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Fromental: Retail and Hospitality Projects

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RETAIL AND HOSPITALITY PROJECTS

Our creativity moves in two distinct directions: residential and commercial. While the former allows us to bring deeply personal beauty into private homes, our commercial work holds a special significance. These are environments designed to be enjoyed by many. Places where identity, emotion and experience shape how spaces are remembered.

Installing Fromental within retail and hospitality settings transcends decoration. Each surface tells a story, expressing values of luxury, craftsmanship and considered design through texture, colour and detail.

In these shared spaces, walls do more than frame a room — they set the tone, elevate the experience and leave a lasting impression. Our commercial projects transform interiors into immersive expressions of brand identity, where intention and artistry coincide.

Folly in Lettuce, Hand-Painted and Embroidered on Silk

BESPOKE COLLECTIONS

Bespoke wallcoverings are at the heart of what we do. Our collections are designed for a wide range of environments, offering a refined balance of design, performance and craftsmanship as standard.

Each design can be thoughtfully adapted in composition and colour, enabling interior designers and clients to align our collections with the specific character of a space — without the need to start from scratch.

Many of our materials are fire-rated as standard and well suited to low-traffic environments, making our existing range a practical, design-led choice for a variety of commercial settings. For more demanding applications, hospitality-grade materials and specialist finishes are available on request, ensuring suitability for high-traffic areas without compromising on craftsmanship.

COMMISSIONED SERVICE

Projects that extend beyond our standard collections can be approached with complete creative freedom. Working in close collaboration with interior designers and clients, our team will develop entirely new wallcoverings or reimagine existing designs, tailoring subject matter, scale, material, and technique to the specific character of each space.

From expansive multi-room schemes to statement installations, each project is produced using materials that meet rigorous commercial standards, balancing artistic expression with technical excellence.

MATERIALITY

Fromental wallcoverings can be adapted to suit commercial environments, preserving the integrity of the original artwork while responding to the practical demands of each space.

HAND-PAINTED SILK

Luxury, depth and craftsmanship define our silk wallcoverings, available across a range of exquisite bases including Silk, Strata Silk, Dupion Silk, and Silk Linen. Rich in colour and luxurious in finish, hand-painted designs can be enhanced with silk-thread embroidery, and specified with FR-rated options, making them ideal for feature walls and lower-traffic spaces.

PRINTED VINYL

Performance without compromise. Offered in various finishes and textures, printed vinyl provides durability and full fire-regulation compliance, with Type 1 and Type 2 specifications available, making it particularly suited to high-traffic and large-scale environments. Optional handfinished embellishment adds depth and an artisanal quality.

THE FROMENTAL DIFFERENCE

Each project is developed in close collaboration with our studio, allowing designs to be tailored, scaled and refined to suit the architecture of a space. Considered transitions between areas ensure a cohesive interior, balancing creative ambition with technical precision.

A SEAMLESS DESIGN LANGUAGE

The same design can be realised in multiple ways across a project, depending on the needs of each space. A handpainted silk might be specified for feature areas where depth and richness are paramount, and the same design can be translated into a high-performance vinyl for more demanding, high-traffic zones. This allows for complete visual continuity, with each material chosen to suit its environment.

HOTELS

Hotels exist at the intersection of intimacy and grandeur — private retreats within public architecture. When every detail contributes to a guest’s sense of arrival and belonging, considered wallcoverings bring a narrative depth to corridors, suites and lobbies. From boutique properties to landmark establishments, our designs become part of the emotional resonance of a stay. These are surfaces that invite discovery, reward a second glance and transform rooms into memories worth returning to.

THE GORING

London’s last remaining family-owned five-star hotel, and favourite of the Royal Family, The Goring blends heritage with playful theatricality.

In collaboration with Russell Sage, our hand-painted silk wallcovering in the dining room reimagines a traditional chinoiserie, featuring champagne-stealing monkeys and symbolic serpents. In the lobby, a bespoke version of our Bucolic design introduces allegorical animals representing The Goring family members — a scheme famously handfinished by the Duchess of Cambridge.

Project

The Goring

Location

London

Designer Russell Sage

Custom Haines in Regent Green, Hand-Painted on Silk
Folly in Acacia, Hand-Painted and Embroidered
Custom Bucolic Design in Saxe, Hand-Painted on Gilded Paper

MARINA BAY SANDS

For the Paiza Royal Collection Suites at Marina Bay Sands, three custom designs celebrate Singapore’s native flora and fauna while seamlessly complementing the hotel’s refined architecture. In the living room, hand-painted orchids, Singapore’s national flower, adorn metallic strata silk. Elsewhere, pearl-washed flowers and custom chinoiseries bring intrigue to armoires.

