Powerful together
Partnership matters Thank you for the opportunity to show you the difference Gibson Sotheby?s International Realty can make as your partner. Our job is to make selling your home easier from start to finish. And we have the experience and expertise to do just that . What we?d like you to remember is simply this: Together, we will succeed. At Gibson Sotheby?s International Realty, we have everything in place to deliver like no one else. We?ll work with you as a true partner and guide you through each step of your journey. This brief presentation will show a comprehensive plan, including the mobilization of our resources and partnerships to reach the right audience of buyers. Thank you once again for your consideration. We would be honored to represent you.
Beverly.Berm an@GibsonSIR.com 617.515.574 4 Real Est at e Professional
Your property
P ERS O N A L I Z ED S T RAT EGY
The attention your property deserves At Gibson Sotheby?s International Realty, we understand that each property and seller is unique, so we offer you an exclusive tailor-made strategy. We execute that strategy by combining our vast experience, innovative technology, and unmatched global reach to attract the attention of the most qualified buyers around the world.
27 Tennyson Road, Newton
L O CA L I N S I GH T
Your community isour community For more than 60 years, Gibson Sotheby?s International Realty has been the leading brokerage in the real estate markets spanning Eastern Massachusetts. We are an integral part of our communities? we know the neighborhoods, schools, and shops from the inside out to sell potential buyers on the value of the area. Better yet , we know and understand the people that make up these communities. It is this deep sense of place shared with our clients that sets us apart .
NORTH SHORE
BOSTON
GREATER BOSTON
SOUTH SHORE
METROWEST
SOUTH COAST
CAPE COD
T H E S EL L I N G P RO C ES S
You?ll like theway wework Together we?ll follow a proven path to success.
3
1
LAUNCHING YOUR SALE
This is the big day when we announce your listing to the world.
PREPARING YOUR PROPERTY
We?ll work together and leverage our award-winning sothebysrealty.com website to showcase your property in the very best light .
2 FINALIZING YOUR
MARKETING PLAN
We?ll provide you with an in-depth plan for unrivaled worldwide exposure.
4
REPORTING YOUR PROGRESS
We'll keep you in the loop all along the way with access to our live data dashboard as well as showing details and feedback.
5
CLOSING THE TRANSACTION
We?re with you every step of the way, from due diligence to signature of the deed.
P RI C I N G S T RAT EGY
The right price getsthebest result Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price. We will carefully analyze the market using our local expertise to determine the optimal price for your property.
Your partner
YO U R A DV I S O R
BeverlyBerman With over 25 years of real estate experience, Beverly is a trusted and highly respected Realtor® known for her patience, integrity, and tireless dedication to her clients. A lifelong resident of Newton, she brings an in-depth knowledge of the Greater Boston area, offering her clients not only expertise in the housing market but also valuable insight into local neighborhoods, schools, and community resources. Before transitioning into real estate, Beverly spent three decades as a special needs teacher in the public schools. This background instilled in her the importance of patience, collaboration, and individualized guidance? qualities she continues to bring to every client relationship. Beverly is a skilled negotiator with a keen eye for detail, ensuring her clients are well-prepared at every stage of the process. She excels in market analysis, pricing strategies, and home staging guidance, helping sellers maximize value while assisting buyers in finding their ideal home. Her round-the-clock commitment , clear communication style, and ability to anticipate challenges set her apart in an industry where trust and results matter most .
Beverly.Berman@GibsonSIR.com 617.515.5744 Real Est at e Professional Sot hebysRealt y.com
As part of Sotheby?s International Realty, one of the most prestigious global real estate networks, Beverly leverages cutting-edge marketing tools, extensive professional connections, and a worldwide reach to provide her clients with a distinct competitive advantage. When she?s not working tirelessly for her clients, Beverly enjoys spending time with her family and friends on Cape Cod. She enjoys walking, reading, playing Mah Jongg, and her most cherished time is spent baking with her granddaughter. Beverly is also deeply committed to her community. She proudly supports the Newton Food Pantry and the American Parkinson?s Disease Association ? Massachusetts Chapter.
C L I EN T EN D O RS EM EN T S
The reviews speak for themselves YI N WU
Beverly Berman made our home-buying experience exceptional. Her knowledge, professionalism, and genuine care helped us find the perfect house with ease. She guided us every step of the way, and we couldn?t be happier with the result. Highly recommend her to anyone looking for a top-notch realtor!
FERN A N DO M A RTI N EZ
Beverly was wonderful. Very organized, instructive, and kind. She fully understood exactly what my wife and I were looking for and was patient for more than a year of searching.
