South Africa • Lesotho • Malawi EMPOWERING & SCALING CULTURAL ENTREPRENEURSHIP
CREATIVE ENTREPRENEURS FROM SOUTH AFRICA, LESOTHO & MALAWI
ANANTA DESIGN STUDIO
14
GIYA
18
KWACHA CREATIVE STUDIOS
22
- DESIGN - DESIGN - FILM
LSJ CLOTHING & MERCHANDISING 26 - FASHION
MOODSWING
30
PINEAPPLE ON PIZZA STUDIOS
34
- MUSIC & MEDIA - GAMING
THE
ABOUT THE
THE TOP
EMPOWERING
2
4
6
10
foreword project forty entrepreneurs
the final twelve RENAISSANCE DESIGN
38
- TEXTILE DESIGN
SOURCECODE MOTION PICTURES 42 - AUDIOVISUAL
SPACESALAD STUDIOS
46
TENDALO TRADING
50
TERRY MADE DESIGN
54
THEBE MAGUGU
58
- GAMING
- FASHION
- FASHION
- FASHION
MASTER
IN THE
OUR
12
62
64
classes
press
partners
Création Africa 2024
Southern Africa is on the brink of a pivotal moment, where creativity and entrepreneurial spirit are the driving forces behind economic growth and social transformation.
FOREWORD
The Création Africa programme is
The support France has offered
a vital initiative in this movement,
to this programme demonstrates
fostering innovative minds and
our commitment to nurturing
empowering entrepreneurs from
entrepreneurship in Southern Africa.
South Africa, Malawi, and Lesotho.
However, this support goes beyond
As we celebrate the success of the
providing resources; it is about
twelve entrepreneurs who have
forging sustainable partnerships
emerged from this programme,
that promote innovation, resilience,
we recognise their role in shaping
and shared prosperity.
the future of the region’s cultural industries.
The creative economy, with its vast potential, is an engine for
These individuals are more than
inclusive growth. By supporting
business owners, they are visionaries
these entrepreneurs, we are
who embody the potential of Southern investing in the long-term success Africa’s creative economy. Their
of the region. France remains a
enterprises, rooted in rich cultural
steadfast partner in this journey,
heritage, offer both economic value
committed to ensuring that the
and social cohesion. The impact of
cultural industries of Southern
their work extends beyond borders,
Africa continue to flourish and that
showcasing the ability of Southern
their stories and innovations gain
African entrepreneurs to compete
the recognition they deserve on
and thrive in global markets.
the global stage. This is the future we envision - a future shaped by
Through Création Africa, these
creativity, collaboration, and
entrepreneurs have been equipped
sustainable development.
with the necessary tools, networks, and knowledge to elevate their ventures.
His Excellency David Martinon Ambassador of France to South Africa, Lesotho, and Malawi
3
Création Africa 2024
Création Africa: Vision and Objectives Création Africa is a pioneering initiative launched by the French Ministry of Europe and Foreign Affairs.
Using international collaboration to foster partnerships between local cultural and creative entrepreneurs and their international counterparts, Création Africa hopes to promote
The Création Africa programme aims to
knowledge-sharing and create
support creative entrepreneurship in
collaborative opportunities with France.
Africa, specifically in South Africa, Lesotho, and Malawi. It focuses on the
Market integration and access
Cultural and Creative Industries (CCIs),
to funding and investment opportunities
including sectors such as fashion,
open doors for entrepreneurs to
design, film, music, and gaming.
international markets, helping entrepreneurs connect with global
This ambitious programme aims to
investors, participate in international
nurture and empower cultural and
forums, and explore new
creative entrepreneurs, and to stimulate
business opportunities.
innovation and sustainable growth within the CCIs. By fostering
Job creation and social empowerment
entrepreneurship and enhancing skills,
are crucial to social and economic
Création Africa seeks to build a dynamic
empowerment. Nurturing creative
ecosystem where creativity can thrive,
enterprises that contribute to cultural
and these industries can fulfil their
preservation and economic resilience is
potential as economic drivers. The
central to the programme’s mission.
programme seeks to champion growth
Additionally, by providing long-term
and sustainability, equipping
support, Création Africa hopes to
entrepreneurs with critical business
build a lasting network of creative
strategy, marketing, and financial
entrepreneurs who can continue to
management skills to enhance their
collaborate, innovate, and grow
sustainability and scalability.
beyond the programme’s parameters.
The Création Africa process, from identifying potential incubators to developing a custom incubation and immersion programme.
