FUNNEL MAGAZINE TRAFFIC & LEAD GEN
EXCLUSIVE CONTENT
DON”T GO NEAR THE WATER UNTIL YOU LEARN HOW TO SWIM
8 FUNNELS
THE INTERVIEW
52 METRICS
72
66
18 STRATEGY & TACTICS
LEADERSHIP
40
70 SOCIAL MEDIA
42
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“ I GIVE A TON OF VALUE, BECAUSE TO ME, AS AN AGENCY, MY IDEAL CLIENT IS NOT SOMEONE WHO WANTS TO GO AND DO IT THEMSELVES. IT’S SOMEONE WHO WANTS TO TRUST US AND HIRE US.” - EMILY HIRSH
LETTER
FROM THE EDITOR
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HOW TO SCALE YOUR SERVICE BUSINESS
4 WAYS TO USE MESSENGER BOTS TO BUILD YOUR BRAND
10
FACEBOOK ADS DONE RIGHT
14
THE IMPORTANCE OF AN IDEAL CUSTOMER AVATAR
EMILY HIRSH
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NURTURE YOUR AUDIENCE AT EACH STAGE OF THE FUNNEL
30
BUILDING A BRICK AND MORTAR SALES FUNNEL
32
SAY MY NAME, SAY MY NAME
36
CONSISTENCY IS KEY IN YOUR ONLINE MARKETING
48
DON’T GO NEAR THE WATER UNTIL YOU LEARN HOW TO SWIM
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EDITION 4
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LETTER FROM THE EDITOR OF
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Dear Funnel Hackers, I am so excited to be bringing to you the creator of the Hirsh process, CEO of Hirsh marketing, Emily Hirsh. She has a seven-figure business and 24 employees. Emily has been featured at events like Russell Brunson’s Inner Circle, The Dovetail Summit and Ray Higdon’s Mastermind. She is an absolute genius when it comes to Systems and Scaling your service business to 7 or 8 figures. In the interview with Hawk, Emily Hirsh gives a golden nugget to Entrepreneur Moms. She says “Don’t treat it like a hobby. I see so many women do that. We have so many other pressures around us that we work on our business only when our kids are sleeping at night, or in our free time that we think we’re going to have but we don’t have. Then, it doesn’t go anywhere. I see this happen all the time, either at the beginning or they’ve already made some money, but it just stays here. Treat your business like a business and not a side hobby and put in intentional hours, know your numbers, budget” As a mom myself I know sometimes we need that reassurance and permission to go ahead and spend that time on the business, especially while working from home in the middle of all of the daily responsibilities. However, stand up and show your genius to the world. I think that an important part of being a good parent is being happy and successful, additionally, I believe it will encourage children to find their own genius. Your Editor, Tricia Wilkes P.S Have A Happy Easter
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TRAFFIC & LEAD GEN
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