GDUSA - GRAPHIC DESIGN USA - AUGUST 2025

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Welcome To The 62nd Anniversary Inhouse Design Awards™ showcase — the original and premier celebration of inhouse excellence — chosen from a near-record 5,000+ entries this year.

These winning projects come from every corner of the country and every segment of the economy. They show graphic design at its best — whether for commerce, culture, or causes — created by talented creative and content professionals who not only deliver great design, but also help their organizations achieve big goals and build lasting value. It’s proof of the resilience, determination, and vibrancy of a vital part of our design community.

Let’s Order Lunch

This year’s awards unfolded right in the middle of what some are calling “The Great Hesitation.”

There’s a cartoon that sums it up perfectly: a corporate boardroom, directors gathered around the table, and the chair says, “Economic uncertainty makes long-term planning difficult. Let’s stick to ordering lunch!”

We get it. Businesses thrive on certainty and even in our own office, some plans (and budgets) have been pushed back waiting for more clarity and predictability. And yes, we also take solace in Taco Tuesday and Sushi Friday.

But here’s the encouraging part: the strength of this year’s awards entries tells us that for inhouse designers, hesitation is likely to be short-lived. Why? Because the inhouse value proposition is — as it has always been — rock-solid.

The Value Proposition

An inhouse designer’s true value is an intimate knowledge of institutional identity, corporate culture, and organizational objectives. The best are keepers of the torch, in a unique position to crystallize the essence, the truth, the credibility and character of an organization, its products and services and traditions as well as it ideas, its values, ethics and behaviors.

And, at their best, inhouse departments foster consistent collaboration, communications and confidence between creatives and upper management so that they are decisionmakers rather than decorators.

Powerful in itself, the proposition especially resonates in 2025, providing companies and organizations the tools and talent to respond positively to the disruptions that the 21st century has wrought: economic volatility; technological revolution; political polarization; cultural, media and brand fragmentation; cutting edge workplace change; the noise of too much information, misinformation and disinformation; and consumer and audience skepticism.

At a time when organizations must dig deep to find their true voice, to reaffirm or reinvent themselves, to build and maintain trust, to send a message of institutional caring and continuity, and to communicate it with authenticity and care, inhouse departments are proving up to the task because the great ones have long been preparing for challenge.

The Stuff of Design Annuals

Of course, in the middle of all this big-picture talk, we can’t forget why we’re here: to celebrate the people who earned a place in this showcase.

Winning an award like this is no small thing. It’s a testament to talent, effort, smarts and teamwork. It’s proof that creativity can thrive even in environments that don’t always prioritize or resource creativity. It’s a stand against the idea that AI or automation can replace artistry and originality. It’s an assertion and a demonstration that inhouse work is the stuff of design annuals. And it’s a reminder that the best content creators are uniquely suited to, and increasingly essential to, forging a human connection.

That’s why we launched this awards program decades ago — to help inhouse designers gain the respect and rewards they deserve commensurate with the value they bring to the table. Many of you have told us over the tears that the recognition has helped you in your fight for the resources and the space to do your best work. We’d like to believe that but, truthfully, we are just the messenger while you are the source and the creator.

3 MONTHS INTO GDUSA.COM

It has now been three months since the launch of our redesigned website. As those of you who have been involved in site design and development are aware, there is no greater truism than that “the website is never done.” Everyday we experience surprises, complications, unintended consequences, gaps between our fondest dreams and a somewhat harsher reality.

On the other hand, the site is very popular because it has a reason to be: bringing news, projects, people and commentary to the graphic design community in a timely, colorful and curated way. Graphic Design USA was born as a news and information print publication in 1963, and gdusa.com continues the tradition forward in a digital age. Of course, we still love our print edition, and it plays a complementary role that we believe is meaningful. (Check out today’s Inhouse Awards showcase for proof.)

If you haven’t gotten into the habit of visiting the new site, we’d love for you to give it a try or even make it a habit. We update daily — not always perfect, but always with the goal of keeping you informed and building a sense of community.

GDUSA - Graphic Design USA Volume 62 / No.4 July/August 2025 Kaye Publishing Corporation (ISSN0274-7499/USPS227020). Published 6 times a year with combined issues in January/February, March/April, May/June, July/August, S eptember/October, November/December.

Executive, editorial and advertising offices at 594 Dean Street, Office 22, Brooklyn NY 11238. Phone: 212.696.4380. Website: www.gdusa.com.

62ND AMERICAN INHOUSE DESIGN SHOWCASE

THANK YOU TO ROBERT HALF

Robert Half is the exclusive sponsor of the 2025 American Inhouse Design Awards™. As the world’s first and largest specialized talent solutions firm, Robert Half connects top designers and other digital, creative and marketing professionals with leading companies.

Looking for your next role or project? We help skilled creatives find great opportunities that match their experience, preferences and career goals. Need to hire on a contract or permanent basis? We have design professionals with the creative vision to implement key projects.

We are proud to be named by Fortune® as one of the 2025 Most Admired Companies™, and by Forbes as one of America’s Best Large Employers in 2025.

Contact us to learn how we can help you to find skilled talent or your next career move at roberthalf.com

ABOUT THE COVER

The Leukemia & Lymphoma Society’s 2024 annual report is a winner GDUSA’s 62nd anniversary American Inhouse Design Awards.™ Art Director Sharon Mahoney says: “Each year the book and website are an inhouse production and the pride and joy of not just the creative team, but the entire organization...” The winners showcase, representing large swaths of American business and society, starts at page 26.