1 2 3 4 5 6
THE PROCESS
Call for incubators and incubator selection (September – November 2023)
Call for entrepreneurs and short-list selection (December 2023 – February 2024) 5
Mentorship programme and selection of top 12 (March – April 2024)
Incubation programme and grant allocation (May – September 2024)
Final event, graduation and connection with international investors (September – November 2024)
Immersion programme in France and post-incubation programme (October 2024 – March 2025)
Création Africa 2024
THE TOP
40
AD8K STUDIOS Founder: Anelissa Nkanyuza Category: Animation Location: South Africa Africa Games Week Founders: Alexandra Pattison & Nicholas Hall Category: Gaming, Location: South Africa Ananta Design Studio Founder: Viveka & Rucita Vassen Category: Design Location: South Africa Azania Rises Founder: Farayi Chinyanga Category: Animation Location: South Africa Bridge Books Founder: Natasha France Category: Design & Publishing Location: South Africa
BTG Productions Founders: Stephen Nagel & Dean Ravell Category: Film Location: South Africa Chap Studio Founder: Thandazani Nofingxana Category: Fashion Location: South Africa Chargeos Leatherware and Accessories Founder: Terrence Fumba Category: Fashion Location: South Africa EBK Studios Founder: Elu Eboka Category: Music Location: South Africa Frankie Pappas International Founder: Ant Vervoort Category: Architecture, Location: South Africa FUATA MOYO Founder: Fuata Moyo Category: Design & Fashion Location: South Africa GIYA Founders: Giyani Mashimbye & Cassandra Twala Category: Design Location: South Africa
THE TOP FORTY
ITTHYNK Gaming Solutions
Founder: Khumo Moerane Category: Gaming Location: South Africa Koranges Art Founder: Kganya Mogashoa Category: Visual Arts, Location: Malawi Kwacha Creative Studios Founder: Chimwemwe Mkwezalamba Category: Film Location: Malawi Lincoln Green Media Founder: Kudi Maradzika Category: Film Location: South Africa LSJ Clothing and Merchandising Founder: Julian Kubel Category: Fashion Location: South Africa Minenhle Luthuli Narratives Founder: Minenhle Luthuli Category: Film Location: South Africa Mma Kagisho Consulting Founder: Raymond Lichaba Category: Fashion Location: South Africa
Moodswing Founder: Jimmy Muteba Category: Music & Media Location: South Africa Musha Furniture Founder: Shanell Musachi Category: Design Location: South Africa Na Aap Productions Founder: Deidre Jantjies Category: Film Location: South Africa Old Fashioned Youngin Founder: Lwazi Msipha Category: Animation Location: France / South Africa Palamang Animation Founder: Bokang Koatja Category: Animation Location: South Africa Pineapple on Pizza Studios Founder: Kushal Jeethendra Sithlu Category: Gaming Location: South Africa
7
Création Africa 2024
Project4 Digital Design Founder: Austin Madinga Category: Design Location: Malawi
Tendalo Trading Founder: Xolile Mabuza Category: Fashion Location: South Africa
Renaissance Design Founder: Glorinah Khutso Mabaso Category: Design Location: South Africa
Terry Made Designs Founder: Terrence Thobani Ngulube Category: Fashion Location: Malawi
Sign Comedy Superstars Founder: Tats Nkonzo Category: Performing Arts Location: South Africa
Thebe Magugu Founder: Thebe Magugu Category: Fashion Location: South Africa
Skitz Films Founder: Lamar Bonhomme Category: Film Location: South Africa
The Shack Theatre Innovation Founder: Mandisi Sindo Category: Visual Arts, Music Location: South Africa
Slimgosa Media Founder: Smilo Gosa Category: Gaming Location: South Africa
Vetkoek Studios Founder: Mamello Raboroko Category: Gaming Location: South Africa
SourceCode Motion Pictures Founder: Katleho Monyako Category: Audiovisual Location: Lesotho
VNTU Founder: Amanda Trom Category: Fashion Location: South Africa
SpaceSalad Studios Founder: Thabo Tsolo Category: Gaming Location: South Africa
ZURI and IMANI Founder: Joy Ezeka Category: Fashion Location: South Africa
A WORD FROM OUR MENTORS
A WORD FROM our mentors
Emilie Gambade (Johannesburg,
Loïc Manglou (Saint-Denis,
South Africa) – Multimedia
Réunion Island) - Président
journalist | Editor Maverick
Blue Ramen Studios,
Life at Daily Maverick:
Co-Founder of Rubika
One key highlight from my
Réunion, Co-Founder
mentorship of Julian Kubel has
of Collectif Bouftang
been witnessing the remarkable
Kushal is part of this new wave
breadth of his creative thinking. Our
of young leaders, proud of their
sessions have evolved into dynamic,
heritage and culture, who are
collaborative exchanges where
dynamically shaping the future
ideas flow freely, sparking new
of the video game industry in their
perspectives (often for both of us!)
region. Working as a mentor with Kushal has been a true pleasure
Sandrine Fanchette
and an honour.
(Cape Town, South Africa) – General Manager/Co-owner
Alexia Walker (Johannesburg,
at Roche Bobois
South Africa) – Founder of Walker
The Ananta Design Studio
Art and Independent Art Advisor
worked a lot during this period.
It was a pleasure to mentor such a
I think they realised that they need
multi-talented, young entrepreneur
to diversify their sources of income
in the luxury fashion industry.
with various lines of products
Thebe Magugu has achieved
but also to work on their strengths.
recognition and success among the international fashion establishment with a truly African brand.
9
Création Africa 2024
Empowering creative industry entrepreneurs: Highlights from Création Africa Days
This two-day event brought together twelve finalists from South Africa, Lesotho, and Malawi, marking the end of an intensive mentorship and The Création Africa Days event,
incubation programme. The finalists,
hosted by the French Embassy of
who received grants ranging from
South Africa and the French Institute
€30,000 to €50,000, showcased the
of South Africa in partnership with
significant strides made in scaling
UVU Africa, took place on
their creative ventures. Their work,
17 September at the French
spanning industries such as
Residence in Pretoria and
fashion, design, gaming,
18 September at Keyes
audiovisual production, and
Art Mile in Johannesburg.
music, was the event’s highlight.
Day one at the French Residence
journalist Michelle Constant,
in Pretoria saw the entrepreneurs
concluded the event, offering further
pitching their ventures to an audience
opportunities for collaboration
of investors, venture capitalists,
and media engagement.
business leaders, and representatives from banks and business development agencies. A networking session followed, where guests could engage with the finalists at their exhibition stands and foster potential partnerships and collaborations. The day concluded with a celebratory event, with South African actress, writer, and poet Lebogang Mashile as the master of ceremonies. The keynote
11
address, delivered by Lesley Donna Williams, highlighted the challenges within South Africa’s creative industries. The evening culminated with the Ambassador of France to South Africa, Lesotho and Malawi, HE David Martinon and Lara Rosmarin, Head of UVU Accelerate, presenting the twelve finalists with a certificate of completion.
Création Africa Days celebrated the vibrant
On 18 September, the focus
entrepreneurial spirit and
shifted to Johannesburg, where
creative potential of Southern
the entrepreneurs participated
Africa, providing a vital
in networking sessions with
platform for emerging
programme partners and key
innovators to connect with
players in the local cultural and
influential investors, partners,
creative industries. A roundtable
and the media, positioning
discussion and cocktail reception
them for future growth and
at Keyes Art Mile, moderated by
international success.
