3 Grantland Road, Wellesley - Home Selling and Marketing Process

TheHome SellingProcess

Your GuidetoSellingProperty

PRESENTED BY

MOLLY CAMPBELL PALMER VICE PRESIDENT

Prepared For Thomas P Masiello Jr and Stephanie H Masiello

3 Grantland Road,Wellesley

MollyCampbellPalmer

Vice President

508 269 0002

Molly.Palmer@GibsonSIR.com

Recognized among the top real estate advisors in America by RealTrends in 2025

Recognized among Boston Magazine?s Top Real Estate Producers in 2025 Social Media Influencer of the Year, Boston Agent Magazine, 2025

Molly Campbell Palmer brings proven strategies and a fierce advocacy for her clients to every aspect of the real estate selling and buying process Having participated in over $500,000,000 of sales in the Wellesley/ Weston and Metrowest area, Molly has driven consistent success for her clients in an ultra-competitive environment By keeping up with the market in real time and providing insider information, Molly is able to offer her clients an unmatched advantage that makes the difference and gets results

Molly's background in media/advertising and the design industry have uniquely positioned her to help clients buy and sell their homes from a position of knowledge and skill Her roles at Architectural Digest, Elle Decor, and Design New England have resulted in deep ties to the building and design industry, allowing her to offer a unique and informed approach to every aspect of buying and selling

Molly brings an unparalleled breadth of collective experience and knowledge to her clients.

TOTA L SA L ES VOLUM E* * Par t ic ip at ed in

$500,000,000

TheSellingProcess

I N I T I A L CON SULTAT I ON

Discuss Listing Timeline

Documents and Disclosures

Pricing and Valuation

PREPA RE YOUR H OM E

Decluttering and Cleaning

Repairs and Updates

Staging

M A RK ET I N G YOUR H OM E

Professional Photography and Floor Plans

Print and Digital Marketing

Showings and Open Houses

M A N AGI N G OFFERS

Review

Negotiate

Accept

M A N AGI N G T H E SA L E

Purchase and Sale

Financing/Appraisal

Mortgage Approval

M A N AGI N G T H E CLOSI N G

Documents and Certificates

Final Utility Readings

Coordinate Closing

TipstoPrepare YourHome

01 | DECLUTTERING

The first step in the process of preparing your home for sale is decluttering While going through old items in your home, a good rule of thumb to remember is that if you haven? t used the item in over a year,you probably won? t use it or need it again.

If you do decide to discard items that are still in decent shape, you can always donate them to a charity or nonprofit organization within your community For items that need to be thrown away,some towns will pick up used goods and recycle them in a beneficial way

For any items you decide to keep,store them away in boxes and closets so they are not visible,which will make your home look neater

02 | ORGANIZING

As potential buyers are touring your home, they might be interested in storage space, such as in closets or in the garage It is important to organize these areas before open houses to make sure there is a nice aesthetic.

To keep your kitchen cabinets organized maybe you alphabetize spice jars and neatly stack dishes. In bedrooms, you can keep the closets organized by making sure shirts aren? t falling off hangers and lining up shoes neatly In the living room, fold blankets, fluff pillows and neatly stack up any books or magazines that might be visible

03 | DEEP CLEANING

Whether you hire a professional cleaning company or you clean the house on your own, it is essential to make sure everything is spotless Not only should you clean all rooms and surfaces in your home by dusting, mopping, polishing, etc , but you should also focus on the exterior of your home such as cleaning the outside of windows and power washing.

Clean and air out any musty areas by opening the windows or lighting a candle. The night before a showing,be sure to avoid cooking with odorous foods such as fish or garlic Instead you can make the house smell welcoming with a fresh batch of baked goods!

04 | MAINTENANCE

In order to get the most money for your home, be sure to make any necessary repairs These could include replacing cracked floor or counter tiles, patching any holes in the walls, and fixing leaky faucets. You also want to check that all doors close properly and kitchen drawers don? t jam If there are any burned-out light bulbs in your house,make sure to replace those as well.

