March 2010 - The Communicator

Student NEWS

cci.fsu.edu Volume 2 Issue 3 March 2010

CCI wins Big at ADDY AWARDS! The 2010 ADDY Awards Gala was held in Tallahassee on Saturday, February 20th. The annual event honors the best campaigns and commercials of Tallahassee advertising agencies.

INFORMATION

COMMUNICATION

Alumni win one GOLD ADDY and two Silver ADDYS.

Arrowhead Advertising wins four Gold ADDYs, one Silver ADDY, and Best of Show. The entries were from last year’s Century Council campaign to reduce binge drinking on college campuses. The team’s entry won the district competition and placed 10th nationally last summer in the National Student Advertising Competition. ―These students put in a great deal of work and sacrifice and it’s great to see their effort recognized,‖ said Barry Solomon, Associate in Communication and the team’s faculty advisor.

Josh Gonzalez (Class of 2009) and Mike Murray (Class of 2008) both worked on interactive media projects that garnered awards for The Zimmerman Agency. A Gold ADDY was awarded in the category ―Website, Consumer HTML, Services‖ for the work Murray and Gonzalez did for Algonquin Hotel. In addition, Gonzalez’s work won Sliver ADDYs in the categories of ―E-mails/E-cards‖ and ―Online Campaign.‖ Both Gonzalez and Murray interned at The Zimmerman Agency while earning their IT degrees at SLIS, and were later hired by the agency. Hector Holguin, Digital Developer at the organization, has worked with SLIS to develop internships.

Gold ADDYs were awarded for the print campaign ―Redefine,‖ the television spot ―Rhythm Redefined,‖ the nontraditional advertising ―Disruption Day,‖ and the mixed media ―Redefine‖ campaign, which also took Best of Show. The team’s Silver ADDY was for the ―Redefine‖ campaign’s plansbook.

Holguin said that ―SLIS graduates are key to our continuing success at Zimmerman. Gonzalez and Murray, in particular, have done outstanding work since joining us. They are talented, hard-working and integral to the culture of the agency. I have great expectations for them and look forward to working with other SLIS graduates in the future.‖

Team members were: Jonny Arcila, Nicole Brooker, Jesse Damiani, Pam Diaz, Michela Fleury, Alysse Goodwiller, Courtney Griffin, Rachel Hewitt, Alex Jones, Liz Lamar, Elena Mlotkowski, Laura McNamara, Vanessa McPhill, Monica Perez, and Shawn Price.

Ebe Randeree, Assistant Dean and Director of Internships and Outreach, said that ―the program with Zimmerman is one of many pipelines we have established to local IT companies.‖ Holguin has taken on the role of mentoring talented interns and creating a pipeline for SLIS graduates at the agency.

Mark your Calendar—Career Day Set for April 5th From 1:00-3:30 p.m. The College will be hosting its next Career Day on April 5th from 1:00 - 3:30 p.m. at the Alumni Center on Tennessee Street. After the general session, there will be an employer panel and networking event for students from 3:30 - 5:00 p.m. This year, there will be a convenient shuttle service that will take students from Landis Green (outside the Shores Building) to the event at the Alumni Center. The shuttle will run every 15 minutes. Don’t miss out on this opportunity to meet employers from local and regional companies! MARK YOUR CALENDAR Monday 4/5 1:00-3:30pm