Powerful together
Partnership matters Thank you for the opportunity to show you the difference Gibson Sotheby?s International Realty can make as your partner. Our job is to make selling your home easier from start to finish. And we have the experience and expertise to do just that . What we?d like you to remember is simply this: Together, we will succeed. At Gibson Sotheby?s International Realty, we have everything in place to deliver like no one else. We?ll work with you as a true partner and guide you through each step of your journey. This brief presentation will show a comprehensive plan, including the mobilization of our resources and partnerships to reach the right audience of buyers. Thank you once again for your consideration. We would be honored to represent you.
YO U R A DV I S O RS
Rebecca DavisTulman Becky Davis Tulman is a 22+ year vet eran of Bost on's luxury real est at e indust ry. She's sold hundreds of millions in real est at e since 20 0 4 and is t he agent responsible for Gibson Sot heby's Beacon Hill office opening. Becky was ranked t he t op agent wit hin her Beacon Hill brokerages and is current ly and consist ent ly ranked among America's Top Real Est at e Agent s in Real Trends/ The Wall St reet Journal, earning Top 1.49% of all Agent s and Top 1.49% of Teams. Becky has an incredibly loyal following of amazing client s, friends and neighbors who consider her t he only real est at e expert you need t o know in Bost on. Though Becky is more int erest ed in celebrat ing t he number of client s she has guided t owards achieving t heir real est at e goals, she can?t help but be ext remely proud of her consist ent sales records, t op selling achievement s and reliable reput at ion in her market areas. Becky?s expert market knowledge, sharp insight and negot iat ing skills, and const ant , seamless communicat ion are what make her a nat ionally recognized real est at e leader. She never loses sight of her role as a guide and advocat e for her client s, who appreciat e her
Rebecca.DavisTulm an@GibsonSIR.com 617.510.50 50 Senior Global Real Est at e Advisor
pat ience, posit ive energy, creat ive solut ions and drive t o earn t heir t rust . She builds her business around relat ionships t hat span t he breadt h of her career and operat es under t he st rict est code of discret ion, honoring her client s?privacy above all else. From seasoned buyers and sellers t hat expect someone t o facilit at e a successful t ransact ion on t heir behalf, t o first-t ime homebuyers t hat need ext ra communicat ion and support , Becky is proud t o t ake on t he job and responsibility. Becky has called Bost on home for over twenty-five years and has lived in virt ually every neighborhood in t he city, knowing first hand t he value a great real est at e professional can deliver t o t heir client s. She holds a Bachelor's degree in Sociology and has been a proud support er of many nat ional and community causes near and dear t o her. Becky lives in downt own Bost on wit h her husband and son, where she cont inues t o feel a love for t he energy of t he city. Test imonials happily provided upon request .
YO U R A DV I S O RS
LeslieSingleton Adam Building on her expert ise wit h real est at e development and hist oric preservat ion, combined wit h deep local knowledge, Leslie Adam delivers unmat ched insight and cont ext t o her client s as t hey navigat e t he local real est at e market . Leslie spent years in t he management of professional services firms, wit h a part icular focus on real est at e and office const ruct ion. She relocat ed t o London for five years, where she spearheaded t he office and operat ional build out for a major int ernat ional law firm. Recruit ed back t o a New England-based firm over twenty years ago, Leslie subsequent ly led a t eam of seventy-five at t he Bost on Consult ing Group, where she was responsible for negot iat ing a new 80,0 0 0 square foot lease and developing landmark office space in downt own Bost on. In addit ion t o her commercial real est at e expert ise, Leslie has lived, raised a family, and renovat ed several homes in Beacon Hill, giving her unusually deep insight int o t he nuances of t he local resident ial real est at e market? as well as a st rong appreciat ion for life in t he community. This experience provides her client s wit h bot h an ast ut e analyt ical perspect ive int o t he market , as
Leslie.Adam @GibsonSIR.com 617.90 1.3664 Global Real Est at e Advisor
well as a rich underst anding and pragmat ism t o support t hem as t hey navigat e t he broader cont ext of a resident ial real est at e t ransit ion. Commit t ed t o t he conservat ion of green space and city life, Leslie chairs t he board of t he Friends of t he Public Garden, advocat ing for t he Bost on Common, The Public Garden and The Commonwealt h Avenue Mall; is a board member of The Beacon Hill Civic Associat ion; was formerly President of The Beacon Hill Garden Club; and has served on t he board of a number of ot her local non-profit organizat ions, including t he Beacon Hill Nursery School and The Nichols House Museum. Leslie has lived in Beacon Hill for over twenty years, wit h her husband, two children and a rot at ing cast of French bulldogs.