COVER PAPER CREDIT: The cover of this edition of GDUSA is printed on FSC-certified Kallima Coated Cover C2S, part of the Kallima Paper family of coated cover paperboard. Kallima products are proudly manufactured by Rayonier Advanced Materials, a global leader in sustainable forest management practices. Their light-weight, fully bleached coated board products are used in commercial printing, publishing, prestige packaging, high-impact graphic corrugated containers, point-of-purchase displays and litho-laminated packaging. Kallima has a distinct low-density high-bulk construction resulting in less trees used and signficant cost savings to the customer. Contact: kallimapaper.com and 1.800.411.7011

GD U S A

Gordon Kaye PUBLISHER

Ilana Greenberg CREATIVE DIRECTOR

Sasha Kaye-Walsh EDITOR/WEBSITE & SOCIAL MEDIA

Gordon Kaye EDITOR/PRINT

Charlotte Kaye GRAPHIC DESIGN

Kyle Redfield CHIEF TECHNOLOGY OFFICER

Althea Edwards READER SERVICES Angelo Abbondante ACCOUNTS MANAGER

A Great Idea Shane Lukas Yara-Nee Dennis INTERNET SERVICES

Maliya Malik DESIGN/SOCIAL MEDIA ASSOCIATE

Jay Lewis Jeff Rosenberg/Virtual360 PHOTOGRAPHY

Ron Andriani VP, AD SALES + INTEGRATED MARKETING 201.669.9884 randriani@ gdusa.com

Milton L. Kaye 1921-2016 FOUNDER

COPYRIGHT 2025 KAYE PUBLISHING CORPORATION

AMERICAN INHOUSE DESIGN AWARDS

SPONSORED BY ROBERT HALF

| 2025 |

We present our 62nd anniversary inhouse awards showcase — the original and premier celebration of creative and communications excellence — winnowed from a competition that saw thousands of entries. The projects and campaigns come from every region of the country and every segment of business and society. This is graphic design for commerce and culture at its best by creative professionals who ably advance their client’s short term objectives, long term mission, and, where appropriate, fundamental values. We are clearly in a moment of uncertainty and hesitation, but for inhouse designers that should be short-lived because the value proposition is rock-solid: an intimate knowledge and understanding of their companies, organizations, institutions and brands, and an ability to crystallize the message and express the truth of the thing. Our winners gallery presents is loaded with good examples; you can also view the showcase on our website at gdusa.com and in our digital magazine.

MESSAGE FROM ROBERT HALF

Robert Half is the exclusive sponsor of the 2025 American Inhouse Design Awards™. As the world’s first and largest specialized talent solutions firm, Robert Half connects top designers and other digital, creative and marketing professionals with leading companies. Looking for your next role or project? We help skilled creatives find great opportunities that match their experience, preferences and career goals. Need to hire on a contract or permanent basis? We have design professionals with the creative vision to implement key projects. We are proud to be named by Fortune® as one of the 2025 Most Admired Companies™, and by Forbes as one of America’s Best Large Employers in 2025. Contact us to learn how we can help you to find skilled talent or your next career move at roberthalf. com

20/20 Eyewear Magazine 72

Acenda Integrated Health 56

ADDitude Art Department 90

ADP HRO Shared Services - The Creative

Shop 46

Agiliti Health 85

Allianz Life 56

AMD Creative Studio 81

American Bar Association 53, 56, 72

American Dental Association 72

Avangrid 46, 57

American Veterinary Medical Association -

AVMA Creative Services 26, 46

Babson College 777

Bank of America – Enterprise Creative

Solutions 31, 46

Benco Dental 26, 36, 61, 72

Carollo Engineers 34, 36, 57

Challenger 70

Citadel Brand & Buzz 36, 55, 57, 64, 85, 86, 90

City of Castroville TX 37, 67

Clinch 67

CMO & Co. 36

Cribl 26, 31, 37, 85, 90

Dairy Farmers of Wisconsin Internal

Creative 37

Data Business Equipment 38

Diamond Packaging 76

Discover by Capital One 38, 58, 77, 82, 90

DTN 57, 77

E&M Consulting 73

Endeavor B2B 47, 50, 58, 66, 73, 86

Endless Health 38

MATCHING TALENT W ITH SUCCESS NATION W IDE

The Great Resignation has left companies scrambling for talented designers and creatives searching for fulfilling projects. That's where Artisan Talent comes in. We're a boutique creative staffing agency here to make things easier for you - whether you’re hiring talent or finding work. From small agencies to major corporations, our team is in the business of connecting people. That’s what makes us Artisan.

Enoch Pratt Free Library Web Department

86

Entertainment Community Fund 30

Experian Creative Services 38, 61, 77, 78

FactSet 76

Flowcode 31

Freaner Creative 39, 67, 73, 76, 86

Frontline Medical Communications Art

Department 50, 73

Georgia Transmission, External Affairs 27

Goodwill Central Texas 47, 91

Guardian In-house Creative 27, 31, 39, 61, 78, 82

Hinge Health 27, 32

Hinge Health and Gensler 78

IBM Consulting Services 44, 87

I-CAR In-house 78, 79, 87

insource Financial Advisors 84

JLL Creative 39, 79

NEWTALENTPREVIEW

HiretheLatestDesignTalent

Ourdesignersarethenewesteditiontothelegacy oftheSyracuseUniversitycommunicationsdesign program.Theirportfoliosrepresentdiverseprojects thatspanabroadrangeofskillsincludingbranding,art direction,editorialdesign,packagingdesign,UI/UX design,webdesignandadvertising.Notwoportfolios arealike.Viewtheimpressivecollectionofworkhere: vpa.syr.edu/cmd2023