Création Africa 2024
A tailored programme:
Shaping the future of cultural entrepreneurs The incubation programme for the twelve selected entrepreneurs from Création Africa was designed to support their entrepreneurial journey in the cultural and creative industries (CCI). The programme integrates various components to enhance their business knowledge, financial skills, and sector-specific expertise. It includes the following key elements: The incubation programme
programme was to help participants
sought to enhance participants’
identify opportunities to improve
business and financial knowledge by
sales strategies, allowing them to
providing targeted training and
implement tactics to boost sales and
personalised support
profitability, ensuring sustainable
to improve the entrepreneurs
business growth. Additionally, the
understanding of business
incubation programme aimed to
fundamentals and financial
foster a culture of experimentation
management skills.
and calculated risk-taking, encouraging entrepreneurs
Furthermore, the programme sought
to innovate and find creative
to help entrepreneurs develop their
solutions to business challenges.
market strategy by teaching them to define their target market, position
As part of the Création Africa
their product or service, and establish
programme, eight open
a robust strategy for market entry.
masterclasses were hosted during
One of the main goals of the
the incubation period to boost (CCI)
in the region. These sessions were essential in providing the twelve selected entrepreneurs with targeted knowledge and expertise in key areas of business and the CCI sector. Led by industry experts from South Africa and France, the masterclasses covered sector-specific topics and equipped entrepreneurs with the necessary skills to scale their businesses and navigate the challenges of their respective industries. These experts included Avril Joffe (UNESCO Chair in Cultural Entrepreneurship and Policy at Wits School of Arts), Juliet Kavishe (Vice President of the International Council of Design), Dr Erica de Greef (Co-Founder of the African Fashion Research Institute (AFRI)), Alexia Walker (Founder of Walker Art and Independent Art Advisor), Nadine Gonzales (Director of Casa 93 & Founder of ModaFusion Association), Thierry Cassuto (Founder & Executive Producer at Both Worlds Pictures), Emilie Gambade (Head of Multimedia & Editor at Maverick Life) and Loïc Manglou (CEO of Blue Ramen & Co-Founder of Rubika Réunion).
Not only were these valuable sessions accessible to the twelve projects, they are also available to the broader region, focusing on entrepreneurs in the CCI sector. The masterclasses are accessible via a live stream on the IQOQO platform and remain available for viewing.
Gender representation:
Geographic distribution:
• Female-led projects: 4 (33%)
• Malawi: 2 projects (17%)
• Male-led projects: 8 (67%)
• Lesotho: 1 projects (8%) • South Africa: 9 projects (75%)
13
Création Africa 2024
Ananta Design Studio
takes Africa’s stories to the world
DESIGN I CAPE TOWN, SOUTH AFRICA
Ananta Design Studio partners with local craftspeople to develop distinctively African products that nable job creation, empower communities, and put local design on the global stage.
community that has inspired them. This thoughtful approach has helped secure their design house a place amongst the Création Africa laureate businesses that graduated from mentorship to full incubation in the French programme. “We are thrilled to have been selected for Création Africa,” says Viveka.
Inspired by the craftsmanship of Cape
15
Town’s local artisans, sisters Viveka and Rucita Vassen founded Ananta Design Studio – a design and décor business that reimagines traditional African handiwork. Their creations blend elegance with authenticity, offering beautifully crafted pieces tailored for modern living with a distinctively African touch. “We launched our studio two The Vassen sisters collaborate
years ago and are so grateful for
with non-profit organisations and
the growth and opportunities this
craft communities to meet the
incubation programme will bring.
high demand for their beautiful
Being a women-owned business,
pieces, creating partnerships that
it makes our work all the more
show a dedication to the
meaningful to be able to empower
Création Africa has been a remarkable experience for us – learning about the fundamental building blocks of entrepreneurship is useful almost beyond words. We’re off to a brilliant start, and we’re taking hundreds of Cape Town’s crafters with us on this journey. We are telling Africa’s stories, and the world is listening.”
– Viveka & Rucita Vassen
DESIGN | CAPE TOWN, SOUTH AFRICA
women crafters and create a
“Création Africa has been a
platform for their skills to
phenomenal experience for us,”
shine and their livelihoods to
says Viveka. “Learning about
thrive.” Viveka adds that
the fundamental building
Ananta Design Studio has a
blocks of entrepreneurship
very clear goal: to empower
has given us the skills and
and uplift communities by creating jobs for crafters. This is evident in the company tagline:
“Creativity to uplift humanity.” The sisters are determined to grow
17
demand for their products and become leaders in the emerging international market for African crafts.
“We love that our business allows us the freedom to explore our creativity and bring our ideas to life, while uplifting our local craft communities and making a sustainable social impact,” says Rucita. “Everything we create is filled with colour, pattern, joy, celebration and, most importantly, community!
knowledge to build a sustainable impact business. We are just getting started and are excited to share Africa’s vibrant colours, craftsmanship, and culture with the world.” Find out more about Ananta Design Studio at: Website: www.studio-ananta.com Email: viveka@studio-ananta.com LinkedIn: /ananta-design-studio Facebook: @StudioAnanta.SA Instagram: @studioananta_ TikTok: @studioananta_
Création Africa 2024
GIYA: Showcasing a rich African cultural heritage
Johannesburg-based luxury furniture brand GIYA blends African heritage with modern design, creating sustainable, timeless pieces that celebrate creativity, culture, and craftsmanship.
DESIGN | JOHANNESBURG, SOUTH AFRICA
“The creative and cultural sectors of our economy matter because they invest in the very essence of what makes us human: our ability to create, dream, and tell unique stories. A set of distinctive qualities that creative and cultural businesses channel to build a heritage and foster growth.”
“African design has an exciting story to tell the world, and furniture is a wonderful medium to sustainably create timeless heirlooms that represent who we are as Africans: our design talent, our stories, and our relationship with nature and the environment. We’re out to close the gap between heritage and modern luxury through exquisitely crafted and culturally rich pieces,” Twala adds.
So say co-founders Giyani Mashimbye and Cassandra Twala, whose luxury furniture brand, GIYA, is nestled at the intersection between traditional African design and contemporary aesthetics. This results in timeless products that infuse modern comfort with a rich history. The immediate goal of these Johannesburg-based entrepreneurs is to establish GIYA as an inspiring and sustainable brand in South Africa. In time, they aspire to take GIYA to international markets to promote African design and craftsmanship globally. “The Création Africa experience has been invaluable in refining our brand strategy to position us to thrive,” says Mashimbye.
