THE GEM
TABLE OF CONTENTS
THANK YOU FOR THE MAJOR SPONSORSHIP PROVIDED BY CG V LAQUINTA CHAM B RE EST 1950
The Greater Coachella Valley Chamber of Commerce (GCVCC) was created in 2016 in cooperation with the former Coachella, La Quinta, Cathedral City and Indio Chambers, along with the Cabazon Band of Mission Indians and Twenty-Nine Palms Band of Mission Indians. It enhances and significantly improves the way businesses interact with each other and the community in the entire Coachella Valley. As a Regional Chamber, the GCVCC delivers services and benefits to its members on a scope not seen before in the area.
CHAMBER BOARD OF DIRECTORS
JEFF FISHBEIN, CHAIR l FISHBEIN REAL ESTATE GROUP / COLDWELL BANKER REALTY
ALISON HENDRIX l NBC PALM SPRINGS - UNIVISION
DOUG MOTZ | MOTZ-RUSIN INSURANCE AGENCY
The Gem is produced by the Greater Coachella Valley Chamber of Commerce.
The Gem is an official publication of the GCVCC. Circulation: Approximately 20,000. Distributed free to all residents, Chamber members and businesses in La Quinta.
To advertise please call (760) 347-0676. Please Note: The opinions and views expressed in all editorial material are those of the writer or person interviewed and are not necessarily those of the GCVCC, its Board of Directors, or the advertisers in The Gem. The GCVCC endorses no person, political candidate or opinion unless specifically stated. The Gem reserves the right to reject certain advertising submissions. For a list of advertising standards, please contact staff. The Gem reserves the right to edit all submissions for grammar, length, and questionable content. Advertisers please note that colors may look slightly darker, or slightly lighter due to variables in the printing process. Questions or comments? Email us at info@GCVCC.org or call (760) 347-0676.
CHAIRMAN’S MESSAGE
By: Jeff Fishbein Chairman of the La Quinta Chamber of Commerce
As we move through May, La Quinta transitions from one of our busiest and most energetic seasons into a time of opportunity and momentum. After an incredible run of events this spring, including the world-renowned Coachella Valley Music and Arts Festival and Stagecoach Festival, our local economy once again demonstrated its strength, resilience, and importance to the greater Coachella Valley.
While these events bring increased traffic and activity, they also deliver significant economic impact to our local businesses, from restaurants and retailers to hospitality and service providers. This seasonal surge helps sustain many of our businesses through the quieter summer months, reinforcing just how vital these partnerships and events are to the long-term health of La Quinta.
Now, as we look ahead, the Chamber remains focused on continuing that momentum. May is a month of connection and planning. We are actively working on upcoming mixers, expanding our Chamber “Pop-Up” series, and preparing for a full calendar of summer Lunch Clubs and Social Hours designed to keep our business community engaged year-round.
We are also excited about several recent and upcoming ribbon cuttings that highlight the continued growth and investment in our city. Each new business represents not only economic development but also the entrepreneurial spirit that makes La Quinta such a special place to live, work, and visit.
This time of year also serves as a reminder that supporting local businesses is not seasonal, it is essential. As visitor traffic begins to taper, our year-round residents play a critical role in sustaining the businesses that make La Quinta the “Gem of the Desert.” Choosing to shop, dine, and engage locally makes a meaningful difference.
As Chairman, I remain incredibly proud of the collaboration between the Chamber, the City of La Quinta, and our local business community. Together, we are building a strong, connected, and resilient local economy.
An International Diamond Society award-winning REALTOR® with Coldwell Banker Realty, the desert’s premier real estate firm, Jeff Fishbein, known throughout the community as Mr. La Quinta, has earned a distinguished reputation for representing discerning buyers and sellers across the Coachella Valley. With a consistent 5-Star rating on Zillow, Jeff is recognized for his white-glove service, strategic market insight, and ability to navigate complex transactions with discretion and precision. Guided by his philosophy, “Not the BIGGEST Realtor, but the BEST,” he delivers a level of professionalism, trust, and elevated representation that aligns with the exceptional lifestyle our desert communities offer.
Applications must be submitted by June 8, 2026
Interviews will be conducted by the City Council/Housing Authority on June 18, 2026, at 4:00 PM. Applicants must be present for consideration.
