19TH ANNUAL
GOLF CLASSIC
MARKETING & MEDIA IMPACT REPORT SEPTEMBER 8, 2025
TABLE OF CONTENTS Overview
3
Owned Media
4-7
Collateral
8-13
Earned Media
14-16
Additional Visibility
18
2
OVERVIEW Data Window: June 1, 2024 - September 1, 2024
1.56 Million
120+
Total Impressions
Attendees
$154,075 Raised-to-Date Impressions: the number of times your content is displayed, no matter if it was clicked or not
9 9
OWNED MEDIA Website, Social Media, Email
4
WEBSITE Homepage (6/1-9/12) Views
12,457
Landing Page (1/1-9/12) Views
1,663
Events Page (1/1-9/12) Views
1,482
5
Social Media 17,986 Impressions
2,490 Reach
66
763
Engagements
22k
Total Impressions
Gilda Gram Newsletter 2 Inclusions
10.9%
57.7%
3.6% INTERNAL BENCHMARK
35% INTERNAL BENCHMARK
Average Click-Through Rate
3 Dedicated Emails 7
Average Open Rate
COLLATERAL
GILDA GRAM, SIGNAGE
8
EVENT SIGNAGE
Main Sponsor Banner Table Top Signs
9 9
Hole Flags Sponsor Hole Signs
Onsite Digital Signs
Trophies 23 Printed
1
10 9 9
9 9
Golf Towels 130
Golf Balls 720 Printed
10 9 9
9 9
Summer Gilda Gram 3,500 Mailed
Save the Date 3,800 Mailed 9 13
EARNED MEDIA 14
EARNED MEDIA Nashville Lifestyles – Gilda’s Club Golf Classic NASHtoday - Gilda’s Club Golf Classic Tennessean- Gilda's Club Golf Classic Nashville Scene- Gilda’s Club Golf Classic Nashville CVC Visit Music City- Gilda’s Club Middle Tennessee All Events- Gilda’s Club Golf Classic Nashville Guru- Gilda’s Club Golf Classic
9 9
NASHVILLE POST | MEDIA SPONSOR
Newsletter Placements
NashvillePost.com Digital Banners
9 9
ADDITIONAL SPONSOR VISIBILITY 17
TITO’S HANDMADE VODKA CHIPPING CONTEST SPONSOR
18
THANK YOU FOR YOUR GENEROUS SUPPORT Don’t miss our 20th Annual Golf Classic September 14th at the Golf Club of Tennessee. To reserve your sponsorship and team or for more info contact Meghan Lamb: meghanlamb@gildasclubmiddletn.org
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