05 | STAGING

You want potential buyers to have a great first impression when touring your home, so this final step is very important Although hiring a professional stager is definitely an option, you can easily make a few updates to a room to make it feel new

The whole house doesn? t need to be staged, but instead focus on the main rooms such as the kitchen, living room and the primary bedroom In the kitchen, you can place a bowl of fresh fruit on the counter top or add some fresh flowers to the dining room table In the living room, add a decorative blanket and some throw pillows to the sofa

06 | MAXIMIZE CURB APPEAL

Don? t forget to create curb appeal by staging the exterior of your house, as this is the true first impression Keep your yard tidy by mowing the grass and trimming bushes and shrubs. You can also add color by planting flowers in your front yard. In the winter, add seasonal touches like a wreath or holiday lights to make your home more festive.

Don? t just get it on themarket.Get it the attentionit

deserves

We believe that all properties deserve exceptional marketing Our dedicated marketing department will collaborate with your listing agent to develop a tailored marketing plan that showcases your property through a local, national, and global lens. We leverage professional photography and video, print, digital and social media marketing, advertising, and public relations to maximize the exposure of your listing

MarketingTimeline

PRIOR TO MLS LAUNCH

- Prepare property for sale

- Schedule photo shoot

- Professional photography

- Property video and/or 3D virtual tour

- Floor plans

- Install ?For Sale?signage on property

- Create and finalize marketing collateral

- Top Agent Network (TAN) outreach

WEEK OF MLS LAUNCH

- Submit property to MLS to reach the brokerage community

- Property will be displayed on gibsonsothebysrealty com and sothebysrealty com

- Property will be syndicated to more than 30 international websites and will be marketed on more than 100 local Sotheby?s International Realty®websites

- Property will have a custom listing page on mollycampbellpalmer com

- Introduce the property to the local brokerage community via email campaign

- Molly to introduce the property via email,social media,and calls to sphere of influence

- Launch a digital ad campaign or mail a postcard to reach a targeted audience of potential buyers

ONGOING

- Host public and broker open houses and conduct private showings

- Showcase property in office window displays

- Showcase property in offices via Apple TVapp

- Showcase the property on GSIR?s social media channels,reaching 15K followers collectively

- Feature property in monthly eNewsletter sent to sphere of influence

- Consider digital and/or print advertising opportunities

- Molly will provide data on the web traffic and the number of showings

3 GRANTLAND ROAD, WELLESLEY MARKETING PLAN

Photography

The art of marketing your home begins with brilliant photography Gibson Sotheby?s International Realty follows strict standards that guarantee the best images of your home are distributed worldwide To elevate the consumer experience, I also offer video, 3D tours, drone photography, and floor plans.

Property Video

I have the ability to showcase the features of your property through the dynamic medium of video,allowing prospective buyers to envision the space comprehensively and attracting maximum online exposure

Brochures

Our multi-page property brochures highlight key details of your home with beautiful high-resolution photography

Email Marketing

Through tailored email campaigns, I will introduce your home to the Gibson Sotheby?s International Realty agent network, the local brokerage community, and my sphere of influence.

Digital Option

Print Option OR

Social Media Exposure

I will introduce your home and promote upcoming open houses across my social media channels with elevated social media graphics, high resolution photography, and videography

Digital Ad Campaign via Boost

I will launch a 7-day social and digital advertising campaign to drive awareness and web traffic The campaign will run on Facebook, Instagram, Nextdoor, and over 1,000 popular websites including HGTV, Realtor com, CNN, NYT, Google, The Weather Channel,and more.

Direct Mail

I will mail 100 direct mail postcards to a targeted list of prospective buyers

Online Presence

Your property will be displayed on our localized website, gibsonsothebysrealty com, on the award-winning website, sothebysrealty.com and on mollycampbellpalmer.com. Recently enhanced, sothebysrealty com is now in 14 languages/dialects and half of all site traffic comes from outside the United States, giving your listing a true competitive advantage.