For more information, visit laquintaca.gov/commissions or call the City Clerk's Office at 760.777.7092
HALF SALAD: SUMMER, HOUSE, CAESAR OR COBB
HALF PASTA: VEGGIE POMODORO,SPAGHETTI MARINARA, FETTUCCINI ALFREDO OR MAC ’N’ CHEESE
HALF SANDWICH: TUNA, TURKEY, OR ROAST BEEF
CUP OF SOUP: CHILI OR SOUP OF THE DAY
Small Ideas, Big Impact:
La Quinta Middle School Students Lead the Way
Story by: Sherry Barkas/City of La Quinta
Comfort kits for children undergoing chemotherapy treatments. Positive notes for kids going through a tough time. Bags of goodies for families adopting dogs from a local shelter.
These are just a handful of 12 community service projects La Quinta Middle School leadership students created through a new program, “From Classrooms to Community.”
“Every student in each of the school’s four leadership classes created a project pitch that they presented to the entire class,” said Farah Ortega-Choate, school activities director and ASB and Renaissance Leadership Teacher.
Three winners from each class were chosen through a “Shark Tank” type setting where students pitched their ideas to a panel of students.
The winners each received $100 gift cards from The Benjamin Project, an organization that promotes student-led community service at the middle school level, to bring their projects to reality.
Students said the program was eye opening, showing them they can make a difference in their communities, no
matter how old they are and without a lot of money.
“I think it’s so awesome to get the chance to make a difference in our community. It’s truly such a blessing,” eighth-grader Anni Lopez said, whose project was “Positive Key Chains.”
Her team decorated wooden key chains with positive quotes like “You’re Amazing” or “You’re Awesome” to give to students to help lift them up when they may be struggling, she said.
The From Classrooms to Community program “is inspiring because even though … we don’t have all the money or the resources, this project has given us the resources to make a huge difference. Every little step is huge,” she said.
Service Leadership
The idea for the project came when Ortega-Choate attended a national student activities conference in December and heard a presentation from a school in another state about the nonprofit organization called Global Doing Good.
The organization partners with educators to provide unique learning experiences that encourage students to “better
their communities and in turn better themselves,” according to its website, www.globaldoinggood.org.
“The purpose of their organization is to encourage young people, specifically middle-schoolers, to complete community service projects. It’s supposed to be completely student driven and we’re just there to make sure they don’t do anything inappropriate,” OrgetaChoate said.
“We are empowering them and that’s what this program comes down to is empowering them to go out and come up with an idea themselves, then brainstorm, implement and actually make it happen,” she said.
Learning from Personal Experiences
Sixth-grader Zoe Walker’s project, “If Walls Can Speak,” was to write notes of encouragement to put in the school’s Wellness Room.
“I got the idea because once I was having a really bad day and (I was) in the Wellness Room, and I wished I had a letter of encouragement waiting for me,” Zoe said. Letters were initially written by members of her team but Zoe plans to reach out to all to write notes.
“Students are going to be able to write letters in our four categories, Peace, Advice, Strength and Joy, and we’re going to check the letters and then we’re going to hang them up,” Zoe said.
The thing “I’m enjoying most and taking out of this is probably the letters, seeing people, how they share their stories and like how they hope to pass on advice to others. And I love writing the letters myself,” Zoe said.
“Even though I’m a sixth-grader and I don’t have as much experience in middle school, I still have lots of stories and obstacles I’ve had to overcome, so sharing that to make sure someone else knows that they’re amazing … is probably my favorite part,” she said.
Seventh-grader Jayden Guarneri has had family members, including his father and grandfather, diagnosed with cancer.
Watching them undergo chemotherapy, he knows what patients experience, and decided to make comfort bags for children in treatment.
“When I think of kids my age going through something like that it just makes me really sad, so making comfort bags sounded like a really nice idea to do,” Jayden said.
Each bag includes a fleece blanket “because the wool blankets … irritate the skin. Then there’s also fuzzy socks to keep your feet warm. A water bottle … because you have an IV in your arm and you’re in your treatment chair so it’s very hard to move around and get up, so a water bottle helps with the thirst,” Jayden said. He adds potato chips, ginger ale and saltine crackers to the bags to help with
the nausea caused by the chemo, and crayons and coloring books “to keep their minds entertained,” he said.
Outside of the program, Jayden plans to have his own nonprofit organization raising money to make bags to give out to different kids in other hospitals as well, he said.
“I already bought the domain website for it so if I want to fully develop that into something, I can,” Jayden said.
The experience has taught him to be grateful for the life he has.
“I should appreciate the stuff that I have knowing that there are other kids out there that don’t get to have the same experiences as me or the same life,” Jayden said.
Eighth-grader Nina Ruelas collaborated with a local animal shelter to make dog adoption kits containing treats, vitamins, poop bags and other items.
Nina loves animals and has had three rescue dogs of varying sizes, so she knows what it’s like when a dog comes into a new family and everyone is getting to know each other and learn their likes and dislikes.