Your property
P ERS O N A L I Z ED S T RAT EGY
The attention your property deserves At Gibson Sotheby?s International Realty, we understand that each property and seller is unique, so we offer you an exclusive tailor-made strategy. We execute that strategy by combining our vast experience, innovative technology, and unmatched global reach to attract the attention of the most qualified buyers around the world.
L O CA L I N S I GH T
Your community isour community For more than 60 years, Gibson Sotheby?s International Realty has been the leading brokerage in the real estate markets spanning Eastern Massachusetts. We are an integral part of our communities? we know the neighborhoods, schools, and shops from the inside out to sell potential buyers on the value of the area. Better yet , we know and understand the people that make up these communities. It is this deep sense of place shared with our clients that sets us apart .
NORTH SHORE
BOSTON
GREATER BOSTON
SOUTH SHORE
METROWEST
SOUTH COAST
CAPE COD
T H E S EL L I N G P RO C ES S
You?ll like theway wework Together we?ll follow a proven path to success.
3
1
LAUNCHING YOUR SALE
This is the big day when we announce your listing to the world.
PREPARING YOUR PROPERTY
We?ll work together and leverage our award-winning sothebysrealty.com website to showcase your property in the very best light .
2 FINALIZING YOUR
MARKETING PLAN
We?ll provide you with an in-depth plan for unrivaled worldwide exposure.
4
REPORTING YOUR PROGRESS
We'll keep you in the loop all along the way with access to our live data dashboard as well as showing details and feedback.
5
CLOSING THE TRANSACTION
We?re with you every step of the way, from due diligence to signature of the deed.
P RI C I N G S T RAT EGY
The right price getsthebest result Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price. We will carefully analyze the market using our local expertise to determine the optimal price for your property.
Your partner
Your brokerage Our local heritage began in 1962, when Betty Gibson, esteemed South End local and our pioneering founder, established our flagship office in Boston?s South End neighborhood. Gibson was instrumental in developing the growth and desirability of not only the South End, but the city of Boston as a whole. Today, Gibson Sotheby?s International Realty is Massachusetts' leading independently owned brokerage with 25+ offices and more than 50 0 associates serving Boston, Greater Boston, the MetroWest , North Shore, South Shore, South Coast , Cape Cod, Nantucket , New Hampshire, and Rhode Island. Specializing in residential sales and rentals at all price points, our team offers a world of advantages to our clients? including a heritage of hyper-local expertise, a reputation for delivering white glove service, and numerous tools and resources that empower you to meet your goals.
Scan t o view our office locat ions
$ 3.39 Billion in Sales Volume in 2024
#1 Massachusetts-Based Firm by Sales Volume
Highest Average Sale Price of the Top 10 Firms
25+ Offices in Massachusetts
50 0 Agents and 50 + staff
L O CA L RES U LT S
Our numbers workfor you
P OW ERFU L H ERI TA GE
Sotheby?s is more than just our name Over the last two centuries, Sotheby?s auction house has built an iconic brand with unparalleled prestige. Today, Sotheby?s International Realty builds on its legacy with the auction house by offering the same elevated standards and exemplary service. We harness the global power of the Sotheby?s name and its proprietary database of 1 million clients to create unique opportunities and introduce your property to the most qualified buyers all around the world.
$157 billion
B A C K ED B Y T H E B ES T
Our numbers areyour assurance
Global sales volume 2024, USD
25,80 0 Sales associates
1,10 0 Offices worldwide
33 Million sothebysrealty.com visits in 2024
#1 Most profiled real estate brand in the news
1.3 Million Engaged social media followers
65 Million + Videos played in 2024
174 4 The year our heritage began
85 Countries & territories
Your advantage
GL O B A L C O N N ECT I O N S
Our world isyours Sotheby?s International Realty® is the only truly global luxury real estate brand with 26,20 0 advisors working in 1,10 0 local offices across 85 countries and territories. Sotheby's International Realty's unparalleled network works together to meet your needs and expectations.