19
Création Africa 2024
Twala and Mashimbye are passionate
uniquely designed chairs that embody
about working in a field that enables
their commitment to craftsmanship
them to create a space for tangible
and environmental consciousness.
opportunities to enable other craftspeople and entrepreneurs. This passion is also reflected in their creations, as seen in the furniture pieces that emerge from their design table and studio.
“This is not just furniture – it celebrates creativity, cultural heritage, and sustainability; it creates jobs and a future for many; and it tells Africa’s story.
Sustainability is at the heart of the GIYA ethos, seamlessly integrating
“It’s about a lasting legacy and
their creations with nature and
taking African design to the
guiding their operational practices.
world,” Twala concludes.
GIYA is poised to make a significant impact through strategic partnerships with established manufacturers and
Follow GIYA’s journey online at:
distributors. This summer, the brand will debut its inaugural collection in
Website: www.giya.africa
Johannesburg, showcasing three
Email: rgm@giya.group Instagram: @giya.home
DESIGN | JOHANNESBURG, SOUTH AFRICA
The Création Africa programme has been invaluable for learning, gaining insights into the cultural and creative industries, networking and refining our brand strategy to position us to thrive.” – Giyani Mashimbye and Cassandra Twala
21 21
Création Africa 2024
Kwacha Creative Studios: Serving the film industry and the community
Malawi-based Kwacha Creative Studios has overcome significant challenges to establish a diverse portfolio of offerings – all in the hopes of decreasing youth employment in the country.
AUDIOVISUAL | BLANTYRE, MALAWI
Chimwemwe Mkwezalamba and Rafik Seleman, the resilient and dynamic duo behind
Inspired by the success of the global film industry, this film production and distribution company ambitiously showcases Malawi’s
Kwacha Creative Studios, unique and diverse stories and have been steadfastly
brands. Kwacha produces feature
tackling youth
films, TV series, documentaries, and
unemployment in Malawi
creative advertising campaigns. The
through the power of
studio further diversifies its offering
filmmaking for over
by providing equipment and crew
four years. hire services for international film productions in Malawi. “We noticed the gap in the market for highproduction-value content coming from Malawi and wanted to fill that gap whilst providing positive impacts for our local communities,” says Seleman. “This is what inspired us to establish our company with a three-pronged approach: produce high-quality content, showcase our culture and local brands on a global scale, and create jobs and trade opportunities.”
23
Création Africa 2024
Within the growing African film and
for the studio is for it to achieve
television industry, Kwacha Creative
commercial success while
Studios specialises in production
simultaneously propelling Malawi’s
services, producing content for
economic growth and establishing
streaming channels, nature and
the country’s cultural and creative
wildlife organisations, corporate/
industries as formidable forces to
philanthropic clients, and other
be recognised on the global stage.
production houses.
Reflecting on their journey thus far
Despite these challenges,
Mkwezalamba shares:
with the Création Africa programme, Mkwezalamba and Seleman have remained focused on expanding
“The Création Africa experience
the studio and sharing captivating
has been transformative,
Malawian content with a wider
providing invaluable knowledge,
audience. Their efforts have not gone
encouragement and insights that
unnoticed, with the studio winning
have elevated our business. We’ve
the Best Emerging Director award
gained a deeper understanding of
at the Silicon Valley African Film
the cultural and creative industries,
Festival for their short film,
and have established a network of
The Designer.
like-minded entrepreneurs.”
Filmmaking is Mkwezalamba’s calling. She understands its power as a means of communication and
Follow Kwacha Creative Studios on their journey to develop the Malawian film industry and tackle youth unemployment at:
for igniting positive social and economic change, especially
Website: www.kwachacreativestudio.com
amongst the youth of Malawi.
Email: chimwemwemkwezalamba@gmail.com
She believes that the cultural and
Facebook: /kwachacreative
creative industries are vital to the socio-economics of her country, celebrating diversity and promoting cultural exchange, driving tourism and employment in a way unlike any other sector in the country. Mkwezalamba and Seleman’s vision
LinkedIn: /kwacha-creative-studios
AUDIOVISUAL | BLANTYRE, MALAWI
The Création Africa experience has been transformative, providing invaluable knowledge, encouragement and insights that have elevated our business. We’ve gained a deeper understanding of the cultural and creative industries and have established a network of like-minded entrepreneurs.” – Chimwemwe Mkwezalamba and Rafik Seleman
25
Création Africa 2024
LSJ Clothing & Merchandising: From rubber to riches Rising fashion brand Butan is running with its recent successes in the streetwear world and hopes to enter the sustainable footwear market.
FASHION | JOHANNESBURG, SOUTH AFRICA
“Instead, I found myself gravitating towards streetwear and street culture as a whole. This passion fuelled my desire to start my own clothing line, incorporating my love for African cultural heritage, which has since become a core part of our business identity.” Butan crafts high-quality garments that embrace African heritage and embody the stories of 21st-century Africa by blending bold graphics with reimagined traditional patterns. LSJ Clothing & Merchandising is the product of the pursuit of one’s passions. Co-founder Julian Kubel isn’t just another name in the fashion industry. This South African engineer boldly decided to follow his heart and pursue his love for fashion, launching his clothing label, Butan, in the dynamic world of streetwear. “I completed my degree in Mechanical Engineering, yet creatively, I felt uninspired by the field,” he says.
27
Création Africa 2024
The programme is offering a great overview of the various aspects of running a successful enterprise. The mentors are equipping us with practical tools and hacks that stem from their own experiences. The interactive nature of the workshops offers another layer of peer learning and co-mentorship.” – Julian Kubel
FASHION | JOHANNESBURG, SOUTH AFRICA
The brand has piqued cultural
Kubel recognises the value of
interest, winning five Hip-Hop
the Création Africa programme in
Awards and collaborating with local
developing his business acumen,
South African football club Kaizer
which will allow Butan to thrive in
Chiefs, Afro-soul duo Inkabi Zezwe,
this competitive and fast-changing
and visual artist Samurai Farai.
fashion landscape.
