The Association of Southeast Asian Nations (ASEAN) provides a large market for the gaming industry, with the value estimated to reach USD 13.12 million in 2024 and achieve USD 17.88 million by 2028, according to Statista Research. The gaming industry encompasses the development, distribution, and monetization of games across platforms such as mobile devices, PCs, consoles and cloud services, while it involves various industries such as electronics, digital/ICT, tourism and so forth. The growing popularity of e-sports is also boosting the gaming industry.
Thailand has the potential to become a hub for the gaming industry in South-East Asia. According to the Digital Economy Promotion Agency (DEPA), the gaming industry’s value accounted for about THB 34 billion in 2023, ranked 20th in the world, the highest in ASEAN. The Thai government aims to promote games as one of the national soft power elements, boost the value of the gaming industry and further enhance other related industries.
