TITLE OF PROJECT
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Vans needed a brief annual report for their company’s sales. Here I have produced this multi-page document that is catered to the company and its employee’s to pass around.
TIMELINE
WHO WE ARE Who We Are .......................4
MISSION STATEMENT
Timeline ...............................6
2021 ANNUAL REPORT
TABLE OF CONTENTS
The Man ............................. 10
1966 1977 1982 1991 1995 1998 2004 2008 2011 2016 2017
3
Brothers Paul Van Doren and Jim Van Doren open for business at 704 E. Broadway in Anaheim, Calif. on March 16. The Van Doren Rubber Company is unique in that it manufactures shoes on premises and sells them directly to the public.
Vans “Off The Wall” slogan makes it’s debut.
FINANCIAL FINANCIAL ANALYSIS ANALYSIS
Vans #36, the Old Skool, debuts with the now famous Vans Sidestripe. The Old Skool is Vans’ first skate shoe that incorporated leather panels for increased durability. Vans Classic Slip-Ons gain international attention and appeal when they are worn by Sean Penn in the film Fast Times at Ridgemont High. Vans makes initial public offering of stock at $14 on the NASDAQ stock exchange.
Vans sponsors the Warped Tour for the first time; In 2001 Vans will buy a controlling interest in what is now the Vans Warped Tour, the longest running concert series in America.
Year-on-year Year-on-year revenuerevenue growthgrowth of Vansof worldwide Vans worldwide from 2009 fromto 2009 2018to 2018
Vans opens first of its kind, 46,000 square-foot indoor/ outdoor Vans skatepark at the block at Orange Mall in Orange County.
25
Vans launches Vans Customs at www.vans.com, allowing would be fashion designers to create their own Classic Slip-ons utilizing hundreds of different color and pattern combinations.
20 15
Vans brings its brand of the youth culture to China with the opening of the first Vans retail store in Shanghai.
10 5
In November, Vans passes $1 billion in annual global sales for the first time in its history as the largest single action sports brand in the world and the first company rooted in skateboarding to achieve this level of success.
CORE VALUES Embracing creative self-expression. Authentically and progression. Choosing your own line on your board and in your life. As it approaches 50 years of connecting with youth culture, the Vans brand continues to advance its roots in action sports while recognizing the global “Offthe Wall” connectivity between the brand and art, music and street culture anthusiests.
2
1976
The Vans brand embraces and promotes the sction sports lifestyle and youth culture through it’s support of athletes on boards and bikes all over the globe.
Financial Analysis............. 8
0
2009 2010
2011 2012 2013 2014 2015
2016
2017 2018
Vans brand revenue for the fourth quarter was up %14. Driven by an increase in the American business and in Europe a return to growth with a mid-single-digit rate increase; and more than %20 growth in Asia Pacific. Revenue for the Vans brand for the full year was up %6 and reached 2.3 billion. Looking ahead, we anticipate that our regional growth rates around the world will continue strong. In fact, we expect fiveyear compound annual growth rates of %10 in the Americas, %20 in Europe, and %25 in our Asia Pacific region.
The apparel and footwear industry experience another year of positive growth in 2016. However, at %1 it proved to be the weakest year-on-year developmetn since the global recession, reflecting persistent subdued demand in Europe and the negative effect of the Chinese slowdown.
GLOBAL MARKET Footwear and Apparel Market : %1,669.6 Billion
Vans launches its 2017 brand campaign – This Is “Off The Wall”,
8
THE MAN Paul Van Doren was born in 1930 and grew up in the Boston area. When he reached the eighth grade, he realised he didn’t like school and promptly left. He had a passion for horses and at age 14 he made his way to the race track where he was known as ‘Dutch the Clutch’. For a buck he would give you odds on the race. Paul’s mother couldn’t stand the fact her son wasn’t working or going to school. She dragged him into the shoe factory where she worked and got him a job sweeping the factory floor. This was to define the young Paul Van Doren’s future. In 20 years, Paul worked his way up the ranks to become vice president at Randy’s, a Boston-based shoe manufacturer. Randy’s was well known at the time and made canvas shoes for Bob Cousy, the flashy Boston Celtics legend who was later voted one of the top 50 NBA players of all time. During the early 60s, Randy’s had become the third-largest manufacturer of shoes in the US. But they had a factory in Gardenvale, California, that was losing a million
Vans cements 50 Years of heritage and progression with the Vans Pro Classics Anniversary Collection.
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5
4
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10
6
dollars a month. Paul Van Doren, his brother Jim Van Doren, and longtime friend Gordon Lee were given the task of straightening out the factory. After eight months, they turned the West Coast factory around and it was doing better than the one back in Boston. Three months later, Paul Van Doren sat his five kids down and announced he was quitting his job to start a new shoe company. ‘Don’t worry, we’re going to be fine!’ he said to his children, who weren’t at all concerned. Their dad was fanatical about cleaning and they were hoping this meant they only had to wash his car every second day instead of every day. Paul had been making shoes for most of his life and the most he ever saw the company make was a dime a pair – and they were making hundreds of thousands of shoes. Van Doren knew the retailer was the one making all the cash. His dream was to have his own factory and his own retail stores. He was a great businessman, his brother Jim was an amazing engineer and their friend Gordon was an excellent manufacturing manager. Together they formed the Van Doren Rubber Company with Serge D’Elia who had been supplying shoe uppers from Japan to the US. The company was formed with Paul and Serge owning 40 per cent each, and Jim and Gordon owning 10 per cent each. It took a year to set up the factory at 704 East Broadway in Anaheim. It was built from scratch using old machinery they bought from all over the US. Since 1900, there had been only three companies that had manufactured vulcanised footwear in the US: Randy’s, Keds and Converse. Now there was Vans.
