Don? t just get it on themarket.Get it the attentionit
deserves
We believe that all properties deserve exceptional marketing Our dedicated marketing department will collaborate with your listing agent to develop a tailored marketing plan that showcases your property through a local, national, and global lens. We leverage professional photography and video, print, digital and social media marketing, advertising, and public relations to maximize the exposure of your listing
MarketingTimeline
PRIOR TO MLS LAUNCH
- Prepare property for sale
- Schedule photo shoot
- Professional photography
- Property video and/or 3D virtual tour
- Floor plans
- Install ?For Sale?signage on property
- Create and finalize marketing collateral
WEEK OF MLS LAUNCH
- Submit property to MLS to reach the brokerage community
- Property will be displayed on gibsonsothebysrealty com and sothebysrealty com
- Property will be syndicated to more than 30 international websites and will be marketed on more than 100 local Sotheby?s International Realty®websites
- Introduce the property to the local brokerage community via email campaign
- Listing agent to introduce the property via email,social media,and calls to sphere of influence
- Launch a digital ad campaign or mail a postcard to reach a targeted audience of potential buyers
ONGOING
- Host public and broker open houses and conduct private showings
- Showcase property in office window displays
- Showcase property in offices via Apple TVapp
- Showcase the property on GSIR?s social media channels,reaching 20 8K followers collectively
- Feature property in monthly eNewsletter sent to sphere of influence
- Consider digital and/or print advertising opportunities
- Listing agent to provide data on the web traffic and the number of showings
14 STRAWBERRY COVE, GLOUCESTER MARKETING PLAN
Photography
The art of marketing your home begins with brilliant photography. Gibson Sotheby?s International Realty follows strict standards that guarantee the best images of your home are distributed worldwide. To elevate the consumer experience, I also offer video, 3D tours, drone photography, and floor plans.
Brochures
Our property brochures highlight key details of your home with beautiful high-resolution photography
Email Marketing
Through tailored email campaigns, I will introduce your home to the Gibson Sotheby?s International Realty agent network, the local brokerage community, and my sphere of influence.
Social Media Exposure
I will introduce your home and promote upcoming open houses across my social media channels with elevated social media graphics, high resolution photography, and videography
Digital Ad Campaign via Boost
I will launch a 7-day social and digital advertising campaign to drive awareness and web traffic The campaign will run on Facebook, Instagram, Nextdoor, and over 1,000 popular websites including HGTV, Realtor com, CNN, NYT, Google, The Weather Channel,and more
Direct Mail
I will mail 100 direct mail postcards to a targeted list of prospective buyers
Online Presence
Your property will be displayed on our localized website, gibsonsothebysrealty com and on the award-winning sothebysrealty.com website. Recently enhanced, sothebysrealty com is now in 16 languages/dialects and half of all site traffic comes from outside the United States, giving your listing a true competitive advantage
Property Syndication
Once a home is showcased on sothebysrealty com, it is syndicated to more than 30 international websites that are leaders in their categories and markets, and will also be marketed on more than 100 local Sotheby?s International Realty®websites
14 STRAWBERRY COVE, GLOUCESTER MARKETING PLAN
Window Display
Your home will be prominently displayed in our office window display, capturing optimal foot traffic Please note, displays are not available at all office locations
Advertising Opportunities
Our cooperative advertising program provides access to an array of print and digital options to advertise your home This program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure Please inquire for details.
Displayed via Apple TV app
Our innovative Apple TV app displays a rotation of properties on the big-screen in our offices
Property Performance
Through ListTrac, Sotheby?s International Realty?s® property reporting suite, you?ll see the results as they unfold I will provide data on the web traffic for your listing and the number of showings. This helps steer the sales strategy along the way and guide informed decisions
A lifelong resident of Cape Ann, Kim Lorden is a self-starter who has a successful history as a business owner and entrepreneur. She is one of the original founders of one of Cape Ann's most loved restaurants, Passports in Gloucester, and she has been a highly successful real estate professional for more than 20 years Kim uses her skills, strong work ethic, and comfortable style to deliver an exceptional experience for her clients During her career,she has sold more than 100 homes in Rockport,Gloucester,and all over the North Shore Business Philosophy Selling real estate on Cape Ann and the North Shore of Massachusetts satisfies both of Kim's passions for this beautiful area and for helping people reach their goals As real estate is often a very personal and emotional process, Kim likes to begin her relationship with each client as an empathetic listener She encourages them to ?Follow their Dream?and she uses her skills, market knowledge, and persistence to help her clients realize that dream vision of their new home Personal/ Education Kim is a happy homeowner living in Gloucester.She is a graduate of Rockport High School, as are her three amazing daughters. Every day, Kim lives her life in appreciation of all that the coastal communities of the North Shore provide You could just as easily find her walking a woodsy Dogtown/ Cape Pond trail with her dog, Denver, as you could out on the Annisquam River boating with friends, or shopping on Bearskin Neck, or dancing to live music Staying fit is a passion Kim enjoys yoga and just this year she ventured into Cape Ann Cross Fit workouts She is a proud UNH graduate with her BA in Psychology Since her licensure in real estate in 2002,Kim has remained current and involved in her field taking professional classes, earning designations, and teaching at her local Realtor Association. She is an active member of the Greater Cape Ann Chamber of Commerce, and both the Massachusetts and National Association of Realtors If you are considering a move, contact Kim today and allow her to help turn your real estate vision into a reality.
Global Real Estate Advisor
978.879.6746
Kim Lorden@GibsonSIRcom
KimLorden
Gloucester
Gloucester
Gloucester
ClientTestimonials
"Kim is the best realtor I have ever met. She knows her properties and the market. She is honest and forthcoming,and she truly advocates for her clients We felt very lucky to have encountered her and I am sure others will be very pleased with her services.She is the best!"
"Kim Lorden was great to work with while listing and selling our house. Her expertise in our market served us well as we listed at a great price and received multiple offers She gave helpful advice on staging our home and throughout the entire process of the sale. Thank you, Kim, for making our transaction so successful and smooth! My husband and I would highly recommend Kim for listing your property and also for looking for your new home "
"After having owned our one and only home for 16 years, this was our first experience selling a house I was more than overwhelmed by the process and relied heavily on Kim's knowledge. She made it far less intimidating than I was anticipating and was available 24/ 7 to answer questions, give advice, and advise us along the way She was kind and sensitive when needed, yet aggressive and ready to negotiate when the time came. I appreciate her dedication to the sale of our home greatly!"
"From the day my listing hit MLS until the day of closing? (which was only 3 weeks!) Kim was insightful, supportive, and professional. Her marketing ideas, professionalism, and support not only paid off, but I couldn't have done it without her. Initially I had decided to go the FSBO route, and I'm so glad I didn't! It would have been a huge mistake. Kim's amazing personality and expertise secured me with a substantially higher selling price? better than I could have imagined! If you are selling a home? .trust me Kim is YOURgo to girl!!!"