Butan hopes to expand its reach
“Création Africa is offering a great
deeper into the cultural zeitgeist.
overview of the various aspects of
Kubel and his team have set their
running a successful enterprise,”
sights on expanding their cultural
he says. “The mentors are
influence into sustainable footwear,
equipping us with practical
releasing a collection incorporating
tools and hacks that stem
recycled materials. This includes
from their own experiences.
using locally sourced fabric,
The interactive nature of the
recycled plastic bottles, and rubber
workshops offers another layer
from discarded car tyres to make
of peer learning and co-mentorship
brand-new slides, sandals, and
that further enriches our
sneakers with Afrocentric
experience of the programme.”
contemporary designs, manufactured in South Africa.
Follow Butan on their journey at
Website: butan.co.za Email: julian@butan.co.za Instagram: @butan_official Facebook: Butan Official
29
Création Africa 2024
Moodswing:
The future of elevated interpersonal connection Using Artificial Intelligence technologies, Moodswing aims to revolutionise how we connect by intuitively enhancing our conversations with music. Fuelled by a lifelong passion for music, Jimmy Muteba
of emotion that encourages expression beyond the limits of words. He thrives on his love of blending technology with creativity to enhance people’s communication with friends, family, or even clients. “Users can
created Moodswing. This
personalise their
novel platform uses AI to
communication
turn ordinary conversations
experience in a number
into dynamic experiences
of ways,” says Muteba.
by curating a soundtrack
“Our platform
dedicated to matching the
allows you to do
tone of the interaction.
some really cool
When words don’t do
things, like
enough, Moodswing
adding a
elevates the discourse.
birthday song to
Muteba recognises music’s
well-wishing voice
role as a powerful language
notes, making
MUSIC AND MEDIA | JOHANNESBURG, SOUTH AFRICA
video calls cosier with the
He believes that platforms
right tune, or setting a
like Moodswing can
background party anthem
empower artists and
to elevate the energy of a
producers by expanding
message you send to friends
their audiences. He aims to
when inviting them out.”
create job opportunities for talented individuals
Muteba’s passion for music passionate about music. is evident in his career, Muteba has been eager to which includes acquire the practical tools collaborating with top and insights that Création South African musicians, Africa offers. He aims to contributing to awardsecure funding that will winning music innovations, accelerate Moodswing’s and even sharing the stage growth and expand his with Grammy Award professional network for winners like Akon and potential collaborations. Wyclef Jean.
31
Création Africa 2024
“Création Africa has been a transformative experience, accelerating our innovative vision. The programme has provided invaluable insights and support, and has taught us entrepreneurial discipline. It’s like training for the Paris Olympics of entrepreneurship. We are excited about the future and the endless possibilities that Moodswing can offer to enrich everyday interactions, make life more enjoyable, and make the world a better place,” says Muteba.
Search for Moodswing on any app store or find out more at
Website: www.moodswing.io Email: jimmy@moodswing.io LinkedIn: Moodswing Facebook, X, Instagram & TikTok: @moodswingchat
MUSIC AND MEDIA | JOHANNESBURG, SOUTH AFRICA
Création Africa has been a worthwhile opportunity to grow and be empowered as a leader. Securing funding is a key focus in our company, and the programme will equip us with the knowledge to accelerate our growth and have a bigger impact on the market.” – Jimmy Muteba
33
Création Africa 2024
Pineapple on Pizza Studios: Levelling up in the gaming industry
Kushal Jeethendra Sithlu is determined to make Pineapple on Pizza Studios a prominent player in the indie and mobile gaming industries.
environment in the gaming industry to develop the talents of South Africa’s up-andcoming young creatives.
“We founded Pineapple on Pizza Studios to Johannesburg-based create opportunities Pineapple on Pizza Studios for our young creatives is dedicated to producing who are often driven high-quality, Africanaway from the gaming influenced content for local and international audiences. industry by the lack of opportunities,” Pineapple on Pizza Studios says Sithlu. was born out of Kushal Jeethendra Sithlu and Imraan Arenz’s dream of creating a dynamic
GAMING | JOHANNESBURG, SOUTH AFRICA
“We want to uplift and support
Industry Africa in 2023, and
creatives doing what they love in a
earning the Rising Star Award for
sustainable and profitable fashion
their game Null Factor in 2023 at the
that contributes to the growth and
Wits University Fak’ugesi Festival;
betterment of the local and
Africa’s biggest creative digital
international gaming industries.”
innovation festival, are a testament
As an entrepreneur, Sithlu is not just here to play – he is committed to becoming successful at creating games that are memorable and enjoyable and continuously producing new and innovative content.
to their capabilities and dedication. Currently, the studio is developing two flagship projects: first, the mobile title Braai Guy, a casual hybrid game centred around a local culinary practice known as ‘braai’ – similar to an American barbeque but with a unique cultural connection to South African
The studio’s notable achievements
community building and
include winning Best Technical
cultural identity.
Game at the Johannesburg Campus Game Jam 2022, exhibiting at gaming conventions such as Comic Con Africa and Playtopia, being named a rising star by Games
35
Création Africa 2024
The entrepreneurial training at Création Africa goes beyond just the creative aspects. They also recognise the importance of equipping entrepreneurs with knowledge in managing finances and cultivating leadership skills, which are fundamental to growth.” – Kushal Jeethendra Sithlu
GAMING | JOHANNESBURG, SOUTH AFRICA
Secondly, Moya is a 2D narrative adventure set in a mystical postapocalyptic African setting inspired by various African cultures, designs and storytelling techniques, promising a unique and culturally enriching gaming experience.
The programme also recognises the importance of equipping entrepreneurs with knowledge in managing finances and cultivating leadership skills, which are fundamental to growth.”
Through these projects and other mobile games in the studio’s pipeline, Sithlu and
37
his team hope to establish a stable revenue stream that will allow the business to expand, nurture more young talent, collaborate with other emerging companies, and raise South Africa’s profile in the gaming industry. Sithlu’s participation in Création Africa is essential to becoming a notable player in local and international gaming scenes. He emphasises the
Follow Pineapple on Pizza Studios on any of the following online spaces:
programme’s value: “The entrepreneurial training at
Website: www.popstudiosza.com
Création Africa goes beyond
Linktree: www.linktr.ee/popstudiosza
just the creative aspects.