John F. Kennedy Center for the Performing

Arts 39

Keystone Financial Group 47

Kimberly-Clark Corporation 50, 87, 91

Kirk Kerkorian School of Medicine at UNLV 74

Learning Without Tears 34, 67, 70

Lighthouse 28, 34

Lynda Hodge, LLC 79, 91

MassMutual - 258° Creative Group 32, 62, 91

MAUGEDESIGN 35

Mizuho Americas Creative Studio 32, 53, 58, 59, 62, 82

Morgan Stanley – The Creative Studio 40

National Community Pharmacists

Association (NCPA) 28, 40, 47, 74

NIBCO Inc. 83

Orange County Sanitation District (OCSAN) 40, 41, 63

PMMI, The Association for Packaging and Processing Technologies 48

Premier Packaging Corporation 32, 55, 64, 76

Prime Therapeutics Creative Services

41, 42, 59, 63, 79, 83, 87, 92

ProAmpac and Sporter 64

Protiviti Brand & Creative Studio 42, 53, 59, 63, 66, 74, 83

Quad/Design Innovation 52

Richardson/Challenger 70

Rick Heffner, George Mason University 43, 68

Rupreet (Shimmi) Sikand, Oakland

University 48

Springpoint 52

St. Mary’s College of Maryland 48

Stream Realty Partners 43, 48, 53, 64, 70, 74, 80, 88

Tarrant County College District – Creative

Strategy 30, 33, 35, 50, 51, 59, 68, 71, 80, 83, 92

The Danberry Co. 60

The Hastings Center 28

The Home Depot Private Brands Creative

Packaging 65, 68

The Kool Source 92

The Leukemia & Lymphoma Society 28

The University of Texas MD Anderson

Cancer Center 29, 81

The Village for Families & Children 29

The Word & Brown Companies 44, 55, 60, 84, 88

United Nations 45, 49

University of Massachusetts Dartmouth -

University Marketing 29, 75

University of North Texas, College of Visual Arts & Design 69

University of Pittsburgh Health Sciences

Strategic Communications 81

UPS Creative Studio 44, 63, 66

Vanguard Workplace Solutions 29

VIP Tires & Services 44, 81

WebMD Health Services Creative Team

54, 88, 89

WebMD Point of Care Design Department

93Strategic Communications 81

UPS Creative Studio 44, 63, 66

Vanguard Workplace Solutions 29

VIP Tires & Services 44, 81

WebMD Health Services Creative Team

54, 88, 89

WebMD Point of Care Design Department 93

Design Firm, Agency, or Company: Georgia Transmission, External Affairs Department Client: Georgia Transmission Finance Department Title: Georgia Transmission 2024 Annual Report - GRIDOVATION Art Director: Brian Rickmond Designer: Brian Rickmond Writer: Ryan Russell

Design Firm, Agency, or Company: Guardian In-house Creative Client: Guardian Title: 2024 Guardian Annual Report - For All of You Creative Director: Bonnie Isaac Art Director: Lauren Healy Designer: Michelle Kurz Writer: Elizabeth Fuchs, Roseanne Azarian, Brian Hunn Producer: Emily Backerman Editor: Danielle Franks

Design Firm, Agency, or Company: Hinge Health Title: The State of MSK Care 2025 Creative Director: Eric Suliga Designer: Clare Ortblad Writer: Lauren Gelman

Design Firm, Agency, or Company: I-CAR In-House Title: I-CAR Impact Report 2024 Creative Director: Arianna Sherlock Art Director: Jeff Carlson Writer: Elizabeth Prosser, Jacki Nardiello

AMERICAN INHOUSE DESIGN AWARDS | ANNUAL +

Design Firm, Agency, or Company: Lighthouse Title: 2025 State of AI in eDiscovery Report Creative Director: Megan Harrigan Designer: Megan Harrigan Writer: Emily Johnson Editors: Mitch Montoya, Diane Miller

Design Firm, Agency, or Company: National Community Pharmacists Association (NCPA) Client: NCPA and Cardinal Health Title: 2024 NCPA Digest, Sponsored by Cardinal Health Creative Director: Michael Abernethy Art Director: Tyler Poirier

Design Firm, Agency, or Company: The University of Texas MD Anderson Cancer Center Title: In Focus: FY24 Annual Report Creative Director: Marily Scaria

Art Director: Aike Jamaluddin Designer: Aike Jamaluddin Editorial Director: Laura Nathan-Garner Assistant Art Directors: Jessica Rojas, Terence Tang Photography Manager Adolfo Chavez III Photographers: Thomas Campbell, Mark Mulligan Web Editors: Necie Green, Gina Van Thomme Contributing Writers: Lori Baker, Kellie Bramlet Blackburn, Katie Brooks, KirstiAnn Clifford, Erin Dahlstrom, Ph.D., Cynthia DeMarco, Elise Featherly, Maggie Galehouse, Lindsey Garner, Kelli Gifford ,Valerie Jones, Ramonica Jones Luckett, Gillian Kruse, Jacqueline Mason, Elise Raymund, Maryanne Sapon, Allison Schaffer, Sharmeen Virani, Gina Van Thomme

Design Firm, Agency, or Company: University of Massachusetts Dartmouth –University Marketing Client: UMass Dartmouth Title: 2025 Chancellor’s Report - Extraordinary Is What We Do Art Director: Chelsey Puza Designer: Liana DePillo, Zoe Pappenheimer Writer: David James, Kelsey Healey, Jonathan Adolph

Design Firm, Agency, or Company: The Village for Families & Children Title: 2024 Annual Report Creative Director: Sarah Thompson, Derek Slap Art Director: Sarah Thompson Designer: Sarah Thompson Writer: Sarah Thompson, Derek Slap, Nick Sarnelli Photographer: Leslie Gomez, LMG Photography Videographer: Enrique Lebron (Retrospective Films) Web Developer, Mike Carretta

Design Firm, Agency, or Company: Vanguard Workplace Solutions, Internal Marketing Client: Vanguard Title: How America Saves 2025 Report Creative Director: Jodi Raines Art Director: Chris Weis Designer: Kalyn Shenk Client Marketing Manager: Kelly Henninger Business Project Manager: Carolina Colarusso Business Project Manager: Andrea Brooks Editorial Manager: Judy Wallace Editor: John Friel Editor: Ritchelle Buensuceso Design Strategist: Lexi Scott Design Strategist: Mark Miles Writers: Jeffery Clark, Don Shearer, Stephanie Moyer, Chuck Miller

Design Firm, Agency, or Company: Bank of America - Enterprise Creative Solutions Client: Bank of America Title: More Powerful Possibilities For Women In Sports Creative Director: Ken Berl Art Director: Kara Schemmel Designer: Liz Krewson Writer: Ann Canning Account Supervisor: Stacy Carcaci Group Account Director: Debbie Warburton Executive Director: Charissa Messer Client: Denise Ehrich

Design Firm, Agency, or Company: Cribl Title: Cribl OOH Ad Campaign at AWS re:Invent Conference Creative Director: Kaycee Carmichael Chiu Art Director: Mara Sahleanu Designer: Mara Sahleanu Writer: Doug Howatt Head of Corporate Events: Meredith Torres Events Marketing Manager: Lynne Boswell Senior Manager, Global Campaign Marketing: Cheryl Fuiji Senior Manager, Content Marketing: Bradley Chambers Senior Director, Demand Generation: Chris Hayward Motion Graphics: Bright Blue Day Agency VP, Corporate Marketing: Ryan Mattison Chief Market Officer: Abby Strong

Design Firm, Agency, or Company: Guardian In-house Creative Client: Guardian Title: B2B Retention Campaign Creative Director: Bonnie Isaac Art Director: Lauren Healy Designer: Leah Tierney, Marina Nemer Writer:

AMERICAN INHOUSE DESIGN AWARDS | ADVERTISING + AD CAMPAIGN

Design Firm, Agency, or Company: Hinge Health Title: Women’s Pelvic Health Paid Media Creative Director: Adam DeGregorio Designer: Juliana Nagan Writer: Dana Sullivan, Jasen Wong Marketing Leads: Irene Ho, Katy Hardt