Project

Marina Bay Sands

Location Singapore

Designer

Steve Leung

Custom Orchid Design, Hand-Painted on Strata Silk
Top: Bambois in Royal Blood, Printed on Faux Silk Vinyl
MARINA BAY SANDS

ST REGIS HOTEL

Designed by André Fu, the St. Regis in Wan Chai is a melding of worlds, where New York’s Art Deco glamour converses with modern Asian minimalism. Within the dining room of L’Envol, a bespoke marble-effect design unfolds across the walls, hand-painted on silk and accented with textured gold.

Project St Regis Hotel

Location

Hong Kong

Designer André Fu

Custom Marble-Effect Design, Hand-Painted on Silk with Hand-Gilded Details

THE LONDON

When David Collins invited Fromental to create an iconic centrepiece for the lobby, Co-Founder Lizzie Deshayes turned to one of London’s most beloved landmarks: Hyde Park. Translating its tree-lined lattice of pathways into an intricate panorama — animated by horses, tennis players and even Sunday-morning dog walkers — the design roots the hotel in its transatlantic namesake.

At the sister property in West Hollywood, our Paradiso chinoiserie takes on a custom metallic finish, wrapping the interiors of the Ramsay restaurant’s niches in shimmering detail. Look closer and the narrative deepens: mischievous monkeys make off with Oscar trophies and cutlery, or slip into the guises of Hollywood’s greatest icons.

Project The London

Location

New York | West Hollywood

Designer David Collins

Custom Hyde Park Design, Hand-Painted and Embroidered on Silk

SHANGRI-LA THE SHARD

The tallest building in Western Europe and an icon of London’s skyline, The Shard offers guests an unparalleled vantage point over the city. Once the view has been admired, attention turns inward to a bespoke rendition of our Prunus design within this suite.

Project

The Shard

Location

London Designer Internal Team

Prunus in Custom Colourway, Hand-Painted and Embroidered on Silk
Prunus

SHANGRI-LA LA BAUHINIA

Sometimes, a considered colourway is all it takes to make a signature design feel truly bespoke. In a custom mint green, our beloved Nonsuch chinoiserie captures the light as it pours through La Bauhinia’s atrium skylight.

Project Shangri-La La Bauhinia

Location Paris

Designer Pierre-Yves Rochon

ISLAND SHANGRI-LA

Framing the ballroom, a bespoke bamboo chinoiserie, created for Cap Atelier, unfurls elegantly across the space. In the suites beyond, our Roxy Mountain design evokes a serene, layered escape.

Project Island Shangri-La

Location

Hong Kong

Designer Cap Atelier, Internal Team

SHANGRI-LA TIANJIN

Often, our wallcoverings transcend their role and are closer instead to murals — hand-painted works of art that don’t simply frame but define a space, refusing to settle into the background. In Tianjin, a fully bespoke mountain scene does exactly this, commanding attention at the head of the grand ballroom.

Project Shangri-LA Tianjin

Location

China

Designer

HBA

THE CONRAD

Evoking the technique of straw marquetry, in the lobby of the Conrad Hong Kong, our Paille design’s hand-painted brushstrokes and ombré effect interplay with the sheen of the silk, creating a subtle yet striking illusion of depth.

Project The Conrad

Location Hong Kong

Designer Gettys Group

GOOP VILLA AT THE COLONY HOTEL

A fully immersive window into the Gwyneth Paltrow – curated universe, Goop Villa at the Colony Hotel showcases our collaborative design, Along the Wild Path. This ethereal cherry-blossom chinoiserie is rich with allegory, from woodland creatures symbolising peace, joy, and transformation, to plants and fungi imbued with medicinal significance.

Project Goop Villa

Location

Florida

Designer GOOP

Along the Wild Path in Dawn, Hand-Painted and Embroidered on Silk
Along the Wild Path in Dawn, Hand-Painted and Embroidered on Silk

MANDARIN ORIENTAL, LAGO DI COMO

In collaboration with Eric Egan, an early iteration of what would become our signature Raineri design — printed onto burnt-yellow tea paper — introduces a warm opulence to the interior of the Mandarin Oriental. Inspired by the 18thcentury works of Carlo Antonio and Vittorio Raineri, the design elegantly bridges classic Chinese chinoiserie with Italian heritage.

Project Mandarin Oriental, Lago Di Como

Location Lake Como

Designer Eric Egan

Raineri in Falco,

WELLNESS

Spas are spaces of retreat, where atmosphere shapes an experience as much as treatment. Thoughtful interiors soften the senses, guiding guests into a state of calm through texture, tone, and story. In these restorative environments, design amplifies a sense of ritual, transforming rooms into sanctuaries of stillness and renewal.