Email: gamesbykush@gmail.com LinkedIn: /popstudiosza/ Instagram: @popstudiosza
Création Africa 2024
Renaissance Design: A mouthpiece to the ancient world Designer and entrepreneur Glorinah Mabaso’s Rennaissance Design uses modern design practices to preserve and propagate the cultural heritage of African design in South Africa.
DESIGN | TSHWANE, SOUTH AFRICA
Glorinah Mabaso defines Renaissance Design as a purpose-driven brand born purely from a sense of duty to preserve the heritage and indigenous knowledge of ancient Africa, its kingdoms and civilisations. “This was my inspiration,” says Mabaso, the Tshwanebased business owner. “Now that I am a confirmed entrepreneur, I am fully and deeply invested in managing the convergence of my two greatest passions: African history and design. I see myself as a mouthpiece to the ancient world: a city girl with a rural heart.” Renaissance Design is a pan-African, multidisciplinary creative agency specialising in pattern design inspired by the essence of ancient Africa.
39
Création Africa 2024
Mabaso creates bespoke and beautiful pieces for modern living by applying her pattern design skills to various disciplines. She extends her business services to interior, fashion, product design, and custom design for corporate and hospitality brands. During Renaissance Design’s first five years in the market, Mabaso has won several prizes and engaged in successful collaborations. The team has created patterns for South African-born Nando’s restaurants, a capsule collection for clothing and lifestyle brand Trenery, and a custom print for Flame Studios, a music recording studio based at Constitution Hill – a cultural hub in Johannesburg and home to South Africa’s constitution. Mabaso says she has thoroughly enjoyed her Création Africa experience and is especially excited about scaling up her business and connecting with a global network and community of creatives.
“My Création Africa experience has been enlightening and is opening doors for me and all twelve laureates,” she says. “It has allowed me to share, absorb and exchange insights and experiences with a dynamic group of experts and entrepreneurs across various cultural and creative sectors.” Discover more from Renaissance Design at:
Website: renaissancedesign.co.za Email: info@renaissancedesign.co.za Facebook: Renaissance-Design Instagram: @Renaissance_design01
DESIGN | TSHWANE, SOUTH AFRICA
My Création Africa experience has been enlightening. It has allowed me to share, absorb and exchange insight and experiences with a dynamic group of creative experts and entrepreneurs. – Glorinah Khutso Mabaso
41
Création Africa 2024
SourceCode Motion Pictures
brings movie magic to Lesotho SourceCode Motion Pictures brings authentic African stories to life across various mediums through their innovative 3D animations and visual effects. In the heart of Lesotho’s emerging creative scene, young entrepreneur Katleho Monyako is making a bold impression, setting himself apart as a rising talent to watch. Monyako founded SourceCode Motion Pictures, a visual effects company based in Maseru, Lesotho. He has made it his mission to preserve and promote African culture by leveraging the power of 3D animation and visual effects (VFX) to tell compelling and immersive stories about life on the continent. The company focuses on film production,
AUDIOVISUAL | MASERU, LESOTHO
43
web series, TV shows, and ad campaigns. Monyako’s passion for innovative visual storytelling was sparked at a young age and is driven by his deep fascination with global productions. “I’ve always been fascinated by Hollywood movie magic,” he says. “It was amazing to see how impossible worlds and actions were brought to life using technology like 3D animation and VFX. I started learning to create my visual effects at 14 and fell in love with the art.”
Monyako founded SourceCode Motion Pictures to address the shortage of high-quality visual effects in Lesotho’s movies and television shows while promoting original African content with rich cultural narratives. However, building the business hasn’t been easy – Monyako has had to overcome obstacles such as limited access to cutting-edge technology, a scarcity of skilled talent, and inadequate infrastructure.
Création Africa 2024
What I’ve found most useful about the Création Africa experience so far is all the valuable information and business insights about the creative industry. I’ve also enjoyed interacting with other founders who are building their businesses and learning from them, as well as seeing the different businesses within the creative industry and how they work together.” – Katleho Monyako
AUDIOVISUAL MASERU, LESOTHO AUDIOVISUAL | MASERU, LESOTHO
“I believe in the power of the creative and cultural sectors to create jobs, drive innovation and foster a strong sense of cultural identity. Yet it can be quite difficult to navigate the industry successfully and compete at the highest level,” he says. Through his participation in the Création Africa programme, Monyako aims to scale up his business, gain access to new markets, and improve the company’s sustainability practices. “What I’ve found most valuable about the Création Africa experience so far is the wealth of information and business insights about the creative industry. I also enjoy learning from other cultural entrepreneurs and seeing how different businesses within the creative industries can work together,” he says about his journey in the programme.
You can find out more about SourceCode Motion Pictures, and follow their journey at:
Email: craignerd96@gmail.com LinkedIn: /sourcecode-motion-pictures Facebook: /scmotionpictures
45
Création Africa 2024
SpaceSalad Studios:
Bringing their ‘A’ game to South Africa’s gaming industry This proudly South African, awardwinning studio strives to use gaming as a vehicle for education, improving the lives of players and their communities.
Thabo Tsolo’s love for gaming wasn’t the only inspiration behind the creation of SpaceSalad Studios. The game designer and 3D animator has always wanted to harness the energy and time that players invest into making a positive impact. The result was an independent and award-winning game development studio based in Johannesburg, South Africa.
GAMING | JOHANNESBURG, SOUTH AFRICA
47
SpaceSalad Studios’ core mission is to create fun and
Central to their mission is making
educational games that impact
the gaming industry accessible to young
players’ lives and create value
Black children, inspiring the next
in the community.
generation of game developers. Initially
“We want to impact gamers beyond just entertainment; we would like to offer them games that blend information with entertainment – so players can engage with social topics and have that political awareness,” says Tsolo.
conducting workshops in local neighbourhoods and townships, they introduced children to game development and industry possibilities. Although workshop frequency has slowed, they maintain community engagement through social media, showcasing their achievements and exemplifying Black excellence in gaming.