33M
16
sothebysrealty.com visits in 2024
Languages
Cambridge MA - $3,950,000 SEE DETAILS ?
O N L I N E EX P ERT I S E
Our reach bringstheworld toyour home We make your listing easy to find online with our Webby Award-winning website and finely tuned SEO. Sothebysrealty.com enables millions of visitors to immerse themselves in engaging videography, impactful photography, and inviting virtual tours.
59% 40% 65M Visitors from outside the U.S.
Organic search traffic
Videos played in 2024
BOSTON
1Dalton Street, Unit 5502 Boston, MA $18,900,000
3
3.5
4,151Sq Ft.
0 Acre(s)
Sources: Google Analyt ics, Bright cove, and List rac ? Full Year 20 24
Rent al Propert ies
P RO P ERT Y SY N D I CAT I O N
Top mediapartners drivetrafficto your listing As soon as your property is on sothebysrealty.com, it is also distributed across a variety of leading websites across the world, maximizing reach and exposure.
GL O B A L A DV ERT I S I N G
No one can draw moreeyestoyour listing We work with the best online and print publishers to drive better performance and more return for our clients on a local level and around the world.
Curators of the unique Needham, Massachusetts
Boston, Massachusetts
Arlington, Massachusetts
Find yours
S O C I A L M ED I A
Our connections becomeyour connections The Sotheby?s International Realty brand creates exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day. Additionally, our YouTube channel has more subscribers and video views than any other real estate brand.
sot hebysrealt y 15s
E h HOM E
EXTRAORDINARY PROPERTY OF THE DAY
BRAN D N EWS
FEATURED BLOGS
Brookline, MA
Contemporary Home in Beacon Hill OCTOBER 3RD
HEADLIN ES
ES
HOM E
BRAN D N EWS
FEATURED BLOGS HEADLIN ES
Remarkable Wellesley Home AUGUST 16
Explore the Extraordinary Property of the Day: This beautiful home has caught the attention of buyers from all over the globe.
@GIB SON _SIR @SOT H EBYSREA LT Y
H1 20 25 Press Share of Voi ce Sot heby?s Int ernat ional Realty Coldwell Banker Douglas Elliman Compass Engel & V?lkers Christ ie?s Int ernat ional Real Est at e The Agency Berkshire Hat haway HomeServices Keller Williams Realty Knight Frank
Our reputation isyour advantage Our press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property. We are the most profiled luxury real estate brand in the news.
Source: Meltwater, January 1, 2025 ? June 30, 2025
P RES S EX P O S U RE
Vol um e
Reach
P RO P ERT Y P ERFO RM A N C E
You?ll see the results astheyunfold We provide data on the web traffic for your listing and the number of showings. This helps steer the sales strategy along the way and guide informed decisions.
T H A N K YO U
Trust builds alasting relationship Thank you again for this opportunity to share our qualifications. We would love to work with you and show you why we?ve earned the trust of so many clients. Trust , of course, is all about comfort . It?s about feeling at home. Which is exactly how we want you to feel all the way to your new one.
One of the world?s most trusted and respected brands Known for unsurpassed service The only luxury real estate company with a true global reach Experienced agents with local insights and worldwide connections Exclusive access to highly qualified global clientele Award-winning website Exclusive media relationships increase your exposure Unique content promotes your property to a select audience Most viewed real estate channel on YouTube Engaged social followers Comprehensive and customized plan for your home
Our Approach M ARKETIN G 9 3 M T VERN ON STREET, UN IT 2 BOSTON , M A 0 2 10 8 At Gibson Sotheby?s International Realty, we recognize that every property is unique and deserves its own carefully crafted strategy. Prior to bringing a property to market, our team closely evaluates all relevant print and digital opportunities to create an individualized property marketing plan. The following outline offers an overview, which will be fine-tuned to provide maximum exposure.
Proposed Marketing Strategy PREPARATION + PRELIM IN ARY OUTREACH Init ial Preparat ion To prepare to market the property, our in-house marketing team will craft impeccable marketing collateral that showcases the property in the best light. -
Photography: Interior, Exterior, & Drone
-
Property Video and/ or 3D Matterport Virtual Tour
-
Carefully Crafted Marketing Copy
-
Professionally Printed Brochures
-
Floor Plans
Sphere of Influence Out reach As industry leaders in Beacon Hill, Rebecca and Leslie are connected to influential brokers and luxury clients throughout Boston and beyond. Rebecca and Leslie will begin introducing the property by personal outreach via calls and emails to this select audience.
