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TheHome SellingProcess

GretchenParker

A leader in the Gloucester and Rockport markets, Gretchen brings her broad business skills and extensive sales experience to home buyers and sellers throughout Cape Ann. She thrives in the fast-paced and varied nature of the real estate business, specializing in luxury home sales, new construction, and investment properties Gretchen has built her career on a foundation of exceptional service and outstanding results, consistently generating repeat business and referrals from her clients Gretchen is a native of Rockport, where her mother was a highly successful Realtor for 35 years. After working in international finance and owning a successful high-end retail business overseas for twenty years, Gretchen returned to her hometown with her husband and daughters, where she ultimately found her calling in real estate On the buying side, Gretchen's competitive nature and in-depth knowledge of the local market are invaluable in helping her clients structure winning offers. On the listing side, she brings solid data analysis and strategic thinking to her pricing recommendations and consistently gets her clients to the closing table with optimal outcomes Gretchen earned a BA from Bowdoin College and an MBA from London Business School.She is entrenched in the local community, having served as a fundraiser during her daughters' school years and in volunteer positions with the Inns of Rockport Steering Committee and Cape Ann Chamber of Commerce A world traveler and an outdoor enthusiast fond of boating, cycling, hiking and skiing,Gretchen is an active member of Sandy Bay Yacht Club and a committed participant in the PanMass Challenge,cycling and raising funds in support of cancer research

Global Real Estate Advisor 978.394.4708

Gretchen Parker@GibsonSIRcom

208 Main Street,Gloucester,MA 01930

Rockport

MyApproachto SellingYourHome

Selling a home is a thoughtful process that begins long before a property reaches the market My approach focuses on preparing your home for success? from evaluating pricing and timing to advising on presentation,staging,and strategic improvements that enhance value

Once your home is ready,we introduce it to the market through a comprehensive marketing strategy supported by our in-house team of experts.Throughout the process,I provide careful guidance? from managing showings and negotiating offers to coordinating the details of the closing? ensuring a seamless and successful experience from start to finish.

TheSellingProcess

INITIAL CONSULTATION

Discuss Listing Timeline

Documents and Disclosures

Pricing and Valuation

PREPARE YOUR HOME

Decluttering and Cleaning

Repairs and Updates Staging

MARKETING YOUR HOME

Professional Photography and Floor Plans

Print and Digital Marketing

Showings and Open Houses

MANAGING OFFERS

Review Negotiate Accept

MANAGING THE SALE

Purchase and Sale

Financing/Appraisal

Mortgage Approval

MANAGING THE CLOSING

Documents and Certificates

Final Utility Readings

Coordinate Closing

TipstoPrepare YourHome

01 | DECLUTTERING

The first step in the process of preparing your home for sale is decluttering.While going through old items in your home,a good rule of thumb to remember is that if you haven? t used the item in over a year,you probably won? t use it or need it again.

If you do decide to discard items that are still in decent shape,you can always donate them to a charity or nonprofit organization within your community.For items that need to be thrown away,some towns will pick up used goods and recycle them in a beneficial way.

For any items you decide to keep,store them away in boxes and closets so they are not visible,which will make your home look neater.

02 | ORGANIZING

As potential buyers are touring your home,they might be interested in storage space, such as in closets or in the garage It is important to organize these areas before open houses to make sure there is a nice aesthetic

To keep your kitchen cabinets organized maybe you alphabetize spice jars and neatly stack dishes In bedrooms,you can keep the closets organized by making sure shirts aren? t falling off hangers and lining up shoes neatly.In the living room,fold blankets, fluff pillows and neatly stack up any books or magazines that might be visible

03 | DEEP CLEANING

Whether you hire a professional cleaning company or you clean the house on your own,it is essential to make sure everything is spotless Not only should you clean all rooms and surfaces in your home by dusting,mopping,polishing,etc ,but you should also focus on the exterior of your home such as cleaning the outside of windows and power washing

Clean and air out any musty areas by opening the windows or lighting a candle The night before a showing,be sure to avoid cooking with odorous foods such as fish or garlic.Instead you can make the house smell welcoming with a fresh batch of baked goods!

04 | MAINTENANCE

In order to get the most money for your home,be sure to make any necessary repairs. These could include replacing cracked floor or counter tiles,patching any holes in the walls,and fixing leaky faucets You also want to check that all doors close properly and kitchen drawers don? t jam.If there are any burned-out light bulbs in your house,make sure to replace those as well

05 | STAGING

You want potential buyers to have a great first impression when touring your home,so this final step is very important Although hiring a professional stager is definitely an option,you can easily make a few updates to a room to make it feel new.The whole house doesn? t need to be staged,but instead focus on the main rooms such as the kitchen,living room and the primary bedroom In the kitchen,you can place a bowl of fresh fruit on the counter top or add some fresh flowers to the dining room table.In the living room,add a decorative blanket and some throw pillows to the sofa

06 | MAXIMIZE CURB APPEAL

Don? t forget to create curb appeal by staging the exterior of your house,as this is the true first impression Keep your yard tidy by mowing the grass and trimming bushes and shrubs You can also add color by planting flowers in your front yard In the winter, add seasonal touches like a wreath or holiday lights to make your home more festive.

TheMarketingProcess

PRE-MLS LAUNCH

- Property Preparation

- Professional Photography

- Property Video and/or 3D Matterport Virtual Tour

- Professional Floor Plans

- Install ?For Sale?Signage on Property

- Create and Finalize Print Collateral (i.e.brochures,inserts,etc.)

WEEK OF LAUNCH IN MLS

- Submit property to MLS to reach the brokerage community

- Feature property on sothebysrealty.com and gibsonsothebysrealty.com

- Property will be distributed to our global property marketing partners,comprised of the most authoritative news,lifestyle and financial voices such as Realtor.com, Zillow,WSJ com,etc

- Listing agent to share the property via email and calls to personal sphere of influence

- Announce the listing to GSIR?s agent network and the local brokerage community via email blast

- Send a direct-mail postcard to a targeted list of potential buyers,introducing the property

- Launch a paid digital ad campaign targeting consumers within a 15-mile radius of the property

POST MLS LAUNCH

- Feature property in office window displays to capture optimal foot traffic

- Showcase the property across Gibson Sotheby?s International Realty?s social media channels ? Facebook,Instagram,and LinkedIn with a combined reach of 20 8K followers

- Continue to feature property in various email campaigns

- Consider placing a print and/or digital advertisement to increase exposure