She hopes the kits will help ease the adjustment.
“A lot of times when a dog doesn’t start off in a good home or in a good routine they get neglected, so this is just a way to start off the families with a little kickoff and see what they like with their dogs,” she said.
Nina and her team researched vitamins to tried and find the best on the market that were also affordable, and created about 15 bags for medium size dogs.
Doing the project has been a good lesson in organization and patience, both of which are needed to make an idea a reality, Nina said.
“Also, budgeting has been a big part of it,” she said. With just $100 to spend she had to be careful to stay within her budget.
Eighth-grader Harper Moyer’s project is called “Triple Brush Strokes” and her idea is to put paintings by students in community places.
They can be “totally a DaVinci piece or just an inspirational quote on a cute background,” she said.
“The idea is that we build more positivity in the community because at the end of the day, everyone in the world can appreciate art,” Harper said.
Doing the project showed her that “you can make a difference no matter what age you are and no matter what opportunities you get. This also shows me that you don’t need a bunch of money or a bunch of sponsors … to make a difference. You can make a difference in your community by doing little things even if it is just complimenting somebody.”
Attendees
HealthCare. Better Together.
Services offered in La Quinta
at Desert Care Network
Primary & Specialty Care
You may know Desert Care Network for its comprehensive healthcare services throughout the region, but did you know many services are available right here in La Quinta?
La Quinta Medical Center offers:
• Desert Care Network Primary & Specialty Care services include:
□ General Orthopedics
□ Hand and Upper Extremity Specialists
□ Joint Replacement and Joint Revision Specialist
□ Sports Medicine
□ Gastroenterology
• The Advanced Wound Healing Center – provides hyperbaric oxygen therapy and procedures for treating wounds
• Comprehensive Cancer Center in La Quinta offers:
□ Hematologic oncology and gynecologic oncology consultations
□ Infusion services
□ Mammography screenings
Additional services are available at our Palm Springs and Yucca Valley locations.
47647 Caleo Bay Dr. La Quinta, CA 92253
Are you a high school student in La Quinta interested in making a difference in your community?
The LQYC is a fantastic opportunity to:
Meet and network with leaders at City Hall
Develop leadership skills
Earn community service hours
Gain experience for college/job applications
Earn scholarships for school/career supplies
Provide input on City events and programs
Make an impact
Eligibility: Attend a high school in La Quinta , 2 0 + GPA, 1 year commitment
Meetings are held once a month at City Hall.
Meetings will include opportunities to speak with City staff and City Council members about what’s important to you.
SCAN THE QR CODE TO APPLY
Join the Mayor and City Council members for La Quinta Day on the CV Link on Saturday, May 9, from 8 to 10 a.m.
We will meet at the CV Link promontory off of Vista Grande, on the east side of Jefferson Street across from The Home Depot. You can walk, ride your bikes or golf carts on the link.
Be sure to bring water, hats and sunscreen. Bring your family as this is a great opportunity for first-timers to experience CV Link, which runs about 2 miles in La Quinta, and hear about the City’s plans for reenvisioning Highway 111.
May marks the wind down of the Certified Farmers Market, held Sundays from 8 a.m. to 1 p.m., in Old Town, with the last one on May 31.
The last free Concerts in the Park of the season will be held May 6 and 23 at SilverRock Park.
CITY UPDATES
Fritz Burns Park Improvements
Construction on the estimated $7 million multiphase Fritz Burns Park Improvement project is nearing completion with an expected opening at the of end of May or early June.
The project has taken about seven months and includes a new playground, restrooms, dog park, landscaping, shade and other amenities.
Improvements in the pool area, including the addition of an activity pool and other amenities, will continue through May.
CITY MANAGER’S MESSAGE
By: Jon McMillen, La Quinta City Manager
Each concert starts at 6 p.m. with activities and food trucks, followed by the performances at 7 p.m. Bring your friends and family, dogs on leashes, lawn chairs or blankets for these free concerts under the stars. There will be food trucks at each event, but feel free to bring your own and non-alcoholic beverages.
May performers are:
• Kenny Metcalf as Elton: The Early Years: On Wednesday, May 6, Metcalf recreates the multiple Grammy-winning legend and dazzling superstar Elton John, performing hits “Rocket Man” to “Your Song” & more.
• Franklin Wall: On Saturday, May 23, country duo Dan Franklin and Stephanie Wall of Orange County, known for big vocals and razor-sharp harmonies, take the stage. Mixing country favorites, well-loved classics, and standout originals, their shows are upbeat, engaging, and built to keep audiences singing along.
