Gilda’s Club Middle Tennessee’s
RED Red DOOR Door Bash B SH Gilda’s Club Middle Tennessee’s
M a& r kMedia e t i n g Recap & M e d iReport a Marketing 2024 Recap 2025
Table of Contents Overview
3
Owned Media
4
Website
5
Social Media
6
7
Paid Media
8-9
Collateral
10-13
Earned Media
14-18
Added Bonuses
19-23
Overview Data Window: June 1, 2025 - November 2, 2025
2.6 Million+
400+
Total Impressions
Attendees
140+
$377,000+
Silent & Live Auction Items
Raised-to-Date
Event Photography by Kenzie Leigh Photography Impressions: the number of times your content is displayed, no matter if it was clicked or not
3
Owned Media Website, Social Media, Email 4
Website Homepage (6/1-11/2) Views
20,733
Landing Page Views
9,911
Events Page Views
1,482
Red Door Bash | October 25, 2025 Now in its eigth year, the Red Door Bash is Gilda’s Club Middle Tennessee’s biggest fundraiser of the year.
5
Social Media 314k Impressions
2.6k
6.4k
Engagements
Reach
66
8.6%
Engagement Rate
53k
Total Impressions
Gilda Gram & Program Calendar Newsletter 4 Inclusions
8%
54%
3.6% INTERNAL BENCHMARK
35% INTERNAL BENCHMARK
Average Click-Through-Rate
7
Average Open Rate
Event Emails 4 Sent
Paid Media Boosted Social Media 8
Boosted Socials 146k 100k Impressions
Reach
9
2,504 Engagements
Collateral
Gilda Gram, Signage, Table Favors 10
Invitation 1,300 Printed Print Gilda Gram X2 6,800 Printed
11
Table Favor Boxes 450 Assembled
Save the Date 3,800 Mailed
Sponsored by IBP/A Shamrock Company and Tito’s Handmade Vodka
9
12
Event Programs 450 Printed
Event Signage
Digital Screens
13
Bar Signs
Earned Media 14
Earned Media 1,152,413 Total Impressions Nashville Lifestyles: Gilda’s Club Red Door Bash NFocus - N Good Company | Episode 8 | October 27, 2025 NFocus - Gilda’s Club Red Door Bash Celebrates Courage and Community NFocus - Model Behavior: Rae Hirsch NASH Today - Gilda’s Club Red Door Bash Nashville Scene - Gilda’s Club Red Door Bash Tennessean - Gilda’s Club Red Door Bash
nFocus Post-Event | December 2025 Issue 11 15
Media Support
nFocus Model Behavior 1,040,880 Impressions
Nashville Post Web Banner Ads 150,000 Impressions
16
Media Support
Nashville Interiors Print Magazine Vol. 44 & 45 10,000 Circulation 1517
Added Bonuses
The Silent Auction This year’s Red Door Bash silent auction was an incredible success, featuring a beautifully curated collection of high-quality items that truly captivated our guests. With more than 140 offerings, there was something for everyone to enjoy. 19 11
The Live Auction The live auction was another unforgettable highlight of the night, featuring some truly incredible experiences that had the room buzzing with excitement. Guests eagerly bid on the Private Suite for 16 at a Predator’s Game, the unforgettable Whiskey House Nashville Ultimate Tasting Experience, and the exclusive “Saturday Night Live” New York Weekend. The enthusiasm and momentum in the room were truly contagious, making the live auction a standout moment that powerfully supported our mission 20
The Photo Experience Stylized Portraits captured by Anthony Ramano created an elevated photo op experience for Red Door Bash Guests. Sponsored by Nashville Interiors. 21
Thank You for Supporting Red Door Bash! Questions? or Want to Reserve Your Sponsorship for 2026? Meghan Lamb Director of Development & Marketing meghanlamb@gildasclubmiddletn.org