UniversityHiringCampaignCaseStudy:SMM& EmailEducationMarketingStrategies
Leveragingthepowerof digitalmarketingtoeducate, engage,andconverta selectaudienceacrossa nationwidetargetmarketis noeasyfeat.
Butwhendutycalls,theteamat digitalmarketingagencyBehind theWorkareexpertsat mobilizingtherighttalentforthe jobsotheycanexecuteonthe challenge.
Afewyearsago,Behindthe Workwasselectedbythe prestigiousUniversityof Californiatodevelopand launchacomprehensive recruitmentmarketing campaign.
Itwasataskofstaggering complexityandattractingall ofthenecessarytalentinthe timeframerequiredwould requireaherculeanmarketing effort.
Theagencyrolledouta strategywithabrandimage componentdesignedto resonatewithqualified potentialcandidates,anda customcampaignwebsite.
Deployedcollateralincluded over60blogs,80videos, 2,000+socialmediaposts,and 100+emailcampaignsthatlaid thefoundationforthecaliberof talentattracted.
FindouthowBehindtheWorkdevelopedand executedonacomprehensivecampaignthat culminatedina100%newhireretentionrateand over8millionimpressions.
