MarketingProposal
Doingmoreisour distinction.
PRESENTED BY GRETCHEN PARKER
MarketingTimeline
PRIOR TO MLS LAUNCH
- Prepare property for sale
- Schedule photo shoot
- Professional photography
- Property video and/or 3D virtual tour
- Floor plans
- Install ?For Sale?signage on property
- Create and finalize marketing collateral
WEEK OF MLS LAUNCH
- Submit property to MLS to reach the brokerage community
- Property will be displayed on gibsonsothebysrealty com and sothebysrealty com
- Property will be syndicated to more than 30 international websites and will be marketed on more than 100 local Sotheby?s International Realty®websites
- Introduce the property to the local brokerage community via email campaign
- Listing agent to introduce the property via email,social media,and calls to sphere of influence
- Launch a digital ad campaign or mail a postcard to reach a targeted audience of potential buyers
ONGOING
- Host public and broker open houses and conduct private showings
- Showcase property in office window displays
- Showcase property in offices via Apple TVapp
- Showcase the property on GSIR?s social media channels,reaching 20 8K followers collectively
- Feature property in monthly eNewsletter sent to sphere of influence
- Consider digital and/or print advertising opportunities
- Listing agent to provide data on the web traffic and the number of showings
Photography
The art of marketing your home begins with brilliant photography. Gibson Sotheby?s International Realty follows strict standards that guarantee the best images of your home are distributed worldwide. To elevate the consumer experience, I also offer video, 3D tours, drone photography, and floor plans.
Brochures
Our multi-page property brochures highlight key details of your home with beautiful high-resolution photography
Email Marketing
Through tailored email campaigns, I will introduce your home to the Gibson Sotheby?s International Realty agent network, the local brokerage community, and my sphere of influence.
Social Media Exposure
I will introduce your home and promote upcoming open houses across my social media channels with elevated social media graphics, high resolution photography, and videography
Digital Ad Campaign via Boost
I will launch a 7-day social and digital advertising campaign to drive awareness and web traffic The campaign will run on Facebook, Instagram, Nextdoor, and over 1,000 popular websites including HGTV, Realtor com, CNN, NYT, Google, The Weather Channel,and more
Direct Mail
I will mail 100 direct mail postcards to a targeted list of prospective buyers
Online Presence
Your property will be displayed on our localized website, gibsonsothebysrealty com and on the award-winning sothebysrealty.com website. Recently enhanced, sothebysrealty com is now in 16 languages/dialects and half of all site traffic comes from outside the United States, giving your listing a true competitive advantage
Property Syndication
Once a home is showcased on sothebysrealty com, it is syndicated to more than 30 international websites that are leaders in their categories and markets, and will also be marketed on more than 100 local Sotheby?s International Realty®websites
Window Display
Your home will be prominently displayed in our office window display, capturing optimal foot traffic Please note, displays are not available at all office locations
Advertising Opportunities
Our cooperative advertising program provides access to an array of print and digital options to advertise your home This program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure Please inquire for details.
Displayed via Apple TV app
Our innovative Apple TV app displays a rotation of properties on the big-screen in our offices
Property Performance
Through ListTrac, Sotheby?s International Realty?s® property reporting suite, you?ll see the results as they unfold I will provide data on the web traffic for your listing and the number of showings. This helps steer the sales strategy along the way and guide informed decisions
GretchenParker
A leader in the Gloucester and Rockport markets, Gretchen brings her broad business skills and extensive sales experience to home buyers and sellers throughout Cape Ann. She thrives in the fast-paced and varied nature of the real estate business, specializing in luxury home sales, new construction, and investment properties Gretchen has built her career on a foundation of exceptional service and outstanding results, consistently generating repeat business and referrals from her clients Gretchen is a native of Rockport, where her mother was a highly successful Realtor for 35 years. After working in international finance and owning a successful high-end retail business overseas for twenty years, Gretchen returned to her hometown with her husband and daughters, where she ultimately found her calling in real estate On the buying side, Gretchen's competitive nature and in-depth knowledge of the local market are invaluable in helping her clients structure winning offers. On the listing side, she brings solid data analysis and strategic thinking to her pricing recommendations and consistently gets her clients to the closing table with optimal outcomes Gretchen earned a BA from Bowdoin College and an MBA from London Business School.She is entrenched in the local community, having served as a fundraiser during her daughters' school years and in volunteer positions with the Inns of Rockport Steering Committee and Cape Ann Chamber of Commerce A world traveler and an outdoor enthusiast fond of boating, cycling, hiking and skiing,Gretchen is an active member of Sandy Bay Yacht Club and a committed participant in the PanMass Challenge,cycling and raising funds in support of cancer research
Global Real Estate Advisor 978.394.4708
Gretchen Parker@GibsonSIRcom
208 Main Street,Gloucester,MA 01930
Rockport
Rockport
Rockport
Rockport
Rockport
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