BEVERLY HILLS HOTEL SPA

Conceived by our long-time collaborators at Champalimaud, the Los Alamos design flows throughout the Beverly Hills Hotel Spa. Within the reception and into the treatment rooms beyond, bespoke additions of native flora and fauna — most notably banana leaves — root the experience in the Californian landscape. Here, thoughtfully tailored design anchors each guest to a sense of place.

Project

Beverly Hills Hotel Spa

Location Los Angeles

Designer Champalimaud Design

RESTAURANTS

Setting is a close third to company and service in luxury hospitality. In these curated environments, light, texture and pattern set the rhythm of a room, shaping moments of celebration and shared indulgence. Expressive wallcoverings frame these encounters, where conversations linger and evenings turn to lasting impressions.

CHINA TANG AT THE DORCHESTER

Before his passing in 2017, David Tang shared a twentyyear creative partnership with our Co-Founder, Tim Butcher. Nowhere is this legacy more vividly expressed than at The Dorchester’s China Tang restaurant, where an inky, kingfisher-blue Nonsuch lines the stairway, leading to a reception wrapped in rich mahogany Paradiso, before opening into a dining room adorned with a fully bespoke lotus and carp mural.

Most smile-inducing, however, is Tang’s joyful interpretation of our Singerie design. Here, monkeys take on narrative significance through references to the classic Chinese tale The Monkey King, embarking on adventures in vintage boats and cars — two of Tang’s great passions.

Project China Tang

Location London

Designer David Tang

Custom Lotus and Carp, Hand-Painted and Embroidered on Silk
Nonsuch in Kingfisher, Hand-Painted and Embroidered on Lacquered Silk
CHINA TANG AT
CHINA

THE ORIENTAL CLUB

Within a 200-year-old institution, the bespoke Florent chinoiserie at London’s Oriental Club draws on the evocative Indian landscapes painted by Thomas and William Daniell. Architectural landmarks, elephants, peacocks, and mountainous vistas are woven into a rich crimson and olive scenic, infusing the space with theatrical elegance while subtly nodding to its colonial heritage.

Project

The Oriental Club

Location

London

Designer Russell Sage

1890 AT THE SAVOY

At Restaurant 1890, guests are welcomed into a “jewel box” of light — a space crowned by a bespoke Fromental ceiling, created in collaboration with Russell Sage.

Inspired by the restaurant’s Art Deco light fixtures, with their sculptural bronze petals, the design allows these gilded forms to continue their elegant unfurling across the ceiling, printed on luminous gold paper. Referencing the intricate geometry of guilloché work, layers of finely wrought spirals are set against an aged, gilded ground.

Project 1890 at the Savoy

Location London Designer Russell Sage

LILIBET’S

Within No.7 Bruton Street, the interiors engage in a playful dialogue between global artistic traditions and design heritage. In the dining room, two bespoke repeat patterns intertwine in homage to the golden age of decorative arts. In the powder rooms, antique porcelain – inspired motifs, enriched with floral insets and gold detailing, subtly reference royal china.

Project Lilibet’s

Location

London

Designer Russell Sage

YÌ RESTAURANT, RAFFLES

A beacon of classic architecture amid a skyline of neighbourhood skyscrapers, Raffles’ Yì restaurant — ‘art’ in Mandarin — mirrors this striking juxtaposition within its interior. Against pristine white walls, our hand-gilded and hand-finished Garden of Hours offers a delicate, contemporary interpretation of landscapes inspired by traditional Chinese painting manuals.

Project Yì Restaurant

Location

Singapore

Designer

Aedas Singapore

CAFÉ 52, GRAND HÔTEL DU

PALAIS ROYAL

Drawing from our collections, the vibrant cuisine of Café 52 is reflected in our joyfully crafted Rockface design in Indian Creek. Exultant in palette and expressive in its collaged construction, the design infuses the space with colour, character, and warmth.

Project Café 52

Location Paris Designer Leonora Beaubois

Rockface in Indian Creek, Printed and Hand-Painted on Waxed Paper

67 PALL MALL

Decorating the lobby of 67 Pall Mall, the members’ club dedicated to wine, delicate chinoiseries are customised with the vibrant flowers and fauna of Singapore’s Botanical Gardens. In the powder rooms, our signature Nonsuch design in Cala extends the theme, creating a cohesive and immersive sense of place throughout the space.

Project

67 Pall Mall

Location Singapore

Designer Rockett Studio

MOTT 32, HONG KONG

Designed by Joyce Wang, Mott 32 Hong Kong features the hand-painted and embroidered Cibar in Odyssey. A stellarblue palette, the design brings an exquisite sense of depth and tactility to the space, the opulent detailing enhancing the restaurant’s moody and cinematic atmosphere.