Budget Study Sessions
This time of year is also when the City starts looking at its financial picture for the new fiscal year, which starts July 1. The 2026-27 budget will be adopted by the City Council on June 16 but before that our Finance team has scheduled the following study sessions:
• May 13: Financial Advisory Commission, 3:30 p.m.
• May 19: City Council/Housing Authority, 4 p.m.
• June 2: City Council/Housing Authority, 4 p.m.
• June 10: Financial Advisory Commission, 3:30 p.m.
• June 10: Housing Commission, 5 p.m.
• June 16: City Council/Housing Authority for adoption, 4 p.m.
The public is encouraged to attend any or all of the study sessions where there will be opportunities to ask questions and give input.
The pickleball and tennis courts have remained open throughout construction. Swimming programs at Fritz Burns have been temporarily moved to Indio’s Pawley Pool until construction is completed.
Check the website, www.laquintaca.gov/fbpark for updates and more details.
Road Improvement Projects
Citywide Striping Refresh
Construction will start in May on a striping refresh on roads throughout the City. Check the website, https://www.laquintaca.gov/residents/ road-improvement-projects for updates and more details.
Miles Avenue Pavement Rehab
Construction will start in May for pavement rehabilitation on Miles Avenue from Washington Street to Jefferson Street, within La Quinta’s city limits. Check the website, https://www.laquintaca.gov/residents/ road-improvement-projects for updates and more details, including construction start date and schedule.
COMMUNITY SERVICES
Online registration available at LaQuintaCA.gov
For more information, please call (760) 564-0096.
WELLNESS CENTER
Creative Wellness, Indoors Ballroom, Latin, Swing 6 – 7 p.m. T
Physical Wellness
Deep Stretch 2:40 – 3:30 p.m. T/TH
Mat Pilates 11 a.m. – 12 p.m. T/TH
Personal Trainer (by appt.) 9 a.m. – 3 p.m. M/TH
Sound Bath 6 – 7 p.m. TH
Stretch & Flex 9 – 10 a.m. W
Sunset PiYo 5:30 – 6 p.m. T/TH
Tai Chi Yang 1:30 – 2:30 p.m. T/TH
Yoga Flow (with Billee) 11 a.m. – 12 p.m. M/W
Social Wellness
La Quinta Ukulele Strummers 2 – 4 p.m. F
Movie Matinee (no fee) 1 p.m. M
Social Bridge 12 - 4 p.m. M
(call Pat 760-219-9972; $4)
Mah Jongg “American” ($2) 12:30 – 3:30 p.m. T
Mexican Train Dominoes ($2) 1 – 4 p.m. W
Quilting for Good Times 1 – 3 p.m. TH (Volunteers)
Look Who’s in the Lobby/Presentations/Workshops
HICAP One-on-One Consultations: Mondays, May 11, 10 a.m. – 12 p.m.
A HICAP counselor one-on-one appointment for Medicare health insurance benefits Appointments to meet at the Wellness Center can be made by calling HICAP at 800-4340222 or 909-256-8369.
Medicare Health Insurance: Thursdays, May 14 & May 28, 10 – 11:30 a.m. Free information, and answers to your questions about Medicare provided by Bill Proctor & Associates Inc.
Open Court Time at La Quinta Boys & Girls Club
Desert Recreation District (DRD), the Boys & Girls Club and the City of La Quinta have partnered to offer the following activities: Volleyball Tuesdays & Thursdays, 7 – 9 p.m. (doors open at 6:45 p.m.), for all ages (13 and under must be accompanied by an adult). Fee: $5 daily drop-in or $30 for an 8-visit Express Pass. For more information, please call DRD at 760-564-9921.
EXHIBITS:
FEATURED EXHIBIT:
LA QUINTA MUSEUM
Abuelita’s Kitchen, on exhibit through June 13
Exploring the themes of identity, place and food culture, Abuelita’s Kitchen features the stories of 10 grandmothers who have cooked, preserved and passed on Mexican food culture while creating communities and cultures that are unique to Southern California. This exhibit reveals each abuela’s unique relationship to Mexican cuisine, their birthplaces in Mexico, and their current homes in the Los Angeles. This exhibit was developed by USC professor Sarah Portnoy with support from California Humanities and LA Plaza de Cultura y Artes. The exhibition tours through Exhibit Envoy, a nonprofit.
SPOTLIGHT EXHIBIT in our Local History gallery:
Thanks for the Memories: The Legacy of the Bob Hope Classic
This exhibit celebrates the man behind the tournament that helped shape the Coachella Valley’s identity. Experience the remarkable life of Bob Hope, the beloved entertainer whose quick wit, love of golf, and unwavering commitment to philanthropy transformed a regional event into one of the PGA Tour’s most iconic stops.
