ExcitingNewVideos:UsingAppliedAI, ChatGPT&HumanPowertoBoostEfficiency
Whenusedcorrectly,AIisdelivering averageproductivitygainsof40%plus. CompaniesignoringAIwillgetleftbehind andhavelittlechoicebuttogetinvolved.So togettotheproductivitystage,itisimportant tounderstandwhatAItechnologyisand whatitisnot.
Artificialintelligenceisjustcomputers followinghumanrules-whichhaveto becoded.AstheAIrevolutionhas onlyjustbegun,mostruleswon’tbe codedfordecades.Andinthe absenceofrules,computersguess!
Here’swhathappenswhenthingsgo wrong.In2017,theLATimesreporteda 6.8earthquakeinSantaBarbara.Butthe quakehappenedin1917!TheAIspotteda USGeologicalSurvey1925datarevision, andloggeditasa2017event.TheLA Timespublishedwithoutchecking!
AIisnotyetreadyforprimetime.Itisstilldeep learningtherulesandhumanoversightis neededformostapplications.AppliedAIis brilliantatexecutingdatadriven,repetitiveor predictivetasksquickly.GenerativeAIlike ChatGPTcreatesoriginalcontent.Bothneed humanoversight.
Thefollowingworkedexample combinesAppliedAI,ChatGPT andhumaninsighttotackle commoncontentplanningand contentoperationsproblems.
Problems:Ongoingdemandforcontent isincreasingbutthere’snoplan.Hot topicquestionssearcherswantanswers toneedtobeidentified;hottopicgapsin existingcontentneedplugging;new contentneedstobecreatedand distributed.
Thesetasksaredatadriven,repetitiveand predictive.AppliedAIautomatesthemall.It contentplans,identifieshottopicsandcontent gaps,anddistributes.ChatGPTcreatesthe contentbutcan'ttellrightfromwrongand lackstheemotionalunderstandingneededto connectwithconsumers.
Humaneditorsprovidethemissing linkbyensuringfactuallyaccurate, relevanthottopiccontentisinfusted withemotionandunderstanding whichgenuinelyconnectswith peopleandwillmaximize engagement.
Insummary,theappliedAIcreatesaplanof hottopicstowriteabout.HotTopicsfeed ChatGPTwhichthengeneratesuniquecontent. Humanseditforfactualcorrectnessandto embedemotionalunderstanding.TheApplied AIprocessesthecontent,publishestomultiple platforms,andconsumersengage.
AdrianMcKeon,DigitalBizCEOstates“Don't rushintotheAIwaters.Ifyourtaskis repetitive,datadrivenorpredictableit'slikely thatAIcandoitmoreefficientlyand economically.Startwithatrialruntoseeifyou encounteranysnags;ifallgoeswell,keep buildingfromthere!”
