This year’s Mystery Shop tested franchise recruitment fundamentals, uncovering what works, what’s slipping, and where brands can improve.
The STAR Awards spotlight franchisors whose creativity, responsiveness, and digital strategy redefine how brands attract and engage franchise candidates.
FRANCHISEUpdate March 24–27, 2026 | Caesars Forum Conference Center
ISSUE 4, 2025
Inside the Business of Growth 2026 Annual Franchise Development Report