77885 Avenida Montezuma. La Quinta, CA 92253 | (760) 777-7170
La Quinta Museum May 2026
The La Quinta Museum is open Tuesday - Saturday, 10 a.m. – 4 p.m.
Admission and programs are FREE
PROGRAMS:
As programs are subject to change, please find the latest information on our FREE programs at facebook.com/LaQuintaMuseum/events
Fridays, May 1 & 15, 1-3 p.m.
Sketchbook Journaling
Get in touch with your inner artist with sketchbook journaling. Basic supplies provided.
Wednesday, May 13, 1 p.m.
TED Talk Hangout
Let’s enjoy a TED talk on the big screen, and then discuss! This month, we’ll watch “Is Luck Random — or Can You Cultivate It?” by Christian Busch
Saturday, May 9, 1-3 p.m.
Genealogy Meet-Up
Whether you’re a beginner or an expert in genealogy, join us for discussion and collaboration.
Tuesdays, May 12 & 26, 1-3 p.m.
STITCH Fiber Arts Group
Bring your fiber project, meet with friends old and new, share what you’ve been working on, and get inspired for your next project.
Saturday, May 16, 1- 3 p.m.
Mindful Art Workshop
Unwind your mind as we try out meditative art together. This intuitive art practice emphasizes the process of creation rather than the final product, encouraging mindfulness and focus on the present moment. Supplies provided.
Tuesday, May 19, 11 a.m.
Take a Break with Huell
Join us for an episode of Huell Howser’s California’s Gold on the big screen. This month, Huell takes us to the W. K. Kellogg Arabian Horse Center at Cal Poly Pomona where, for over 60 years, monthly horse shows feature beautiful, pure-bred Arabian horses. Then he’ll trace the history of the Pony Express riders at the annual Pony Express Rerun in Sacramento.
Thursday, May 28, 3 p.m.
Good Books in the Gallery
Let’s read a great book, and then get together to discuss! This month, we’ll read “Big Chicas Don’t Cry” by Annette Chavez Macias. A limited number of free copies are available for book club participants, call 760777-7170 to request one.
IT’S YOUR LIBRARY
Questions about Library programs? Call 760-564-4767
Full list of events & activities:
Please note that the Library will be closed on Monday, May 25, for Memorial Day.
SPECIAL EVENTS & NEW PROGRAMS
Garden Club: Native Plant Talk
Saturday, May 9 @ 3:30 p.m. | Ages 18+
Join us for a Native Plant Talk presented by The Living Desert!
Kids of the Arts
Tuesday, May 12 @ 12 p.m. | Ages 5-7
Saturday, May 30 @ 12 p.m. | Ages 8 -12
Join the fun of learning new forms of art each month! From journaling, drawing, to clay and mini crafts, you’ll learn how to express yourself through different art mediums! Registration is required, please call or visit the library to register.
The Ephemera Vault
Saturday, May 16 @ 2:30 p.m. | Ages 13+
Join us as we create and express ourselves through junk journaling, scrapbooking, and collage making with Lofi music in the background. All supplies provided as they last, but you are welcome to bring your own materials as well!
Level Up: Smash Bros Tournament
Saturdays, May 23 @ 12 p.m. | Ages 13-17
It’s time for a Super Smash Bros. Ultimate Tournament with top 3 players winning a prize! Registration is required; 25 participants max!
ONGOING PROGRAMS
Readers Rising Book Club
Saturday, May 30 @ 3 p.m. | Ages 8 - 12
Bring your current read to this no-book book club! Come prepared to share about your book with others! Registration is required!
Teen Book Club
Sunday, May 3 @ 12:30 p.m. | Ages 13-17
Join us to discuss “The Outsiders” by S.E. Hinton. Registration is required, please call or visit the library!
Listening Lounge
Wednesday, May 20 @ 5:30 p.m. | Ages 18+
Join us as we listen to vinyl records! Feel free to bring a book, craft, or activity to keep your hands occupied!
Morning Movie Showing
Saturday, May 16 @ 11 a.m. | All Ages
Come and watch our movie of the month with us! Limited seating and floor space. You’re welcome to bring your own snacks, all drinks must have lids. Popcorn is available for a limited time.
LA QUINTA CREATION STATION PROGRAMS
Maker Craft: Mother’s Day Acrylic Magnets
Saturday, May 2 @ 10:30 a.m. – 5 p.m. | FREE | Ages 7 and Older | First Come Program
Create a special Mother’s Day gift! Design
a simple picture to laser engrave into 2-tone layered acrylic. Once the design is done, magnets will be attached to the back side!
