Results and Analysis (continued) Income Mix Using the Census for City Streets, both Patricia’s Green and Union Square represented people from a diverse mixture of neighborhood median incomes. Incomes in both test sites were mixed. However, 50% of all people surveyed were either very low or very highincome, while the instagram tool was more balanced. Patricia’s Green attracts people from neighborhoods that are a little wealthier and a little more employed. Both methods showed Union Square as having a larger share of low income people. Summary statistics of estimated home census In evaluating our tool, we compared our Census for Citytracts, 10,000 people each Streets findings with our intercept findings. We found Median Income (Cencus for City Streets) Patricia’s Green Union Square that our intercept interviewees were more likely to be in Summary statistics of estimated home a higher income bracket than our estimates from our census tracts, 10,000 people each statistics of estimated home instagram-powered tool. This may indicate that Summary our Patricia’speople Green each Union Square census tracts, 10,000 sampling methods for intercept surveys misses those that make less money. It could also mean that our Census for City Streets tool is skewed. Or both. Patricia’s Green Union Square Summ cens Summary statis census tracts, a MEDIAN INCOME < $10,000 Sum Romare cen $10,000-14,999 MEDIAN INCOME <$15,000-24,999 $10,000 $10,000-14,999 $25,000-34,999 $15,000-24,999 $35,000-49,999 $25,000-34,999 MEDIAN INCOME $50,000-74,999 $35,000-49,999 < $10,000 $50,000-74,999 $75,000-99,999 For a first test, we are pleased to be able to look at real figures and continue to improve our methods. $75,000-99,999 $10,000-14,999 + $15,000-24,999 $100,000 $100,000 + Patricia’s Green Union Square Patricia’s Green Union Square Summary statistics of estimated home census of tracts, 10,000 people each statistics estimated home Summary census tracts, 10,000 people each Patricia’s Green Union Square Self-reported income (intercept survey) Patricia’s Green Union Square Square Summary statistics of estimated home Patricia’s Summary Green statistics of reported Union income, 40 people each census tracts, all 2600 instagram users in 2014 home h $25,000-34,999 $35,000-49,999 $50,000-74,999 MEDIAN$75,000-99,999 INCOME < $50,000 $100,000 + $50,000-99,999 MEDIAN INCOME Romare Bearden Park Patricia’s Green Union Square < $50,000 < $10,000 $50,000-99,999 $10,000-14,999 MEDIAN INCOME $25,000-34,999 $35,000-49,999 < $10,000 $50,000-74,999 MEDIAN INCOME Summary statistics of estimated home census tracts, 10,000 people each Patricia’s Green Union Square Patricia’s Green Union Square < $10,000 $10,000-14,999 $15,000-24,999 $25,000-34,999 $35,000-49,999 $50,000-74,999 $75,000-99,999 $100,000 + Romare Bearden Park on Square Summary statistics of estimated home census tracts, 10,000 people each Patricia’s Green Union Square Patricia’sGreen Green UnionSquare Square Patricia’s Union cens Romare MEDIAN INCOME $100,000 + $15,000-24,999 $100,000 + on Square Romare Summary statis census tracts, Suma $10,000-14,999 MEDIAN INCOME $75,000-99,999 ACTUAL INCOME <$15,000-24,999 $10,000 $100,000 + < $50,000 $10,000-14,999 $25,000-34,999 $50,000-99,999 $15,000-24,999 $35,000-49,999 $25,000-34,999 $100,000 + $35,000-49,999 $50,000-74,999 $50,000-74,999 UNEMPLOYMENT $75,000-99,999 MEDIAN <$75,000-99,999 3%INCOME $100,000 + $100,000 < 3 -$50,000 5.9% + Grou 10 9 8 7 6 5 4 Romare 3 Romare 2 1 6$50,000-99,999 - 8.9% 9$100,000 - 11.9% + 12 - 15% > 15% MEDIAN INCOME Summary statistics of estimated Unemployment (Censushome for City Streets) Patricia’s Green census tracts, 10,000 people each Union Square < $50,000 $50,000-99,999 $100,000 + Patricia’s Summary statistics of estimated home Green Union Square census tracts, 10,000 people each Patricia’s Green Union Square ACTUAL INCOME UNEMPLOYMENT < $50,000 <$50,000-99,999 3% INCOME MEDIAN 3$100,000 5.9%+ <- $50,000 6 $50,000-99,999 - 8.9% 9 $100,000 - 11.9% + UNEMPLOYMENT < 6%- 15% 12 6% + UNEMPLOYMENT > 15% UNEMPLOYMENT < 3% < 3% home h Romare Bearden Park on Square Patricia’s Green Union Square 33 - 5.9% 5.9% 6 - 8.9% 6- 8.9% Summary statistics of estimated home Patricia’s Green: census tracts, 10,000 people Patricia’s Green each Union Square < 3% 3 - 5.9% PROXY in Hayes Valley 6 - 8.9% 9 - 11.9% 12 - 15% 40 > 15% Public Life Diversity Toolkit Romare Bearden Park on Square UNEMPLOYMENT 19% Patricia’s Green Patricia’s Green Prototyping New Tools 15-30 Romare 7-14 <7 9 - 11.9% 12 - 15% - 15% > 15% UNEMPLOYMENT Romare < 6% Union Square (of 40 people) instagram from 6% the+ plaza Unionposted Square UNEMPLOYMENT < 6% UNEMPLOYMENT 6% + Union Square: 31-64 9 - 11.9% 12 > 15% UNEMPLOYMENT Romare 65+ < 3% 3 - 5.9% UNEMPLOYMENT 6 - <8.9% 6% 9 - 6% 11.9% + Men Women