Design Firm, Agency, or Company: MassMutual - 258° Creative Group Client: MassMutual Title: MassMutual Cultural Moments - It Starts With You Creative Director: Will Uronis Art Director: Mark Coletti Writer: Brian Anderson Head of Brand & Marketing: Jennifer Halloran Head of Customer Activation & Engagement: Kristin Lane Head Creative, Brand: Spencer Deadrick Creative Planning Director: Justine Routhier Brand Advertising: Marie Kehoe Head of Advertising & Sponsorships: Christa Perry

Design Firm, Agency, or Company: Tarrant County College District - Creative Strategy Department Client: Communications & External Affairs Title: Tarrant County College Connections Week Campaign Creative Director: Paul Quinones Designer: Paul Quinones

Design Firm, Agency, or Company: Carollo Engineers Title: ABCs of Water

Reuse Book Design Creative Director: Diana Leonard Art Director: Vince Ewert Designer: Silvia Backlund Writer: Diana Leonard

Design Firm, Agency, or Company: Learning Without Tears Title: PRM Phonics Practice Book Creative Director: Shannon Rutledge Designer: Kathleen Strycula, Sammie Simon, Camille Antolak Writer: Marcia Boone, Nicole Iorio Production Artist: Nichole Mazzeo Project Manager: Christy Costello

Design Firm, Agency, or Company: MAUGEDESIGN Client: Gheng’ Enock, Author Title: The ARC of Teenage Love Creative Director: Carole Mauge´-Lewis Art Director: Carole Mauge´-Lewis Designer: Carole Mauge´-Lewis

Design Firm, Agency, or Company: Tarrant County College District - Creative Strategy Department Client: Communications & External Affairs Title: Tarrant County College District Board of Trustee Booklet Covers Creative Director: Arturo Martinez Designer: Arturo Martinez

AMERICAN INHOUSE DESIGN AWARDS | BRANDING + IDENTITY + LOGOS

Design Firm, Agency, or Company: Benco Dental Client: Smile Co. Tampa Palms Title: Smile Co. Tampa Palms Dentist Office Creative Director: Allison Simenkiewicz Art Director: Allison Simenkiewicz Designer: Allison Simenkiewicz

Design Firm, Agency, or Company: CMO & Co. Title: Arizona Code Enforcement Association Logo Redesign Creative Director: Melanie Koch Art Director: Melanie Koch Designer: Melanie Koch

Firm, Agency, or Company: Cribl Title: Cribl 2025 Business Cards Creative Director: Kaycee Carmichael Chiu Art Director: Mara Sahleanu VP, Corporate Marketing: Ryan Mattison Chief Marketing Officer: Abby Strong

Design Firm, Agency, or Company: Cribl Title: Cribl Kickoff (CKO) FY26 Ampify Event Branding and Identity Creative Director: Kaycee Carmichael Chiu Art Director: Mara Sahleanu Designer: Kaycee Carmichael Chiu, Mara Sahleanu, Alyssa Pettit Writer: Doug Howatt Head of Corporate Events: Meredith Torres Events Marketing Managers: Steph Campagna, Lynne Boswell Manager, Strategy & Operations: Matt Cox VP, Corporate Marketing: Ryan Mattison Chief Market Officer: Abby Strong

AMERICAN

AMERICAN INHOUSE DESIGN AWARDS | BRANDING + IDENTITY

AMERICAN INHOUSE DESIGN AWARDS | BRANDING + IDENTITY +

Design Firm, Agency, or Company: Prime Therapeutics Creative Services Client: Prime Therapeutics Title: The Prime Rebrand Creative Director: Heidi Ocel Art Director: Nils Oiseth, Brad Schueth Production: Jenny Spear Account Manager: Erin Steinlage Project Manager: Connie Krell Agency Partners: Zeus Jones

Agency, or Company:

Firm, Agency, or Company: Rick Heffner, George Mason University Client: The Alan Cheuse International Writers Center, George Mason University Title: Baldwin100 Logo Designer: Rick Heffner Collaborator: Leeya Mehta

AMERICAN INHOUSE DESIGN AWARDS |

BROCHURES + COLLATERAL

Design Firm, Agency, or Company: ADP® HRO Shared Services / The Creative Shop Title: ADP TotalSource® - Know Before You Enroll Guide Art Director: Amy Chaffin Designer: Amy Chaffin Writer: Brian Holcomb

Design Firm, Agency, or Company: Avangrid Title: Advancing The Clean Energy Transition Sustainability Report Art Director: Rebecca Smith Designer: Rebecca Smith Writer: Josh Chaitin

Design Firm, Agency, or Company: AVMA Creative Services Client: American Veterinary Medical Association Title: AVMA New Member Kit Designer: Michele Morin

Design Firm, Agency, or Company: Bank of America - Enterprise Creative Solutions Client: Bank of America Title: Financial Life Benefits Impact Reports Series Creative Director: Ken Berl Art Director: Kara Schemmel Designer: Liz Krewson Art Buying Lead: Priscilla Person Graphic Designer: Joe Simone Account Executive: Ro Steblai Account Director: Kara Foley Group Account Director: Laura Keehan Executive Director: Charissa Messer Client: Susan Kaslander

BROCHURES + COLLATERAL

Design Firm, Agency, or Company: PMMI, The Association for Packaging and Processing Technologies Title: PACK EXPO Las Vegas 2025 Exhibitor Success Guide Art Director: Teresa Gutsick Designer: Corbin Saville Manager, Trade Show Marketing: Monique Scott Director, Trade Show Marketing: Tina Warren Print Consultant: Kevin Ness, Sales Executive at ITP

Design Firm, Agency, or Company: Rupreet (Shimmi) Sikand Client: Oakland University, Art History Department Title: Shifting Perspectives Booklet/Brochure - Oakland University Art History Capstone Class Designer: Rupreet (Shimmi) Sikand Writer: Galina Tirnanic Photography: David Lambert Associate Professor of Art History: Galina Timanic

Design Firm, Agency, or Company: St. Mary’s College of Maryland, Marketing/ Communications Client: St. Mary’s College Admissions Office Title: St. Mary’s College of Maryland Viewbook Creative Director: Jennifer (Jo) Oliver Art Director: Jennifer (Jo) Oliver Designer: Jennifer (Jo) Oliver Writer: Lee Capristo, David Hautanen, Chuck Steenburgh Printer: Schmitz Press Photography: Peter Howard

