BrandTestingOnSocialMedia:
AudienceAnalysis&MarketingGuide ForStartups
There’snobetterplacetobuildbuzzforyourupcomingproduct releasethansocialmedia.Luckily,IdeaProshasacomprehensive reporttoguideyouduringtheprelaunchphase
Theguidecomesoutas socialmediausagerises to90%oftheU.S. population—further proofofsuchchannels’ ubiquity.
TessaAshford,thereport’s authorandmarketingdirector atIdeaPros,saysthatposting ononlinenetworkingsites allowsyoutogetpreliminary feedback.
Ashfordwrites: “Whatyouposton socialmediashapes whatpeoplethinkof yourventure."
"That’swhyit’scrucialto researchwhoyourtarget marketissoyoucan tailoryourpoststo addresstheirneedsor interests.”