3 GRANTLAND ROAD, WELLESLEY MARKETING PLAN

Property Syndication

Once a home is showcased on sothebysrealty com, it is syndicated to more than 30 international websites that are leaders in their categories and markets, and will also be marketed on more than 100 local Sotheby?s International Realty®websites.

Window Display

Your home will be prominently displayed in our office window display, capturing optimal foot traffic Please note, displays are not available at all office locations.

Advertising Opportunities

Our cooperative advertising program provides access to an array of print and digital options to advertise your home This program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure Please inquire for details.

Displayed via Apple TV app

Our innovative Apple TV app displays a rotation of properties on the big-screen in our offices

3 GRANTLAND ROAD, WELLESLEY MARKETING PLAN

Public Relations

Our in-house public relations department will craft a media pitch and present to local/regional publications for potential editorial coverage In addition, we will work alongside Sotheby's International Realty's® corporate public relations team to submit the property to be considered for editorial opportunities with premium media outlets such as The Boston Business Journal, The Wall Street Journal,The New York Times,Dwell,etc

Property Performance

Through ListTrac, Sotheby?s International Realty?s® property reporting suite, you?ll see the results as they unfold I will provide data on the web traffic for your listing and the number of showings This helps steer the sales strategy along the way and guide informed decisions

Top Agent Network Outreach

Molly is a certified member of the Top Agent Network (TAN), an exclusive group comprising the top 10% of producing real estate agents. Membership grants top-producing agents in local markets the ability to share privileged, non-MLS information that can be crucial to your success as a seller of a home Molly is positioned to exchange market intel with other top agents in the area and be the first to know about motivated buyers and quiet and coming soon listings. Prior to launching on MLS, she will distribute property details to the TAN network as a coming soon opportunity

2,885 CLIENTS HELPED

20.8K

1,341 PROPERTIES

$4.4Million RENTAL VOLUME

3,871Tenants & 648 Landlords Helped

Client Testimonials

MollyCampbellPalmer Vice President,REALTOR®

"We are incredibly grateful for the exceptional service Molly has provided throughout the sale of our previous home and the purchase of our new one From start to finish, Molly demonstrated unmatched professionalism, market expertise, and genuine care for our family's needs. Selling our home could have been a stressful process, but her guidance made it seamless She prepared us by getting our home ready, provided valuable advice on staging, priced our home perfectly, and her marketing strategy brought in an instant offer We couldn? t have asked for a better outcome! When it came to finding our new home, Molly was very patient, attentive, and truly listened to what we wanted Her deep knowledge of the Wellesley market and a keen eye for detail helped us find the perfect house that checked all our boxes She went above and beyond to make sure the entire process was smooth and worry-free enabling us to close the deal We highly recommend Molly to anyone looking to buy or sell a home She made this journey not only successful but also enjoyable Thank you for helping us with our homes!"

"We met Molly at one of the first open houses we attended. We had already been to 2-3 open houses and frankly did not strike up an instant rapport with the brokers there They just felt a bit too transactional. That was not the case with Molly. When we met Molly, we spent most of the time talking about how the school system works in Wellesley (unchartered territory for us), how/where young families like to spend their time around town,and more family oriented things like that - i e the stuff that REALLY matters After that first convo, Molly was clearly the person we trusted and felt comfortable going back to as we navigated this whole home buying process Fast forward to finding and purchasing the home we currently live in none of this incredible happy ending would have been possible without Molly Molly knows everyone in town, which helped us get in contention for this home in the first place. Not easy to do in a town that's in high demand 365 days out of the year. From there, Molly helped us craft an offer and did some serious (and needed) hand holding through every step of the negotiation that led to our offer being accepted. We're in the perfect home for our soon-to-be family in the perfect town, and none of it would have been possible without Molly Molly if you're reading this thank you from the bottom of our hearts "

