JETSETTING TRAVEL FRANCHISES
HOME-BASED OPPORTUNITIES
MEET THE 2019 CFA AWARDS OF EXCELLENCE WINNERS
INSIDE! FREE PASS TO
located on the subscription card
A Canadian Franchise Association Publication / FranchiseCanada.Online
PILLAR TO POST HOME INSPECTORS PROVIDE REALTORS AND HOMEBUYERS PEACE OF MIND
80% 1.5 BWR PD J/A
JULY | AUGUST 2019 PM 41043018 $4.99
THE PILLARS OF SUCCESS
08
0
74470
94981
7
Display in business until Aug. 31, 2019
Open the door to more. When looking for an investment opportunity that gives more of everything it takes to help you succeed — open the door to the hotel business. No hotel experience is required. Choice helps you every step of the way, from reservations, property support, marketing, technology — we’re with you as you get ready to open for business and every day after. With more than 75 years of experience, a focus on innovation and a Proud recipient of the Canadian Franchise Association’s 2019 Hall of Fame award.
commitment to your ROI, we provide every franchisee with the expertise and resources it takes to succeed. Open the door to more, today.
ChoiceHotelsDevelopment.ca ©2019 Choice Hotels Canada Inc. All Rights Reserved.
SPARK THINGS UP WITH AN M&M FRANCHISE!
NEW FOOD. NEW LOOK. NEW SHOPPING EXPERIENCE. Come check out our new store and exciting new products for the grill.
FRANCHISE OPPORTUNITIES AVAILABLE NATIONALLY.
CONTENTS JULY/AUGUST 2019
Dream of owning your own business? Join thousands of entrepreneurs and future franchise business owners at the Franchise Canada Show, Canada’s ultimate one-stopshop for anyone looking to take control of their future through franchise ownership!
Every industry. Every investment level. Full-time, seasonal, and part-time.
TICKETS ARE FREE WITH PRE-REGISTRATION!
FRANCHISECANADA.SHOW 4 Canadian Franchise Association
16 COVER STORY
16
Inspecting Homes, Building Trust Home inspection franchise system Pillar To Post fosters franchise growth by providing its franchisees with a strong brand, proven systems, unparalleled support and exceptional work-life balance
FEATURES
21
Stay-At-Home Franchising Mobile and home-based money makers help franchisees hit the ground running
26
Home Inspection Franchises These franchise systems reveal to homebuyers everything they need to know before making the big purchase
38
To the Rescue! Restoration services franchises across Canada
42
Food Franchising on Wheels Food delivery apps like Uber Eats, SkipTheDishes, and Foodora have changed the way customers interact with food service franchises. These three franchise systems aren’t about to be left behind
46
Your Franchise Investment To Do List 9 important things to check off before you sign on
SPECIAL FRANCHISE FOCUS
33
Franchising Jetsetters Agency and hotel franchises allow owners to make vacations their full-time job
www.cfa.ca | www.FranchiseCanada.Online
51
Celebrating franchising Excellence
Franchise Canada is published by the Canadian Franchise Association www.cfa.ca | www.FranchiseCanada.Online
DEPARTMENTS
48
HOME-GROWN & LOCALLY-OWNED 100% Canadian Franchise Systems
84
MILLENNIALS IN FRANCHISING The Burger Boss Franchising provides an alternative path for Armaan Divecha, Fresh Burger’s only millennial franchisee
87
THE FIRST YEAR Printing a Ticket for Success Amber Shah and her husband reinvigorated a printing franchise and became a vital part of their North York and Don Mills business community
90
96
ICONIC BRAND All in the Cards As leaders in the greeting card and social expression products space, iconic brand Hallmark makes its mark in Canada with its network of Hallmark Gold Crown® stores
100
SHOW ME THE MONEY 4 Franchises for $250K-$500K
102
FRANCHISE FUN Tanning the Stars Nicole Hyatt has grown Tan on the Run into a successful franchise system of mobile spray tan businesses with locations across the world in Canada, Egypt, Uruguay, Trinidad and Tobago, and Namibia
107
LEADERSHIP PROFILE A Family Affair Franchising the Fire-Alert concept in 2008, the fatherson team of Yvan and Sylvain Houle takes great pride in being a family-owned and operated fire protection franchise
FRANCHISE TUTORIAL Tutorials 1 & 2 This issue: • What is a Franchise? • Intro to Franchise Fee Fundamentals
93
10 CFA CODE OF ETHICS 12 INDUSTRY NEWS 104 ASK THE EXPERTS 112 MARKETPLACE 125 ADVERTISERS’ INDEX 126 GIVING BACK
A DAY IN THE LIFE The Fine Print Ryan Nisbet wears many different hats as a Print Three franchisee
MONTREAL
September 2019
TORONTO
October 5 & 6, 2019
VANCOUVER November 2019
COLUMNS
TICKETS ARE FREE WITH PRE-REGISTRATION!
