TheHome SellingProcess
MyApproachto SellingYourHome
We believe that exceptional properties deserve exceptional marketing To maximize property exposure, we work with an in-house team of marketing experts to form strategic marketing plans to showcase your property through a local,national and global lens.
Our services include professional photography, custom brochures, targeted social media advertising and email campaigns, as well as unrivaled digital exposure through our global media partners In addition, to ensure that our campaigns are reaching the right audience of prospective buyers, we measure each campaign with a variety of analytics and reporting tools to define a marketing campaign?s impact and determine the next steps
SN
EH A PAT EL
ALeaderinLuxury
Sneha Patel, Global Real Estate Advisor
781.316.4800
Sneha Patel@GibsonSIRcom
54 Central Street
Wellesley,MA02482
With the utmost patience, resourcefulness, and dedication, Sneha Patel delivers an elevated real estate experience tailored to each client's unique goals. With participation in more than $250 million in sales transactions throughout her career, Sneha brings extensive market expertise, strategic insight, and a client-first approach to every transaction
Before launching her independent business, Sneha was a member of an award-winning real estate team recognized by RealTrends Verified as the #3 team in Massachusetts and #69 in the nation, and ranked among the Top 100 real estate teams in the world The experience helped shape the expertise and client-focused approach she brings to every transaction.
Known for delivering exceptional service and outstanding results, Sneha combines deep market knowledge with creative problem-solving and skilled negotiation She understands that buying or selling a home is one of life's most significant financial and personal decisions, and she works tirelessly to guide clients through every step of the process with confidence and clarity Her expertise in design, renovations, and home preparation allows her to help clients visualize a property's full potential while maximizing value Whether working with first-time buyers, seasoned sellers, or investors, Sneha is committed to building lasting relationships and providing an unparalleled level of service.
A proud Wellesley resident, Sneha has spent her career focused on the communities she serves, developing an insider's understanding of local neighborhoods, schools, and market dynamics She previously served as a board member of both the Sprague School PTO and the Wellesley Mothers Forum She is also an active member of the Wellesley Hills Junior Women's Club, where she joins other community-minded women in supporting local charitable initiatives and those in need
TheSellingProcess
I N I T I A L CON SULTAT I ON
Discuss Listing Timeline
Documents and Disclosures
Pricing and Valuation
PREPA RE YOUR H OM E
Decluttering and Cleaning
Repairs and Updates
Staging
M A RK ET I N G YOUR H OM E
Professional Photography and Floor Plans
Print and Digital Marketing
Showings and Open Houses
M A N AGI N G OFFERS
Review
Negotiate
Accept
M A N AGI N G T H E SA L E
Purchase and Sale
Financing/Appraisal
Mortgage Approval
M A N AGI N G T H E CLOSI N G
Documents and Certificates
Final Utility Readings
Coordinate Closing
TipstoPrepare YourHome
01 | DECLUTTERING
The first step in the process of preparing your home for sale is decluttering While going through old items in your home, a good rule of thumb to remember is that if you haven? t used the item in over a year,you probably won? t use it or need it again.
If you do decide to discard items that are still in decent shape, you can always donate them to a charity or nonprofit organization within your community For items that need to be thrown away,some towns will pick up used goods and recycle them in a beneficial way
For any items you decide to keep,store them away in boxes and closets so they are not visible,which will make your home look neater
02 | ORGANIZING
As potential buyers are touring your home, they might be interested in storage space, such as in closets or in the garage It is important to organize these areas before open houses to make sure there is a nice aesthetic.
To keep your kitchen cabinets organized maybe you alphabetize spice jars and neatly stack dishes. In bedrooms, you can keep the closets organized by making sure shirts aren? t falling off hangers and lining up shoes neatly In the living room, fold blankets, fluff pillows and neatly stack up any books or magazines that might be visible
03 | DEEP CLEANING
Whether you hire a professional cleaning company or you clean the house on your own, it is essential to make sure everything is spotless Not only should you clean all rooms and surfaces in your home by dusting, mopping, polishing, etc , but you should also focus on the exterior of your home such as cleaning the outside of windows and power washing.
Clean and air out any musty areas by opening the windows or lighting a candle. The night before a showing,be sure to avoid cooking with odorous foods such as fish or garlic Instead you can make the house smell welcoming with a fresh batch of baked goods!
04 | MAINTENANCE
In order to get the most money for your home, be sure to make any necessary repairs These could include replacing cracked floor or counter tiles, patching any holes in the walls, and fixing leaky faucets. You also want to check that all doors close properly and kitchen drawers don? t jam If there are any burned-out light bulbs in your house,make sure to replace those as well.