"I met Molly at an open house, and she became a trusted resource for over a year while we prepared to sell our home We met with a number of realtors, and ultimately chose to list with Molly because of her expertise, dedication, and candor Throughout the selling process, Molly made us feel as though we were her highest priority, was always available for the biggest or smallest of questions or crises, and had the resources at her fingertips to address unexpected issues efficiently Molly was a competent, reassuring presence throughout, and we ultimately ended up with multiple offers over asking (which Molly navigated expertly) Can't speak highly enough of Molly and her work!"

"Working with Molly was a pleasure.We were impressed by how much she listened to our wishlist and (very) proactively brought us new listings to consider Her communication was second to none and she always made herself available for our texts/calls and to tour homes Most importantly, Molly was honest and shared her insights and knowledge with us at every step of the process We felt like we could fully trust Molly and would definitely work with her again!"

Client Testimonials

TOP 5% OF WELLESLEY AGENTS

MollyCampbellPalmer Vice President,REALTOR®

"Molly was excellent to work with when buying our first house and we highly recommend her as a realtor She listened to what we were looking for, quickly responded when we reached out with questions, was resourceful in finding answers, and pushed hard for our best interests when things didn? t go as planned The home buying process went smoother thanks to Molly?s help!"

"We had the pleasure of working with Molly as we searched for our forever home in the suburbs and couldn? t be more grateful for her expert help and guidance In a challenging and competitive market for buyers, Molly made the process of finding our home easy and stress-free. One of her strengths is her in-depth knowledge of the communities she works in She frequently would send us information on homes that were about to list as well as off-market listings, and would always have helpful intel and perspective to share I was particularly impressed by the care she took to really understand what we were looking for and what was important to us in our future home We never once felt pressured (or defeated!) during the buying process ? Molly was a constant calming and reassuring presence that our perfect home was out there waiting to be found Simply put, Molly is the best! We would highly recommend her anyone looking to buy or sell a property."

"Molly is an extremely bright and knowledgeable real estate professional! She has a unique skill of balancing the vast emotions of buying a house with real time information and solutions It starts with her complete understanding of the market in metro west including new and existing homes Her attention to detail, note taking and follow up is second to none! Her energizing personality turns tasks into fun! She has a genuine passion for residential real estate, home décor and architecture with a diverse background of experiences. Molly is a hustler yet does not yield from honesty and integrity Her tenacious attitude and problem-solving skills became vitally important in solving various obstacles along the home purchase journey. We have owned 12 homes in our adult lives and Molly is ? without a doubt ? the best realtor we have ever worked with, and we highly recommend her!"

"Molly helped us buy our house this Spring of 2022 If you're familiar with this market, you know that is no small feat We were at the "entry" price point in some neighborhoods that we wanted to live in which makes competition tough Molly never once pressured us to live somewhere we didn't want tothis is a big deal because she trusted that we knew our wants/needs and that we would indeed find our house We began looking in February 2022 and were under contract in May in a neighborhood I didn't think we could afford We ended up buying from some particularly difficult sellers, and there were several times I questioned if we'd actually get the house. Molly was always calm and professional, and knew when to involve outside counsel for matters outside her purview She was undoubtedly instrumental in getting us to the finish line! Finding your house in this market takes a lot of persistence/patience, a little luck, and a well-connected, knowledgeable, trustworthy, and kind realtor Molly was all of that and more I whole-heartedly recommend her to anyone looking to buy or sell,and will be referring her to any colleagues/ friends moving forward "

WATERTOWN

CONDOM INIUM S

Source: MLS Pin

38 Up 9 From 2025 HOME SALES

MEDIAN DAYS ON MARKET

20 Compared to 19 in 2025

MEDIAN SALE PRICE

$780,000 Down $160,000 from 2025