Création Africa 2024
Over SpaceSalad Studios’ five years in the industry, Tsolo and his team have developed a portfolio that boasts eight award-winning games and a remarkable collaboration with renowned South African satirist Zapiro. Their journey hasn’t been without challenges. Limited access to funding, resources, and opportunities crucial for growth and innovation in the gaming
“What I’ve found especially useful is the networking opportunities with my peers – fostering a strong sense of community,” says Tsolo of his Création Africa experience thus far. “Dedicated sessions with mentors have also been invaluable, providing insights and guidance shaping my professional journey.”
industry have driven Space Salad Studios to become resourceful in their path to success.
Follow Space Salad Studios online at:
Website: www.spacesaladstudios.com Email: thabo@spacesaladstudios.com
GAMING | JOHANNESBURG, SOUTH AFRICA
What I’ve found especially useful about my Création Africa experience is the networking opportunities with my peers – meeting other creatives. It’s been amazing getting to know them and sharing stories. The mentor sessions have been invaluable, providing guidance that is very helpful in shaping my professional journey.” – Thabo Tsolo
49
Création Africa 2024
Upcycling with purpose: Tendalo Trading’s innovative approach to fashion and sustainability
FASHION | MBOMBELA, SOUTH AFRICA
Xolile Mabuza is the epitome of resilient, creative entrepreneurship. A resident of Mbombela in South Africa’s Mpumalanaga Province, Mabuza founded Tendalo Trading to repurpose old rubber tubes from car, truck, and tractor tyres into eco-friendly, durable, and stylish bags. 51
Mabuza began her journey in business through a personal connection to her work, finding catharsis in the recycling process by honouring her late grandmother, who was a talented seamstress.
“I love being in this business because recycling and upcycling rubber tubes is healing to me. Washing rubber tubes feels like cleansing my soul, and sewing them together feels like sewing all the broken pieces in me back together,” she says.
Création Africa 2024
Through her work, Mabuza also finds joy in her contribution to a bigger
“Through the
purpose – promoting responsible
Création Africa
consumption and encouraging climate
programme, I
consciousness. She takes great pride
got to learn the
in providing training and creating job
fundamentals
opportunities for the youth,
about running a
particularly young women in her
successful
community. She believes in the power
business. I’m
of cultural and creative industries to
excited about
showcase creativity and explore
the opportunity
culture, all while supporting those
to grow my
around her.
brand visibility, collaborate and
Her journey through
upscale my
entrepreneurship hasn’t been easy.
business,”
Setting up the business, acquiring
she says.
the correct equipment and securing her initial sales were some of the challenges Mabuza faced as a new business owner.
Support Tendalo Trading’s mission of renewable fashion by following them online at:
Facebook: Tendalo Bags Instagram: @Tendalo_Bags
FASHION MBOMBELA, SOUTH AFRICA FASHION | MBOMBELA, SOUTH AFRICA
Through the Création Africa programme, I hope to get the opportunity to grow my brand visibility, collaborate and tap into the international market. I want to learn how to set impactful marketing strategies in place that will help upscale my business.” – Xolile Mabuza
53
Création Africa 2024
Terry Made Designs:
Redefining luxury and sustainable fashion in Malawi
Blantyre-based designer Terrence Thobani Ngulube is redefining luxury fashion with Terry Made Designs, blending sustainability and style while championing creative entrepreneurship through his innovative clothing brand.
FASHION | BLANTYRE, MALAWI
Ngulube’s motivation for bringing life to new design ideas is his desire to create long-lasting memories through garments and to play a significant role in people’s lives through style. However, his business is about more than expressing personal style – it hopes to impact society by repurposing second-hand clothes to minimise the material waste affecting our environment. Ngulube believes there have been numerous rewards for his efforts. The brand has been showcased at significant local fashion events, such as the Zomba City Festival, and featured in various publications. Nugulube says, “Seeing people’s faces light up when they come for their final fitting makes all the
Hailing from Blantyre, Malawi, Terrence Thobani Ngulube is passionate about redefining luxury fashion through his contemporary clothing brand; Terry Made Designs. The brand specialises in ready-to-wear garments, custom clothes, accessories, and professional styling services.
hard work worthwhile.”
55
Création Africa 2024
Interacting with experts and fellow cultural entrepreneurs in the Création Africa programme has been very helpful in improving the running of my business. I am grateful for the exposure to so many resources to grow at a larger scale.” – Terrence Thobani Ngulube
FASHION | BLANTYRE, MALAWI
Like many creative entrepreneurs,
“I am grateful for the exposure
Ngulube faces challenges in business,
to so many resources to grow
particularly in financing and
at a larger scale.”
57
administration. As the sole operator, he finds himself wearing two hats: that
Beyond his own success, Ngulube
of a designer and that of a business
sees the broader potential of the
manager. But his passion for
creative and cultural sectors.
craftsmanship and the broader
He believes they hold a significant
societal impact of his brand through
opportunity for job creation, offering
sustainable fashion keep him driven.
young people valuable skills that can provide a decent living while
Being a Création Africa finalist has
contributing to sustainability
been a game-changer for Ngulube,
and economic growth in their
providing him with the resources and
communities.
mentorship needed to help elevate his brand. “Interacting with experts and
You can find Ngulube and Terry Made Designs by following them online at:
fellow cultural entrepreneurs in the Création Africa programme has been
Email: terrymade6@gmail.com
very helpful in improving the
LinkedIn: Terrence Ngulube
running of my business,” he says.
Facebook: TerryMadeD
Création Africa 2024
Thebe Magugu:
Using fashion to preserve African narratives
FASHION | JOHANNESBURG, SOUTH AFRICA
Thebe Magugu, South Africa’s rising fashion visionary, is redefining luxury by weaving African narratives into global fashion, blending artistry with a mission to preserve and honour his culture.