Edit orial Coverage & Public Relat ions Out reach Our in-house public relations department will craft a media pitch and present to local/ regional publications for potential editorial coverage. In addition, we will work alongside Sotheby's International Realty's corporate public relations team to submit the property to be considered for editorial opportunities with premium media outlets such as The Wall Street Journal, The New York Times, Dwell, etc. Our efforts will align with the launch on MLS and will remain ongoing throughout the listing's life cycle.
PROPERTY LAUN CH Launch Propert y on t he Mult iple List ing Service (MLS) To effectively reach the local brokerage community and prospective buyers, the property will be submitted to MLSPin.
Digit al Dist ribut ion The property will be advertised prominently on sothebysrealty.com. This global website is designed to
distinctly showcase our collection of extraordinary homes. It attracts more consumers than any other luxury real estate website. Once a home is showcased on sothebysrealty.com, it is exclusively distributed to more than 100 Sotheby?s International Realty affiliate websites around the world as well as the websites of our global media partners, including WSJ.com, MansionGlobal.com, JamesEdition.com, LuxuryEstate.com, and more.
Email Market ing The property will be introduced to the local brokerage community, Gibson Sotheby's International Realty agents, and Rebecca and Leslie's sphere of influence through a targeted email campaign, leveraging the photography and video assets, as well as compelling copy and property details.
Social Media Presence The property will be prominently featured across Gibson Sotheby?s International Realty?s social media channels? including Facebook, Instagram, and LinkedIn with a collective 15K+ followers.
Direct Mail Piece Tap into the Sotheby's International Realty network of well-connected agents in key feeder markets to get the property in front of VIP clients. Send a property brochure and cover letter. Additionally, send a property brochure to a curated list of UHNW prospective buyers throughout Boston and MA feeder markets such as Wellesley, Newton, Weston, etc. Sot heby's Int ernat ional Realt y Affiliat e Out reach With over 1,075 offices located in 81 countries and territories, the reach of Sotheby's International Realty is incomparable. We will select a strategic list of Sotheby's International Realty affiliates located in key feeder markets to mail a property brochure with accompanying cover letter outlining this opportunity for their buyers. In addition, we will share photos and property details with SIR affiliates for consideration to share on their local social media channels? increasing exposure across the US and within our network.
ON GOIN G ADVERTISIN G EFFORTS Print Advert isement (s) Leverage the exclusive partnerships Sotheby's International Realty has with media powerhouses to introduce your home to discerning audiences worldwide. Consider placing an advertisement(s) in the following top-tier publications: -
Boston Globe
-
New York Times
-
The Wall Street Journal
-
Financial Times
-
Robb Report
Digit al Advert isement (s) Sotheby?s International Realty partners with a variety of digital advertising outlets that offer diverse campaigns to strategically market your property across the web? targeting local, national, and/ or international audiences. Consider the following digital advertising opportunities: -
Social media & web digital ad campaign
-
Boston Globe eNewsletter
-
WSJ & Mansion Global featured property upgrade
-
LuxuryEstate.com homepage showcase
Nominat e for Exposure Through Sot heby?s Int ernat ional Realt y We will nominate the property for additional exposure through SIR. If selected, the property could be featured on SIR?s social media channels (i.e. as Extraordinary Property of the Day), on SIR?s ?Extraordinary Living?blog, on their YouTube channel (for video), or in premium editorial media outlets (i.e. Dwell, WSJ). Submissions are held indefinitely and SIR will notify us of all opportunities.
gibsonsothebysrealty.com
© 2026 Sotheby?s International Realty. All Rights Reserved. Sotheby?s International Realty® is a registered trademark and used with permission. Each Sotheby?s International Realty office is independently owned and operated, except those operated by Sotheby?s International Realty, Inc. The Sotheby?s International Realty network fully supports the principles of the Fair Housing Act and the Equal Opportunity Act . The Comparative Market Analysis (CMA) is provided for reference only. CMA data has been obtained from third-party sources and is considered reliable but not guaranteed for accuracy. This is not an appraisal or professional valuation. All estimates may change and should be independently verified before making real estate decisions.