Design Firm, Agency, or Company: Stream Realty Partners Title: Industrial Tenant Advisory Group Capabilities Book Creative Director: Jennifer McVay Writer: Melanie Smeragliuolo Senior Director, National Brand and Digital Marketing: Vivian Jang

AMERICAN INHOUSE DESIGN AWARDS |

Design Firm, Agency, or Company: EndeavorB2B Client: Summit Energy Services Title: Summit Energy Services Infographic Creative Director: Charles Thomas Art Director & Designer: Morgan Glisczinski Program Manager: Katie Henderson

Design Firm, Agency, or Company: Frontline Medical Communications Art Department Client: Medscape Title: Atopic Dermatitis Data Trends Creative Director: Louise Koenig Art Director: Karen Blackwood Editorial Director: Stephanie Pelczar

Design Firm, Agency, or Company: Kimberly-Clark Corporation Title: Designing Confidence: Visualizing AI You Can Trust Designer: Wafa Khan

Design Firm, Agency, or Company: Tarrant County College District - Creative Strategy Department Client: Public Relations & Marketing Title: Tarrant County College Economic Impact Report Layout Creative Director: Arturo Martinez Designer: Arturo Martinez

Design Firm, Agency, or Company: Tarrant County College District - Creative Strategy Department Client: TCC Foundation Title: TCC Foundation Giving Campaign Creative Director: Arturo Martinez Designer: Arturo Martinez

AMERICAN INHOUSE DESIGN AWARDS |

AMERICAN INHOUSE DESIGN AWARDS | EMAIL MARKETING

Design Firm, Agency, or Company: American Bar Association Client: ABA International Law Section Title: 2025 Asia-Pacific Conference Save The Date Designer: Mary Anne Kulchawik

Design Firm, Agency, or Company: Protiviti Brand & Creative Studio Client: Protiviti Title: Protiviti’s Executive & Operations Administrators Appreciation Creative Director: Ryan Dahlheim Art Director: Brooke Dean Designer: Nicole Anderson Animator: Nicole Anderson Project Manager: Lewis Hawkins Account Manager: Craig Batty Client: Brittany Parker

Design Firm, Agency, or Company: Mizuho Americas Creative Studio Client: Mizuho Americas Title: Mizuho Americas Open Emails Creative Director: Max Alex Art Director: Beryl Bai Designer: Katherine Gresham, Bhadrangi Soni, Elaina Varisco Project Managers: Natalie Fanelli, Kieran Bagley

Design Firm, Agency, or Company: Stream Realty Partners Title: HERE Leasing Assignment Creative Director: Jennifer McVay

Design Firm, Agency, or Company: WebMD Health Services, Creative Team

Client: WebMD Health Services Title: 2025 Well-Being Awareness Campaign

Creative Director: Nicole Cornett Art Director: Michelle Clark Designer: Sarah Nelson, Michelle Clark Writer: Pete Latriano, Stephanie Tisza Communication Strategist: Cecily Walters Communication Strategist: Kaitlyn Chock Lead Communication Strategist: Louise Lumague Project Manager: Kim Sullivan

Design Firm, Agency, or Company: Citadel Brand & Buzz/Push Play Productions

Client: Citadel Credit Union Title: Why Choose Citadel? Creative Director: Daniella Deal Art Director: Sarah Votta Designer: Push Play Productions Writer: Erica Warnitsky Video/Editor: Push Play Productions

AMERICAN INHOUSE DESIGN AWARDS | INTEGRATED MARKETING

Design Firm, Agency, or Company: Acenda Integrated Health Title: Acenda Recovery Campaign Creative Director: Mari Considine Art Director: Cari Burke Designer: Nina Davis Communications Director: Stephanie Taylor Communications Strategist: Riley de Jong Marketing Strategist: Morgan Blake

Design Firm, Agency, or Company: Allianz Life Title: 222+/ABC Launch Campaign Creative Director: Calvin Buchanan Art Director: Michelle Labatt Writer: Heather Munro

Design Firm, Agency, or Company: Avangrid Client: Avangrid ACAPA Group Title: ACAPA Group Black History Month Campaign Art Director: Lisa Sencen Designer: Lisa Sencen

Design Firm, Agency, or Company: Carollo Engineers Title: ABCs of Water Reuse Full Campaign Creative Director: Diana Leonard Art Director: Vince Ewert Designer: Silvia Backlund, Alissa Benavidez Writer: Diana Leonard

Design Firm, Agency, or Company: Citadel Brand & Buzz Client: Citadel Credit Union Title: HR Hiring Campaign Creative Director: Daniella Deal Designer: Susan Kelleher Writer: Chris Cornwell VP, Brand and Buzz: Jonathan Georgopulos

Design Firm, Agency, or Company: DTN Title: IQFeed Integrated Marketing Campaign Art Director: Michelle Hoffman Designer: Dave Casto Writer: Carlos Manriquez Project Manager: Michelle Lundy

Firm, Agency, or Company: Discover by Capital One Title: Big Ten Campaign Creative Director: Patrick Stoltman Art Director: Sophie Jemtrud Designer: Diana Pioquinto Perez, Otto Grajeda Writer: John Wilkinson Account Executive: Brittany McKee Strategist: Santiago Torres

Firm, Agency, or Company: EndeavorB2B Client: Healthcare Innovation Summit Series Title: Healthcare Innovation Summit Series Ad Campaign Creative Director: Charles Thomas Art Director & Designer: Genny Pankey Marketing Manager: Samantha Nitz

AMERICAN INHOUSE DESIGN AWARDS | INTEGRATED

Design Firm, Agency, or Company: MassMutual - 258° Creative Group Client: MassMutual Title: Disability Income Awareness Month - Man On The Street Video Creative Director: Larry Fahey Art Director: Nicholas Packey Video Producer/Director: Neil Tagliamonte Video Operations: Julie Karas Videographer/ Editor: Daniel Gourdin Videographer/Editor: Jared Dobiecki

Firm, Agency, or Company: MassMutual - 258° Creative Group Client: MassMutual Title: NHL: Here For Every Moment Creative Director: Larry Fahey Art Director: Mark Colletti Head of Brand & Marketing: Jennifer Halloran Head of Customer Activation & Engagement: Kristin Lane Head Creative, Brand: Spencer Deadrick Creative Planning Director: Justine Routhier Associate Creative Director: Lauren Shiraka Sports Marketing & Partnerships Lead: Lizzy Cruz Brand Marketing: Kylie Uehara NHL Studios - Senior Producer: Jay Nelson NHL - Manager, Partnership Marketing: Aaron Egol NHL - Manager, Partnership Marketing: Amy Rubin NHL - Director: Christina Clauson NHLPA - Coordinator, Marketing Services: Jacob McNutt NHLPA - Director, Sponsorship & Player Marketing: Eric Epstein NHL Alumni Association - Manager, Corporate Partnerships: Brodie Palango