The moment I initially met you, I knew that you would be aperfect fit for us. Throughout this entire, long (!) process, you were always, always kind, patient and so easy to work with. And you never pushed us - which was something that we appreciate more than you can imagine! I know from my mom that when things got sticky just before the closing, you were so reassuring and helpful with everything. We are so grateful to have had your guidance, and your incredible warmth, and your understanding this entire time. Thank you for everything.
Harriet Kahn & Amy Goldman
Beverly helped us to buy ahouse twice and to sell our house once, and I cannot recommend her enough! She made what can easily be astressful, confusing situation as easy and smooth as possible. She was always available and communicative, even to answer our silly questions and quell our anxieties. Beverly went over and above what a realtor would normally help with, including recommending servicers like painters and helping us with logistics around radon mitigation, asbestos removal, and oil tank replacement. She was an amazing advocate for us when communication with sellers, buyers, attorneys, realtors, inspectors and all of the many people we had to work with in order to achieve our goals. She truly made the process as easy and stress-free as possible and I would recommend her to anyone looking to sell or buy ahome!
Mikaela and Pat rick
PA M A N D TED
BOB A N D BA RBA RA
Beverly was wonderful! We had a situation with many twists and turns. She handled each one like a champ. We are very grateful for her experience and abilities. We are so glad we found her.
Beverly is a consummate professional who guided us through the process of selling our condo. She was delightful to work with and made herself available whenever needed. Her advice regarding pricing and preparing our condo for sale was exceptional. If you are looking for a real estate agent who listens carefully and provides great guidance do not hesitate to contact Beverly.
Your brokerage Our local heritage began in 1962, when Betty Gibson, esteemed South End local and our pioneering founder, established our flagship office in Boston?s South End neighborhood. Gibson was instrumental in developing the growth and desirability of not only the South End, but the city of Boston as a whole. Today, Gibson Sotheby?s International Realty is Massachusetts' leading independently owned brokerage with 25+ offices and more than 50 0 associates serving Boston, Greater Boston, the MetroWest , North Shore, South Shore, South Coast , Cape Cod, Nantucket , New Hampshire, and Rhode Island. Specializing in residential sales and rentals at all price points, our team offers a world of advantages to our clients? including a heritage of hyper-local expertise, a reputation for delivering white glove service, and numerous tools and resources that empower you to meet your goals.
Scan t o view our office locat ions
$ 3.39 Billion in Sales Volume in 2024
#1 Massachusetts-Based Firm by Sales Volume
Highest Average Sale Price of the Top 10 Firms
25+ Offices in Massachusetts
50 0 Agents and 50 + staff
L O CA L RES U LT S
Our numbers workfor you
P OW ERFU L H ERI TA GE
Sotheby?s is more than just our name Over the last two centuries, Sotheby?s auction house has built an iconic brand with unparalleled prestige. Today, Sotheby?s International Realty builds on its legacy with the auction house by offering the same elevated standards and exemplary service. We harness the global power of the Sotheby?s name and its proprietary database of 1 million clients to create unique opportunities and introduce your property to the most qualified buyers all around the world.
$182 billion
B A C K ED B Y T H E B ES T
Our numbers areyour assurance
Global sales volume 2025, USD
26,0 0 0 Sales associates
1,10 0 Offices worldwide
4 2 million+ sothebysrealty.com visits in 2025
#1 Most profiled real estate brand in the news
1.38 Million Engaged social media followers
4 6 Million+ Videos played in 2025
174 4 The year our heritage began
86 Countries & territories
Your advantage
GL O B A L C O N N ECT I O N S
Our world isyours Sotheby?s International Realty® is the only truly global luxury real estate brand with 26,0 0 0 advisors working in 1,10 0 local offices across 86 countries and territories. Sotheby's International Realty's unparalleled network works together to meet your needs and expectations.
42M+ 16 sothebysrealty.com visits in 2025
Languages
Cambridge MA - $3,950,000 SEE DETAILS ?
O N L I N E EX P ERT I S E
Our reach bringstheworld toyour home We make your listing easy to find online with our Webby Award-winning website and finely tuned SEO. Sothebysrealty.com enables millions of visitors to immerse themselves in engaging videography, impactful photography, and inviting virtual tours.
36% 24% 46M Visitors from outside the U.S.
Organic search traffic
Videos played in 2025
BOSTON
1 Dalton Street, Unit 5502 Boston, MA $18,900,000
3
3.5
4,151 Sq Ft.
