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58 State Street | Marketing Summary

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DIGITAL MARKETING HIGHLIGHTS

OnlinePropertyDistribution

- In addition to being distributed to over 100 Sotheby's International Realty®affiliates around the world,the property is shared with our global property marketing partners comprised of the most authoritative news,lifestyle,and financial voices,as well as real estate-centric websites

- Property is displayed on both sothebysrealty.com and gibsonsothebysrealty.com

- Web Views: 8,053

- Top Geographic Locations: Boston,MA,Brooklyn,NY,New York,NY,Manchester,NH, Quincy,MA

DIGITAL MARKETING HIGHLIGHTS

EmailMarketing

- Announced to Gibson Sotheby's International Realty agents and the local brokerage community via email campaign ? 04/ 29/ 2026

- Announced to external New Hampshire and Massachusetts agents via email - 04/ 30/ 2026

- Announced to Jenn Madden's personal sphere of influence ? 04/ 28/ 2026

DIGITAL MARKETING HIGHLIGHTS

OrganicSocialMedia

- Featured on Gibson Sotheby's International Realty's Facebook,Instagram,and LinkedIn as the Extraordinary Property of the Day ? 04/ 29/ 2026

Analytics:

Instagram

1,133 views

596 accounts reached

29 likes,5 comments,3 reposts,4 shares

Facebook

863 views

473 viewers

13 interactions,11link clicks

LinkedIn

79 impressions

2 clicks

DIGITAL MARKETING HIGHLIGHTS

DigitalFlipBook

- A digital flip book version of the property brochure giving prospective buyers instant access from anywhere

- Expands beyond the printed format with additional photography and extended property details

DIGITAL MARKETING HIGHLIGHTS

Boost Advertisement

- Running a 21-day boosted campaign targeting Boston,MetroWest,and New YorkLaunched 04/ 29/ 2026

- 93,568 Ad Views - 1,963 Clicks

- 7 Day Digital Ads

- Two Days on New Hampshire Section,Three Days on Business Section,Two Days on Real Estate Section

- New Hampshire Section - 5,972 Impressions

- Business Section - 19,051Impressions

- Real Estate Section - 615 Impressions

DIGITAL ADVERTISING HIGHLIGHTS

NewEnglandRealEstateJournal

- 30-day digital ad

- 9,823 impressions

- 13 clicks

PRINT MARKETING HIGHLIGHTS

HardcoverPhotoBook

- A meticulously crafted hardcover photo book showcasing the property through high-resolution imagery,highlighting architectural details,and premium finishes

PRINT MARKETING HIGHLIGHTS

PropertyBrochures

- Customized 12-page brochure highlighting key property details and photography

- Distributed to potential buyers at private showings

PRINT ADVERTISING HIGHLIGHTS

NewYorkTimesTakeover

- The NYTTakeover is a tabloid-style insert devoted exclusively to Sotheby?s International Realty,with 160,000+ copies distributed to high-net-worth neighborhoods throughout the New York Metro area Includes Digital Promotion on NYTimes com & Digital Flip Book

- Publication date: Sunday,May 17th

- 160,000+ copies distributed throughout the New York Metro area

PRINT ADVERTISING HIGHLIGHTS

BostonGlobePrint Advertisement

- Featured in Gibson Sotheby's International Realty's full-page advertisement

- Publication date: Sunday,May 10th

- 90,000 copies distributed throughout Eastern Massachusetts,Southern New Hampshire,Southern Maine,Rhode Island,Connecticut,and parts of Vermont

PRINT ADVERTISING HIGHLIGHTS

TheLuxuryOutlook®Report xWallStreet Journal

- The Luxury Outlook®Report is Sotheby?s International Realty?s biannual,authoritative guide to the global luxury real estate market This highly anticipated publication delivers in-depth analysis of key trends,economic indicators,and buyer behaviors shaping high-end property markets worldwide.It offers forward-looking insights into emerging destinations,lifestyle preferences,and investment opportunities,helping clients and industry professionals navigate the year ahead with confidence 30,000 copies of the report will be inserted into The Wall Street Journal and distributed across major U S markets,with additional exposure on LuxuryOutlook.com? reaching an audience of affluent buyers and sellers

- Inserted in the June 26 issue of The Wall Street Journal

- 30,000 copies distributed nationwide

PRINT MARKETING HIGHLIGHTS

WindowDisplay

- Prominently featured in several Gibson Sotheby's International Realty Massachusetts office window displays ? capturing optimal foot traffic.

Turn static files into dynamic content formats.

Create a flipbook
58 State Street | Marketing Summary by Gibson Sotheby's International Realty - Issuu