Project Mott 32

Location Hong Kong

Designer Joyce Wang

Cibar in Odyssey, Hand-Painted and Embroidered

MOTT 32, SINGAPORE

Inspired by The Peacock Room — James McNeill Whistler’s celebrated masterpiece of decorative art — the dining room at Mott 32 Singapore evokes a similar spirit of opulence and theatrical grandeur. Created as a bespoke statement for the space, a custom wallcovering combines our signature saltwood technique, in which hand-applied salt draws pigment into beautifully unpredictable movements, with sweeping layers of cascading gold gilding, lending the room luminosity and an atmospheric sense of movement.

Elsewhere, a chinoiserie unfolds in soft mauves and woody browns, reinterpreted through a distinctly Singaporean lens. Native flora and fauna are woven throughout the composition, the local botanicals and wildlife lending the interior a strong sense of place and cultural resonance.

Project Mott 32

Location Singapore

Designer Joyce Wang

MANDARIN ORIENTAL, THE LANDMARK

A signature design, Travertine was born from a moment of serendipity. While working in the studio, Co-founder Lizzie instinctively wiped excess gold paint onto a length of fabric, revealing an effect that echoed the organic strata and mineral veining of natural travertine stone. For the suites at The Landmark, the motif was reimagined in a woodgrain composition, its flowing strata taking on the rhythm and warmth of timber grain.

Project Mandarin Oriental, The Landmark

Location

Hong Kong

Designer

Joyce Wang

RETAIL

Bricks and mortar stores are acts of theatre — a dialogue between brand and visitor. Beyond display, the most compelling retail invites immersion, drawing customers into a world where craft, narrative, and aspiration converge. Thoughtfully curated interiors shape not only how products are seen, but how they are remembered.

LALIQUE’S MAISON

D’ARTISTE

At Lalique’s flagship Maison d’Artiste, Fromental designs celebrate the French atelier’s crystal heritage. Our collaborative chinoiserie Hirondelles, adorned with sculptural swallows and dahlias, animates the space, while Faisans in Bordeaux draws on René Lalique’s 1920s frosted glass vases, with cascading pheasants rendered in elegant monochrome.

Project

Lalique’s Maison d’Artiste

Location

New York

Designer

Internal

Hirondelles in Vendome, Hand-Painted and Hand-Embroidered on Blewit Dupion
Hirondelles in Vendome, Hand-Painted and Hand-Embroidered on Blewit Dupion
Faisans in Bordeaux, Hand-Painted on Luangwa Strata Silk
Faisans in Bordeaux, Hand-Painted on Luangwa Strata Silk

BONADEA

A jewel of Pimlico Road, the Bonadea store takes its name from the Roman goddess of fertility and nature. Within, its interior unfolds as a cornucopia of treasures — from delicately painted porcelain and glassware to linens embroidered with botanical motifs. Inspired by this eclectic curation, our Bonadea chinoiserie graces their Winter Garden Room, extending the store’s spirit of beauty, craft, and abundance into an immersive spatial experience.

Project Bonadea

Location

London

Designer Studio Clementine

Nonsuch in Bonadea, Hand-Painted on Papyri Paper
in Bonadea, Hand-Painted on Papyri Paper

DISTILLERIES

For distillery houses rooted in their landscape, interiors should echo the land, the legacy, and the alchemy of creation — transforming each destination into a place of pilgrimage, where heritage is felt as profoundly as it is tasted.

GLENMORANGIE HOUSE

Glenmorangie’s 17th-century Highland hotel was transformed by Russell Sage and Fromental into a bold, story-driven interior. In the Morning Room, our Clef des Champs design was hand-painted in gold leaf to evoke sunwarmed barley and the distillery’s whisky-making process, extending across ceilings, doors, and woodwork. Across twelve bespoke rooms, Fromental’s hand-painted silks meet Russell’s playful, couture-like vision, turning tradition into theatrical, immersive luxury.

Project Glenmorangie House

Location Scotland

Designer Russell Sage

Custom Clef des Champs,

ARDBEG HOUSE

In the village of Port Ellen in Islay, Ardbeg House transforms folklore, whisky, and the island’s elemental landscape into a kaleidoscopic interior under the vision of Russell Sage. Across fifteen spaces, hand-painted Fromental silks and gilded papers evoke tempestuous seas, Hebridean skies, and mythical beasts. From storm-driven waves in the Rebel Suite to crocodile and snakeskin-inspired textures, each space immerses guests in legend and luxury.

Project Ardbeg House

Location Scotland

Designer Russell Sage

Shangri-La

Shangri-La

Mott

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