0 Acre(s)
Sources: Google Analyt ics, Bright cove, and List rac ? Full Year 20 25
Rent al Propert ies
P RO P ERT Y SY N D I CAT I O N
Top mediapartners drivetrafficto your listing As soon as your property is on sothebysrealty.com, it is also distributed across a variety of leading websites across the world, maximizing reach and exposure.
GL O B A L A DV ERT I S I N G
No one can draw moreeyestoyour listing We work with the best online and print publishers to drive better performance and more return for our clients on a local level and around the world.
Curators of the unique Needham, Massachusetts
Boston, Massachusetts
Arlington, Massachusetts
Find yours
S O C I A L M ED I A
Our connections becomeyour connections The Sotheby?s International Realty brand creates exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day. Additionally, our YouTube channel has more subscribers and video views than any other real estate brand.
sot hebysrealt y 15s
E h HOM E
EXTRAORDINARY PROPERTY OF THE DAY
BRAN D N EWS
FEATURED BLOGS
Brookline, MA
Contemporary Home in Beacon Hill OCTOBER 3RD
HEADLIN ES
ES
HOM E
BRAN D N EWS
FEATURED BLOGS HEADLIN ES
Remarkable Wellesley Home AUGUST 16
Explore the Extraordinary Property of the Day: This beautiful home has caught the attention of buyers from all over the globe.
@GIB SON _SIR @SOT H EBYSREA LT Y
H1 20 25 Press Share of Voi ce Sot heby?s Int ernat ional Realty Coldwell Banker Douglas Elliman Compass Engel & V?lkers Christ ie?s Int ernat ional Real Est at e The Agency Berkshire Hat haway HomeServices Keller Williams Realty Knight Frank
Our reputation isyour advantage Our press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property. We are the most profiled luxury real estate brand in the news.
Source: Meltwater, January 1, 2025 ? June 30, 2025
P RES S EX P O S U RE
Vol um e
Reach
P RO P ERT Y P ERFO RM A N C E
You?ll see the results astheyunfold We provide data on the web traffic for your listing and the number of showings. This helps steer the sales strategy along the way and guide informed decisions.
T H A N K YO U
Trust builds alasting relationship Thank you again for this opportunity to share our qualifications. We would love to work with you and show you why we?ve earned the trust of so many clients. Trust , of course, is all about comfort . It?s about feeling at home. Which is exactly how we want you to feel all the way to your new one.
One of the world?s most trusted and respected brands Known for unsurpassed service The only luxury real estate company with a true global reach Experienced agents with local insights and worldwide connections Exclusive access to highly qualified global clientele Award-winning website Exclusive media relationships increase your exposure Unique content promotes your property to a select audience Most viewed real estate channel on YouTube Engaged social followers Comprehensive and customized plan for your home
O U R A P P ROA C H
Your marketing powerhouse We believe t hat all propert ies deserve except ional market ing. Our dedicat ed market ing depart ment will collaborat e wit h your list ing agent t o develop a t ailored market ing plan t hat showcases your property t hrough a local, nat ional, and global lens. We leverage professional phot ography and video, print , digit al and social media market ing, advert ising, and public relat ions t o maximize t he exposure of your list ing.
IN ITIAL PREPARATION To prepare to market your property, our in-house marketing team will craft impeccable marketing collateral that showcases the property?s beauty and unique features. Photography: Interior, exterior, and drone Property video and / or 3D Matterport virtual tour Carefully crafted marketing copy Professionally printed brochures Floor plans PUBLIC RELATION S Ti ming: Week of MLS Launch & Ongoing Gibson Sotheby's International Realty's public relations team fosters strategic relationships with leading media outlets to achieve two objectives: generate exposure for and increase traffic to our portfolio of properties. We will collaborate with the public relations team at Sotheby's International Realty to identify potential opportunities for the property to appear in an array of print and digital publications throughout the project's timeline, capturing a wide audience. ON LIN E PRESEN CE Timing: Day of MLS Launch & Ongoing The property will be prominently displayed on our localized website, gibsonsothebysrealty.com. In addition, the property will be advertised on sothebysrealty.com. This global website is designed to distinctly showcase our collection of extraordinary homes. It attracts more consumers than any other luxury real estate website. Currency conversion, language translation in 14 languages, and strong traffic set sothebysrealty.com apart . EM AIL AN D SOCIAL M EDIA EXPOSURE Timing: Week of MLS Launch & Ongoing The property will be introduced to the local brokerage community, Sotheby's International Realty affiliates, as well as Jon Ufland and Margie Kern's spheres of influence through a targeted email and social media campaign. The campaign will leverage the exceptional photography and video assets as well as compelling copy and property details. SPHERE OF IN FLUEN CE OUTREACH Timing: Week of MLS Launch & Ongoing As industry leaders, Jon and Margie are connected to influential brokers, investors and luxury clients throughout Massachusetts and beyond. Jon and Margie will begin introducing the property by personal outreach via calls and emails to this select audience. In addition, they will offer private tours of the property.