Ozobots After School: Back-2-Basics
Thursday, May 7 @ 3 – 5:30 p.m. | FREE | Ages 7 - 13 | First Come Program
Missed out on previous Ozobots After School sessions? This month is the perfect time to drop in since we’re reviewing the basics! Learn how to use markers and color block code to program an Ozobot.
MakerSpace Camp: 3D Printing & TinkerCAD
Saturday, May 16 | Session A: 10:30 a.m. – 12 p.m. (3 spots available) | Session B: 1:30 – 3 p.m. (3 spots available) | $5 Camp Fee | Ages 7-13 | RSVP (phone or email)
Makers ages 7-13 can sign up to learn about 3D printing and how to create 3D files using a program called TinkerCAD. Each Camper will get to take home a small 3D print file!
Maker’s Tabletop (Ages 18+)
Saturday, May 23 @ 3 – 6 p.m. | FREE | Ages 18 + | RSVP Required (phone or email)
FAB-Tastic!: “Fabergé” Decoupage Eggs Sunday, May 31 @ 12:30 – 3:30 p.m. | FREE | Ages 7 and older | First-come program Patrons will use Mod Podge and tissue paper on Styrofoam eggs to make a decoupage design. Add pom poms, ribbon and rhinestones for Fabergé Egg effects.
Celebrate Mom,
Meet the Leaders
Behind La Quinta’s Business Community
Story by: GCVCC Staff
The La Quinta Gem is published each month by the Greater Coachella Valley Chamber of Commerce (GCVCC) in partnership with the City of La Quinta. While the GCVCC has a Regional Board of Directors, each local chamber also has its own individual board. In La Quinta, our Chamber Board is proud to serve the business community right here in the Gem of the Desert. Let’s get to know the dedicated leaders who make up the La Quinta Chamber local board.
Jenna Conrad
JNS Next Creative & Media Hub
I serve on the La Quinta Chamber Board to stay closely connected to the community and better support the city’s marketing efforts. Understanding local perspectives helps ensure we’re contributing to positive public sentiment. It means a lot to show up for the community in a meaningful way, and to strengthen the partnership between JNS Next and the City while helping La Quinta continue to thrive.
Eileen Diaz Cameo Palms
“The Chamber Board is being at the intersection of businesses, customers, and the City itself. I enjoy being a connection point between the three, helping businesses thrive, helping customers learn new and exciting businesses, and being able to keep both informed and engaged with the City.”
Jeff Fishbein - Chair
Coldwell Banker Realty | Fishbein
Real Estate Group
As “Mr. La Quinta,” serving on the Chamber Board is both an honor and a natural extension of what I love to do— promote and support this incredible community. I’m passionate about championing local businesses, building meaningful connections, and helping La Quinta continue to thrive. Being part of that growth and energy is truly rewarding.
Alison Hendrix NBC & Univision
As a Director for the GCVCC Regional Board, I proudly serve on the La Quinta Chamber Board to represent the beautiful city where I live. With a vested interest in helping our community thrive, I love bringing a regional perspective to advocate for La Quinta’s unique needs. Serving here is deeply meaningful because it allows me to directly support the local businesses that are the true heartbeat of our city.
Chris Little Desert Jet
I enjoy serving on the La Quinta Chamber Board because it keeps me actively connected to a community where I spend significant time—I shop local! It’s a meaningful opportunity to support local businesses by promoting them to our employees and clients who utilize our FBO, whether they are visiting or living here part-time. I also value sharing important news updates from the City of La Quinta with my executive team and those we serve.
Douglas Motz
Motz Rusin Insurance Agency
I’ve lived in La Quinta for over 40 years and have also been a member of the La Quinta Chamber of Commerce for over 40 years. I believe that being involved and giving back to your community creates meaningful connections while helping make it a better place to live. I love being on the board as it helps guide the chamber’s future.
Brian Murphy
Jimmy Johns Palm Desert and La Quinta, H&H Bagels Palm Desert
The strong sense of community I feel living and working in La Quinta drew me to want to get more involved in service to our great city. Joining and serving on the La Quinta Board will allow me to continue to “give back” in my small way of being of service.
Angelique Ontiveros
Desert Arc
I enjoy serving on the La Quinta Chamber of Commerce Board because it gives me the opportunity to support local businesses and build strong community connections. It’s especially rewarding to work alongside such a great group of leaders who are all passionate about making a positive impact in our community.
Gina Reyes
Postal Connection
As a business owner, I’ve proudly operated Postal Connection for over 23 years, serving the local community and supporting residents and small businesses. Through TMG International, I am also engaged in infrastructure, energy, trade, and project development efforts that create broader business opportunities beyond our region. This work keeps me connected to both local needs and global possibilities, while allowing me to contribute to La Quinta’s continued growth and success.
