt
-
-
-
Year Built 1907
1917
1923
2003
1940
1925
20
21
20
8
28
List Price $685,000
$880,000
$775,000
$819,000
$780,000
$750,000
Sold Date 09/01/2020
05/15/2026
07/10/2026
06/12/2026
-
08/11/2026
Original List Price $685,000
$880,000
$775,000
$819,000
$780,000
$750,000
Sold Price $685,000
$880,000
$860,000
$805,000
-
$735,000
$532
$625
$566
$601
$588
Tax Amount -
$8,275
$7,491
$9,226
$8,661
$7,049
Building Style 2/3 Family
-
-
-
-
-
Building Name -
-
110-112 Medford St Condominium
-
The Marion Residences
-
2, Living Room
1, Living Room
0
0
1
Flooring - Wood, Countertops Flooring Upgraded, Hardwood, Dining Cabinets Area, Recessed Upgraded, Lighting, Recessed Breakfast Bar / Lighting, Stainless Nook, Open Steel Appliances, Floorplan Gas Stove, Lighting Overhead
-
Status Sold Property Type Condo
Bathroom Details Sqft* 1,519 Living Area -
Days on Market 17
$/SqFt $451
Fireplace 0
Flooring Hardwood, Countertops Stone/Granite/ Solid, Countertops Upgraded, Main Kitchen Level, Recessed Lighting, Stainless Steel Appliances, Pantry, Breakfast Bar / Nook, Gas Stove, Balcony / Deck, Remodeled, Peninsula Basement -
Y
Y
N
Y
Y
Garage 0
0
1, Garage
0
0
1, Garage
Tandem, Total: 2
Deeded, Off Street, Paved, Total: 2, Garage Door Opener, Detached
Deeded, Off Street, Paved, Total: 1
Tandem, Off Street, Total: 2
Total: 2
Parking Off-Street
All information provided is deemed reliable but is not guaranteed and should be independently verified.
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
Side by Side Comparisons ★
Floors
13 Laurel Street 1 Arlington, MA 02476
40 Pleasant St 2 Arlington, MA 02476
110 Medford St 110 Arlington, MA 02474
11 Russell Pl 11 Arlington, MA 02474
11 Marion 1 Arlington, MA 02474
10-12 Richardson Ave 2 Arlington, MA 02476
Tile, Hardwood, Laminate
Hardwood
Tile, Hardwood
Wood, Tile, Carpet
Wood, Tile
-
Forced Air, Natural Gas, Central Air
Forced Air, Natural Gas, Central Air
Natural Gas, Central, Central Air
Natural Gas, Central, Window Unit(s)
Oil, Baseboard, Central Air
-
-
Thermostat
-
-
-
-
-
-
-
Shingle
Shingle
Rubber, Shingle
Shingle
-
-
Thompson
Bishop
Hardy
-
Forced Air, Gas, Unit Control, Individual, Heat/AC Energy Star, Ductless MiniSplit System Insulated Fuel Windows, Prog. Thermostat Exterior Vinyl Roof Rubber Elementary Stratton School *SQFT = Total Combined Square Feet
All information provided is deemed reliable but is not guaranteed and should be independently verified.
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
Status Comparisons
★
Subject Property
Pending Properties 4.
11 Marion 1 Arlington, MA 02474
Sold Properties
Bed
Bath
SqFt*
Lot SqFt
List Price
$/SqFt
Sale Price
% List $
Days
2
2
1,519
3,963
$685,000
$451
$685,000
100%
17
Sale Price
% List $
Days
-
8
Bed
Bath
SqFt*
Lot SqFt List Price
2
2
1,297
$780,000
Bed
Bath
SqFt*
Lot SqFt List Price
$/SqFt $601
-
$/SqFt
Sale Price
% List $
Days
$880,000
$532
$880,000
100%
20
$775,000
$625
$860,000
111%
21
1.
40 Pleasant St 2 Arlington, MA 02476
2
2
1,655
2.
110 Medford St 110 Arlington, MA 02474
2
1
1,375
3.
11 Russell Pl 11 Arlington, MA 02474
2
2.5
1,422
$819,000
$566
$805,000
98%
20
5.
10-12 Richardson Ave 2 Arlington, MA 02476
2
1.5
1,250
$750,000
$588
$735,000
98%
28
5,100
*SQFT = Total Combined Square Feet
Provided by Your Brokerage. All information provided is deemed reliable but is not guaranteed and should be independently verified.
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
Listing Averages
Property Pricing
Pending Properties Home Averages (1 property)
Avg
$780,000
Beds 2.0
Baths 2.00
SqFt* 1,297
Med
$780,000
$/SqFt $601
Lot SqFt 0 SqFt
$/Lot SqFt $0.00
Min
$780,000
Max
$780,000
Days 8
Sold Properties Home Averages (4 properties)
Avg
$820,000 $832,500
Beds 2.0
Baths 1.75
SqFt* 1,426
Med
$/SqFt $578
Lot SqFt 5,100 SqFt
$/Lot SqFt $169
Min
Days 22
Max
*SQFT = Total Combined Square Feet
All information provided is deemed reliable but is not guaranteed and should be independently verified.
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
$735,000 $880,000
Price & Days on Market Price $880,000
1
$860,000
2
$840,000
$820,000
3
$800,000
$780,000
4
$760,000
$740,000 5
$720,000
$700,000
8
10
Days on Market
12
14
16 Active Properties
18
20
22
Pending Properties
24 Sold Properties
All information provided is deemed reliable but is not guaranteed and should be independently verified.
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
26
28 Other Properties
Price & Days on Market ★
Address
Price
Beds
Baths
Days
SQFT*
$/SQFT
13 Laurel Street 1 Arlington, MA 02476
$685,000
2
2
17
1,519
$451
1.