N EW YORK TIM ES M AIN N EWS & DIGITAL BAN N ER AD The Main News section is the most well-read section and it sets the agenda for the most important news of the day. This is an essential environment to give your luxury properties the ultimate exposure. Circulation: 423,111 Readership: 3.1M Male / Female: 48% / 52% Median HHI: $10 4,0 0 0 Average HHI: $143,0 0 0 Median Age: 49 The Digital Banner Ad is available on NYTimes.com and clicks through to a custom Digital book of participating properties. Impressions: 82K HHI: $50 0 K+ & in market for real estate Geo Targets: New York City, Boston, Miami, Los Angeles, San Francisco Metros N EW YORK TIM ES TAKEOVER Promote your property in style with this tabloid insert devoted to Sotheby?s International Realty and delivered to high-net worth neighborhoods. 160,0 0 0 + copies distributed to select high-net worth neighborhoods in the New York Metro Area. Includes Digital Promotion on NYTimes.com & Digital Flip Book FIN AN CIAL TIM ES The Financial Times showcases the finest residential properties on the market and provides sage advice to a discerning audience of high-end private owners, as well as investors, every Saturday in its standalone ?House & Home? section. Targeting upscale readers who are passionate about home and living, this full-color supplement is the world?s only weekly property and lifestyle section, which is internationally focused and globally-distributed every weekend. Circulation: 193,337 Distribution: Global Readership: 1,625,987 Gender Skew: 82% Male, 18% Female Average HHI: $330,0 0 0 Median age: 53 ROBB REPORT & DIGITAL M EDIA BAR Robb Report is the leading voice in the global luxury market . Its discerning audience around the world has a shared appreciation and desire for quality, exclusivity, artisanship, heritage, and fine design. With its fingers on the pulse of the latest superlative products and experiences that today?s modern consumers seek, Robb Report is synonymous around the world with affluence, luxury, and the best of the best . Circulation: 102,0 0 0 + Average Age: 45 Male / Female: 78% / 22% Average HHI: $489,0 0 0 Average HNW: $2,70 0,0 0 0 Placement on the Real Estate Media Bar provides outstanding visibility and click-through for high impact awareness.
THE WALL STREET JOURN AL The Wall Street Journal represents credibility and influence and continues to be the leading environment for luxury real estate clients to connect with the world?s most affluent home-buying audience. Print Circulation: National ? 786,294 E-newspaper Circulation: 238,0 0 0 recipients Affluent Readership: 4,143,0 0 0 Male / Female: 68% / 32% Average HHI: $372,943 M AN SION GLOBAL HOM EPAGE FEATURED LISTIN G The module offers prominent positioning on the Mansion Global homepage and showcases listings regardless of region. Duration: 30 days WSJ.COM AN D M AN SION GLOBAL.COM PROPERTY UPGRADE Featured Property Upgrades places your listings at the top of WSJ.com/ Mansion Global.com search results in the town where the property is located. The property you wish to feature comes directly from your brand?s feed. Multiple properties can be featured and the sites will rotate featured properties to appear equally. Each property appears for one month. Duration: 30 days 5.8x increase in page views 7.3x Increase in visits CON DÉ N AST M AGAZIN ES REGION AL PAGES With over 60 local and feeder market regions available, you can reach these high-income, luxury buyers when they?re inspired to buy. Condé Nast Luxury Group includes Architectural Digest , Bon Appetit , Condé Nast Traveler, GQ, Golf Digest , The New Yorker, Vanity Fair, Vogue and Wired. DWELL M AGAZIN E & DWELL.COM Dwell is the marketplace to living with good design. A trusted authority for 20 years, connecting consumers and design professionals with inspiration, products, and the tools they need to achieve their goals. Published six times a year, each issue of Dwell Magazine includes exclusive stories on the most innovative leaders in architecture and design, presenting modern homes that encapsulate the concept of good design. Readership of 11 million (917K ? Magazine, 4.2 M ? Dwell.com, 5.4 M ? Social, 669K ? Email) Circulation: 20 6,0 0 0 Total Reach: 916,0 0 0 Male / Female: 40 % / 60 % Median Age: 40 Median HHI: $160,0 0 0 SOTHEBY?S PREFERRED E-N EWSLETTERS Reach the Ultra-High Net Worth audience with Sotheby?s Preferred eNewsletter. Exclusive and engaged clientele interact with the eNewsletter resulting in strong open and click rates. The Sotheby?s Preferred newsletter is a monthly email received by Sotheby?s top transacting clients around the globe. Highlights auction dates and invitations 7,0 0 0 + top Sotheby?s clients (Preferred) 43.7% open rate