11
VANS INC.
6550 KATELLA AVE. CYPRESS, CA 90630 VANS.COM
5
With my love for skateboarding, I was required to recreate a website. The user flow of online traffic, sketches, low and mid fidelity wireframes, were needed to produce the final comp. A log in/sign in page, home page, and blog page was also needed.
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Keith and I were skating the Brooklyn Banks in early 1990. We were going to go there and then head to Midtown to meet up with a bunch of other people. Right before we were supposed to leave I snapped my board in half. I was so bummed that I‘d have to head back to Brooklyn instead of skating with all of our friends. But Keith told me straight up, “Hey, don’t sweat it. Let’s go to Benji’s. I’ll buy you a new Click Hereboard
Rob Pace's "Strider" Part
Rob Pace's "Strider" Part
Rob Pace's "Strider" Part
Rob Pace's "Stride
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
Powering through Sydney’s emerges as one of the gna Down Under—and that’s say
Rob Pace's "Strider" Part
Rob Pace's "Strider" Part
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
Rob Pace's "Stri
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Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—
Rob Pace's "Strider" Part
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
1 / 28 / 2020
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Rob Pace's "Strider" Part
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
Rob Pace's "Strider" Part
Rob Pace's "Strider" Part
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
Rob Pace's "Strider" Part
Rob Pace's "Strider" Part
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
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Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—
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Rob Pace's "Strider" Part
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
Rob Pace's "Strider" Part
Rob Pace's "Strider" Part
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
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Keith and I were skating the Brooklyn Banks in early 1990. We were going to go there and then head to Midtown to meet up with a bunch of other people. Right before we were supposed to leave I snapped my board in half. I was so bummed that I‘d have to head back to Brooklyn instead of skating with all of our friends. But Keith told me straight up, “Hey, don’t sweat it. Let’s go to Benji’s. I’ll buy you a new board and we will hook up with
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Keith and I were skating the Brooklyn Banks in early 1990. We were going to go there and then head to Midtown to meet up with a bunch of other people. Right before we were supposed to leave I snapped my board in half. I was so bummed that I‘d have to head back to Brooklyn instead of skating with all of our friends. But Keith told me
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Rob Pace's "Strider" Part / 2020 Rob Pace's "Strider" Part
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
Rob Pace's "Strider" Part
Rob Pace's "Strider" Part
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
Rob Pace's "Strider" Part
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
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Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
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Rob Pace's "Strider" Part
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
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Keith and I were skating the Brooklyn Banks in early 1990. We were going to go there and then head to Midtown to meet up with a bunch of other people. Right before we were supposed to leave I snapped my board in half. I was so bummed that I‘d have to head back to Brooklyn instead skating with all friends. But Keith told...
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Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—
Rob Pace's "Strider" Part
Rob Pace's "Strider" Part Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
THE WORD 1 / 28 / 2020
Rob Pace's "Strider" Part
Rob Pace's "Strider" Part
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
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Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
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Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying
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KEITH HUFNAGEL’S INFLUENCE ALMOST CAN’T BE OVERSTATED. In his short-but-momentous life, he conquered both coasts, became an icon of the streets and opened shops on multiple continents with his eponymous HUF brand. Three letters, all caps, the name itself blends simplicity and power in a way that perfectly mirrors the way he lived. Read from his closest friends to fully appreciate Keith's everlasting impact— as seen in our January, 2021 mag.30
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Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
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Rob Pace's "Strider" Part
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
Rob Pace's "Strider" Part
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
1 / 28 / 2020
Rob Pace's "Strider" Part
Rob Pace's "Strider" Part
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
Rob Pace's "Strider" Part Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
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Rob Pace's "Strider" Part
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
1974 -- 2020
KEITH HUFNAGEL’S INFLUENCE ALMOST CAN’T BE OVERSTATED. In his short-but-momentous life, he conquered both coasts, became an icon of the streets and opened shops on multiple continents with his eponymous HUF brand. Three letters, all caps, the name itself blends simplicity and power in a way that perfectly mirrors the way he lived. Read from his closest friends to fully appreciate Keith's everlasting impact— as seen in our January, 2021 mag.30
1 / 28 / 2020
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
KEITH HUFNAGEL’S INFLUENCE ALMOST CAN’T BE OVERSTATED. In his short-but-momentous life, he conquered both coasts, became an icon of the streets and opened shops on multiple continents with his eponymous HUF brand. Three letters, all caps, the name itself blends simplicity and power in a way that perfectly mirrors the way he lived. Read from his closest friends to fully appreciate Keith's everlasting impact—as seen in our January, 2021 mag.30 Rob Pace's "Strider" Part Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under— and that’s saying something.