40 Pleasant St 2 Arlington, MA 02476
$880,000
2
2
20
1,655
$532
2.
110 Medford St 110 Arlington, MA 02474
$860,000
2
1
21
1,375
$625
3.
11 Russell Pl 11 Arlington, MA 02474
$805,000
2
2.5
20
1,422
$566
4.
11 Marion 1 Arlington, MA 02474
$780,000
2
2
8
1,297
$601
5.
10-12 Richardson Ave 2 Arlington, MA 02476
$735,000
2
1.5
28
1,250
$588
*SQFT = Total Combined Square Feet
All information provided is deemed reliable but is not guaranteed and should be independently verified.
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
Price & Size Price $880,000
1
$860,000
2
$840,000
$820,000
3
$800,000
$780,000
4
$760,000
$740,000 5
$720,000
$700,000
1,250 Square Feet
1,300
1,350
1,400
1,450
Active Properties
1,500 Pending Properties
1,550
Sold Properties
All information provided is deemed reliable but is not guaranteed and should be independently verified.
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
1,600
1,650 Other Properties
Price & Size ★
Address
Price
Beds
Baths
Days
SQFT*
$/SQFT
13 Laurel Street 1 Arlington, MA 02476
$685,000
2
2
17
1,519
$451
1.
40 Pleasant St 2 Arlington, MA 02476
$880,000
2
2
20
1,655
$532
2.
110 Medford St 110 Arlington, MA 02474
$860,000
2
1
21
1,375
$625
3.
11 Russell Pl 11 Arlington, MA 02474
$805,000
2
2.5
20
1,422
$566
4.
11 Marion 1 Arlington, MA 02474
$780,000
2
2
8
1,297
$601
5.
10-12 Richardson Ave 2 Arlington, MA 02476
$735,000
2
1.5
28
1,250
$588
*SQFT = Total Combined Square Feet
All information provided is deemed reliable but is not guaranteed and should be independently verified.
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
Pricing Analysis
Approximate Market Value
$799,000 - $849,000
★ 13 Laurel Street 1, Arlington, MA 02476 Price Based on Average Sales Average Price of Sold Comparable Properties
$820,000
Price Based on Square Footage Average $/SqFt of Sold Comparable Properties Total Combined Square Footage of Subject Property Price based on square footage of Subject Property
All information provided is deemed reliable but is not guaranteed and should be independently verified.
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
$577.82 1,519 $877,709
Julie's Marketing Plan
Proposed Marketing Plan, 13 Laurel Street,Unit 1, Arlington
First Week, Pre-Marketing
Meet vendors to arrange for any minor improvments (suggest having a true landscape company do a formal yard clean-up/weeding/trimming and mulch install, also have a painter paint the rear decks (even if just your floor). Arrange for a staging install with a transitional look (think Crate and Barrel) Arrange for professional photos to be taken, interactive floor plans to be drawn Arrange for a video walking tour (Matterport) to be filmed Create a "Best Reasons to live between Arlington and The Heights" marketing piece which would include the reasons you have enjoyed your home
Create a local restaurants & amenities map, feature local attactions, bus routes, conservation land etc. Send e-blast of the coming soon listing to all top Realtors Create marketing brochure with QR code Complete Multiple Listing Form, proof by seller Feature on personal website and GSIR platforms Add to personal website Set up showing instructions in showingtime.com, you will receive an email alert any time a showing is booked. You will also receive email feedback on line from all showings Identify schools, mbta routes, recreation/activities in the area, shopping, public transportation routes etc. Add to marketing binder/brochure for agents & buyers who may not be familiar with the area Meet with area lenders to review interest rates, have a flyer created specifically for your home which would allow buyers to see what a monthly payment would be through different lending scenarios
Week One on Market
Input listing into MLS, add open houses and broker tours, share to co-agents Enlist our sister offices to highlight your home (especially our two Cambridge offices and nine Boston offices) Create a garden tour themed broker preview event
Run 5 day Social Ad Engine awareness campaign on targeted Social Media outlets - will target a 15 mile radius for targeted consumers Email personal buyers in my data base Email Blast 400+ agents with e-flyer regarding specifics of your house with professional photos attached Create eblast to send out "reverse prospecting" to all agents who have clients who are matched on MLS Create a "boost ad" for Social Media, track results Deliver flyers to property, Create QR code Add to Sotheby’s International Facebook fan page, update Twitter Feed Digital Target Marketing - Boston.com, Realtor.com etc. GSIR inhouse PR will leverage strategic media outreach efforst for local, national and international exposure. Add on personal Pro page Instagram & Facebook with link to website Add enhanced content to Realtor.com website, featured property Contact HR Departments at all nearby Universities and Hospitals to notify of listing Contact/Email sister companies and corporate relocation department, the second largest Relocation Company in the world to identify your property Call all Realtors who have shown the property for feedback, tweak marketing plan, plan for week two as needed
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
Julie's Marketing Plan Second Week
Distribute flyers to local Realtors® and agents Network with top agents, personally call all area top producers Update seller with feedback from all individual showings Follow up on all showings Submit listing with Human Resources Department of every major corporation in area. Review feedback from individual showings to see if any specific adjustments can or should be made.
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
Thank you!
Thank you for the opportunity to present this presentation. I welcome the opportunity to help you sell your home when you are ready!
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com
Thank you!
Julie Gibson, BSW, Realtor Direct Mobile: 781.771.5760 Julie.Gibson@GibsonSIR.com JulieGibsonHomes.com
Julie Gibson | (781) 771-5760 | julie.gibson@gibsonsir.com