At its core, Thebe Magugu
South African fashion designer
‘African Studies’ or ‘Home
Thebe Magugu will soon be a
Economics’.
is driven by a mission to preserve African history and culture by relaying African stories and exhibiting African craftsmanship to the world. This commitment is reflected in the naming of each collection after an educational discipline, such as ‘Alchemy’,
household name. His eponymous luxury fashion brand has garnered the “I started my business industry’s attention for its ready-to-
in 2017 as an afro-encyclopaedic
wear collections grounded in a duty
look at key events, people,
to educate wearers and admirers alike.
histories and culture that run the
Magugu’s work continues to explore
risk of being forgotten but could
parallel concepts of preservation and
be immortalised through the
appreciation for African narratives
power of cloth,” says Magugu.
through multidisciplinary
“Our story as Africans has
capsule projects.
historically been told by other
59
Création Africa 2024
people, and we wanted
addition to his showroom and bespoke art
to create a brand that
galleries. Recognising its cultural impact,
authentically tells those
Magugu House was recently named one of TIME
stories.”
Magazine’s World’s Greatest Places of 2024.
Over the years, the South
For Magugu, the Création Africa incubator
African designer has made an
programme represents a crucial stepping stone in
impressionable mark on the
the brand’s growth. He values the mentorship from
fashion scene globally.
industry leaders, financial support and assistance
Thebe Magugu won the
with his business growth. “Strengthening the
Louis Vuitton Moët Hennessy
business side of my cultural and creative
(LVMH) Prize in 2019,
enterprise through Création Africa has been
engaged in memorable
incredible,” Magugu notes. “The varied levels of
collaborations with Christian
mentorship led me to powerful paradigm shifts and
Dior, Adidas, and Valentino,
helped me make better decisions about my
and produced several shows
business to upscale and grow.”
at recent Paris Fashion Weeks. As a result, the young
Bringing his creative vision to life is a driving
creative entrepreneur has
passion for Thebe Magugu. With the support of
been empowered to create
Création Africa, he is set to continue on his jour-
jobs, exercise positive
ney of elevating African narratives through fash-
change within his own team,
ion, ensuring the continent’s stories and cultures
and impact the entire fashion
are authentically and beautifully represented.
value chain. Now, Magugu’s vision is to continue expanding the brand internationally and
Follow Thebe Magugu’s growth into an industry powerhouse at:
further develop his concept, Magugu House: a multifaceted campus in Johannesburg that aims to include artist residencies, workshops, a café, a library, and event hosting – in
Website: www.thebemagugu.com Facebook: thebemagugu/ Instagram: @Thebemagu
FASHION | JOHANNESBURG, SOUTH AFRICA
Strengthening the business side of my cultural and creative enterprise through Création Africa has been incredible. The varied levels of mentorship led me to powerful paradigm shifts and helped me make smarter decisions about my business to upscale and grow.” – Thebe Magugu
61
Création Africa 2024
The Création Africa programme has been making headlines across Africa!
Local entrepreneurs set to showcase their work in Paris
Top 12 creative businesses from Création Africa’s R24m initiative
“Twelve creative industry entrepreneurs
“These groundbreaking cultural
from South Africa, Malawi and Lesotho
enterprises represent the present and
took centre stage at the French Residence
future of Africa’s creative industries,
in Pretoria on Tuesday to showcase their
spanning fashion, design, video games,
innovative businesses to potential
audiovisual, and music.”
investors.”
SA, Malawi, Lesotho entrepreneurs to showcase their work in Paris
Malawian entrepreneurs to showcase innovations in Paris
“The programme aims to equip local
from Malawi are set to present their
talent with the skills, mentorship and seed funding needed to scale their businesses and connect with international investors.”
“Two creative industry entrepreneurs groundbreaking work to global investors in Paris following their participation in the prestigious Création Africa Days event.”
Notable publications across the continent have been eager to document the development of the entrepreneurs in this year’s Création Africa incubation programme.
Top 5 Proudly South African Products To Shop For This Heritage Month [Studio Ananta]
Upcycling with purpose: Tendalo Trading’s innovative approach to fashion and sustainability
“Ananta and their beaded creations are
“Through the Création Africa programme,
magnificent – something that will
Mabuza got to learn the fundamentals
definitely add some proudly South
about running a successful business.”
African flair to your home.”
Award Winning designer Thebe Magugu is redefining African fashion “With the support of Création Africa, he [Magugu] is well-positioned to amplify African narratives on a global stage, ensuring that the continent’s stories, traditions, and cultures are not only preserved but celebrated.”
“Pineapple on Pizza Studios: Levelling up in the gaming industry” “Sithlu’s participation in the French programme is an important step towards becoming a notable playerin both the local and international gaming scenes.”
63
Création Africa 2024
Key partners of the Création Africa programme:
Bpifrance: Partnering with entrepreneurs, the
UVU Africa:
French public investment bank
UVU Africa is a non-profit organisation
heir inception to their listing on the stock
dedicated to building future-fit,
exchange with credit, guarantees, and equity
inclusive societies across Africa
capital. Through decisive action, Bpifrance
powered by technology and innovation.
promotes target companies’ innovation,
UVU Africa shares the vision of a united
development and internationalisation by
continent embracing innovation for
contributing to their financing
positive, sustainable transformation.
through loans, innovation aid
UVU Accelerate, the entrepreneurial
and equity capital.
(Bpifrance) supports companies from t
development and incubation arm of UVU Africa, serves as a catalyst for
Bpifrance has been active in Africa
African entrepreneurial success.
for over twenty years with the objective of contributing to the development of
Through tailored incubation
African innovation economies, creating
programmes, UVU Accelerate offers
bridges between African and European
unparalleled training and support,
business ecosystems. Bpifrance’s
including tech enablement, interactive
engagement in the regions includes events
workshops, industry-specific
such as Inspire & Connect conferences
mentorship, access to online learning
in African cities, support for local female
platforms and networking
entrepreneurs, and export finance aid.
opportunities. The vision at UVU
The bank’s involvement also extends to
Accelerate is to support business
equity investment in African funds,
growth, job creation and stimulate
technical assistance for SMEs, and
economies across the continent.
geographical presence through offices in Abidjan, Nairobi, Casablanca and Dakar.
Création Africa is an initiative of the French Ministry of Europe and Foreign Affairs, the Embassy of France in South Africa, Lesotho and Malawi, the French Institute of South Africa, Team France, implemented in partnership with UVU Africa, Bpifrance, Breinstorm Brand Architects and Flow Communications.
CALL FOR INCUBATORS