LearnWhyMoreBrandsAreTurningToAudioChat RoomsFrom2023TrendsReport
Ifyou'reanaudioproducer,contentcreator, marketer,orcreativedirector,readVoices'report onaudioindustrytrendsthatwillhelpyouproduce engagingcontentin2023.
Their“2023AnnualTrendsReport,” hasbeencompiledbasedonVoices’ internalmembershipdataandover 1,400surveyresponsestoshapefuture developmentsintheaudioindustry.
Audio-firstmediumsare growinginpopularity:with high-profilecelebrities partneringwithpodcast platforms,morepeopleare makingaudioroutinesa partoftheirdailylives.
AsofNovember2022, thereareover384million podcastlistenersglobally, butthatnumberis expectedtohaverisento 424millionlistenersbythe endoftheyear.
Thereportsuggeststhere arethreemaintrendsyou needtobeawareoffor 2023:(1)audioadvertising, (2)contentquality,and(3) speedandeaseof production. Theauthorsalsopointtosome burgeoningcontentmediums thatyoushouldinvestinfor 2023:short-formvideo,ecommerce,audiochatrooms, gaming,andinfluence marketing.
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