LUXURYESTATE.COM HOM EPAGE SHOWCASE LuxuryEstate is the leading international portal for the luxury real estate market . With website and apps translated in 16 languages and users from 132 countries, LE is the perfect solution to reach international buyers. 1,90 0,0 0 0 visitors per month / 18,0 0 0,0 0 0 page views per month Property would be featured in the rotating carousel at the top of the homepage for 1 month ON E M ILLION IM PRESSION S PROGRAM The One Million Impressions program is a customized banner advertising program with guaranteed impressions and click-throughs. Through beautifully detailed property photos, your listing can be customized to showcase your property?s unique selling features, allowing you to target by country, region, state, and city. Key Feeder Markets to Target: Boston, New York, Connecticut , Washington DC, Palm Beach, Miami M ODERN LUXURY Reaching an audience of more than 16 million, Modern Luxury is the nation?s largest luxury media company offering leading brands access to the most affluent audiences in the most prominent cities across the U.S. Advanced Targeting Package: -
Email + Display Ads + Social Media
-
130 + Demographic Data Points
-
Powerful targeting options that target across geography, basics, financial, habits, interests, lifestyle, and auto categories. Ability to micro-target niche demographics more effectively than any competitor or advertising platform equivalent .
CHIEF EXECUTIVE E-N EWSLETTER Chief Executive reaches top decision makers running companies that generate 68.3% of US GDP totaling $22.3 trillion. CE reaches most CEOs running enterprise over $50 M. By engaging in CE marketing products comes the rare ability to precision-target the CEO community with the most comprehensive database available anywhere on decision makers at U.S. large and mid-market companies. Weekly E-Newsletter: -
Distribution: 95,0 0 0 C-Suite Subscribers.
-
Open Rate: 20 %
-
Each e-newsletter contains one display banner and one text ad opportunity.
PROPERTY M ARKETIN G
Propert y Media -
Photography
-
3D Virtual Tour (Matterport)
-
Virtual Staging
-
Property Video
-
Floor Plans
-
Property Website
Matterport
Property Website
Virtual Staging | Before
Virtual Staging | After
PROPERTY M ARKETIN G
Propert y Brochures -
Options: 4 pages, 8 pages, 12 pages, 16 pages in vertical or horizontal formats
-
Can be printed in-house or professionally
PROPERTY M ARKETIN G
Direct Mail Post cards -
Options: Standard: 5.5" x 8.5", Extra-Large: 5.5" x 11", Mega 8.5" x 11"
-
Various brochure, bi-fold and tri-fold mailer options available
PROPERTY M ARKETIN G
Email Campaigns -
Share property updates via email with your SOI: Just Listed, Open House, Price Improvement, etc.
-
Our daily round-up email promotes new listings, open houses, and price improvements to our GSIR network and the local brokerage community
PROPERTY M ARKETIN G
Social Media -
Social media graphics to post on your feed & stories: Just Listed, Open House, Just Sold, etc.
-
Paid social media campaigns via Boost
PROPERTY M ARKETIN G
SIR Co-Op Advert ising Opport unit ies -
Place a print ad in Boston Globe, Wall Street Journal, New York Times, and more -
-
Please inquire about pricing
Run a digital campaign on Mansion Global, WSJ, Juwai, Luxury Estate, and more -
Please inquire about pricing
BEVERLY BERM AN
Significant Sales
24 Manor House Road Newton | $2,650,000
1682 Commonwealth Avenue Newton | $2,612,50
28 Lafayette Road Newton | $1,575,000
20 Holden Road Newton | $1,268,888
* Represented Buyer. Each Office is Independently Owned and Operated.
gibsonsothebysrealty.com
© 2026 Sotheby?s International Realty. All Rights Reserved. Sotheby?s International Realty® is a registered trademark and used with permission. Each Sotheby?s International Realty office is independently owned and operated, except those operated by Sotheby?s International Realty, Inc. The Sotheby?s International Realty network fully supports the principles of the Fair Housing Act and the Equal Opportunity Act . The Comparative Market Analysis (CMA) is provided for reference only. CMA data has been obtained from third-party sources and is considered reliable but not guaranteed for accuracy. This is not an appraisal or professional valuation. All estimates may