TheUltimateGuideToThePowerOfBrandEquity& HowToEstablishBetterRecognition
Whenyouthinkaboutahouseholdbrand name,whatspringstomind?CocaCola?Sharpie?YourAppleiPhone?
Andwhenyouvisualizethese products,doyounoticeeach seemstohaveitsown personality?
Thisisthepowerofbrandequity.It's auniversallyheldperceptionofa brandwhichhassucceededindriving itscommercialdominance.
Findouthowyoucanachievebrand equitywhenyoureadmarketing expertScottHall'snewreport"The PowerofBrandEquity."
Scottexplainstheadvantages brandequityandprovidesyou withalistoftipsandinsights.
Emphasizingconsistency acrossallyourmarketingand advertisingchannels,Scottsays adistinctandunifiedvisual identity,voice,andcustomer experiencearevital.
Withthereleaseofhisreport,Scottoffers youaroadmapyoucanfollowtoachievethe holygrailofmarketingoutcomes:brand equity.