Design Firm, Agency, or Company: Mizuho Americas Creative Studio Client: Mizuho Americas Title: Mizuho Americas Corporate Values Video Creative Director: Max Alex Art Director: Beryl Bai Designer: Hiroko Muroshima Project Manager: Natalie Fanelli

AMERICAN INHOUSE DESIGN AWARDS | PACKAGING

Design Firm, Agency, or Company: The Home Depot Private Brands Creative

Packaging Client: The Home Depot Title: Ecosmart Packaging Refresh Creative Director: Anjum Jadavji Art Director: Kelly Frazier Designer: Chris McClurken, Dishita Kothari Brand Manager: Staci Cianciola Senior Brand Manager: Jessica Fuller

Design Firm, Agency, or Company: The Home Depot Private Brands Creative

Packaging Client: The Home Depot Title: Vissani Humidifiers Packaging Creative Director: Anjum Jadavji Art Director: Brian Booth Designer: Brian Booth Brand Manager: Molly McDonough Senior Brand Manager: Danielle Jarlock

Design Firm, Agency, or Company: The Home Depot Private Brands Creative Packaging Client: The Home Depot Title: Everbilt Pumps Packaging Creative Director: Anjum Jadavji Art Director: Joseph DiMeo Brand Manager: Ian Moses Senior Brand Manager: Danielle Jarlock

AMERICAN INHOUSE DESIGN AWARDS | POP + DISPLAYS

Design Firm, Agency, or Company: Big Easy Foods Title: Big Easy Foods Fast Fresh Cajun C-store Graphics Creative Director: Krickett Racca, Nicholas Thibodeaux, Scott Arrant, Tyler Henderson, Henderson Wholesale, Natalie Hill, Henderson Wholesale Graphic Designer: Fredrick J. Werquin Project Manager: Krickett Racca, Nicholas Thibodeaux Food Photography: Ron Calamia Food Stylist: Kendall Gensler Design Director: Fredrick J. Werquin

AMERICAN INHOUSE DESIGN AWARDS | POSTERS

AMERICAN INHOUSE DESIGN AWARDS | PRESENTATIONS

Design Firm, Agency, or Company: Tarrant County College District - Creative Strategy Department Client: TCC Philosophy Department Title: In Recognition of Yom HaShoa Presentation Creative Director: Arturo Martinez Art Director: Angel Briseno Designer: Angel Briseno

AMERICAN INHOUSE DESIGN AWARDS

Firm, Agency, or Company: 20/20 Eyewear Magazine Editorial Art Department Client: 20/20 Eyewear Magazine, Jobson/WebMD Title: Magazine Covers and Interior Design Art Director: Maria Cruz Lord

Design Firm, Agency, or Company: E&M Consulting, Inc. Client: Qualitative Research Consultants Association (QRCA) Title: QRCA Views Magazine, Spring 2024 Creative Director: Caleb Tindal Designer: Dan Opheim

Design Firm, Agency, or Company: EndeavorB2B Client: NAPA Title: NAPA INSIGHT Publication, 3rd Quarter Creative Director: Charles Thomas Art Director & Designer: Matt Wiebe Program Manager: Katie Henderson Program Manager: Beverly Beckert Managing Editors: Leah Marxhausen, Emily Kline, Abby White

Design Firm, Agency, or Company: Kirk Kerkorian School of Medicine at UNLV Marketing & Communications Department Client: Kirk Kerkorian School of Medicine at UNLV Title: Summer 2025 Magazine Creative Director: Robin Biffinger Art Director: Robin Biffinger Designer: Diana Caballero-Galvez Writer: Dr. Alison Netski, Wonda Riner, Robin Biffinger, Paul Joncich, Laurie Garcia, Aaron Hanson Principal Photography: Julian Fox

Design Firm, Agency, or Company: Protiviti Brand & Creative Studio Client: Protiviti Title: Protiviti’s Board Governance Survey Creative Director: Ryan Dahlheim Art Director: Kelly Sievert, Brooke Dean Designer: Kelly Sievert

Production Artist: Titiksha Verma, Meuy Browder, Anushka Singh Animator: Tanmay Gupta Project Manager: Justin Bristol Account Manager: Craig Batty Client: Rachael Griffiths

Design Firm, Agency, or Company: National Community Pharmacists Association (NCPA) Client: NCPA Innovation Center and Pfizer Title: The Community Pharmacy Guide to Providing Vaccines During Pregnancy Creative Director: Michael Abernethy Art Director: Tyler Poirier

or

Design Firm, Agency, or Company: University of Massachusetts Dartmouth

– University Marketing Client: UMass Dartmouth Title: 2024 Admissions

Viewbook - Extraordinary Is What We Do

Creative Director: Kevin DeAquair Art Director: Hillary Sylvia Designer: Liana DePillo Writer: Marissa Matton

AMERICAN

AMERICAN INHOUSE DESIGN AWARDS | SIGNS + ENVIRONMENTAL

AMERICAN INHOUSE DESIGN AWARDS | SIGNS + ENVIRONMENTAL +

AMERICAN INHOUSE DESIGN AWARDS | SIGNS + ENVIRONMENTAL +

Design Firm, Agency, or Company: Stream Chicago, In-House Marketing Client: National Real Estate Advisors Title: Brighten Your 9 to 5 Campaign Creative Director: Marissa Rupert Art Director: Michael Krzewicki Designer: Celia Burch Kaitlyn Maloney

Design Firm, Agency, or Company: Stream Realty Partners Title: Central State of the Market Wayfinding Creative Director: Vivian Jang Art Director: Ashley Folsom Designer: Regita Wowor, Mark Lukas

Excellence & Development Title: Learning

Design Firm, Agency, or Company: The University of Texas MD Anderson Cancer Center Title: MD Anderson Cancer Center Train Station Banners Creative Director: Elisa Cisneros Art Director: Erin McCormick Designer: Shalise Daniels Writer: Heather Alexander Dahl Executive Director of Cause Alliances: Stephanie Kim Communications Director of Community Alliances: Marisa Mir