05 | STAGING
You want potential buyers to have a great first impression when touring your home, so this final step is very important Although hiring a professional stager is definitely an option, you can easily make a few updates to a room to make it feel new
The whole house doesn? t need to be staged, but instead focus on the main rooms such as the kitchen, living room and the primary bedroom In the kitchen, you can place a bowl of fresh fruit on the counter top or add some fresh flowers to the dining room table In the living room, add a decorative blanket and some throw pillows to the sofa
06 | MAXIMIZE CURB APPEAL
Don? t forget to create curb appeal by staging the exterior of your house, as this is the true first impression Keep your yard tidy by mowing the grass and trimming bushes and shrubs. You can also add color by planting flowers in your front yard. In the winter, add seasonal touches like a wreath or holiday lights to make your home more festive.
TheMarketingProcess
PRE-MLS LAUNCH
- Property Preparation
- Professional Photography
- Property Video and/or 3D Matterport Virtual Tour
- Professional Floor Plans
- Install ?For Sale?Signage on Property
- Create and Finalize Print Collateral (i e brochures,inserts,etc )
WEEK OF LAUNCH IN MLS
- Submit property to MLS to reach the brokerage community
- Feature property on sothebysrealty com and gibsonsothebysrealty com
- Property will be distributed to our global property marketing partners,comprised of the most authoritative news,lifestyle and financial voices such as Realtor com,Zillow, WSJ com,etc
- Listing agent to share the property via email and calls to personal sphere of influence
- Announce the listing to GSIR?s agent network and the local brokerage community via email blast
- Send a direct-mail postcard to a targeted list of potential buyers,introducing the property
- Launch a paid social media campaign targeting consumers within a 15-mile radius of the property
POST MLS LAUNCH
- Feature property in office window displays to capture optimal foot traffic
- Showcase the property across Gibson Sotheby?s International Realty?s social media channels ? Facebook,Instagram,and LinkedIn with a combined reach of 15K followers
- Continue to feature property in various email campaigns
- Consider placing a print and/or digital advertisement to increase exposure
Client Testimonials
"Where to start? And how could a review ever give Sneha justice? We met her by coincidence during a showing At the time we were just window shopping and looking around But she had left such a heartwarming,authentic, and genuine impression that we knew we would reach out to her when we got serious And so we did (best decision ever!) We were first time buyers and had no clue where to start or how to undertake this venture Sneha was there every step of the way and throughout all possible roller-coasters of emotions! She relentlessly gave us guidance, answered our questions, and attended to our concerns She had a patience beyond what is generally humanly possible We have changed our "check list" for the perfect house God knows how many times (from location to high ceiling) And she always took it lightly and kept our best interest at heart We worked closely with her for more than a year, and have seen at least 40 houses Not once did Sneha make us feel "too much" or pressured us directly or indirectly to put an offer on a house And when we did,and went into absurd bidding wars, she was our sword and shield She fought for us until we got the house that ticked almost every crazy check box we had! If we are ever to do this again, Sneha is the one and only professional we would reach out to We can not recommend her enough "
? Lea and Ralph
"She is a wonderful person and realtor Sneha is knowledgeable about real estate business but also has the pulse about what we wanted and needed in this difficult time There was much pressure on all of us Sneha held fast, she was going to find us what we wanted! Sneha has a great sense of style in purchasing and arranging furniture for us She still maintains contact with us We are so grateful she was there for us She is the best and an invaluable asset to your business "
? Susan
"We chose to work with Sneha for her stellar reputation and are so happy we did. Not only did she get us through an incredibly stressful sale process, she negotiated a fantastic deal for us on our purchase too Throughout a prolonged and stressful process she was even keeled and unflappable. We felt that she held our best interests in mind from start to finish and were so impressed with her professionalism, knowledge of the market and kindness "
? Elizabeth and Chris
"Simply and categorically stated Sneha work was flawless If she were to be graded she would receive from my wife and me an A plus, plus A few examples are: She found many properties in many MA Towns over the several months we were looking and every one of them had merit so It was clear that she listened to us as to what we wanted and didn? t waste our time with properties which had no chance of interesting us She always kept us apprised of new listings as soon as they were posted and in fact due solely to her diligent work we finally found a townhouse which met all of our detailed needs and criteria If we didn? t respond to her telephone call immediately the property would have been sold before we even saw the property In fact we made an offer as soon as we viewed the model Sneha worked with the builders' selling agent and I am sure speeded up the completion date She was essential to us with dealing with extras and decorations She has a wonderful sense of style I could go on and on extolling all the great work Sneha with many adjectives but hopefully I have made my point so I will end by saying she is the best! One more thing My wife and I can? t wait to invite Sneha over to our new home after we fix it up because we wouldn? t be settled here without her I almost forgot to say that without hesitating I would recommend Sneha and your company to any potential client,and in fact have already done " ? Michael