Nikki Robinson
STV Audio and Video
Serving on the La Quinta Chamber Board is truly special to me, as La Quinta has always been my favorite city in the valley. It’s where I built meaningful relationships and grew both personally and professionally. I’m grateful to stay connected, support local businesses, and contribute to a community that I care so deeply about.
Selene Trujillo
Entravision Palm Springs
In marketing, we talk a lot about “finding your audience.” On the Board, I help local businesses and growing enterprises find their audience. Helping a small business refine its message and seeing it thrive because of a Chamber connection is incredibly satisfying.
Mike Williams
Capitis Real Estate
I’ve lived in La Quinta since 1984, raising our family here, and have truly enjoyed seeing the city evolve into the “Gem.” From the development of North La Quinta to the push south, it has been well thought out.
I spent over 20 years managing country clubs here in the desert before joining Capitis Real Estate and find La Quinta very easy to sell with all its many attributes.
The La Quinta Chamber Board is made up of passionate leaders who are deeply invested in the success and vitality of the community. Their dedication to supporting local businesses, fostering meaningful connections, and helping shape the future of La Quinta ensures the city continues to thrive. For more information, visit gcvcc.org.
SPLASH. SPLASH.
$5,000 WIG FITTING
When you don’t look or feel like yourself, a wig can restore confidence.
A $5,000 gift may fit 20 cancer patients with wigs in private, one-on-one appointments, at no cost to the patient.
$2,500 NUTRITIONAL COUNSELING
Proper nutrition is vital during treatment, but it’s often not covered by insurance.
A $2,500 gift may provide 40 cancer patients with a personal 30-minute session with a registered dietitian.
$1,500 EDUCATIONAL FORUM
Knowledge is power. A $1,500 gift may host one forum, where expert speakers educate patients and their loved ones on diagnosis, treatment options, and recovery in a supportive environment.
$1,000 MONTHLY SUPPORT GROUPS
Healing begins with connection. A $1,000 gift may fund a week of counseling for support groups, including Breast, Prostate, and Myeloma cancers, or a Spanish-language support group.
$500 GUIDED MEDITATION
Help cancer patients manage their pain, reduce stress and improve sleep, while coping through treatments.
Your $500 gift may provide group classes for one month.
$250 YOGA, TAI CHI & STRENGTH TRAINING CLASS
Peace of mind meets physical strength. A $250 gift may provide an exercise class for 20 patients, tailored to their individual abilities and needs.
A New Swing on Tradition:
Inside La Quinta’s Golf Social
Story by: GCVCC Staff
On any given evening in La Quinta, as the desert air cools and the last light slips behind the Santa Rosa Mountains, a different kind of golf experience is just getting started. Inside Golf Social, laughter mixes with the crisp sound of a well-struck ball, music hums in the background, and groups of friends gather not just to play—but to connect. At the center of it all is Justin Jarin, the owner-operator whose vision is quietly reshaping how the game is experienced in the Coachella Valley.
Jarin’s path to opening Golf Social feels both personal and inevitable. A La Quinta resident with a deep passion for golf, he watched closely as the sport surged in popularity over the past several years. “Golf has exploded,” he says, noting how new players and longtime enthusiasts alike have embraced the game. Living in what many consider the “Golf Capital of the West,” he saw an opportunity that felt less like a risk and more like a calling. “It was my ideal location and a no-brainer.”
But Golf Social isn’t just about golf—it’s about reimagining what golf can be.
At its core, Golf Social is a curated experience where golf intersects with art, music, culture, and community. Jarin set out to bridge a gap he saw in the sport: making golf more accessible, more social, and more inviting to everyone—from beginners picking up a club for the first time to seasoned players refining their game.
Step inside, and the difference is immediate. Unlike a traditional course, where players are often spread across fairways and focused in near silence on each shot, Golf Social fosters connection. Groups gather in comfortable lounge seating, conversations flow easily, and the game becomes a shared experience. “Indoor golf creates time and opportunities to socialize in a way you don’t typically do on the course,” Jarin explains. “You’re together, you’re engaged, and you’re having fun.”
That balance of fun and performance is powered by Trackman technology— the same system trusted by PGA
professionals and used at major tournaments. Known as the gold standard in golf analytics, Trackman uses advanced cameras and radar to provide incredibly precise data on every swing. For players looking to improve, it’s a game-changer.
“With Trackman, you can see exactly where you’re hitting the ball on the club face,” Jarin says. “Even being off by millimeters can drastically change your shot. It gives you the ability to learn faster and really understand your game.”