Firm, Agency, or Company: VIP Tires & Service Title: The Life Of A Tire Sign Designer: Melinda Vorhees

Design Firm, Agency, or Company: University of Pittsburgh Health Sciences Strategic Communications Client: University of Pittsburgh Health Sciences Title: Pitt Health Sciences @ Biotechnology Innovation Organization 2025 Conference Creative Director: RJ Thompson Designer: RJ Thompson Director of Web Strategy: George Kalantzis Photographer: Rayni Shiring

Design Firm, Agency, or Company: AMD Creative Studio Title: AMD 2025 Fellows Forum Event Graphics Suite Creative Director: Daniel Moore Art Director: Dillon Nelson Project Manager: Zacharias Mack Client: Maegan Tavera

Design Firm, Agency, or Company: NIBCO INC. Title: NIBCO Through the Decades: 120th Anniversary Social Media Campaign Art Director: Emily Hershberger Designer: Megan Sponseller Writer: Michelle Mast

Design Firm, Agency, or Company: Protiviti Brand & Creative Studio Client: Protiviti Title: Protiviti Social Templates Creative Director: Ryan Dahlheim Art Director: Kelly Sievert Designer: Titiksha Verma Project Manager: Justin Bristol Account Manager: Craig Batty Client: Emily Stopka

Design Firm, Agency, or Company: Prime Therapeutics Creative Services Client: Prime Therapeutics Title: Pharmacy Friends Social Media Creative Director: Heidi Ocel Art Director: Nils Oiseth Designer: Jeffrey Akervik Copy Lead: Alisa Regnier Writer: Jessica Belt Production: Josh Finck, Vicki Domka Account Manager: Kerry O’Leary Project Manager: Connie Krell

Design Firm, Agency, or Company: Tarrant County College District - Creative Strategy Department Client: Tarrant County College Title: Tarrant County College CSED Education Expo Social Media Creative Director: Hieu Pham Designer: Hieu Pham

Design Firm, Agency, or Company: The Word & Brown Companies Title: Word & Brown ‘Week of Webinars’ Social Media Creative Director: Missy Bynon, Marketing Director Designer: Hugo Miramontes, Senior Graphic Designer Digital Marketing Specialist: Esteni Munguia Senior Digital Marketing Supervisor: Noe Villasenor Digital Marketing Manager: Vidah Quirante Marketing Project Manager: Heather Jung

Design Firm, Agency, or Company: inSOURCE Financial Advisors Title: PGA Program Social Media Creative Director: Julie Koborg Designer: Julie Koborg Writer: Julie Koborg

AMERICAN INHOUSE DESIGN AWARDS

Design Firm, Agency, or Company: Citadel Brand & Buzz Client: Citadel Credit Union Title: Ultimate Growth Checking Account UX/UI Creative Director: Daniella Deal, Jonathan Georgopulous Designer: Susan Kelleher Writer: Erica Warnitsky, Chris Cornwell Developer: Anoop Chauhan/American Eagle

Design Firm, Agency, or Company: EndeavorB2B Client: The Trucking Summit Title: The Trucking Summit Website Creative Director: Charles Thomas Art Director & Designer: Charles Thomas Product Manager: Alex Dunne

Firm, Agency, or Company: Enoch Pratt Free Library Web Department Client: Maryland State Library Resource Center Title: Maryland State Library Resource Center Website Creative Director: Brian Weiner Designer: Teresa

Design Firm, Agency, or Company: I-CAR In-House Title: I-CAR Customer Specific Landing Pages Creative Director: Arianna Sherlock Art Director: Jeff Carlson Designer: Cameron Anhalt Writer: I-CAR Content Team UX: Jennie Cramer Production: Bill Radmer, Ali Strickland, Andrew Meza

Design Firm, Agency, or Company: IBM Consulting Title: IBM Consulting Content+ Creative Director: Collin Vaughn Designer: Collin Vaughn, Chris Stumper Writer: James Kelly Product Owner (Design Principle): Jordan Shade Technology Lead: Chris Moody Executive Sponsor (Distinguished Designer): Ben Landrum

Design Firm, Agency, or Company: Kimberly-Clark Corporation Title: Huggies Parent School: Human-Centered Design for Human Beginnings Designer: Nimish Kasar

Design Firm, Agency, or Company: Prime Therapeutics Creative Services Client: Prime Therapeutics Title: Reimagining Our Website Creative Director: Heidi Ocel Art Director: Nils Oiseth Designer: Brad Schueth, Gordon McIntyre-Lee, John Nelson Copy Lead: Alisa Regnier Copy Editor: Rothesia Stokes Production: Jenny Spear, Josh Finck Account Manager: Kerry O’Leary Project Manager: Connie Krell

AMERICAN INHOUSE DESIGN AWARDS

Design Firm, Agency, or Company: Stream Realty Partners Title: INISIO Website + Microsite Design Art Director: Justin Whiteaker Designer: Justin Whiteaker Writer: Sandy Wesp

Design Firm, Agency, or Company: The Word & Brown Companies Title: Word & Brown General Agency ‘Power of &’ Website Redesign Creative Director: Missy Bynon, Marketing Director Art Director: Hugo Miramontes, Senior Graphic Designer Designer: Vinh Thai, Senior Ineraction Designer Jarrell Walker, Senior Front-End Developer Writer: Alex Strautman, Senior Copywriter Marketing Project Manager: Heather Jung Digital Marketing Manager: Vidah Quirante Digital Marketing Director: Kalup Alexander Executive Vice President, Marketing: Polly Neves

Design Firm, Agency, or Company: The Word & Brown Companies Title: CHOICE Administrators 2024 Broker Appreciation Event Microsite Creative Director: Rikki Nedelkow, Marketing Director and Jessica Haluck, Events Marketing Director Designer: Vidah Quirante, Digital Marketing Manager and Jarrell Walker, Sr. Front-End Developer Senior Events Manager: Heather McDonald

Design Firm, Agency, or Company: WebMD Health Services, Creative Team Client: WebMD Health Services Title: Moving Through The Decades Art Director: Mark Arriola Designer: Vanessa Lozano Writer: Peter Latriano Communication Strategist: Angela Redeau Project Manager: Kim Sullivan Project Manager: Yasmine Khoshbakht

Design Firm, Agency, or Company: WebMD Health Services, Creative Team Client: WebMD Health Services Title: WebMD Health Services Website Creative Director: Nicole Cornett Designer: Cindy Burger, Alexandra Pancer Senior Acquisition Marketing Manager: Jennie Overton Developer: Melissa Liu

