Award-WinningBrandingAgencyRevealsTheBiggest MistakesBrandsMakeWithLogoDesign
LO:LA'snewguideisintendedtohelpyour businesscreatealogothatcapturesthestory andidentityofitsbrandinattention-grabbing andmemorableways.
Inadditiontomistakes,theguide highlightsallofthestylisticelements youneedtoconsiderwhencreating yourlogoandsuggestswaysinwhich youcanmakeitstandout.
Thefirstmistakethat LO:LAurgesyour businesstoavoidis misunderstandingits targetaudience.This canbeavoidedby conductingmarket research.
Oncedesignstarts,LO:LA imploresyourbusinessto avoidclashing,chaotic, andincoherentstyle elements.Thingslikefont, shape,andcolourshould allbekeptsimple.
Furthermore,youshouldavoid copyingotherbrands’logos,as thiscanleadtolegalaction that,inadditiontobeingcostly andinconvenient,couldhalt yourrolloutaltogether.
Lastly,LO:LAadvises yourbusinesstoavoid thinkingshort-termand tryandhaveaneyefor thefuturewhen designingitslogo.
