M A R K E T IN GF O R S C HUN G FÜR D IE P R A X IS
M ARKETING I N T E L LIG E N C E R E V I EW
DER VERNETZTE
KONSUMENT
Vol. 9 / No. 2 / 2017
Augmented Consumers Mundpropaganda Product Seeding Social TV Mobile Werbung Social Networks Big Data Markenkommunikation