Rob Pace's "Strider" Part
Rob Pace's "Strider" Part
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
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Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
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Rob Pace's "Strider" Part Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
Rob Pace's "Strider" Part
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
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KEITH HUFNAGEL’S INFLUENCE ALMOST CAN’T BE OVERSTATED. In his short-but-momentous life, he conquered both coasts, became an icon of the streets and opened shops on multiple continents with his eponymous HUF brand. Three letters, all caps, the name itself blends simplicity and power in a way that perfectly mirrors the way he lived. Read from his closest friends to fully appreciate Keith's everlasting impact— as seen in our January, 2021 mag.30
- Alex Valiach
1 / 28 / 2020 1 / 28 / 2020
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
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Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from
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Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
1974 -- 2020
KEITH HUFNAGEL’S INFLUENCE ALMOST CAN’T BE OVERSTATED. In his short-but-momentous life, he conquered both coasts, became an icon of the streets and opened shops on multiple continents with his eponymous HUF brand. Three letters, all caps, the name itself blends simplicity and power in a way that perfectly mirrors the way he lived. Read from his closest friends to fully appreciate Keith's everlasting impact—as seen in our January, 2021 mag.30
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KEITH HUFNAGEL REMEMBERED
Rob Pace's "Strider" Article
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—
1 / 28 / 2020
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KEITH HUFNAGEL’S INFLUENCE ALMOST CAN’T BE OVERSTATED. In his short-but-momentous life, he conquered both coasts, became an icon of the streets and opened shops on multiple continents with his eponymous HUF brand. Three letters, all caps, the name itself blends simplicity and power in a way that perfectly mirrors the way he lived. Read from his closest friends to fully appreciate Keith's everlasting impact—as seen in our January, 2021 mag.30
Rob Pace's "Strider" Part
Powering through Sydney’s sketchiest rails, Rob emerges as one of the gnarliest rippers from Down Under—and that’s saying something.
1 / 28 / 2020
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THE HAPS
Keith and I were skating the Brooklyn Banks in early 1990. We were going to go there and then head to Midtown to meet up with a bunch of other people. Right before we were supposed to leave I snapped my board in half. I was so bummed that I‘d have to head back to Brooklyn instead... Read Article
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The process of this was to trace images and color them in PhotoShop. I found images and morphed some together, printed them, traced them and brought them into the program to color and make it an ad for college students.
9
A local honey company was in need of a logo and package design. They needed a main logo along with three other flavor designs. It was needed to stand out against its competitors when displayed on the shelves.
HIVE
HONEY
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PAPAGO HIVE
Minor rebranding for Papago Hive Honey was needed for a trade show to market trade show promotional items. Specifications and prices were gathered for each item produced.
HONEY
Ingwersen_Matt_TableThrowPrint.pdf 1 11/23/2021 12:41:13 PM
Ingwersen_Matt_BoothBanner.pdf 1 11/23/2021 12:41:35 PM
Ingwersen_Matt_HatPrint.pdf 1 11/23/2021 12:42:35 PM
HONEY
PAPAGO HIVE C
PAPAGO HIVE HONEY
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PAPAGO HIVE HONEY
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PAPAGO HIVE HONEY
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Ingwersen_Matt_StainlessMugPrint.pdf 1 11/23/2021 12:40:39 PM
MY
CY
CMY
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PHH
Ingwersen_Matt_ToteBagPrint.pdf 1 11/23/2021 12:39:54 PM
C
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BUZZ?
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PAPAGO HIVE HONEY
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13
This project had three main concepts to it. That was to come up with a photography, illustrative, and a typography treatment for each concept. I was to do research on the author and book, this is my solution.
Photographic Treatment
Illustrative Treatment
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Gatsby Chocolate was in need of a slight rebrand logo and packaging. They needed a package with varnishing and emboss treatment to make their product stand out.
Ingwersen_Matt_FullColor.pdf 1 11/15/2021 7:54:05 PM
C
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CMY K
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LOWEST CALORIE CHOCOLATE
ONLY
70 CALORIES
PER SERVING
FIRST CHOCOLATE WITH
MCT OIL
SAFELY ADDICTIVE
60
CLASSIC MILK CHOCOLATE
CLASSIC MILK CHOCOLATE
Ingwersen_Matt_ChocolateBar.pdf 1 11/3/2021 5:55:55 PM
calories per serving CLASSIC MILK CHOCOLATE
net wt 2.8oz (80g)
*3 servings per bar
Die Cut
CLASSIC MILK CHOCOLATE
Ingwersen_Matt_Varnish.pdf 1 11/9/2021 10:15:42 AM
Ingwersen_Matt_Emboss.pdf 1 11/9/2021 10:15:56 AM
C
C M
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60
calories per serving CLASSIC MILK CHOCOLATE
CLASSIC MILK CHOCOLATE
K
Full Color
Varnish
Emboss
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623.640.6503 mattingwersen4@gmail.com @matt.ingwersen
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