FRANCHISECANADA.SHOW
Franchise Canada
July | August 2019 5
PUBLISHER’S MESSAGE
HOME INSPECTION HEROES
T
he dream of home ownership is one nearly all Canadians strive to make a reality. According to the Canadian Home Builders’ Association, 69 per cent of Canadians already own a home, while four in five millennials want to buy one. Current home owners know the importance of performing your due diligence before making the leap. Canadians are savvy investors, which is why the franchise business model has stepped in to provide home buyers with the peace of mind that a professional residential property inspection offers. For many Canadians, their home is their most valuable asset. It’s no surprise that homeowners from coast to coast place a heavy importance on knowing their investment - whether it’s a bungalow, condo, cottage, or duplex – inside and out. This July/August issue of Franchise Canada takes a look at the franchise brands that provide would-be homeowners with the knowledge they need to sleep well at night knowing their new home is everything they dreamed it would be. Our cover story takes a look at Pillar To Post, a franchise concept that was conceived after Mike Brewer, the company’s founder, had a bad experience buying a home in the early nineties. A franchise system developed on a foundation of building trust between home inspectors, real estate agents, and home buyers, Pillar To Post has grown to become one of North America’s biggest names in home inspection, with 250 franchise locations across the continent. We dive deeper into home inspection franchisees on page 26, where we look at four more concepts providing this always in-demand service. Perhaps you’re looking to open a business in your newly purchased, thoroughly inspected, home? We’ll highlight a group of brands that make running your own franchise flexible with their home-based and mobile concepts. Touting exceptional flexibility and work-life balance, these home-based and
6 Canadian Franchise Association
mobile franchises profiled on page 21 are businesses you can run right in your very own home. All you need is a desk, a phone, a computer with a reliable internet connection, and an entrepreneurial spirit. In our regular department features, starting on page 47, you’ll find profiles of brands such as iconic greeting card and gift franchise Hallmark (page 96), while our Across Canada (page 38) takes you on a journey through the franchise concepts getting homeowners out of tough jams with assistance from restoration services. We’ll also take you through the Day in the Life (page 73) of a Print Three franchisee in Ottawa, the experiences of the only millennial franchisee in the Fresh Burger system (page 84), and the father-son franchisor duo of Yvan and Sylvain Houle in our Leadership Profile (page 90). Whether you're looking to invest in a franchise that focuses on Canadian homes, or are looking to run a business out of your own home, this issue has the tips, tricks, and tools you need to become the next franchising success story!
Sherry McNeil President & CEO Canadian Franchise Association
www.cfa.ca | www.FranchiseCanada.Online
BRAND
AMBASSADOR OF THE YEAR
AWARD
The Winning Ingredients to Global Pet Foods Brand Ambassador of the Year As franchisees of Global Pet Foods, the Kelly family curates excellence at every touch point to provide the pet parents of New Brunswick with an in-store experience second to none! Opening their first store in Dieppe, eight years later they have cornered the market with seven stores, and no plans to put on a leash. Brand Ambassadors are the individuals who represent a brand in a positive light and by doing so help to increase brand awareness and sales. The ambassador is meant to embody the appearance, demeanour, values and ethics.
“ They were selected for their openness to mentor fellow franchise partners regardless of tenure, market or province. ” The role of the brand ambassador is critical to Global Pet Foods as the majority of our base is franchise owned. Corporate programs and initiatives need to be embraced and driven at the store level for us to successfully build our message that “Pets are undeniably part of the family.”
The characteristics that embody this years’ recipient include; a heightened level of engagement with their customer base, a thirst for learning, a quest for excellence and unwavering optimism for our business and the pet industry. This year’s recipient was not selected based on their substantial sales achievements but more for openness to mentor fellow franchise partners regardless of tenure, market or province. We want to congratulate their entire team on an outstanding effort, the ability to embrace new technology and an endless drive in building sustainable success. Last year the Kelly’s seven stores surpassed $14M in sales with one of the Moncton locations exceeding more than $3M. It appears there is no stopping the Kelly Express as they look to add to the conglomerate with another store next year. Global Pet Foods is proud to announce the 2018 Brand Ambassador award to our New Brunswick Franchisees, Alison Kelly-Leblanc, Kieran Kelly and Jeff Kelly.