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APRIL 2017
GD USA
GD USA GRAPHIC DESIGN USA
AMERICAN PACKAGE DESIGN AWARDS SPONSORED BY APRIL 2017
NEENAH PACKAGING TOP DESIGN SCHOOLS TOP STOCK WEBSITES SPRING SWATCHBOOKS
www.gdusa.com
MARCH 2017 PEOPLE_SEPT 07 People 3/29/17 11:06 AM Page 32
PEOPLE | TGC + MSLK JOIN FORCES
TERRI GOLDSTEIN AND SHERI L. KOETTING PRINCIPALS, TGC + MSLK, NEW YORK NY
Terri Goldstein, CEO of The Goldstein Group and Sheri L. Koetting, Co-founder and Chief Strategist for MSLK have entered into a strategic partnership — TGG + MSLK — to serve clients through the integration of brand strategy and packaging design, corporate identity, digital and social media. The two principals are well-known in the creative community and have extensive experience in the Beauty, Wellness, OTC, RX and RX/OTC Switch categories. “Consumers are managing their health and wellness more through online and social media,” says Goldstein, “so we must better leverage clients’ core brand identifiers across all media. Our partnership with MSLK will ensure that we do just that.” Both firms will continue to serve their existing clients “as they have come to expect in design and branding.” TGG clients have included Bayer Health Care, Merck, Sanofi, Carma Labs, HRA Pharma and Foster Grant. MSLK has serviced the likes of Johnson & Johnson, John Masters Organics, Maybelline, Ouidad, and Redken.
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Mar 2017 Schools Impo_feb news play 3/29/17 10:44 AM Page 35
HIGHEST HONORS 2017 TOP DESIGN SCHOOLS
In the February 2017 magazine, which kicked off our 54th year of publishing, GDUSA released its annual Students To Watch roundup. Now we’ve compiled a list of our favorite institutions that prepare students to work in professional graphic design, based on a mix of objective and subjective factors, including our own decades long relationships with designers, students, recruiters, educators. The list is alphabetical. The reach is national. The theme is practical but profound. Education is more important than ever as the lines between the studio and the classroom, the office and the academy, the university and society, continue to blur. And as students and educators have more impact than ever on the changing shape of design, technology, media and culture.
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| 2017 |
AMERICAN PACKAGE DESIGN AWARDS PACKAGING, POP + THE INSTORE EXPERIENCE SPONSORED BY NEENAH PACKAGING
Makers, sellers and marketers are challenged as never before to convey the message, promote the brand, close the deal. Think fragmented audiences, information overload, media clutter, global competition, economic dislocation, changing practices and preferences. Package design and related disciplines are increasingly the difference makers in advancing the brand and influencing the purchasing decision. The outstanding work showcased here — from 200 elite design firms, design departments and production companies — is testimony to this phenomenon. Our annual competition celebrates attractive graphics, of course, but more importantly the power of design to forge an emotional link with the buyer at the moment of truth.
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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR
Design Firm: BRIGADE LLC, Hadley MA Client: Black Box Wines Title: Black Box Wines Limited Edition Halloween Sleeve Executive Creative Director: Kirsten Modestow Designers: Dave Grasso, Thom Dudley Creative Services Director: Robert Parker Account Manager: Francesco De Rogatis Project Manager: Cate Boram
Company Name: Built Creative, Apex NC Client: Draft Line Brewing Co. Title: Bomber Labels Designer: Shane Poteete Illustrator: Shane Poteete
Design Firm: CF Napa Brand Design, Napa CA Client: Grand Napa Vineyards Title: Heir Apparent Creative Director: Kevin Reeves Art Director: Antonio Rivera Designer: Antonio Rivera Creative Principal: David Schuemann
Design Firm: CF Napa Brand Design, Napa CA Client: Sanger Family of Wines Title: Tre Anelli Creative Director: Kevin Reeves Art Director: Antonio Rivera Designer: Antonio Rivera Creative Principal: David Schuemann
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Design Firm: CF Napa Brand Design, Napa CA Client: Finca Decero Title: The Owl & The Dust Devil Creative Director: Kevin Reeves Art Director: Antonio Rivera Designer: Antonio Rivera Creative Principal: David Schuemann
Company Name: Dando Projects, New York NY Client: KOVAL Distillery Title: Susan for President Barreled Peach Brandy Art Director: Oona Hart
Design Firm: DDW, Sausalito CA Client: Total Wine & More Title: Carlyle Blended Scotch Whisky Art Director: Ross Patrick Designer: Mike Kunisaki Illustrator: Sean Watkins
Design Firm: Delicato Family Vineyards, Napa CA Title: Gnarly Head Package Redesign Designer: Kathy Shinn
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