For avid golfers, that level of detail is a major draw. But for newcomers, it’s the welcoming atmosphere—and the approachable price point—that opens the door. It’s this dual appeal that defines Golf Social: a place where serious players can train with cutting-edge tools, while first-timers can relax, learn, and enjoy the game without intimidation.
The setting itself enhances the experience. Large screens bring iconic courses to life—from Pebble Beach to local favorites like PGA West Stadium, The Madison Club, and Hideaway. Whether guests are dialing in their swing
before a morning tee time or winding down after a round, Golf Social offers a way to extend the day.
And in a place like La Quinta, where weather and timing can shape the golf experience, the concept fills an important niche. “It’s a great way to beat the heat in the summer,” Jarin notes, “and an alternative to the high tee time prices in peak season.” With shorter days in fall and winter, it also creates opportunities for evening play—especially for those balancing a 9-to-5 schedule.
Yet what truly sets Golf Social apart isn’t the technology or even the convenience— it’s the community.
“There’s no typical member here,” Jarin says. “We have kids, grandparents, beginners, pros—it’s as diverse as you can get. It’s really a community of golf lovers.”
That sense of belonging is something Jarin is actively cultivating. Plans are underway for league nights, tournaments, and memberships, along with partnerships with local golf associations, country clubs, brands, and influencers. He also envisions hosting mixers, markets, and collaborative events with other small business owners—further embedding Golf Social into the fabric of the community.
The moments that have already unfolded inside the space hint at its potential.
Just days after opening, Jarin hosted a hole-in-one contest, not expecting anyone to actually make the shot. But on
the second day, it happened. “I had the cameras rolling,” he recalls with a smile. “The energy and excitement—it was such a special moment.”
Another unforgettable evening came during a 75th birthday celebration. The guest of honor stepped up for a hole-inone challenge on Pebble Beach’s iconic 7th hole—and made it, in front of family and friends. “It was absolute magic,” Jarin says.
These moments capture what Golf Social is all about: shared experiences, unexpected joy, and the simple pleasure of being together.
Looking ahead, Jarin sees indoor golf continuing its rapid rise. Once limited to regions with harsh climates, the concept
is now thriving even in places known for perfect weather. The appeal is clear—it allows people to play anytime, without committing four to six hours to a full round.
For Jarin, the future includes expanding the brand, exploring new locations, and continuing to evolve alongside Trackman’s ever-advancing technology. But at its heart, his mission remains grounded in something simple.
“My goal is that when people leave, they appreciate the effort that’s gone into creating an affordable, laid-back yet luxury experience,” he says. “And that they can’t wait to come back—with friends.”
For those who haven’t yet stepped inside, his invitation is straightforward: this is a place to play, to learn, and to connect— whether you’re chasing a better swing or just a good time.
In a city known for its world-class courses, Golf Social offers something refreshingly different: a new way to experience the game, where the scorecard matters a little less, and the moments matter a whole lot more.
To learn more, visit GolfSocialLQ.com or explore customer reviews online— and discover why this new La Quinta destination is quickly becoming a local favorite.
LA QUINTA SUMMER GOLF EXPERIENCE
Story by: Sherry Barkas/City of La Quinta
There is still time to register for the La Quinta Summer Golf Experience which this year is played on Saturdays from June 6 through August 29 when the Awards Banquet will also be held.
Registration is $60 and open through May 30.
The Summer Golf Experience is open to men and women of all ages. Players do not have to live in La Quinta.
Tee times are at 7:30 a.m.
Participants will have the opportunity to golf at some of the top courses in
the Coachella Valley at discounted green fees that range from $49 at SilverRock in La Quinta to $135 at Classic Club.
Other courses include Bermuda Dunes Country Club Classic 1 and 2, Terra Lago, Cimarron, Mission Hills Gary Player North, Trilogy at La Quinta, PGA West Pete Dye Mountain Course, Eagle Falls, Desert Willow Firecliff and Mountain View courses, Woodhaven, and the PGA West Pete Dye Dunes Course.
Participants can create a flexible and customizable experience by playing all of the courses or choosing where they want to play.
La Quinta Summer Golf Experience ends with an Awards Banquet that includes lunch, prizes and more at the PGA West Resort Clubhouse on Saturday, August 29, at 12 p.m. Cost is $25 per person.
Visit https://lqgolftour.laquintaca.gov/ for a full schedule of the golf courses and dates, and to register.
For more information, contact Luis Magallanez at 760-777-7189 or via email at lmagallanez@laquintaca.gov. You may also contact the Wellness Center at 760-564-0096 and ask for Seiri Samaguey Chavez.
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