Firm, Agency, or Company: ADDitude Art Department Client: ADDitude Magazine Title: How to Cultivate Hope, Spring 2025 Art Director: Iris Johnson

Design Firm, Agency, or Company: Citadel Brand & Buzz/Push Play Productions Client: Citadel Credit Union Title: I’ve Always Wanted to Be a Teacher Creative Director: Daniella Deal Art Director: Sarah Votta Designer: Push Play Productions Writer: Erica Warnitsky Video/Editor: Push Play Productions

Design Firm, Agency, or Company: Prime Therapeutics Creative Services Client: Prime Therapeutics Title: Prime Cares & Prime Foundation Branding Creative Director: Heidi Ocel Art Director: Nils Oiseth Designer: Jeff Akervik, Stacy Berndt Production: Josh Finck Account Manager: Kerry O’Leary Project Manager: Connie Krell

Design Firm, Agency, or Company: Tarrant County College District - Creative Strategy Department Client: Tarrant County College District Title: TCCD ‘Say Something’ Shirt Creative Director: David Mejia Art Director: David Mejia Designer: David Mejia

Design Firm, Agency, or Company: Tarrant County College District - Creative Strategy Department Client: Mathematics & Sciences Division Title: TCC Northwest Campus Earth Day Fest 2025 Campaign Art Director: Alyssa Delgado Designer: Alyssa Delgado

Design Firm, Agency, or Company: The Kool Source Client: Empowerment Re source Center (ERC) Title: ERC Cum In Campaign Creative Director: Arnitra Jackson, ACE Designer: David Quampah

Design Firm, Agency, or Company: WebMD Point of Care Design Department

Client: Astellas Title: WebMD Focus On: Brooke Shields Art Director: Kat McBride

BUILDING A DESIGN TEAM FOR CX SUCCESS IN 2025

BY LUCY MARINO

2025 is the year of customer experience for marketing and creative teams. According to research from Robert Half, creative and marketing leaders ranked CX as their number-one strategic priority for the year, ahead of AI and machine learning.

And these leaders plan to hire additional talent for CX projects through the end of the year. But with budgets tight and customer attention spans even tighter, the message is clear: A design team — including professionals from UX/UI and visual design to content writers and motion designers — able to fashion every touchpoint with a focus on customer needs will set the pace while those at other companies play catch-up.

CX Is More Than UX

It’s easy to see “customer experience” and think wireframes, micro-interactions and A/B tests, but user experience (UX) is only one important tile in a much larger mosaic. CX includes all your company’s social media ads, emails, online content and countless other touchpoints with the customer. It folds in tone of voice, motion design, accessibility, even how a customer complaint is handled on a Sunday night.

For creative directors and design managers, that means broadening the brief. Before a pixel moves, ask: Where does this fit in the customer’s journey?

When your designer, copywriter and creative ops lead can all address this question together, you’re practicing CX, not just UX.

What Defines Great Customer Experience?

Here’s what good CX looks like in 2025 — and the kinds of skills you’ll want on your team to make it happen:

•A connected journey from start to finish — A customer might spot an ad on Instagram, browse your website on their lunch break, and place an order later that night on their phone. Good customer experience means making sure all those steps feel connected. That’s where creative thinkers who look at the full picture—not just one page or one moment—can really shine. They ask: “Where could this get confusing? What would make this feel smoother?”

•Personalization that earns trust — Smart algorithms can pick the next product to recommend, but only humans can decide whether the timing and tone feel respectful. Designers who read a basic analytics report and chat casually with end-users turn raw data into offers and touchpoints that feel engaging and helpful, not just another marketing blast.

•Inclusive design that welcomes everyone — Good design includes everyone. That means using colors that are easy to see, adding captions to videos, writing text that’s clear and simple and making sure everyone can use your site. Look for team members who treat accessibility as a normal part of the job, not an afterthought.

•Small moments that make a big difference — Little touches like a wink of animation on “Add to cart” or a kind word on a slow-loading screen can lift customer satisfaction and retention without a budget blowout.

LUCY

Detail-obsessed designers notice the beats that other professionals rush past.

•Thoughtful responses when things go wrong — A payment hiccup, a missing package — service stumbles happen. But the way your company responds can strengthen relationships with customers. Designers and writers who work closely with customer support teams can help create messages that are transparent, kind and practical. A well-written and designed error message page won’t fix the problem, but it can stop frustration from turning into lost business.

A 4-Step Plan For Shaping a CX-Focused Design Team

You don’t need a giant team to deliver standout customer experiences. You can shape your existing creative team to be CX-focused by ensuring all members understand the full customer journey.

You also need the right people in the right roles, and a flexible way to get work done. That often means mixing full-time staff with trusted contract talent and helping your permanent team grow new skills.

Here’s how to think it through:

1.Start With Your Core Team

Keep the people who shape most of your customer experience as part of your permanent, in-house staff. That might be a lead designer, a senior copywriter or someone who looks after your brand’s tone and feel. These are the people who carry knowledge from one project to the next, who understand your audience and

who know what’s been tried before. Their job isn’t just to deliver — it’s to guide, remember and help others stay on track.

2.Help Your Current Team Grow

Reskilling doesn’t have to be complicated. A short course, a peer-led session or even time set aside to explore a new tool can go a long way. Having someone talk about creating empathetic chatbot responses, for example, or scheduling a refresher on designing inclusive customer feedback forms can have a real impact on the customer experience — and help your team feel more confident and valued.

3.Mix Teams to Build Insight

Customer experience doesn’t live on just one team. So why not let people swap seats occasionally? Have someone from the user experience team join a brand design brainstorm or creative review. Ask a designer to listen in on a few social media team calls. These small shifts can bring fresh perspectives and lead to better decisions, ones that reflect what real customers actually need.

4.Work With A Talent Expert Who Knows The Terrain

Behind every standout customer experience is a team that was built with care, not just hired quickly or staffed for convenience. When timelines are short and pressure is high, customer experience is often the first thing to suffer. A talent solutions firm like Robert Half can help you solve for gaps quickly — whether it’s a graphic designer, UX researcher, production artist or someone who can just jump in and keep things moving. * * *

Marketing and creative leaders who see CX as their key priority in 2025 recognize it as the thread connecting every interaction with their brand. By building teams that understand the importance of these touchpoints, they can create lasting experiences in a landscape where differentiation is increasingly difficult.

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