AIismoreprominentthanever.Astheadvancingtechnologyleavesits footprintsonthedigitalmedialandscape,industryinsidersmustexaminehow theirstandardswillchange.
Withmoreadvertisers incorporatingAIintotheir outdoormarketingcampaigns, thestudyanalyzestheeffect ofreal-timeAIoptimizationon digitalbillboards.
R.E.D.MarketingFirm positsthatwhileAIhelps out-of-homemarketing campaignsboost engagement,improveROI, andcreateagilecampaign managementsystems...
Italsobringsup concernsregarding dataprivacyand algorithmic transparency.
ThecasestudyalsodeterminesthatwiththeuseofAI,digitalbillboardswill implementmorehyper-personalizedmarketingandprioritizedata-driven decisionmaking.
